{"id":11489,"date":"2026-06-04T13:09:30","date_gmt":"2026-06-04T13:09:30","guid":{"rendered":"https:\/\/tenjin.com\/?p=11489"},"modified":"2026-06-04T13:39:09","modified_gmt":"2026-06-04T13:39:09","slug":"ad-mon-gaming-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/ad-mon-gaming-2026\/","title":{"rendered":"\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 \u2014 \u043e\u0442\u0447\u0435\u0442 \u043f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 2026 \u0433\u043e\u0434\u0430"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span id=\"docs-internal-guid-e05983e7-7fff-dfde-0b01-8d96d58e17f8\"><span style=\"font-size: 20pt; font-family: Arial, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u0417\u0430\u0440\u0430\u0431\u043e\u0442\u043e\u043a \u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 \u043f\u0435\u0440\u0435\u0436\u0438\u0432\u0430\u0435\u0442 \u043d\u0435 \u043b\u0443\u0447\u0448\u0438\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430, \u043d\u043e, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0432\u0435\u043b\u0438\u043a\u0438. \u0412\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0433\u0440 \u0432\u0441\u0435 \u0447\u0430\u0449\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \"\u0433\u0438\u0431\u0440\u0438\u0434\u043d\u0443\u044e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044e\" - \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa?_gl=1*1uup73z*_gcl_au*NDQ1MTkwMjExLjE3MTgwNjM4OTM.\" target=\"_self\">\u0432\u043a\u043b\u0430\u0434\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (IAA)<\/a> \u0438 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\" target=\"_self\">\u0432\u043a\u043b\u0430\u0434\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a (IAP)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043a\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0441\u043f\u043e\u0440\u0438\u0442\u044c \u043e \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u043e\u043c \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 IAA \u0438 IAP, \u0434\u043e\u043b\u0436\u043d\u043e \u043b\u0438 \u043e\u043d\u043e \u0431\u044b\u0442\u044c 50\/50, 70\/30 \u0438\u043b\u0438 80\/20, \u044f\u0441\u043d\u043e \u043e\u0434\u043d\u043e: \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 <a href=\"https:\/\/cas.ai\" target=\"_blank\" rel=\"noreferrer noopener\">\u0423\u043c\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f<\/a> (CAS), \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435. \u0412 \u043e\u0442\u0447\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u044b \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u043b\u0435 \u0440\u044b\u043d\u043a\u0430 \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0441\u0442\u0440\u0430\u043d\u0430\u043c, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0432\u044b\u0431\u043e\u0440\u043a\u0435 Tenjin, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c eCPM \u0441 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u043e\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u043c, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 CAS.AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0442\u0447\u0435\u0442 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u043f\u043e\u043b\u043d\u044f\u0442\u044c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435: 23 \u0430\u043f\u0440\u0435\u043b\u044f 2026 \u0433\u043e\u0434\u0430<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d \u043d\u0430\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445 \u0437\u0430 4-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2025 \u0433\u043e\u0434\u0430.<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d \u043d\u0430\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445 \u0437\u0430 1-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2026 \u0433\u043e\u0434\u0430. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C524&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430\" class=\"wp-image-17492\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C524&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=768%2C393&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1536%2C786&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=2048%2C1048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=360%2C184&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Android \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0432 \u043b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u0434\u043e\u043b\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/strong>. \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430 \u0434\u043e\u043b\u044f Android \u0432 \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 57%, \u0442\u043e\u0433\u0434\u0430 \u043a\u0430\u043a \u0434\u043e\u043b\u044f iOS \u2014 43%. \u042d\u0442\u043e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u0435\u043c \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438, \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0448\u0435\u0439\u0441\u044f \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u0434\u043e\u043b\u044f Android \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0430 60%, \u0430 \u0434\u043e\u043b\u044f iOS \u2014 40%. \u042d\u0442\u0430 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f \u043d\u043e\u0441\u0438\u0442 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440 \u0438 \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u0435\u0442 \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u043e\u0433\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0425\u043e\u0442\u044f \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u0438 \u043d\u0435 \u0441\u0442\u043e\u043b\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430, \u043e\u043d\u0430 \u0432\u0441\u0451 \u0436\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0430. \u0411\u043e\u043b\u044c\u0448\u0430\u044f \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0430\u044f \u0431\u0430\u0437\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 Android \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b\u0430 \u0441\u0432\u044f\u0437\u0430\u043d\u0430 \u0441 \u043e\u0431\u044a\u0451\u043c\u0430\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0436, \u043d\u043e \u0442\u043e, \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0435\u043f\u0435\u0440\u044c \u043d\u0430\u0448\u043b\u043e \u043e\u0442\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0432 \u044f\u0432\u043d\u043e\u043c \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u0441\u0442\u0432\u0435 \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435, \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u0440\u0430\u0437\u0440\u044b\u0432\u0430 \u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u0435\u0436\u0434\u0443 \u0434\u0432\u0443\u043c\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C746&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430\" class=\"wp-image-17493\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C746&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=300%2C219&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=768%2C559&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1536%2C1119&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=2048%2C1492&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=360%2C262&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u0441\u0435\u0442\u0438 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b. <\/strong>\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430 AppLovin \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 39% \u0434\u043e\u043b\u0438 \u0440\u044b\u043d\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432, \u0447\u0442\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 iOS, \u2014 \u044d\u0442\u043e \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u044e\u0449\u0435\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0432\u0441\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u0441\u0442\u0430\u044e\u0442. \u0417\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 Mintegral \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 21%, Unity Ads \u0438 \u00ab\u041f\u0440\u043e\u0447\u0438\u0435\u00bb \u2014 \u043f\u043e 13%, \u0430 Liftoff \u0438 Google AdMob \u2014 \u043f\u043e 7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Android \u2014 \u044d\u0442\u043e \u0441\u043e\u0432\u0441\u0435\u043c \u0434\u0440\u0443\u0433\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f. Google AdMob \u043b\u0438\u0434\u0438\u0440\u0443\u0435\u0442 \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 24%, \u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0432 \u044d\u0442\u043e\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0432\u044b\u0448\u0435. AppLovin \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 19%, \u043d\u0430\u0440\u0430\u0432\u043d\u0435 \u0441 \u00ab\u041f\u0440\u043e\u0447\u0438\u043c\u0438\u00bb, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0442\u0430\u043a\u0436\u0435 19%, Mintegral \u2014 17%, Unity Ads \u2014 12%, \u0430 Liftoff \u2014 9%. \u041d\u0438 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0435\u0442\u0435\u0439 \u043d\u0435 \u0432\u044b\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u043b\u0438\u0434\u0435\u0440\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u043c\u0435\u0436\u0434\u0443 \u044d\u0442\u0438\u043c\u0438 \u0434\u0432\u0443\u043c\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 \u043f\u043e\u0434\u0447\u0451\u0440\u043a\u0438\u0432\u0430\u0435\u0442 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u043e\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0433\u043e\u0434\u043e\u0432\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435: 2025 \u0433. \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 202 \u0433.<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0433\u043e\u0434\u043e\u0432\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435: 2025 \u0433. \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2026 \u0433.\" class=\"wp-image-17494\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u043e\u0441\u0442 \u043d\u043e\u0441\u0438\u0442 \u0432\u044b\u0431\u043e\u0440\u043e\u0447\u043d\u044b\u0439 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440, \u0438 \u043d\u0430\u043c\u0435\u0442\u0438\u043b\u0430\u0441\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u0430\u044f \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f. \u041f\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044e iOS \u043b\u0438\u0434\u0438\u0440\u0443\u0435\u0442 Unity Ads \u0441 \u0433\u043e\u0434\u043e\u0432\u044b\u043c \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u043e\u043c \u0432 4%, \u0437\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u0443\u044e\u0442 Liftoff (2%) \u0438 Mintegral (1%). \u041f\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044e Android \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Google AdMob, Pangle \u0438 Liftoff \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0440\u043e\u0441\u0442 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 3%, 2% \u0438 2% \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 1-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 4-\u0433\u043e \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 2025 \u0433\u043e\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 Pangle \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0440\u043e\u0441\u0442 \u043d\u0430 7% \u043f\u0440\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435 Android, \u0430 Unity Ads \u043b\u0438\u0434\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043f\u043e \u0442\u0435\u043c\u043f\u0430\u043c \u0440\u043e\u0441\u0442\u0430 iOS \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 4%. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0437\u0430\u043c\u0435\u0434\u043b\u0435\u043d\u0438\u0435 \u0442\u0435\u043c\u043f\u043e\u0432 \u0440\u043e\u0441\u0442\u0430 Pangle, \u043e\u043d\u0430 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0442\u0440\u043e\u0439\u043a\u0443 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0441\u0440\u0435\u0434\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439. Unity Ads \u0438 Liftoff \u2014 \u0434\u0432\u0435 \u0441\u0435\u0442\u0438, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u043d\u0430 \u043e\u0431\u0435\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0438 \u0432 \u043e\u0431\u043e\u0438\u0445 \u043f\u0435\u0440\u0438\u043e\u0434\u0430\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0441\u0435\u0442\u0438, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0442\u043e\u0438\u0442 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u2014 \u044d\u0442\u043e \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u0430\u043c\u044b\u0435 \u043a\u0440\u0443\u043f\u043d\u044b\u0435, \u0430 \u0442\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0442\u0441\u044f. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 202 \u0433\u043e\u0434\u0430<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430\" class=\"wp-image-17495\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0434\u043e\u043b\u044e \u0421\u0428\u0410 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f 56% \u0438\u0437 iOS \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430, \u0447\u0442\u043e \u043d\u0438\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u0432 59%, \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430. \u042f\u043f\u043e\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0440\u043e\u0441\u0442 \u0441 9% \u0434\u043e 11%, \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u043e \u0441\u0442\u0430\u0432 \u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u043c \u0438\u0433\u0440\u043e\u043a\u043e\u043c. \u0414\u043e\u043b\u044f \u0420\u043e\u0441\u0441\u0438\u0438 \u043e\u0441\u0442\u0430\u043b\u0430\u0441\u044c \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 6%, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u2014 5%, \u0430 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0438 \u041a\u0430\u043d\u0430\u0434\u044b \u2014 \u043f\u043e 3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0430\u0446\u0438\u044f \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442\u0441\u044f, \u043d\u043e \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u0440\u044b\u043d\u043a\u0430 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442\u0441\u044f. \u0414\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432, \u0447\u044c\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0432\u0435\u0441\u044c \u043c\u0438\u0440, \u0430\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u044b \u0432 \u043f\u043e\u043b\u044c\u0437\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0421\u0428\u0410 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0432\u0441\u0451 \u0431\u043e\u043b\u0435\u0435 \u0432\u0435\u0441\u043e\u043c\u044b\u043c\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 202 \u0433\u043e\u0434\u0430<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430\" class=\"wp-image-17496\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0430\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Android \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0441\u0442\u0438. <\/strong>\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2026 \u0433\u043e\u0434\u0430 \u0421\u0428\u0410 \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0442 \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 Android \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 29%, \u0447\u0442\u043e \u043d\u0438\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f 31%, \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430. \u0420\u043e\u0441\u0441\u0438\u044f \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u0432\u0442\u043e\u0440\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 13% (\u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 12%), \u042f\u043f\u043e\u043d\u0438\u044f \u2014 5%, \u0430 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u044f \u2014 5%. \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f, \u041c\u0435\u043a\u0441\u0438\u043a\u0430, \u041a\u043e\u0440\u0435\u044f, \u0424\u0440\u0430\u043d\u0446\u0438\u044f \u0438 \u041a\u0430\u043d\u0430\u0434\u0430 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0432 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0435 \u043e\u0442 2% \u0434\u043e 4%, \u0430 \u043d\u0430 \u0434\u043e\u043b\u044e \u00ab\u041f\u0440\u043e\u0447\u0438\u0445\u00bb \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0441\u0443\u043c\u043c\u0430 \u0432 32%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0426\u0438\u0444\u0440\u0430 32% \u0432 \u0433\u0440\u0430\u0444\u0435 \u201c\u041f\u0440\u043e\u0447\u0435\u0435\u201d \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443. \u0411\u0430\u0437\u0430 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 Android \u043d\u043e\u0441\u0438\u0442 \u043f\u043e\u0438\u0441\u0442\u0438\u043d\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0441\u0442\u0440\u0430\u043d. \u041d\u0438 \u043e\u0434\u0438\u043d \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0433\u0438\u043e\u043d \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0421\u0428\u0410 \u043d\u0435 \u0432\u044b\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u043f\u0435\u0440\u0435\u0434, \u043d\u043e \u0432 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u0438\u043c\u0435\u043d\u043d\u043e \u0432 \u043d\u0438\u0445 \u0438 \u043a\u0440\u043e\u044e\u0442\u0441\u044f \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C524&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430\" class=\"wp-image-17484\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C524&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=768%2C393&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1536%2C786&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=2048%2C1048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=360%2C184&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0430\u0441\u043a\u043e\u043b \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u043c. <\/strong>\u0412 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 3-\u0433\u043e \u043f\u043e 4-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2025 \u0433\u043e\u0434\u0430 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 Android \u0438 iOS \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u043b\u0438\u0448\u044c \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u043e\u043c. \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c