ARPDAU<\/a> (\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f) \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u044d\u0442\u043e\u043c \u043e\u043a\u043d\u0435.<\/p>\n![\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435,](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/revenue-image-m7gza6de.png?ssl=1\")
<\/p>\n
\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043d\u0438\u0446\u044b \u043c\u0435\u0436\u0434\u0443 LTV \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438 \u0438 LTV \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0432\u044b\u0440\u0443\u0447\u043a\u0435<\/h2>\n
Tenjin \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0434\u0432\u0430 \u0442\u0438\u043f\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f LTV \u0434\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438 \u043c\u044b \u043e\u0436\u0438\u0434\u0430\u0435\u043c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0440\u0430\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f \u0432 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u0445 \u0438\u0437-\u0437\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0439 \u0432 \u043c\u0435\u0442\u043e\u0434\u0430\u0445 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u044d\u0442\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n
LTV \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438<\/u><\/strong><\/p>\n\n- \n
\u041f\u0440\u0438 \u043a\u0430\u0436\u0434\u043e\u043c \u043f\u043e\u043a\u0430\u0437\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u0430\u0448 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440 \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432 Tenjin \u0441\u0438\u0433\u043d\u0430\u043b, \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u0439 \u0441\u0443\u043c\u043c\u0443 \u0441\u0442\u0430\u0432\u043a\u0438, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u0443\u044e \u0441\u0435\u0442\u044c\u044e-\u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0435\u043c.<\/p>\n<\/li>\n
- \n
\u0417\u0430\u0442\u0435\u043c \u043c\u044b \u0441\u0443\u043c\u043c\u0438\u0440\u0443\u0435\u043c \u044d\u0442\u0443 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u043f\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0438 \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439\/\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\/\u0441\u0442\u0440\u0430\u043d\u0430\u043c.<\/p>\n<\/li>\n<\/ul>\n
\u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b (LTV)<\/u><\/strong><\/p>\n\n- \n
This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel\/campaign\/country will be considered to have the same monetary value. See the diagram below as an example.<\/p>\n<\/li>\n<\/ul>\n
![](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28614%29.png?resize=591%2C496&ssl=1\")
<\/p>\n
\u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u0430\u044f LTV<\/h2>\n
The N-Day All pLTV (Ad Mediation + IAP)<\/em> gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of install. It uses Tenjin\u2019s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.<\/p>\n\u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u0439 LTV \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0438 \u0432\u0437\u0432\u0435\u0448\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043d\u0435 \u0434\u043e\u0436\u0438\u0434\u0430\u044f\u0441\u044c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e \u043a\u043e\u0433\u043e\u0440\u0442\u0435. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0435\u0433\u043e \u0434\u043b\u044f \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f ROAS, \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c \u0438 \u0441\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0441 \u0446\u0435\u043b\u044c\u044e \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438.<\/p>\n
![](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28626%29.png?resize=598%2C168&ssl=1\")
<\/p>","protected":false},"excerpt":{"rendered":"
How to analyze “Revenue” in the User Acquisition Report With this view, you can make use of our unique session-based allocation to derive LTV, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns. How can you access the “Revenue” view in the…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15498","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":326,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u0410\u043d\u0443\u0440\u0430\u0433","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\n
Revenue | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Tenjin measures app revenue, including in-app purchases and ad revenue, for accurate attribution and reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/docs\/revenue\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Tenjin measures app revenue, including in-app purchases and ad revenue, for accurate attribution and reporting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/docs\/revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:29+00:00\" \/>\n<meta property=\"og:image\" 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