{"id":11106,"date":"2024-02-20T11:31:25","date_gmt":"2024-02-20T11:31:25","guid":{"rendered":"https:\/\/tenjin.com\/?p=11106"},"modified":"2026-04-14T10:16:01","modified_gmt":"2026-04-14T10:16:01","slug":"ad-revenue-attribution","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/ad-revenue-attribution\/","title":{"rendered":"\u041d\u043e\u0432\u044b\u0439 \u0442\u0438\u043f \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Tenjin Dashboard - \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u043f\u0430\u043a\u0435\u0442\u0443 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Tenjin"},"content":{"rendered":"

We’re thrilled to announce an update to Tenjin\u2019s \u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a> designed specifically for advertisers promoting apps with ad monetization. <\/p>\n\n\n\n


The latest update enhances ad revenue attribution in the Tenjin dashboard, offering user-level or impression-level data fetched from ad mediation providers via the Tenjin SDK in the User Acquisition Reports<\/a>. This new set of ad mediation metrics empower advertisers to optimize their advertising campaigns precisely and confidently.<\/p>\n\n\n\n

\"What<\/figure>\n\n\n\n

Ad revenue attribution is the allocation of earned ad revenue to different \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438<\/a>, campaigns, and individual ads to identify the most profitable sources.<\/p>\n\n\n\n

Why do mobile app publishers need ad revenue attribution? <\/h2>\n\n\n\n

Whether it\u2019s an app solely monetized via in-app advertising (IAA)<\/a> or a hybrid one combining IAA with in-app purchases (IAP)<\/a>, Ad Revenue Attribution plays a pivotal role in the success of all user acquisition campaigns.<\/p>\n\n\n\n

For IAP, the ad revenue attribution process has always been pretty straightforward. Once the install is attributed to a campaign via a MMP<\/a> like Tenjin, all of the in-app events, including the revenue, are at the developer’s fingertips as all events go directly through the app.<\/p>\n\n\n\n

In contrast, IAA presents a different scenario. Advertisers lack access to data on how much revenue an acquired user brought in through interacting with ads. While publishers may see how many ads a user viewed or how much a particular app earned, key dimensions for advertisers, such as ad networks or campaigns, are missing.<\/p>\n\n\n\n

This is where ad revenue attribution comes into play. <\/p>\n\n\n\n

What are the types of ad revenue attribution? <\/h2>\n\n\n\n

There is no one-size-fits-all approach to ad revenue attribution. Advertisers typically have preferences regarding the type of ad revenue attribution they would like to use, each with its own pros and cons.<\/p>\n\n\n\n

Choosing the right type of ad revenue attribution is akin to laying a solid foundation for your home. Regardless of the sources used to promote your app, all are assessed using metrics built upon the chosen ad revenue attribution method. Furthermore, having the option to compare data collected via different methods provides advertisers with valuable insights.<\/p>\n\n\n\n

There are various perspectives to consider when talking about the types of ad revenue attribution. We offer some of them below:<\/p>\n\n\n\n

 1. Aggregate-based or Session-based Ad Revenue LTV<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Aggregate-based ad revenue LTV was first introduced by Tenjin. This type of ad revenue attribution played a crucial role in enabling the first cohort of hyper-casual developers, like Voodoo, to dominate the user acquisition world many years ago. Today, it’s still utilized by leading publishers in the mobile industry. More details can be found in the following case studies:<\/p>\n\n\n\n