{"id":15430,"date":"2026-02-20T07:06:10","date_gmt":"2026-02-20T07:06:10","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:33","modified_gmt":"2026-06-15T10:28:33","password":"","slug":"value","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/value\/","title":{"rendered":"\u0417\u043d\u0430\u0447\u0435\u043d\u0438\u0435"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><h2>\u041a\u0430\u043a \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u201cValue\u201d \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/h2><p>\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u0442\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 N \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0435\u0433\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438. \u042d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u043a\u043e\u0433\u043e\u0440\u0442\u044b \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0438\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c.<\/p><h3><a id=\"_dz8t2c8xztdw\"><\/a>\u041a\u0430\u043a \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u201c\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u201d \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439?<\/h3><p>\u0427\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u044d\u0442\u043e\u043c\u0443 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u0440\u0430\u0437\u0434\u0435\u043b \u00abANALYZE\u00bb \u2192 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00abUser Acquisition\u00bb \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u00abValue\u00bb \u0432 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u043c\u0441\u044f \u043c\u0435\u043d\u044e.<\/p><h3><a id=\"_qsxi5g23r2v\"><\/a><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Value-report.gif?ssl=1\" class=\"fr-fil fr-dib\" style=\"width: 901px;\"><p><br><\/p>\u041a\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u201c\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u201d \u043e\u0442\u0447\u0435\u0442\u0430 \u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439?<\/h3><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0435 \u043b\u0438\u043d\u0438\u044e, \u0433\u0440\u0430\u0444\u0438\u043a, \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442  \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/value-image-fo2l8cw5.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 882px;\"><\/p><p class=\"translation-block\">\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u201c<a href=\"http:\/\/ttps:\/\/docs.tenjin.com\/docs\/cost-per-n-day-retained-user\" rel=\"nofollow\" target=\"_self\">\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f<\/a>\u201d \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e \u0434\u0430\u0442\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f.<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0435 \u0442\u0435\u043a\u0441\u0442, \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442, \u043b\u0438\u043d\u0438\u044e, \u0448\u0440\u0438\u0444\u0442.  \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/value-image-cz4vn3es.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 886px;\"><\/p><p>\u0414\u043b\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u00ab\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 1000 N-\u0434\u043d\u0435\u0432\u043d\u044b\u0445 \u0441\u0435\u0430\u043d\u0441\u043e\u0432\u00bb \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u043c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u044b \u0432\u0430\u0448\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 \u0441 \u0433\u0440\u0430\u0444\u0438\u043a\u043e\u043c. \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441 \u043d\u0438\u0437\u043a\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u044c\u044e \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u0438\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/value-image-kdr6o223.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 1139px;\"><\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>How to analyze &#8220;Value&#8221; in the User Acquisition ReportWith this view, you can analyze your Cost per N-Day retained users that come back after installing your app. This metric helps you analyze the value of your cohorted users over their lifetime.How can you access the &#8220;Value&#8221; view in the User Acquisition Report?You can access this&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15430","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":130,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u043c\u0430\u0440\u0438\u0443\u0448.\u0431\u0438\u0439\u043e\u043a","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Value | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how the Value API works in Tenjin to send custom user values, improve attribution, and optimize campaign performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/docs\/value\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how the Value API works in Tenjin to send custom user values, improve attribution, and optimize campaign performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/docs\/value\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Value-report.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/\"},\"author\":{\"name\":\"mariusz.bijok\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\"},\"headline\":\"Value\",\"datePublished\":\"2026-02-20T07:06:10+00:00\",\"dateModified\":\"2026-06-15T10:28:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Value-report.gif\",\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/\",\"name\":\"Value | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Value-report.gif\",\"datePublished\":\"2026-02-20T07:06:10+00:00\",\"dateModified\":\"2026-06-15T10:28:33+00:00\",\"description\":\"Learn how the Value API works in Tenjin to send custom user values, improve attribution, and optimize campaign performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Value-report.gif\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Value-report.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/value\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Value\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\",\"name\":\"mariusz.bijok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"caption\":\"mariusz.bijok\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/ru\\\/blog\\\/author\\\/mariusz-bijok\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c | \u0422\u044d\u043d\u0434\u0437\u0438\u043d","description":"Learn how the Value API works in Tenjin to send custom user values, improve attribution, and optimize campaign performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/docs\/value\/","og_locale":"ru_RU","og_type":"article","og_title":"Value | Tenjin","og_description":"Learn how the Value API works in Tenjin to send custom user values, improve attribution, and optimize campaign performance.","og_url":"https:\/\/tenjin.com\/ru\/docs\/value\/","og_site_name":"Tenjin","article_modified_time":"2026-06-15T10:28:33+00:00","og_image":[{"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Value-report.gif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/docs\/value\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/docs\/value\/"},"author":{"name":"mariusz.bijok","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77"},"headline":"Value","datePublished":"2026-02-20T07:06:10+00:00","dateModified":"2026-06-15T10:28:33+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/docs\/value\/"},"wordCount":132,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/docs\/value\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Value-report.gif","inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/docs\/value\/","url":"https:\/\/tenjin.com\/docs\/value\/","name":"\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c | \u0422\u044d\u043d\u0434\u0437\u0438\u043d","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/docs\/value\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/docs\/value\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Value-report.gif","datePublished":"2026-02-20T07:06:10+00:00","dateModified":"2026-06-15T10:28:33+00:00","description":"Learn how the Value API works in Tenjin to send custom user values, improve attribution, and optimize campaign performance.","breadcrumb":{"@id":"https:\/\/tenjin.com\/docs\/value\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/docs\/value\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/docs\/value\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Value-report.gif","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Value-report.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/docs\/value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/tenjin.com\/docs\/"},{"@type":"ListItem","position":3,"name":"Value"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"\u0420\u043e\u0441\u0442 \u0411\u0435\u0437 \u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77","name":"\u043c\u0430\u0440\u0438\u0443\u0448.\u0431\u0438\u0439\u043e\u043a","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","caption":"mariusz.bijok"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/mariusz-bijok\/"}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=15430"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15430\/revisions"}],"predecessor-version":[{"id":17591,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15430\/revisions\/17591"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=15430"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/doc_category?post=15430"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/glossaries?post=15430"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/doc_tag?post=15430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}