{"id":15422,"date":"2026-02-20T07:06:09","date_gmt":"2026-02-20T07:06:09","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:35","modified_gmt":"2026-06-15T10:28:35","password":"","slug":"user-attribution-overview","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/user-attribution-overview\/","title":{"rendered":"\u041e\u0431\u0437\u043e\u0440 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u041e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Tenjin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Tenjin\u2019s attribution technology enables marketers to gain insight and context into why users engage with their apps. Using <a href=\"\/ru\/docs\/campaign-setup\/\" target=\"_blank\" rel=\"noreferrer noopener\">tracking links<\/a>, marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user\u2019s post install experience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_1a36fdc1_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph translation-block\">\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u0432\u044f\u0437\u0430\u0442\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0443 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c <strong>\u043f\u043e\u043d\u044f\u0442\u044c, \u043f\u043e\u0447\u0435\u043c\u0443<\/strong> \u0438 <strong>\u0433\u0434\u0435<\/strong> \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u043b \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0443\u0432\u0438\u0434\u0435\u043b \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0431\u043b\u043e\u0433\u0430, \u0447\u0442\u043e \u043f\u043e\u0431\u0443\u0434\u0438\u043b\u043e \u0435\u0433\u043e \u0441\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0431\u0443\u0434\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043a\u0430\u0447\u0430\u043b \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435. \u0415\u0441\u043b\u0438 \u0431\u043b\u043e\u0433 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u0443\u044e \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0433\u0440\u0443\u043f\u043f\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (\u043f\u043e \u043f\u043e\u043b\u0443, \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0443 \u0438 \u0442. \u0434.), \u044d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0443 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u043a\u0430\u0436\u0434\u044b\u0439 \u0442\u0438\u043f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0441 \u0435\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u0432\u0430\u0436\u043d\u0430, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u044b, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u043d\u0438 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0438\u0445 \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0438.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u041c\u0435\u0442\u043e\u0434\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0412\u0435\u0431-\u0441\u0441\u044b\u043b\u043a\u0438, \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u2014<\/strong> users find content on the web, mobile web, or through mobile apps. If any of this content contains a link to your app that&#8217;s using a Tenjin tracking link or deeplink, Tenjin will attribute the engagement (and context) to the install.<\/li>\n\n\n\n<li><strong>\u0421\u0435\u0442\u0438 \u0441 \u0441\u0430\u043c\u043e\u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0435\u0439 (SAN) \u2013<\/strong> \u0421\u0435\u0442\u0438 \u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0435\u0439 (SAN) \u2014 \u044d\u0442\u043e \u201c\u0437\u0430\u043a\u0440\u044b\u0442\u044b\u0435 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b\u201d, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435 \u044d\u0442\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041f\u0440\u0438\u043c\u0435\u0440\u0430\u043c\u0438 SAN \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f Apple, Meta, Google, Snap \u0438 \u0434\u0440., \u0433\u0434\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u044d\u0442\u0438\u0445 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">On install of your mobile app, Tenjin will request attribution information directly from the SANs to handle attribution on a <a href=\"\/ru\/docs\/user-attribution\/#view-through-attribution\" target=\"_self\">view through<\/a> or <a href=\"\/ru\/docs\/user-attribution\/#last-click-attribution\" target=\"_self\">last click<\/a> basis.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u2013<\/strong> \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u043a\u0430\u0445 \u0438\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0445 \u0432 \u043c\u043e\u043c\u0435\u043d\u0442 \u0438\u0445 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e. \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 <strong>advertising_id<\/strong> \u0438 <strong>click_id<\/strong>. \u0414\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0445 \u0438 \u043a\u043b\u0438\u043a\u0430\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043f\u0440\u0438 <a href=\"\/ru\/docs\/user-attribution\/#view-through-attribution\" target=\"_self\">\u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c<\/a> \u0438\u043b\u0438 <a href=\"\/ru\/docs\/user-attribution\/#last-click-attribution\" target=\"_self\">\u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043f\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c\u0443 \u043a\u043b\u0438\u043a\u0443<\/a> \u0432 Tenjin.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u043c \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432 \u2014<\/strong> \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0447\u0435\u0440\u0435\u0437 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u044e\u0442 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0438 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0442\u0430\u043a\u0438\u0445 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0441\u0442\u043e. \u041c\u044b \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0438, \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0432 \u0438\u0445 \u0441 <a href=\"https:\/\/manage.smarturl.it\" target=\"_self\">SmartURL<\/a>.