{"id":8910,"date":"2022-08-16T03:59:00","date_gmt":"2022-08-16T03:59:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8910"},"modified":"2026-04-14T09:00:32","modified_gmt":"2026-04-14T09:00:32","slug":"best-ad-monetization-networks-q2-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/best-ad-monetization-networks-q2-2022\/","title":{"rendered":"As melhores redes e pa\u00edses de monetiza\u00e7\u00e3o de an\u00fancios para programadores de jogos para telem\u00f3vel no segundo trimestre de 2022"},"content":{"rendered":"
\"De<\/a><\/figure>\n\n\n\n

Recentemente, a monetiza\u00e7\u00e3o de an\u00fancios em telem\u00f3veis tem atra\u00eddo a aten\u00e7\u00e3o global. Mesmo antes do tri\u00e2ngulo amoroso AppLovin-Unity-ironSource, o mercado caracterizava-se por m\u00faltiplas parcerias, fus\u00f5es e aquisi\u00e7\u00f5es.<\/strong><\/p>\n\n\n\n

Nos \u00faltimos anos, Tenjin tornou-se sin\u00f3nimo de sucesso de empresas orientadas para as receitas publicit\u00e1rias: Voodoo, Jogos de Rubi<\/a>, LuckyKat<\/a>,  Kooapps<\/a>Kwalee, SayGames s\u00e3o alguns exemplos not\u00e1veis. Achamos que isso significa que estamos muito bem qualificados para informar sobre o cen\u00e1rio de monetiza\u00e7\u00e3o de an\u00fancios, ent\u00e3o aqui est\u00e1 nossa vis\u00e3o geral do mercado no segundo trimestre de 2022.<\/p>\n\n\n\n

Os nossos dados mostram que a receita total de an\u00fancios das aplica\u00e7\u00f5es Android excedeu a das aplica\u00e7\u00f5es iOS em oito pontos percentuais no segundo trimestre. Tamb\u00e9m revelamos os 10 principais canais de monetiza\u00e7\u00e3o e pa\u00edses. O relat\u00f3rio completo est\u00e1 dispon\u00edvel no final da publica\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n

Receitas publicit\u00e1rias por plataforma<\/h3>\n\n\n\n

A distribui\u00e7\u00e3o da receita de an\u00fancios no segundo trimestre de 2022 foi a seguinte:<\/p>\n\n\n\n

Se olharmos para o dados de 2020<\/a>O que corresponde a uma varia\u00e7\u00e3o de 14 pontos percentuais a favor do Android em apenas dois anos:<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Um dos factores que muito provavelmente contribuiu para o decl\u00ednio das receitas de publicidade no iOS \u00e9 a introdu\u00e7\u00e3o do Transpar\u00eancia do seguimento de aplica\u00e7\u00f5es<\/a> (ATT). A maioria dos utilizadores opta por n\u00e3o aderir \u00e0 ATT, o que conduz a um eCPM mais baixo e, por conseguinte, a receitas totais de publicidade mais baixas.<\/p>\n\n\n\n

Receitas de an\u00fancios por parceiro de monetiza\u00e7\u00e3o<\/h3>\n\n\n\n

A AppLovin reina suprema no topo do ranking de receitas de an\u00fancios tanto no iOS como no Google. H\u00e1 apenas dois anos, o gigante da monetiza\u00e7\u00e3o estava na posi\u00e7\u00e3o n\u00famero quatro no mesmo gr\u00e1fico. O Google Admob conquistou o segundo lugar tanto no iOS quanto no Android. Descarregue o relat\u00f3rio para ver o resto das classifica\u00e7\u00f5es.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Receitas publicit\u00e1rias por pa\u00eds<\/h3>\n\n\n\n

Nada de novo aqui: Os EUA s\u00e3o o principal motor de receitas das aplica\u00e7\u00f5es que utilizam a monetiza\u00e7\u00e3o de an\u00fancios. O Jap\u00e3o \u00e9 o segundo, tal como era h\u00e1 dois anos. A maior mudan\u00e7a nos \u00faltimos dois anos \u00e9 o Reino Unido no iOS, que passou do quarto para o terceiro lugar. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Uma pequena dica para os programadores independentes - se quiserem encontrar um fruto suculento e f\u00e1cil de explorar para a monetiza\u00e7\u00e3o de an\u00fancios, d\u00eaem uma vista de olhos aos dois \u00faltimos pa\u00edses da classifica\u00e7\u00e3o!<\/em><\/p>\n\n\n\n

O que se segue para o sector da monetiza\u00e7\u00e3o de an\u00fancios?<\/h3>\n\n\n\n

O que torna tudo ainda mais interessante \u00e9 que n\u00e3o tenho a certeza se alguma vez houve um trimestre mais animado em termos de monetiza\u00e7\u00e3o de an\u00fancios do que o terceiro trimestre de 2022. Isto faz deste relat\u00f3rio do segundo trimestre uma \"classifica\u00e7\u00e3o de poder\" de refer\u00eancia antes de ocorrerem mudan\u00e7as s\u00edsmicas.<\/p>\n\n\n\n

Vejamos algumas das coisas que podem afetar a classifica\u00e7\u00e3o atual:<\/p>\n\n\n\n

De uma forma ou de outra, haver\u00e1 muitas mudan\u00e7as para falar e comparar com o segundo trimestre da pr\u00f3xima vez que publicarmos o nosso relat\u00f3rio de receitas de publicidade!<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Obtenha o relat\u00f3rio<\/a><\/div>\n<\/div>\n\n\n\n

Sobre Tenjin<\/strong><\/p>\n\n\n\n

A Tenjin oferece medi\u00e7\u00f5es de publicidade gratuitas para come\u00e7ar e pagas \u00e0 medida que crescem para os criadores de jogos e aplica\u00e7\u00f5es m\u00f3veis. Como um MMP<\/a>A nossa empresa, a Microsoft, ajuda as pequenas e m\u00e9dias empresas a superarem o seu peso com conhecimentos de marketing que lhes permitem competir com as editoras gigantes.<\/p>","protected":false},"excerpt":{"rendered":"

Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat,  Kooapps, Kwalee, SayGames are a few notable examples. We think that…<\/p>","protected":false},"author":5,"featured_media":8911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"\nBest ad monetization networks and countries for mobile game developers in Q2 2022 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/best-ad-monetization-networks-q2-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best ad monetization networks and countries for mobile game developers in Q2 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat,  Kooapps, Kwalee, SayGames are a few notable examples. 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