{"id":14655,"date":"2026-02-09T16:47:19","date_gmt":"2026-02-09T16:47:19","guid":{"rendered":"https:\/\/tenjin.com\/glossary\/"},"modified":"2026-03-23T09:22:28","modified_gmt":"2026-03-23T09:22:28","slug":"glossary","status":"publish","type":"page","link":"https:\/\/tenjin.com\/ru\/glossary\/","title":{"rendered":"\u0413\u043b\u043e\u0441\u0441\u0430\u0440\u0438\u0439"},"content":{"rendered":"<div class=\"betterdocs-encyclopedia-wrapper layout-3\">\n        <div class=\"betterdocs-laxical-container\">\n        <div class=\"encyclopedia-filter-content\">\n\n            \n<div class=\"encyclopedia-alphabets alphabets-style-box\">\n    <ul class=\"encyclopedia-alphabet-list\">\n        <li class=\"alphabet-list-item\" data-letter=\"all\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/\">\u0412\u0441\u0435<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"A\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=A\">A<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"B\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=B\">B<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"C\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=C\">C<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"D\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=D\">D<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"E\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=E\">E<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"F\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=F\">F<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"G\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=G\">G<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"H\"><a class=\"letter-has-no-docs\" href=\"#\">H<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"I\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=I\">I<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"J\"><a class=\"letter-has-no-docs\" href=\"#\">J<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"K\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=K\">K<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"L\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=L\">L<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"M\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=M\">M<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"N\"><a class=\"letter-has-no-docs\" href=\"#\">N<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"O\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=O\">O<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"P\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=P\">P<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"Q\"><a class=\"letter-has-no-docs\" href=\"#\">Q<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"R\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=R\">R<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"S\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=S\">S<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"T\"><a href=\"https:\/\/tenjin.com\/ru\/glossary\/?encyclopedia_prefix=T\">T<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"U\"><a class=\"letter-has-no-docs\" href=\"#\">U<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"V\"><a class=\"letter-has-no-docs\" href=\"#\">V<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"W\"><a class=\"letter-has-no-docs\" href=\"#\">W<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"X\"><a class=\"letter-has-no-docs\" href=\"#\">X<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"Y\"><a class=\"letter-has-no-docs\" href=\"#\">Y<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"Z\"><a class=\"letter-has-no-docs\" href=\"#\">Z<\/a><\/li>    <\/ul>\n<\/div>\n\n            <div class=\"w-dyn-list\">\n                <div class=\"betterdocs-encyclopedia layout-card layout-doc-list-2\" id=\"encyclopedia-container\">\n                    <div class='encyclopedia-section-A section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"A\"><span>A<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/ab-testing\/\">\n        A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/ad-monetization\/\">\n        \u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/ad-network\/\">\n        \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0441\u0435\u0442\u044c    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/ad-revenue-attribution\/\">\n        \u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/ad-spend\/\">\n        \u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/advertising-id\/\">\n        \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 (IDFA \u0438 GAID)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/api\/\">\n        API    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/app-store-optimization-aso\/\">\n        \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 (ASO)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/app-tracking-transparency-att\/\">\n        \u041f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 (ATT)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/attribution\/\">\n        \u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/attribution-window\/\">\n        \u041e\u043a\u043d\u043e \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/average-revenue-per-daily-active-user-arpdau\/\">\n        \u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0430 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0434\u0435\u043d\u044c (ARPDAU)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/average-revenue-per-user-arpu\/\">\n        \u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (ARPU)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-B section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"B\"><span>B<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"B\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/bid-management\/\">\n        \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u044f\u0432\u043a\u0430\u043c\u0438 \/ \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0437\u0430\u044f\u0432\u043e\u043a    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"B\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/bundle-id\/\">\n        \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0430    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-C section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"C\"><span>C<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/callbacks\/\">\n        \u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/churn-rate\/\">\n        \u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/click-through-rate-ctr\/\">\n        \u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 (CTR)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/clicks-tracked-reported\/\">\n        \u041a\u043b\u0438\u043a\u0438 (\u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0435 + \u043e\u0442\u0447\u0435\u0442\u043d\u044b\u0435)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/cohort-analysis\/\">\n        \u041a\u043e\u0433\u043e\u0440\u0442\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/conversion\/\">\n        \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/conversion-rate-cvr\/\">\n        \u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/cost-per-click-cpc\/\">\n        \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 (CPC)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/cost-per-install-cpi\/\">\n        \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 (CPI)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/cost-per-mille-1000-cpm\/\">\n        \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (CPM)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/cost-per-n-day-retained-user\/\">\n        \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0434\u043d\u043e\u0433\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0434\u0435\u043d\u044c    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/custom-event\/\">\n        \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-D