{"version":"1.0","provider_name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","provider_url":"https:\/\/tenjin.com\/ru","author_name":"Roman Garbar","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/romantenjin\/","title":"Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs | Tenjin","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ixQqz0QpkH\"><a href=\"https:\/\/tenjin.com\/ru\/blog\/ios-14-attribution-san\/\">\u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u043a \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044c\u0441\u043a\u043e\u0439 \u0441\u043c\u0435\u043d\u0435 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 iOS: \u0432\u043b\u0438\u044f\u043d\u0438\u0435 SAN, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a Facebook \u0438 Google, \u043d\u0430 \u0432\u0441\u0435 MMP \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0438<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tenjin.com\/ru\/blog\/ios-14-attribution-san\/embed\/#?secret=ixQqz0QpkH\" width=\"600\" height=\"338\" title=\"\u00abPreparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs\u00bb &#8212; Tenjin\" data-secret=\"ixQqz0QpkH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/tenjin.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"Since the announcement of\u00a0new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We..."}