Android \u0441\u043d\u0438\u0437\u0438\u043b\u0441\u044f \u0441 61% \u0434\u043e 60%, \u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c iOS \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u0440\u043e\u0441 \u0441 39% \u0434\u043e 40%. \u042d\u0442\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0432 \u0446\u0435\u043b\u043e\u043c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0439, \u043d\u043e \u0434\u0430\u0436\u0435 \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f iOS \u0441\u0442\u043e\u0438\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0431\u0435\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430\" class=\"wp-image-17485\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b? <\/strong>\u0421\u0435\u0442\u0435\u0432\u0430\u044f \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0433\u0434\u0435 \u0432\u044b \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0435\u0441\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u043e\u0439. \u041d\u0430 <strong>iOS<\/strong>, AppLovin \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0449\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e \u0441 \u0434\u043e\u043b\u0435\u0439 \u0440\u044b\u043d\u043a\u0430 40%, \u0437\u0430 \u043d\u0438\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 Mintegral \u0441 \u0434\u043e\u043b\u0435\u0439 20%. \u041d\u0430 <strong>Android<\/strong>, Google AdMob \u043b\u0438\u0434\u0438\u0440\u0443\u0435\u0442 \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 22%, \u0437\u0430 \u043d\u0438\u043c \u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043e\u0442\u0440\u044b\u0432\u043e\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u00ab\u041f\u0440\u043e\u0447\u0438\u0435\u00bb \u0438 Mintegral \u2014 20% \u0438 17% \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0430 \u0442\u0430\u043a\u0436\u0435 AppLovin \u2014 17%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e <strong>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0441\u0435\u0442\u0438 \u043d\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u043c\u0438. <\/strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 iOS, \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 Android. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u043d\u0430 \u0447\u0442\u043e \u0438\u0434\u0443\u0442 \u0432\u0430\u0448\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b, <em>\u0438 \u043f\u043e\u0447\u0435\u043c\u0443<\/em>, \u2014 \u044d\u0442\u043e \u043f\u0435\u0440\u0432\u044b\u0439 \u0448\u0430\u0433 \u043a \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0433\u043e\u0434\u043e\u0432\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435: 2024 \u0433. \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2025 \u0433.<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0433\u043e\u0434\u043e\u0432\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435: 2024 \u0433. \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2025 \u0433.\" class=\"wp-image-17486\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u043e\u0441\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f, \u043d\u043e \u043d\u0435 \u0434\u043b\u044f \u0432\u0441\u0435\u0445. <\/strong>\u041d\u0435 \u0432\u0441\u0435 \u0441\u0435\u0442\u0438 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0440\u043e\u0441\u0442 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 4-\u0433\u043e \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 2024 \u0433\u043e\u0434\u0430 \u043f\u043e 4-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2025 \u0433\u043e\u0434\u0430, \u043d\u043e \u0442\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u043b\u0438, \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u041f\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044e iOS \u043b\u0438\u0434\u0438\u0440\u043e\u0432\u0430\u043b\u0430 Unity Ads \u0441 \u0440\u043e\u0441\u0442\u043e\u043c \u043d\u0430 4%, \u0437\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043b\u0438 Liftoff (3%) \u0438 Mintegral (2%). \u041f\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044e Android Pangle \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0440\u043e\u0441\u0442 \u043d\u0430 7% \u0432 \u0433\u043e\u0434\u043e\u0432\u043e\u043c \u0438\u0441\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0438 \u2014 \u044d\u0442\u043e \u0441\u0430\u043c\u044b\u0439 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0440\u043e\u0441\u0442\u0430 \u0441\u0440\u0435\u0434\u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043d\u0430 \u043e\u0431\u0435\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445, \u0437\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043b\u0438 Liftoff \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 2% \u0438 Unity Ads \u2014 1%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00abAndroid\u00bb \u043e\u0442 \u041f\u044d\u043d\u0433\u043b\u0430<\/strong> \u042d\u0442\u0430 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e\u0431 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043a \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u0430\u0431\u043e\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439. \u0412\u0441\u0435 \u0447\u0430\u0449\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 \u0431\u044b\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0440\u043e\u0441\u0442\u0430. \u0418\u0437\u0434\u0430\u0442\u0435\u043b\u0438, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u044c, \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e \u0432\u0441\u0435\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u0441\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0432\u044b\u044f\u0432\u043b\u044f\u044e\u0442 \u044d\u0442\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442 \u0440\u0435\u0441\u0443\u0440\u0441\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0430\u043d\u043d\u044b\u0435, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0442\u0430\u043a\u0438\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b; \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0447\u0435\u0442\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043c\u0435\u0440\u044b \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1024%2C542&#038;ssl=1\" alt=\"\" class=\"wp-image-17489\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u0440\u0435\u0447\u044c \u0437\u0430\u0445\u043e\u0434\u0438\u0442 \u043e <strong>\u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 iOS, \u0442\u043e \u0432 \u044d\u0442\u043e\u0439 \u0441\u0444\u0435\u0440\u0435 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u044e\u0442 \u0421\u0428\u0410. <\/strong>\u0413\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0430\u0446\u0438\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b iOS \u0432 IV \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u044f\u0435\u0442. \u041d\u0430 \u0434\u043e\u043b\u044e \u0421\u0428\u0410 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f 59% \u0432\u0441\u0435\u0439 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0447\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u0438\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432\u0441\u0435\u0445 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u044b\u043d\u043a\u043e\u0432. \u041d\u0430 \u0432\u0442\u043e\u0440\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u042f\u043f\u043e\u043d\u0438\u044f \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 9%, \u0437\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u0420\u043e\u0441\u0441\u0438\u044f (6%), \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f (5%), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f \u0438 \u041a\u0430\u043d\u0430\u0434\u0430 (\u043f\u043e 3%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u0440\u044b\u0432 \u043c\u0435\u0436\u0434\u0443 \u0421\u0428\u0410 \u0438 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u043c \u043c\u0438\u0440\u043e\u043c \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f iOS \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0432 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u043e\u0434\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f. \u0414\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432, \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0440\u044b\u043d\u043a\u0438 \u0432\u0442\u043e\u0440\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u042f\u043f\u043e\u043d\u0438\u044f, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f \u0438 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u0438\u0441\u043a \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0421\u0428\u0410. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u0442\u0430\u043a\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u043f\u0430\u0441\u0441\u0438\u0432\u043d\u0443\u044e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044e \u043e\u0442 \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1024%2C542&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 4-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430\" class=\"wp-image-17488\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 iOS, \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0441\u0442\u0438 <strong>\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443.  <\/strong>\u0425\u043e\u0442\u044f \u0432 IV \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430 \u0421\u0428\u0410 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0442 \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 31%, \u0440\u0430\u0437\u0440\u044b\u0432 \u043c\u0435\u0436\u0434\u0443 \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u0438 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c\u0438 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u043d\u0430 \u044d\u0442\u0430\u043f\u0435 iOS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u043e\u0441\u0441\u0438\u044f \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u0432\u0442\u043e\u0440\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 12%, \u0437\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u044f \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 6%, \u0430 \u042f\u043f\u043e\u043d\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f \u0438 \u041c\u0435\u043a\u0441\u0438\u043a\u0430 \u0438\u043c\u0435\u044e\u0442 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c 4%. \u0414\u0430\u043b\u0435\u0435 \u0438\u0434\u0443\u0442 \u041a\u043e\u0440\u0435\u044f \u0438 \u0424\u0440\u0430\u043d\u0446\u0438\u044f \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c 2%, \u0430 \u0442\u0430\u043a\u0436\u0435 \u041a\u0430\u043d\u0430\u0434\u0430 \u0441 \u0442\u0430\u043a\u0438\u043c \u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043d\u0430 \u0434\u043e\u043b\u044e \u201c\u041f\u0440\u043e\u0447\u0438\u0445\u201d \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0430 \u2014 29%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u043e\u0438\u0442 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c 29% \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u201c\u041f\u0440\u043e\u0447\u0435\u0435\u201d. \u041e\u043d \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043d\u0438 \u043e\u0434\u0438\u043d \u0440\u044b\u043d\u043e\u043a \u043d\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u044e\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 Android \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u044b \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u043e, \u0447\u0435\u043c \u0443 iOS. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u0432\u044b\u0431\u043e\u0440\u0430 \u0441\u0435\u0442\u0438 \u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c.