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u041a\u0430\u043a \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0430 \u0434\u0430\u043d\u043d\u044b\u0445<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u0430 \u0441\u0445\u0435\u043c\u0430, \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0449\u0430\u044f, \u043a\u0430\u043a \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043e\u0431\u043c\u0435\u043d \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043c\u0435\u0436\u0434\u0443 Tenjin, \u0441\u0435\u0442\u044f\u043c\u0438 \u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image631.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0432 \u043f\u0430\u043d\u0435\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f Tenjin<\/li>\n\n\n\n<li>\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c URL-\u0430\u0434\u0440\u0435\u0441 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u043a\u043e\u0432 \u0438\u043b\u0438 \u0434\u0438\u043f\u043b\u0438\u043d\u043a (\u0434\u043b\u044f \u043a\u0430\u043d\u0430\u043b\u043e\u0432, \u043d\u0435 \u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0432 \u0441\u0435\u0442\u044c SAN, \u0438\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432)<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 URL-\u0430\u0434\u0440\u0435\u0441 \u0441 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435\u043c \u0432 \u0441\u0435\u0442\u0438, \u043d\u0435 \u0432\u0445\u043e\u0434\u044f\u0449\u0435\u0439 \u0432 SAN<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u0440\u043e\u0441 \u043d\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u0435\u0442 \u043e\u0442 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f \u0432 \u0441\u0435\u0442\u0438, \u043d\u0435 \u0432\u0445\u043e\u0434\u044f\u0449\u0435\u0439 \u0432 SAN<\/li>\n\n\n\n<li>\u0412\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e<\/li>\n\n\n\n<li>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043d\u0430\u0436\u0430\u043b \u043d\u0430 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/li>\n\n\n\n<li class=\"translation-block\">\u0421\u0435\u0442\u044c \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u043c\u0430\u043a\u0440\u043e\u0441\u044b URL-\u0430\u0434\u0440\u0435\u0441\u0430 \u043a\u043b\u0438\u043a\u0430 Tenjin (\u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c advertising_id \u0438 <code>click_id<\/code>) \u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 URL-\u0430\u0434\u0440\u0435\u0441 \u043a\u043b\u0438\u043a\u0430 \u0432 Tenjin<\/li>\n\n\n\n<li>Tenjin \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435<\/li>\n\n\n\n<li>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0443\u0435\u043c\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/li>\n\n\n\n<li class=\"translation-block\">Tenjin\u2019s SDK notifies the Tenjin server of the install with&nbsp;<strong>advertising_id<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">Tenjin links the&nbsp;<strong>advertising_id<\/strong>&nbsp;on click to the&nbsp;<strong>advertising_id<\/strong>&nbsp;on install and notifies the non-SAN network of a completed install through install callback.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_0ea71517_1\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">\u041a\u0430\u043a\u043e\u043c\u0443 \u043a\u0430\u043d\u0430\u043b\u0443 \u043f\u0440\u0438\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0437\u0430\u0441\u043b\u0443\u0433\u0430 \u0437\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph translation-block\">Tenjin\u2019s attribution is calculated using a last click and the view-through model. If a user clicks (or views) multiple ads in the <a href=\"\/ru\/docs\/user-attribution\/#how-data-flows\" target=\"_self\">diagram above during step 5<\/a> after which the app is installed, then the following models are used to figure out which network gets awarded the install.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u043f\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c\u0443 \u043a\u043b\u0438\u043a\u0443<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Last click attribution gives credit to the campaign\/channel which the user last clicked on. Usually the attribution window for these campaigns\/channels is 7 days.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441 \u0443\u043a\u0430\u0437\u0430\u043d\u0438\u0435\u043c \u0430\u0432\u0442\u043e\u0440\u0441\u0442\u0432\u0430<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">View through attribution gives credit to the campaign\/channel which the user last viewed the app&#8217;s content\/ad on. Usually the attribution window for these campaigns\/channels is 24hours. This is overridden by any campaign that there was a click for.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>About Tenjin&#8217;s User Attribution Technology Tenjin&#8217;s attribution technology enables marketers to gain insight and context into why users engage with their apps. Using tracking links, marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user&#8217;s post install experience.<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15422","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-07","word_count":661,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u0410\u043d\u0443\u0440\u0430\u0433","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image631.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" 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