{"id":11161,"date":"2024-03-04T09:59:17","date_gmt":"2024-03-04T09:59:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=11161"},"modified":"2026-04-14T10:17:10","modified_gmt":"2026-04-14T10:17:10","slug":"google-dma","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/google-dma\/","title":{"rendered":"DMA \u0438 Google: \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 Tenjin"},"content":{"rendered":"

\u0417\u0430\u043a\u043e\u043d \u0415\u0421 \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 (DMA) \u0437\u043d\u0430\u043c\u0435\u043d\u0443\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0432\u0430\u0436\u043d\u044b\u0439 \u0448\u0430\u0433 \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0441\u0432\u043e\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438\u043b\u0438 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0447\u0435\u0440\u0435\u0437 Google \u0432 \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u043c \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435 (\u0415\u042d\u041f) \u0438 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Tenjin \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0433\u043e\u0442\u043e\u0432\u0430 \u043f\u043e\u043c\u043e\u0447\u044c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0432 \u044d\u0442\u043e\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043d\u043e\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435. <\/p>\n\n\n\n

\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 (DMA)?<\/h2>\n\n\n\n

DMA \u2014 \u044d\u0442\u043e \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u044b\u0445 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u0445 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u043e\u0432 \u0432 \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u043c \u0441\u043e\u044e\u0437\u0435. \u041e\u043d\u0430 \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u043f\u0440\u0430\u0432\u0438\u043b, \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043a\u0430\u043a \u2018\u0441\u0442\u0440\u0430\u0436\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u0430\u2019, \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0440\u0430\u0432\u043d\u044b\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439.<\/p>\n\n\n\n

\u0411\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e DMA \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043d\u0430 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0441\u0430\u0439\u0442\u0435 \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438: \u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u2014 \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044f<\/a>.<\/p>\n\n\n\n

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0431\u044b\u043b\u0430 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0442\u0430\u043a\u0438\u0445 \u00ab\u0441\u0442\u0440\u0430\u0436\u0435\u0439\u00bb. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u0432 Google. \u0412 \u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043d\u0435 \u0441\u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b Google \u0434\u043b\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438. \u041d\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0435\u0442 \u043a\u0430\u043a \u043d\u0430 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0442\u0430\u043a \u0438 \u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.   <\/p>\n\n\n\n

\u0421\u0432\u0435\u0434\u0438\u0442\u0435 \u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0443 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 AdMob <\/h2>\n\n\n\n

\u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0448\u0430\u0433\u0430 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044f\u0437\u0430\u043b\u0430 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0447\u0435\u0440\u0435\u0437 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e Google \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435\u043c (CMP) \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0415\u042d\u0417. \u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u044d\u0442\u043e \u0432\u0438\u0434\u0435\u043e, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e CMP \u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u0445 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f<\/a>. \u041d\u0435\u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0447\u0435\u0440\u0435\u0437 Google AdMob. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043c\u044b \u043d\u0430\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0432\u0441\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0443\u0442\u043e\u0447\u043d\u0438\u0442\u044c \u0443 \u0441\u0432\u043e\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432 \u043f\u043e \u043c\u0435\u0434\u0438\u0430\u0446\u0438\u0438, \u0441\u043e\u0431\u043b\u044e\u0434\u0430\u044e\u0442 \u043b\u0438 \u043e\u043d\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 Google \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n

\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c Tenjin \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u044e\u044e \u0432\u0435\u0440\u0441\u0438\u044e SDK Tenjin<\/a>, \u0447\u0442\u043e\u0431\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0414\u043b\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0431\u0435\u0437 CMP \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0438 \u2014 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438<\/a>. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0443 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0435\u043f\u0435\u0440\u044c \u0435\u0441\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u043a\u043b\u044e\u0447\u0438\u0442\u044c Tenjin SDK<\/a>, \u043a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u043e\u0442 \"\u0425\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438\/\u0438\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043d\u0430 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0435 (\u0426\u0435\u043b\u044c 1<\/a>) \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e CMP.<\/p>\n\n\n\n

\u0421\u043d\u0438\u0437\u0438\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 Google Ads<\/h2>\n\n\n\n

\u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438, \u0436\u0435\u043b\u0430\u044e\u0449\u0438\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0447\u0435\u0440\u0435\u0437 Google \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0415\u042d\u0417, \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u0432 Google. <\/p>\n\n\n\n

\u041d\u0435\u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0445 Google, \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n

\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c Tenjin \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043d\u0438\u043a\u0430\u043a\u0438\u0445 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f \u0432 Google. \u0415\u0441\u043b\u0438 SDK Tenjin \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043e \u0434\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0439 \u0432\u0435\u0440\u0441\u0438\u0438, \u0430 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0447\u0435\u0440\u0435\u0437 CMP, Tenjin \u0431\u0435\u0441\u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442 \u0435\u0433\u043e \u0432 Google.<\/p>\n\n\n\n

\u041f\u043e\u043c\u043e\u0449\u044c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0432 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c \u0432 \u0417\u0430\u043a\u043e\u043d\u0435 \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 (DMA) <\/h2>\n\n\n\n

\u041f\u043e\u0434\u0432\u043e\u0434\u044f \u0438\u0442\u043e\u0433, \u043c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e DMA \u0432\u043b\u0435\u0447\u0435\u0442 \u0437\u0430 \u0441\u043e\u0431\u043e\u0439 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u0432 \u0415\u042d\u0417 \u0438 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438. \u0421\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u0430\u0432\u0438\u043b \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u0431\u043e\u0440 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u0435\u0433\u043e \u0432 Google, \u0447\u0442\u043e \u0438\u043c\u0435\u0435\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0435\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n

Tenjin \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043e\u0441\u043d\u0430\u0449\u0435\u043d \u0438 \u0433\u043e\u0442\u043e\u0432 \u043e\u043a\u0430\u0437\u0430\u0442\u044c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0432 \u044d\u0442\u043e\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043d\u043e\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u0435, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u0431\u0435\u0441\u043f\u0435\u0440\u0435\u0431\u043e\u0439\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 CMP \u0438 \u0443\u043f\u0440\u043e\u0449\u0430\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441\u0431\u043e\u0440\u0430 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0439 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043d\u043e\u0432\u0435\u0439\u0448\u0435\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 SDK Tenjin.<\/p>","protected":false},"excerpt":{"rendered":"

The EU’s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition.  What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by…<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11161","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nGoogle DMA | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Google's Digital Markets Act changes impact mobile app attribution, advertising, and measurement for developers and marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/new-consent-rules-from-google-cmp-tcf\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google DMA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Google's Digital Markets Act changes impact mobile app attribution, advertising, and measurement for developers and marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/new-consent-rules-from-google-cmp-tcf\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-04T09:59:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:17:10+00:00\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta 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