{"id":15530,"date":"2026-02-20T07:06:20","date_gmt":"2026-02-20T07:06:20","guid":{"rendered":"http:\/\/anurag"},"modified":"2026-06-15T10:28:28","modified_gmt":"2026-06-15T10:28:28","password":"","slug":"in-app-purchase-iap-revenue","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ru\/docs\/in-app-purchase-iap-revenue\/","title":{"rendered":"\u0414\u043e\u0445\u043e\u0434 \u043e\u0442 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 (IAP)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">IAP revenue represents the revenue generated when users complete purchases inside your app (e.g. subscriptions, consumables, or one-time purchases). Tracking IAP revenue allows you to measure monetization performance, calculate LTV, and optimize campaigns based on post-install value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 SDK \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 IAP<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u043c \u043d\u0438\u0436\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f\u043c \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 SDK, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 (IAP) \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Tenjin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0415\u0434\u0438\u043d\u0441\u0442\u0432\u043e<\/strong><br><a href=\"https:\/\/tenjin.com\/ru\/docs\/unity-sdk\/#purchase-events\">https:\/\/tenjin.com\/docs\/unity-sdk\/#purchase-events<\/a><\/li>\n\n\n\n<li><strong>iOS<\/strong><br><a href=\"https:\/\/tenjin.com\/ru\/docs\/ios-sdk\/#purchase-events\">https:\/\/tenjin.com\/docs\/ios-sdk\/#purchase-events<\/a><\/li>\n\n\n\n<li><strong>Android<\/strong><br><a href=\"https:\/\/tenjin.com\/ru\/docs\/android-sdk\/#purchase-events\">https:\/\/tenjin.com\/docs\/android-sdk\/#purchase-events<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u0430\u0436\u043d\u044b\u0435 \u0437\u0430\u043c\u0435\u0447\u0430\u043d\u0438\u044f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Android<\/strong>:<br>\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0441\u0432\u043e\u0439 <strong>\u043f\u0443\u0431\u043b\u0438\u0447\u043d\u044b\u0439 \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u043e\u043d\u043d\u044b\u0439 \u043a\u043b\u044e\u0447 Google Play<\/strong> \u0432 \u043f\u0430\u043d\u0435\u043b\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f Tenjin, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b\u0442\u044c \u0434\u043e\u043b\u0436\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u044b.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>iOS<\/strong>:<br>\u0415\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442\u0435 \u043a\u0432\u0438\u0442\u0430\u043d\u0446\u0438\u0438, \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448 <strong>\u043e\u0431\u0449\u0438\u0439 \u0441\u0435\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043a\u043b\u044e\u0447 App Store<\/strong> \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d \u0432 \u043f\u0430\u043d\u0435\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f Tenjin (\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0441 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0440\u043e\u0434\u043b\u0435\u043d\u0438\u0435\u043c).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 Tenjin \u0431\u0443\u0434\u0435\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043a \u0438\u0441\u0445\u043e\u0434\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0435\u0433\u043e \u0432 \u043e\u0442\u0447\u0435\u0442\u044b \u043f\u043e LTV \u0438 ROAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>IAP revenue represents the revenue generated when users complete purchases inside your app (e.g. subscriptions, consumables, or one-time purchases). Tracking IAP revenue allows you to measure monetization performance, calculate LTV, and optimize campaigns based on post-install value. IAP Revenue SDK Integration Guides Follow the SDK-specific guides below to implement IAP tracking with Tenjin: Important Notes&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[160],"glossaries":[],"doc_tag":[],"class_list":["post-15530","docs","type-docs","status-publish","hentry","doc_category-revenue-measurement"],"acf":[],"year_month":"2026-07","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"\u0410\u043d\u0443\u0440\u0430\u0433","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ru\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Revenue Measurement","term_url":"https:\/\/tenjin.com\/ru\/docs\/category\/revenue-measurement\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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