{"id":15456,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"web-to-app-overview","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/web-to-app-overview\/","title":{"rendered":"\u041e\u0431\u0437\u043e\u0440 \u00abWeb-to-App\u00bb"},"content":{"rendered":"<p class=\"has-text-color has-background has-link-color wp-block-paragraph\" style=\"color:#055160;background-color:#cff4fc\">The Web-to-App model enables developers to showcase app content on web pages, enhancing user engagement and conversion by allowing users to experience the app&#8217;s features before downloading, while Tenjin&#8217;s attribution solution helps track and optimize ad performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web-to-App: \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0441 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Tenjin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional app store promotions and social media advertising have encountered bottlenecks, failing to meet the urgent needs of advertisers for accurate user targeting and efficient conversion. Today&#8217;s users possess increasingly sophisticated tastes and strong personalized demands, necessitating a shift in marketing strategies. Against this backdrop, the Web-to-App model has emerged, offering developers a new and diversified marketing channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0434\u0435\u043b\u044c \u00abWeb-to-App\u00bb \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u044f\u0440\u043a\u043e \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044f \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435. \u041e\u043d\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043b\u0438\u0447\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0442\u0435\u043a\u0441\u0442, \u0432\u0438\u0434\u0435\u043e \u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u0433\u0440\u044b. \u0422\u0430\u043a\u043e\u0439 \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u043e \u0438 \u043f\u043e\u0431\u0443\u0436\u0434\u0430\u0435\u0442 \u0438\u0445 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0435\u0449\u0451 \u0431\u043e\u043b\u044c\u0448\u0435 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u044f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u00abWeb to App\u00bb<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image507.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator 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\u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u043c\u0438 \u0441\u0435\u0440\u0438\u0430\u043b\u0430\u043c\u0438 \u0438 \u0440\u043e\u043c\u0430\u043d\u0430\u043c\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u0435\u0431-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0442\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432\u043d\u0443\u0442\u0440\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u042d\u0442\u043e \u0438\u0437\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0443\u0442\u043e\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u0430 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043f\u043b\u0430\u0432\u043d\u044b\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 iOS<\/strong> \u041f\u043e\u0441\u043b\u0435 \u0432\u044b\u043f\u0443\u0441\u043a\u0430 \u0432\u0435\u0440\u0441\u0438\u0438 iOS 14.5 \u043c\u0435\u0440\u044b \u043f\u043e \u0437\u0430\u0449\u0438\u0442\u0435 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435 iOS \u0441\u0442\u0430\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 \u0441\u0442\u0440\u043e\u0433\u0438\u043c\u0438, \u0447\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u043b\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043f\u043b\u0430\u043d\u0435 \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445. \u041e\u0434\u043d\u0430\u043a\u043e \u0432\u0435\u0431-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0442\u044c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0438\u0445 \u0441 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0422\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u0432\u0430\u0436\u0430\u0435\u0442 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u043d\u043e \u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0435\u0451 \u043f\u043e\u043a\u0430\u0437\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u0423\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 App Store<\/strong> \u041d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0438\u043b\u0438\u0439, \u043a \u0442\u043e\u043c\u0443 \u0436\u0435 \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043e\u0442\u043a\u043b\u043e\u043d\u0435\u043d\u044b \u043f\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c. \u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u044d\u0442\u043e\u0433\u043e, \u0432\u0435\u0431-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u0441\u0432\u043e\u0451 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u044f\u043c\u043e \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u0442\u0430\u043a, \u043a\u0430\u043a \u0432\u0430\u043c \u0443\u0434\u043e\u0431\u043d\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. \u041e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e<\/strong> \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u0432\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u043d\u0430 \u0438\u0437\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0441 App Store \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u043a\u0430\u043a \u0432\u0440\u0435\u043c\u044f, \u0442\u0430\u043a \u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0430\u043c\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0435\u0448\u0435\u043d\u0438\u0435 Tenjin \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438\u0437 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044e \u00abTenjin Web to App\u00bb<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image508.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenjin&#8217;s Web to App attribution feature provides developers with the following key data:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438: \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430, \u043f\u043b\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430.<\/li>\n\n\n<li>Click attribution data: the media channel and ad placement where the user clicked the ad.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0446\u0435\u043b\u0435\u0439:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u041e\u0446\u0435\u043d\u0438\u0442\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c.<\/li>\n\n\n<li>Improve the quality of ads: Locate the pages with the highest conversion rates, optimize ad performance, and ensure each ad achieves its maximum potential.<\/li>\n\n\n<li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438: \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u043e\u0431\u0438\u0432\u0430\u044f\u0441\u044c \u043b\u0443\u0447\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0441 \u043c\u0435\u043d\u044c\u0448\u0438\u043c\u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438.<\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 Web2App:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/docs.tenjin.com\/docs\/meta-pixel-web-to-app\">\u041c\u0435\u0442\u0430<\/a><\/li>\n\n\n<li><a href=\"https:\/\/docs.tenjin.com\/docs\/google-ads-web2app\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 Google<\/a><\/li>\n\n\n<li>\u041a\u0432\u0430\u0439<\/li>\n\n\n<li>TikTok<\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041e\u0431\u0449\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u044d\u043a\u0441\u043f\u043b\u0443\u0430\u0442\u0430\u0446\u0438\u0438 Tenjin Web to App:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u043b\u0430\u043d\u044b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u043f\u0430\u043d\u0435\u043b\u0438 Tenjin. \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u0443\u0434\u0435\u0442 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0441\u044b\u043b\u043a\u0430 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0430\u044f \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043e\u0434\u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0438\u043b\u0438 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432.<\/li>\n\n\n<li class=\"translation-block\">\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043e\u043a \u0438 \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435: \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u043c\u0430\u044f \u0441\u0441\u044b\u043b\u043a\u0430 \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u0443\u044e \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 Tenjin -&gt; \u00ab\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u00bb. \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0434\u0440\u0443\u0433\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043a \u0441\u0441\u044b\u043b\u043a\u0435 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f <code>&amp;redirect_url=your_destination_url<\/code> (\u0437\u0430\u043c\u0435\u043d\u0438\u0442\u0435 <code>your_destination_url<\/code> \u043d\u0430 \u0430\u0434\u0440\u0435\u0441 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 APK).<\/li>\n\n\n<li>\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u0432\u044b\u0437\u043e\u0432\u0430: \u0447\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0431 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0438\u043b\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u0432 \u043a\u0430\u043d\u0430\u043b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u0432\u044b\u0437\u043e\u0432. \u0415\u0441\u043b\u0438 \u043d\u0443\u0436\u043d\u044b\u0439 \u0432\u0430\u043c \u043a\u0430\u043d\u0430\u043b \u043d\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d \u0441 Tenjin, \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u0435\u0441\u044c \u043a \u0441\u0432\u043e\u0435\u043c\u0443 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0443 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 Tenjin<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">By utilizing the configurations outlined above, developers can harness Tenjin&#8217;s Web-to-App attribution function to accurately track advertising impacts, enhance user acquisition efficiency, and achieve a higher return on investment (ROI).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>The Web-to-App model enables developers to showcase app content on web pages, enhancing user engagement and conversion by allowing users to experience the app&#8217;s features before downloading, while Tenjin&#8217;s attribution solution helps track and optimize ad performance. Web-to-App: Attribute App Installs from the Mobile Web with Tenjin Traditional app store promotions and social media advertising&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15456","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-07","word_count":817,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u0410\u043d\u0443\u0440\u0430\u0433","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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