{"id":15461,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"ad-mediation-roi","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/ad-mediation-roi\/","title":{"rendered":"\u041e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0430\u043d\u0435\u043b\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f Tenjin \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u0441\u0435\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u044e\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430. \u042d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0434\u043b\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u0445 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can be also used to optimize advertising campaigns on the ad network side by using Ad revenue callbacks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438 \u043d\u0430 \u043f\u0430\u043d\u0435\u043b\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 Tenjin, \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0442\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 SDK Tenjin, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u044d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a \u043a\u0430\u043a\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u0443 \u043c\u0435\u043d\u044f \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u0442\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u0434\u043e\u0445\u043e\u0434\u0430 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u043f\u043e\u043a\u0430\u0437\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<\/li>\n\n\n\n<li>LTV \u0440\u0435\u043a\u043b\u0430\u043c\u044b N-Day (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u043f\u043e\u043a\u0430\u0437\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<\/li>\n\n\n\n<li>LTV \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 N-\u0439 \u0434\u0435\u043d\u044c \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u043f\u043e\u043a\u0430\u0437\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<\/li>\n\n\n\n<li>LTV \u0437\u0430 N-\u0434\u0435\u043d\u044c \u043f\u043e \u0432\u0441\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u0430\u043c (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e + IAP)<\/li>\n\n\n\n<li>N-Day: \u043e\u0431\u0449\u0438\u0439 ROAS (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u043f\u043e\u043a\u0430\u0437\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>N-Day: \u043e\u0431\u0449\u0438\u0439 ROI (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044f + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>N-Day, \u043e\u0431\u0449\u0438\u0439 LTV \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044f + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0430\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0430 (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044f + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0430\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0430 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0434\u0435\u043d\u044c (DAU) (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u043f\u043e\u043a\u0430\u0437\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0438\u0439 ROAS (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u043f\u043e\u043a\u0430\u0437\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0438\u0439 ROI (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044f + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c LTV \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044f + \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438)<\/li>\n\n\n\n<li>IMPDAU (\u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<\/li>\n\n\n\n<li>\u041f\u043e\u043a\u0430\u0437\u044b (\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u041c\u044b \u0431\u0443\u0434\u0435\u043c \u0438 \u0434\u0430\u043b\u044c\u0448\u0435 \u043f\u043e\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u044d\u0442\u043e\u0442 \u0441\u043f\u0438\u0441\u043e\u043a. \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u043a\u0430\u043a\u0438\u0435-\u043b\u0438\u0431\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043b\u044f \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043f\u043e\u0436\u0430\u043b\u0443\u0439\u0441\u0442\u0430, \u0441\u043e\u043e\u0431\u0449\u0438\u0442\u0435 \u043d\u0430\u043c \u043e\u0431 \u044d\u0442\u043e\u043c. \u0411\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0431 \u044d\u0442\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u0445 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u043d\u0430 <a href=\"https:\/\/docs.tenjin.com\/docs\/dashboard-analytics#list\" target=\"_self\">\u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412 \u043a\u0430\u043a\u0438\u0445 \u043e\u0442\u0447\u0435\u0442\u0430\u0445 \u043f\u0430\u043d\u0435\u043b\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 Ad Mediation?