{"id":15488,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:31","modified_gmt":"2026-06-15T10:28:31","password":"","slug":"how-to-map-ad-revenue-to-conversion-values","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/how-to-map-ad-revenue-to-conversion-values\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043e\u043e\u0442\u043d\u0435\u0441\u0442\u0438 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u043c\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0440\u0435\u0437\u044e\u043c\u0435<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u041a\u0430\u043a \u0441\u043e\u043e\u0442\u043d\u0435\u0441\u0442\u0438 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u043c\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Determine the conversion value categories for every aggregated ad revenue computed on the device within the 24 hours following installation, based on historical data.<\/li>\n\n\n<li>Implement the conversion value buckets in the SDK: map accumulated ad revenue to conversion values.<\/li>\n\n\n<li>Send the corresponding conversion value to Tenjin (and Apple) using the <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in the Tenjin SDK when the ad impression happens every time until 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435<\/strong>: The mapping of ad revenue to conversion values may change over time and require updates in the app. You also need to integrate Impression Level Revenue Data(ILRD) in the mediation SDK.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u041a\u0430\u043a \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u043c\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Figure out the conversion value buckets for each accumulated ad impression calculated on the device for 24 hours since the install using historical data.<\/li>\n\n\n<li>Implement the conversion value buckets in the SDK: map accumulated ad impressions to conversion values.<\/li>\n\n\n<li>Send the conversion value (impression counts) to Tenjin (and Apple) using <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in the Tenjin SDK every time the impression happens until the first 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435<\/strong>: The mapping of ad impressions to conversion values may change over time and require updates in the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u041a\u0430\u043a \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0435\u0430\u043d\u0441\u044b \u0441\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u043c\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Count the sessions as they are accumulated over a 24 hour period since the install.<\/li>\n\n\n<li>Send the CV (accumulated session count) to Tenjin (and Apple) using <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in Tenjin SDK every time the session occurs until the first 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440\u044b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1jrRrTP6YX62of2WaJamtPBSWZJ-97IpTWn0IwTroH6Y\/edit#gid=1596716780\"> IAP \u0438 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438<\/a><\/li>\n\n\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1NTQN-js9aVtDCCNXAqPYLu5r4nvulNpJVGkFsswEbJE\/edit#gid=0\">\u0421\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a (\u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0435 \u0438\u0433\u0440\u044b)<\/a><\/li>\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/13dzg-G6Lf4V6kC6emocb7NULuvdfdC44-FZPzccYmlo\/edit\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u043e\u0431\u044b\u0442\u0438\u0439<\/a><\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0431\u0437\u043e\u0440 \u0442\u0430\u0439\u043c\u0435\u0440\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 (\u0434\u043b\u044f SKAN 3.0 \u0438 \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u043d\u043d\u0438\u0445 \u0432\u0435\u0440\u0441\u0438\u0439)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0437\u0430\u043f\u0440\u043e\u0441\u0435, \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 Apple \u043d\u0430 <a href=\"\/ru\/docs\/ad-network\/\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0441\u0435\u0442\u044c<\/a>, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0434\u0432\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0442\u0438\u043f\u0430 \u0442\u0430\u0439\u043c\u0435\u0440\u043e\u0432:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>24-\u0447\u0430\u0441\u043e\u0432\u043e\u0439 \u0442\u0430\u0439\u043c\u0435\u0440: \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0431\u0440\u0430\u0441\u044b\u0432\u0430\u0442\u044c \u043d\u0435\u043e\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e, \u0430 \u0435\u0433\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 24 \u0447\u0430\u0441\u0430<\/li>\n\n\n<li>\u0422\u0430\u0439\u043c\u0435\u0440 \u0441\u043e \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e: \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0435\u0433\u043e \u043d\u0435\u043b\u044c\u0437\u044f \u0441\u0431\u0440\u043e\u0441\u0438\u0442\u044c. \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0432 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0435 \u043e\u0442 0 \u0434\u043e 24 \u0447\u0430\u0441\u043e\u0432.<\/li>\n\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">\u041f\u0440\u0438 \u0432\u044b\u0437\u043e\u0432\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue()<\/code> \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0441\u044f 24-\u0447\u0430\u0441\u043e\u0432\u043e\u0439 \u0442\u0430\u0439\u043c\u0435\u0440. \u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0435\u0448\u0438\u0442\u0435 \u0441\u043d\u043e\u0432\u0430 \u0432\u044b\u0437\u0432\u0430\u0442\u044c <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code>, 24-\u0447\u0430\u0441\u043e\u0432\u043e\u0439 \u0442\u0430\u0439\u043c\u0435\u0440 \u0441\u0431\u0440\u0430\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043d\u043e\u043b\u044c \u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043e\u0442\u0441\u0447\u0451\u0442 \u0437\u0430\u043d\u043e\u0432\u043e.<\/li>\n\n\n<li class=\"translation-block\">\u041a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442\u0435 <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code>, 24-\u0447\u0430\u0441\u043e\u0432\u043e\u0439 \u0442\u0430\u0439\u043c\u0435\u0440 \u0441\u0431\u0440\u0430\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f.<\/li>\n\n\n<li>Suppose you don&#8217;t fire <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> before the 24 hours timer expires, a random timer will start. Once the random timer starts, you can&#8217;t update the conversion value anymore.<\/li>\n\n\n<li>At the end of the random timer, the postback is sent to the ad network. This postback may or may not include a conversion value (it will be the latest value you set for this specific user)<\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">In Tenjin, we give developers full flexibility to choose whatever conversion values they want to map to a specific user event. Tenjin&#8217;s Customer Success team is happy to work with you to figure out the best implementation for your app. Please contact support@tenjin.com for more custom solutions.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-block-paragraph translation-block\" style=\"color:#664d03;background-color:#fff3cd\">(\u0422\u0430\u0439\u043c\u0435\u0440\u044b \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 SKAN 4.0) SKAN 4.0 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0442\u0430\u0439\u043c\u0435\u0440\u043e\u0432. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e\u0431 \u044d\u0442\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c <a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/receiving_postbacks_in_multiple_conversion_windows\" target=\"_self\">\u0437\u0434\u0435\u0441\u044c<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CV Mapping Recommendations 1. How to map ad revenue to conversion values Note: The mapping of ad revenue to conversion values may change over time and require updates in the app. You also need to integrate Impression Level Revenue Data(ILRD) in the mediation SDK. 2. How to map ad impressions to conversion values Note: The&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[101],"glossaries":[],"doc_tag":[],"class_list":["post-15488","docs","type-docs","status-publish","hentry","doc_category-skan-setup-with-tenjin"],"acf":[],"year_month":"2026-07","word_count":488,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u0410\u043d\u0443\u0440\u0430\u0433","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"SKAdnetwork Setup with Tenjin","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/skan-setup-with-tenjin\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Map Revenue to Conversion Values | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to map ad revenue to SKAdNetwork conversion values to improve iOS attribution and campaign optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/docs\/how-to-map-ad-revenue-to-conversion-values\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Map Revenue to Conversion Values | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how to map ad revenue to SKAdNetwork conversion values to improve iOS attribution and campaign optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/docs\/how-to-map-ad-revenue-to-conversion-values\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" 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