section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"D\"><span>D<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"D\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/daily-active-user-dau\/\">\n        \u0415\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0439 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c (DAU)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"D\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/datavault\/\">\n        DataVault    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-E section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"E\"><span>E<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"E\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/effective-cost-per-click-ecpc\/\">\n        \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 (eCPC)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"E\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/effective-cost-per-mille-1000-ecpm\/\">\n        \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (eCPM)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"E\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/extract-transform-load-etl\/\">\n        \u0418\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0430 (ETL)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-F section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"F\"><span>F<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"F\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/fraud-detection\/\">\n        \u041e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u0438\u0435 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-G section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"G\"><span>G<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"G\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/granular-raw-data\/\">\n        \u0413\u0440\u0430\u043d\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \/ \u043d\u0435\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-I section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"I\"><span>I<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/identifier-for-vendors-idfv\/\">\n        IDFV (\u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/impression-level-revenue-data-ilrd\/\">\n        \u0414\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0439 (ILRD)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/in-app-advertising-iaa\/\">\n        \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 (IAA)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/in-app-purchases-iap\/\">\n        \u041f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 (IAP)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/incrementality\/\">\n        \u0418\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/install\/\">\n        \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/interstitial-ads\/\">\n        \u041c\u0435\u0436\u0441\u0442\u0440\u0430\u043d\u0438\u0447\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-K section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"K\"><span>K<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"K\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/k-factor\/\">\n        K-Factor    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-L section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"L\"><span>L<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/last-click-attribution\/\">\n        \u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0433\u043e \u043a\u043b\u0438\u043a\u0430    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/lifetime-active-days-per-user\/\">\n        \u0412\u0440\u0435\u043c\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/lifetime-value-ltv\/\">\n        \u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c (LTV)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/limit-ad-tracking-lat\/\">\n        \u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b (LAT)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-M section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"M\"><span>M<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"M\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/mobile-app-monetization\/\">\n        \u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"M\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/mobile-marketing-metrics\/\">\n        \u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"M\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/mobile-measurement-partner-mmp\/\">\n        \u041f\u0430\u0440\u0442\u043d\u0435\u0440 \u043f\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u043c (MMP)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-O section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"O\"><span>O<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"O\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/organic-install\/\">\n        \u041e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-P section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"P\"><span>P<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"P\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/predictive-analysis\/\">\n        \u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"P\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/programmatic-buying-advertising\/\">\n        \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u0435 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \/ \u0420\u0435\u043a\u043b\u0430\u043c\u0430    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-R section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"R\"><span>R<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/re-engagement\/\">\n        \u041f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/reported-installs\/\">\n        \u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/retention-rate-rr\/\">\n        \u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/return-on-ad-spend-roas\/\">\n        \u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0437\u0430\u0442\u0440\u0430\u0442 (ROAS)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/return-on-investment-roi\/\">\n        \u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/rewarded-ads\/\">\n        \u0412\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-S section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"S\"><span>S<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/self-attributing-networks-sans\/\">\n        \u0421\u0430\u043c\u043e\u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u044e\u0449\u0430\u044f\u0441\u044f \u0441\u0435\u0442\u044c (SAN)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/server-to-server-s2s\/\">\n        \u0421\u0435\u0440\u0432\u0435\u0440-\u0441\u0435\u0440\u0432\u0435\u0440 (S2S)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/session\/\">\n        \u0421\u0435\u0441\u0441\u0438\u044f    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/site-id\/\">\n        \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043e\u0431\u044a\u0435\u043a\u0442\u0430    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/skad-network\/\">\n        SKAdNetwork    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/software-development-kit-sdk\/\">\n        \u041a\u043e\u043c\u043f\u043b\u0435\u043a\u0442 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f (SDK)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-T section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"T\"><span>T<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"T\">\n    <a href=\"https:\/\/tenjin.com\/ru\/glossary\/total-revenue\/\">\n        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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14655","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossary | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary | Tenjin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/glossary\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta 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