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u043e\u0442\u0447\u0435\u0442\u0430\u0445 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u00ab\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439\u00bb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0431\u0437\u043e\u0440<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0441\u0442\u0438<\/li>\n\n\n\n<li>\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/li>\n\n\n\n<li>\u0417\u043d\u0430\u0447\u0435\u043d\u0438\u0435<\/li>\n\n\n\n<li>\u0412\u044b\u0440\u0443\u0447\u043a\u0430<\/li>\n\n\n\n<li>ROI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0441\u0442\u043e\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas\" target=\"_self\">\u043e\u0446\u0435\u043d\u043a\u0435 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 (ROAS)<\/a>, \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0432 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (ILRD) \u0432 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u0432\u0430\u043c\u0438 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/ad-network\" target=\"_self\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438<\/a>. Tenjin \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0441\u043b\u0435 \u0438\u0445 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432 \u0447\u0435\u0440\u0435\u0437 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/for-developers\" target=\"_self\">Tenjin SDK<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have integrated impression-level revenue data (ILRD) via the Tenjin SDK (make sure you have the version of the SDK that allows us to process this data), you will be able to start running ROAS campaigns by following the steps listed in our documentation, depending on the ad network. The callbacks can be set up for different ad networks (listed below).<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/docs.tenjin.com\/docs\/unity-ads#how-to-pass-ad-revenue-data-to-unity-ads\" target=\"_self\">\u0417\u0434\u0435\u0441\u044c<\/a> \u043f\u0440\u0438\u0432\u0435\u0434\u0451\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Unity Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image379.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412 \u043a\u0430\u043a\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u044f \u043c\u043e\u0433\u0443 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Tenjin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0442\u0435\u043c \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u043d\u044b \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ironSource<\/li>\n\n\n\n<li>\u0415\u0434\u0438\u043d\u0441\u0442\u0432\u043e<\/li>\n\n\n\n<li>\u041c\u0435\u0442\u0430<\/li>\n\n\n\n<li>Liftoff<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>\u0410\u0443\u0440\u0430 \u0438\u0437 \u0415\u0434\u0438\u043d\u0441\u0442\u0432\u0430<\/li>\n\n\n\n<li>\u041c\u0438\u043d\u0442\u0435\u0433\u0440\u0430\u043b<\/li>\n\n\n\n<li>Adjoe<\/li>\n\n\n\n<li>Smadex<\/li>\n\n\n\n<li>Moloco Ads<\/li>\n\n\n\n<li>\u0410\u0434\u043a\u043e\u043c\u043e<\/li>\n\n\n\n<li>\u0415\u043b\u043e\u0445\u0438<\/li>\n\n\n\n<li>Kwai \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/li>\n\n\n\n<li>Appier<\/li>\n\n\n\n<li>\u0421\u0435\u0442\u044c YSO<\/li>\n\n\n\n<li>Axponent<\/li>\n\n\n\n<li>Mistplay<\/li>\n\n\n\n<li>NewsBreak<\/li>\n\n\n\n<li>VK Ads<\/li>\n\n\n\n<li>App Samurai<\/li>\n\n\n\n<li>Playdigo<\/li>\n\n\n\n<li>BidEase<\/li>\n\n\n\n<li>\u0418 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0441\u0435\u0442\u044c, \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u044f \u0445\u043e\u0447\u0443 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0432 \u043f\u0440\u0438\u0432\u0435\u0434\u0451\u043d\u043d\u043e\u043c \u0432\u044b\u0448\u0435 \u0441\u043f\u0438\u0441\u043a\u0435?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can help you send this data to the ad network of your choice. Please write to us directly at support@tenjin.com for more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u043a \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u00ab\u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\u00bb \u043f\u043e\u043c\u043e\u0433\u0430\u043b\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/blog.tenjin.com\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_self\">\u0417\u0434\u0435\u0441\u044c<\/a> \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a YOMI Studio \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ARPDAU \u043d\u0430 60% \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u044d\u0442\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041e\u0442 \u043a\u0430\u043a\u0438\u0445 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432 \u0443\u0441\u043b\u0443\u0433 \u043f\u043e \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Tenjin \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (ILRD)?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u043e\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Applovin MAX<\/li>\n\n\n\n<li>Unity LevelPlay<\/li>\n\n\n\n<li>AdMob<\/li>\n\n\n\n<li>\u0422\u043e\u043f\u043e\u043d<\/li>\n\n\n\n<li>CAS<\/li>\n\n\n\n<li>TradPlus<\/li>\n\n\n\n<li>CloudX<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#055160;background-color:#cff4fc\">\u041e\u0431\u0440\u0430\u0449\u0430\u0435\u043c \u0432\u0430\u0448\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0447\u0442\u043e \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e Tenjin \u043d\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0447\u0435\u0440\u0435\u0437 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432. \u0412\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0431\u043d\u043e\u0432\u0438\u0442\u044c SDK Tenjin \u0434\u043e \u0432\u0435\u0440\u0441\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043d\u0430\u043c \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 <a href=\"https:\/\/tenjin.com\/ru\/docs\/category\/ad-revenue-ad-mediation-setup\/\" target=\"_self\">\u0437\u0434\u0435\u0441\u044c<\/a>.<\/p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Ad Mediation Metrics for User Acquisition The Tenjin dashboard offers comprehensive support for Ad Mediation Revenue Metrics. These metrics provide deep insights into the effectiveness of your advertising efforts for apps utilizing Ad Monetization. Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15461","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-07","word_count":596,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u0410\u043d\u0443\u0440\u0430\u0433","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Mediation ROI | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Ad Mediation ROI in Tenjin measures ad revenue, ROAS, ROI, and LTV using impression-level revenue data to optimize user acquisition campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/docs\/ad-mediation-roi\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Mediation ROI | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Ad Mediation ROI in Tenjin measures ad revenue, ROAS, ROI, and LTV using impression-level revenue data to optimize user acquisition campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/docs\/ad-mediation-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/\"},\"author\":{\"name\":\"anurag\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/e039df04bf002f4a0825fce9d6d5f13b\"},\"headline\":\"Ad Mediation ROI\",\"datePublished\":\"2026-02-20T07:06:11+00:00\",\"dateModified\":\"2026-06-15T10:28:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/\"},\"wordCount\":599,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image637.png\",\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/\",\"name\":\"Ad Mediation ROI | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image637.png\",\"datePublished\":\"2026-02-20T07:06:11+00:00\",\"dateModified\":\"2026-06-15T10:28:32+00:00\",\"description\":\"Learn how Ad Mediation ROI in Tenjin measures ad revenue, ROAS, ROI, and LTV using impression-level revenue data to optimize user acquisition campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image637.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image637.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/ad-mediation-roi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ad Mediation ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/e039df04bf002f4a0825fce9d6d5f13b\",\"name\":\"anurag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g\",\"caption\":\"anurag\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/ru\\\/blog\\\/author\\\/anurag\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044e | Tenjin","description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI \u0432 \u043c\u043e\u0434\u0443\u043b\u0435 Ad Mediation Tenjin \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, ROAS, ROI \u0438 LTV \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0434\u043e\u0445\u043e\u0434\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/docs\/ad-mediation-roi\/","og_locale":"ru_RU","og_type":"article","og_title":"Ad Mediation ROI | Tenjin","og_description":"Learn how Ad Mediation ROI in Tenjin measures ad revenue, ROAS, ROI, and LTV using impression-level revenue data to optimize user acquisition campaigns.","og_url":"https:\/\/tenjin.com\/ru\/docs\/ad-mediation-roi\/","og_site_name":"Tenjin","article_modified_time":"2026-06-15T10:28:32+00:00","og_image":[{"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/"},"author":{"name":"anurag","@id":"https:\/\/tenjin.com\/#\/schema\/person\/e039df04bf002f4a0825fce9d6d5f13b"},"headline":"Ad Mediation ROI","datePublished":"2026-02-20T07:06:11+00:00","dateModified":"2026-06-15T10:28:32+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/"},"wordCount":599,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png","inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/","url":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/","name":"\u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u044e | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png","datePublished":"2026-02-20T07:06:11+00:00","dateModified":"2026-06-15T10:28:32+00:00","description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI \u0432 \u043c\u043e\u0434\u0443\u043b\u0435 Ad Mediation Tenjin \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, ROAS, ROI \u0438 LTV \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0434\u043e\u0445\u043e\u0434\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.","breadcrumb":{"@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/docs\/ad-mediation-roi\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/docs\/ad-mediation-roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/tenjin.com\/docs\/"},{"@type":"ListItem","position":3,"name":"Ad Mediation ROI"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"\u0420\u043e\u0441\u0442 \u0411\u0435\u0437 \u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/e039df04bf002f4a0825fce9d6d5f13b","name":"\u0410\u043d\u0443\u0440\u0430\u0433","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g","caption":"anurag"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=15461"}],"version-history":[{"count":5,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15461\/revisions"}],"predecessor-version":[{"id":17721,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/docs\/15461\/revisions\/17721"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=15461"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/doc_category?post=15461"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/glossaries?post=15461"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/doc_tag?post=15461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}