{"id":15431,"date":"2026-02-20T07:06:10","date_gmt":"2026-02-20T07:06:10","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:33","modified_gmt":"2026-06-15T10:28:33","password":"","slug":"retention","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/retention\/","title":{"rendered":"\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><div class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc; padding:1em 1.5em; border-radius:4px;\">\n<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u044d\u0442\u0443 \u0444\u0443\u043d\u043a\u0446\u0438\u044e \u0434\u043b\u044f \u0441\u0432\u043e\u0435\u0439 \u0443\u0447\u0435\u0442\u043d\u043e\u0439 \u0437\u0430\u043f\u0438\u0441\u0438, \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u00ab\u041c\u043e\u044f \u0443\u0447\u0435\u0442\u043d\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c\u00bb \u2192 \u00ab\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c\u00bb \u2192 \u00ab\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043a\u043e\u0433\u043e\u0440\u0442\u044b\u00bb \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0443\u0436\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442. \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u043e \u0440\u0430\u0437\u043d\u0438\u0446\u0435 \u043c\u0435\u0436\u0434\u0443 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e\u0439 \u0438 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0443\u0434\u0435\u0440\u0436\u0430\u0435\u043c\u043e\u0441\u0442\u044c\u044e:<\/p>\n<\/div><\/p>\n\n\n\n<div style=\"max-width:680px;margin:1em 0;\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;\">\n<iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/d85NzGY7wNw?wmode=opaque&#038;rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>\u041a\u0430\u043a \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u201c\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u201d \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u0442\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u043a\u043e\u0433\u043e\u0440\u0442\u0435 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0447\u0442\u043e\u0431\u044b \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u2014 \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>\u041a\u0430\u043a \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u0440\u0430\u0437\u0434\u0435\u043b\u0443 \u201c\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u201d \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u044d\u0442\u043e\u043c\u0443 \u043e\u0442\u0447\u0435\u0442\u0443, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u0440\u0430\u0437\u0434\u0435\u043b \u00abANALYZE\u00bb \u2192 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00abUser Acquisition\u00bb \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0443\u043d\u043a\u0442 \u00abRetention\u00bb \u0432 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u043c\u0441\u044f \u043c\u0435\u043d\u044e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_9tmqdl1hfq1r\"><\/a><figure><img data-recalc-dims=\"1\" decoding=\"async\" class=\"fr-fil fr-dib\" style=\"width: 800px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif?ssl=1\"><\/figure><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u201c\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u201d \u043e\u0442\u0447\u0435\u0442\u0430 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439?<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-ugocyucf.png?ssl=1\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0435 \u043b\u0438\u043d\u0438\u044e, \u0433\u0440\u0430\u0444\u0438\u043a, \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0443, \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442  \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u0440\u0430\u0444\u0438\u043a \u201c\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f\u201d \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0437\u0430 N \u0434\u043d\u0435\u0439 \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u0443\u044e \u0434\u0430\u0442\u0443.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-l72shtqk.png?ssl=1\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0435 \u0442\u0435\u043a\u0441\u0442, \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442, \u043b\u0438\u043d\u0438\u044e, \u0447\u0438\u0441\u043b\u043e. \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics. To enable this feature for your account, navigate to My&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15431","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":193,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u043c\u0430\u0440\u0438\u0443\u0448.\u0431\u0438\u0439\u043e\u043a","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/docs\/retention\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/docs\/retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\"},\"author\":{\"name\":\"mariusz.bijok\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\"},\"headline\":\"Retention\",\"datePublished\":\"2026-02-20T07:06:10+00:00\",\"dateModified\":\"2026-06-15T10:28:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\",\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\",\"name\":\"Retention | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\",\"datePublished\":\"2026-02-20T07:06:10+00:00\",\"dateModified\":\"2026-06-15T10:28:33+00:00\",\"description\":\"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\",\"name\":\"mariusz.bijok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"caption\":\"mariusz.bijok\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/ru\\\/blog\\\/author\\\/mariusz-bijok\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 | \u0422\u044d\u043d\u0434\u0437\u0438\u043d","description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a Tenjin \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435\u0441\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0435\u0442\u044b \u043f\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/docs\/retention\/","og_locale":"ru_RU","og_type":"article","og_title":"Retention | Tenjin","og_description":"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.","og_url":"https:\/\/tenjin.com\/ru\/docs\/retention\/","og_site_name":"Tenjin","article_modified_time":"2026-06-15T10:28:33+00:00","og_image":[{"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/docs\/retention\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/docs\/retention\/"},"author":{"name":"mariusz.bijok","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77"},"headline":"Retention","datePublished":"2026-02-20T07:06:10+00:00","dateModified":"2026-06-15T10:28:33+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/docs\/retention\/"},"wordCount":196,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/docs\/retention\/","url":"https:\/\/tenjin.com\/docs\/retention\/","name":"\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 | \u0422\u044d\u043d\u0434\u0437\u0438\u043d","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","datePublished":"2026-02-20T07:06:10+00:00","dateModified":"2026-06-15T10:28:33+00:00","description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a Tenjin \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435\u0441\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0435\u0442\u044b \u043f\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.","breadcrumb":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/docs\/retention\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/docs\/retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/tenjin.com\/docs\/"},{"@type":"ListItem","position":3,"name":"Retention"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"\u0420\u043e\u0441\u0442 \u0411\u0435\u0437 \u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77","name":"\u043c\u0430\u0440\u0438\u0443\u0448.\u0431\u0438\u0439\u043e\u043a","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","caption":"mariusz.bijok"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/mariusz-bijok\/"}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=15431"}],"version-history":[{"count":15,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15431\/revisions"}],"predecessor-version":[{"id":17224,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15431\/revisions\/17224"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=15431"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/doc_category?post=15431"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/glossaries?post=15431"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/doc_tag?post=15431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}