<\/p>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_fb84e928_4\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">\u0414\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 3-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2025 \u0433\u043e\u0434\u0430<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 3-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&#038;ssl=1\" alt=\"adrevenue-by-platform-q3-2025\" class=\"wp-image-12937\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 3 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"adrevenue-share-platform-q3-2025\" class=\"wp-image-12935\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0440\u043e\u0441\u0442 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c Q3: 2024 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"top3-adnetworks-adrevenue-YOY-q3-2025\" class=\"wp-image-12934\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u0442\u0440\u0435\u0442\u044c\u0435\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"ios-adrevenue-by-country-q3-2025\" class=\"wp-image-12933\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u0442\u0440\u0435\u0442\u044c\u0435\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"android-adrevenue-q3-2025\" class=\"wp-image-12936\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_38e3915a_3\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">\u0414\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 2-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2025 \u0433\u043e\u0434\u0430<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430\" class=\"wp-image-12636\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1200%2C603&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430\" class=\"wp-image-12638\" style=\"aspect-ratio:17.479166666666668;width:350px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0440\u043e\u0441\u0442 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c \u0432\u043e 2-\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435: 2024 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0440\u043e\u0441\u0442\u0443 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: 2 \u043a\u0432. 2024 \u0433. \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2 \u043a\u0432. 2025 \u0433.\" class=\"wp-image-12639\" style=\"aspect-ratio:24.381944444444443;width:488px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430\" class=\"wp-image-12641\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430\" class=\"wp-image-12642\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_5f6d0109_2\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">\u0414\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 1-\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2025 \u0433\u043e\u0434\u0430<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&#038;ssl=1\" alt=\"\" class=\"wp-image-12546\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12548\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12550\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>iOS \u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0440\u043e\u0441\u0442 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c Q1: 2024 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12553\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Android \u0422\u043e\u043f-3 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e \u0440\u043e\u0441\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432: Q1 2024 vs Q1 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12554\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-12556\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&#038;ssl=1\" alt=\"\" class=\"wp-image-12557\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_2fd6d8da_1\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">\u0414\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 2024 \u0433\u043e\u0434<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-12241\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u043f\u043e\u043b\u043d\u043e\u043c \u0433\u043e\u0434\u0443 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u043f\u043e\u043b\u043d\u043e\u043c \u0433\u043e\u0434\u0443 2024\" class=\"wp-image-12243\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-12244\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-12248\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0437\u0430 \u043f\u043e\u043b\u043d\u044b\u0439 \u0433\u043e\u0434 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-12247\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0418\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0437\u044e\u043c\u0435<\/strong> \u043d\u0430 2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11793\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1200%2C706&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432\u043e 2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432\u043e 2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-11808\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-11810\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-11797\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432\u043e 2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432\u043e 2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-11811\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430\u00a0\" class=\"wp-image-11798\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - IOS\" class=\"wp-image-11801\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" data-id=\"11799\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11799\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1200%2C662&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - iOS\" class=\"wp-image-11803\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11804\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e 2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 Q2 2024 - iOS\" class=\"wp-image-11807\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11820\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0418\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0437\u044e\u043c\u0435<\/strong> \u043d\u0430 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11593\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430\" class=\"wp-image-11525\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u0431\u044b\u043b\u043e \u043f\u044f\u0442\u044c \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434. \u0412 2019 \u0433\u043e\u0434\u0443 \u0434\u043e\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 iOS \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0430 63%, \u0430 Android - 37%. \u0422\u0435\u043f\u0435\u0440\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430\u0441\u044c. \u042d\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0432\u043e \u043c\u043d\u043e\u0433\u043e\u043c \u043e\u0431\u0443\u0441\u043b\u043e\u0432\u043b\u0435\u043d\u043e \u0432\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 (ATT) \u0432 2021 \u0433\u043e\u0434\u0443. