{"id":15495,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"meta-amm-tenjin","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/meta-amm-tenjin\/","title":{"rendered":"Meta Advanced Mobile Measurement (AMM)"},"content":{"rendered":"

<\/a>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Meta AMM?<\/strong><\/h3>\n

Meta\u2019s Advanced Mobile Measurement (AMM)<\/strong> program allows advertisers to access row-level data<\/strong> for app install and post-install events from Meta platforms (Facebook, Instagram, etc.). This data includes anonymized device-level information that can be used for in-depth analysis, LTV modeling, and optimization across your own BI stack.<\/p>\n

\u0412 \u0441\u0432\u044f\u0437\u0438 \u0441 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f\u043c\u0438 \u043d\u0430 \u043e\u0431\u043c\u0435\u043d \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u0432\u0448\u0438\u043c \u0441\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 AMM \u0441 Meta.<\/p>\n

<\/a>\u041a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0441\u0442\u0440\u043e\u043a \u0438\u0437 Tenjin \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e AMM?<\/strong><\/h2>\n

Tenjin can deliver row-level attribution and event data from Meta to you, in accordance with Meta\u2019s policies. You can accept the terms from here<\/u><\/a>.<\/p>\n

\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u044d\u0442\u0438\u043c \u0434\u0430\u043d\u043d\u044b\u043c:<\/p>\n

Currently, this is only supported via S2S callbacks and Live Ops. Additional methods will be added in the future.<\/p>\n

<\/a>1. \u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b \u00ab\u0441\u0435\u0440\u0432\u0435\u0440-\u0441\u0435\u0440\u0432\u0435\u0440\u00bb (S2S) \u043d\u0430 \u0432\u0430\u0448\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0441\u0435\u0440\u0432\u0435\u0440\u044b<\/strong><\/h3>\n

\u0412 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f AMM \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Meta \u0434\u0430\u043d\u043d\u044b\u0435 Meta \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0441\u0442\u0440\u043e\u043a, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0435 \u0447\u0435\u0440\u0435\u0437 MMP, \u0434\u043e\u043b\u0436\u043d\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u043d\u0430 \u0432\u0430\u0448\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0441\u0435\u0440\u0432\u0435\u0440\u044b, \u0430 \u043d\u0435 \u043d\u0430 \u043a\u0430\u043a\u0438\u0435-\u043b\u0438\u0431\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 \u0441\u0435\u0440\u0432\u0435\u0440\u044b.<\/p>\n

    \n
  1. \n

    \u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u00ab\u041d\u0410\u0421\u0422\u0420\u041e\u0419\u041a\u0418\u00bb -> \u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f<\/strong> \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u0432\u043e\u0451 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043d\u0430 \u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b<\/strong> \u0432\u043a\u043b\u0430\u0434\u043a\u0430.<\/p>\n<\/li>\n<\/ol>\n

    \"<\/p>\n

      \n
    1. \n

      \u041d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u00ab\u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b\u00bb \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00ab\u041a\u0430\u043d\u0430\u043b Meta\u00bb \u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u043b\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f AMM, \u0441\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u0430 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u00ab\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438\u00bb.<\/p>\n<\/li>\n<\/ol>\n

      \"<\/p>\n

      3. \u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u0448\u0430\u0433\u0430 2 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0432\u0432\u0435\u0440\u0445\u0443 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 S2S Callbacks<\/strong>.<\/p>\n

      \"<\/p>\n

      4. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043d\u0430 \u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u0432\u044b\u0437\u043e\u0432 S2S<\/strong>.<\/p>\n

      5. \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0444\u043b\u0430\u0436\u043e\u043a \u043d\u0430\u043f\u0440\u043e\u0442\u0438\u0432 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430 \u042f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u044d\u0442\u043e \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0439 \u0442\u043e\u0447\u043a\u043e\u0439 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043b\u0438\u0446\u0430 (\u0432\u0430\u0448\u0435\u0439 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439)?<\/strong>.<\/p>\n

      \"<\/p>\n

      6. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043a\u043e\u043d\u0435\u0447\u043d\u0443\u044e \u0442\u043e\u0447\u043a\u0443 URL \u0441 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u043c\u0430\u043a\u0440\u043e\u0441\u0430\u043c\u0438 \u0438\u0437 \u0441\u043f\u0438\u0441\u043a\u0430, \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u043e\u0433\u043e \u043d\u0430 \u043f\u0440\u0430\u0432\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438, \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u0432\u044b\u0437\u043e\u0432<\/strong>.<\/p>\n

      \"<\/p>","protected":false},"excerpt":{"rendered":"

      What is Meta AMM? Meta’s Advanced Mobile Measurement (AMM) program allows advertisers to access row-level data for app install and post-install events from Meta platforms (Facebook, Instagram, etc.). This data includes anonymized device-level information that can be used for in-depth analysis, LTV modeling, and optimization across your own BI stack. Due to privacy policies and…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15495","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-07","word_count":259,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u0410\u043d\u0443\u0440\u0430\u0433","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"\nMeta Advanced Mobile Measurement (AMM) | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to integrate Meta Advanced Mobile Measurement with Tenjin for improved attribution and campaign reporting.\" \/>\n<meta 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