{"id":15502,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:30","modified_gmt":"2026-06-15T10:28:30","password":"","slug":"spend","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/spend\/","title":{"rendered":"\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><h2><a id=\"_ypbyuxrpv88v\"><\/a>\u041a\u0430\u043a \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u201c\u0420\u0430\u0441\u0445\u043e\u0434\u044b\u201d \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/h2><p>\u0412 \u043e\u0442\u0447\u0435\u0442\u0435 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 Tenjin \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0430\u0437\u0434\u0435\u043b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u0445 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c. \u0412 \u044d\u0442\u043e\u043c \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0438 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u043c\u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432.<\/p><h3><a id=\"_o5tucx4jhzvh\"><\/a><strong>\u041a\u0430\u043a \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u0440\u0430\u0437\u0434\u0435\u043b\u0443 \u201c\u0420\u0430\u0441\u0445\u043e\u0434\u044b\u201d \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439?&nbsp;<\/strong><\/h3><p>\u0427\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u044d\u0442\u043e\u043c\u0443 \u043e\u0442\u0447\u0435\u0442\u0443, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0437\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u00abANALYZE\u00bb \u2192 \u0432\u043a\u043b\u0430\u0434\u043a\u0430 \u00abUser Acquisition\u00bb \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0443\u043d\u043a\u0442 \u00abSpend\u00bb \u0432 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u043c\u0441\u044f \u043c\u0435\u043d\u044e.<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif?ssl=1\" class=\"fr-fil fr-dib\" style=\"width: 885px;\"><\/p><h3><a id=\"_4wv8523j2r8u\"><\/a><strong>\u041a\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u201c\u0420\u0430\u0441\u0445\u043e\u0434\u044b\u201d \u043e\u0442\u0447\u0435\u0442\u0430 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439?&nbsp;<\/strong><\/h3><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0435 \u0442\u0435\u043a\u0441\u0442, \u0433\u0440\u0430\u0444\u0438\u043a, \u043b\u0438\u043d\u0438\u044e, \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442.  \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-zhhe1tys.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 865px;\"><\/p><p>\u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432, \u043a\u0430\u043a <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-install-cpi\" rel=\"nofollow\" translate=\"no\">\u0418\u041f\u0426<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-click-cpc\" rel=\"nofollow\" translate=\"no\">\u041a\u041f\u041a<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-1000-impressions-cpm\" rel=\"nofollow\" translate=\"no\">CPM<\/a>, \u0438 \u0442. \u0434. \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0437\u0430\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0430 \u0434\u0430\u0442. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0432\u0430\u0448 <a href=\"https:\/\/docs.tenjin.com\/docs\/glossary-spend\" rel=\"nofollow\" translate=\"no\">\u0442\u0440\u0430\u0442\u0438\u0442\u044c<\/a> \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0438.<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\u0421\u043a\u0440\u0438\u043d\u0448\u043e\u0442 \u0433\u0440\u0430\u0444\u0438\u043a\u0430. \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441 \u043d\u0438\u0437\u043a\u0438\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u0438\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-rsi6drgc.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 1451px;\"><\/p><p><br><\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>How to analyze &#8220;Spend&#8221; in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the &#8220;Spend&#8221; view&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15502","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u043c\u0430\u0440\u0438\u0443\u0448.\u0431\u0438\u0439\u043e\u043a","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is 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property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" 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