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 iOS \u043f\u0440\u0438 \u0432\u0438\u0434\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u0430 ATT \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u043e\u0442\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u044d\u0442\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f, \u0430 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u043f\u0430\u0434\u0430\u0435\u0442 \u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>\u041d\u0430\u043a\u043e\u043d\u0435\u0447\u043d\u0438\u043a<\/strong>: \u0423\u0432\u0435\u043b\u0438\u0447\u044c\u0442\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 ATT, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - iOS\" class=\"wp-image-11526\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u043b\u044f \u0440\u044b\u043d\u043a\u0430 iOS \u0441\u0438\u043b\u044c\u043d\u043e \u0441\u043c\u0435\u0449\u0435\u043d\u0430 \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u0421\u0428\u0410 (55%). \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u044b, \u043d\u0435 \u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u0434\u0435\u0441\u044f\u0442\u043a\u0443, \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0435 \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0438 \u0432\u044b\u0448\u0435 \u043a\u0430\u043a \"\u0414\u0440\u0443\u0433\u0438\u0435\", \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f 10% \u0434\u043e\u043b\u0438 \u0440\u044b\u043d\u043a\u0430 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11527\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0440\u044b\u043d\u043a\u0435 Android \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0442 \u0421\u0428\u0410 \u0441 \u0434\u043e\u043b\u0435\u0439 \u0440\u044b\u043d\u043a\u0430 33%. \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 iOS \u0440\u044b\u043d\u043e\u043a \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u044b, \u043d\u0435 \u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u0434\u0435\u0441\u044f\u0442\u043a\u0443 \u043f\u043e \u043e\u0431\u044a\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430, \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f 29% \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u0434\u043e\u043b\u0438 \u0440\u044b\u043d\u043a\u0430.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - iOS\" class=\"wp-image-11528\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=768%2C262&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1536%2C524&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=2048%2C698&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0432 \u0442\u043e\u043f-5 \u043d\u0430 iOS, \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 88%, \u0430 \u043b\u0438\u0434\u0438\u0440\u0443\u0435\u0442 Applovin. \u0414\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0440\u044b\u043d\u043e\u043a \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f iOS \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d: \u043b\u0438\u0434\u0438\u0440\u0443\u0435\u0442 Applovin (37%), \u0437\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u0443\u044e\u0442 Unity Ads (16%), Google Admob (15%), Mintegral (11%) \u0438 ironSource (9%). \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043d\u0430 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0432 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f 12% \u0440\u044b\u043d\u043a\u0430. \u042d\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e, \u0445\u043e\u0442\u044f Applovin \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u044e\u0449\u0438\u043c \u0438\u0433\u0440\u043e\u043a\u043e\u043c, \u0440\u044b\u043d\u043e\u043a \u0432\u0441\u0435 \u0435\u0449\u0435 \u0438\u043c\u0435\u0435\u0442 \u0443\u043c\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android \u0432 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0435 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"\u0414\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 iOS \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11529\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdMob (28%) \u043b\u0438\u0434\u0438\u0440\u0443\u0435\u0442 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android, \u0437\u0430 \u043d\u0438\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 Applovin (24%). \u0417\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442 \u0442\u0430\u043a\u0436\u0435 Unity Ads (13%) \u0438 Mintegral (11%). \u041d\u0430 \u0434\u043e\u043b\u044e ironSource \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f 5% \u0440\u044b\u043d\u043a\u0430, \u0430 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0432 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f 19%. Applovin \u0438 Google AdMob \u0432\u043c\u0435\u0441\u0442\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442 \u0447\u0443\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b \u0440\u044b\u043d\u043a\u0430 - 52%. \u0422\u0430\u043a\u043e\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u0440\u044b\u043d\u043a\u0430 \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0438\u0433\u0440\u043e\u043a\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043d\u043e\u0441\u044f\u0442 \u0441\u0432\u043e\u0439 \u0432\u043a\u043b\u0430\u0434 \u0432 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 Android.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dashboard.tenjin.com\/signup\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&#038;ssl=1\" alt=\"\" class=\"wp-image-11597\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=768%2C184&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1536%2C368&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?w=1670&amp;ssl=1 1670w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 eCPM?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eCPM \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \"\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\", \u0433\u0434\u0435 \"\u043c\u0438\u043b\u043b\u0438\u043e\u043d\" \u0432 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0435 \u0441 \u043b\u0430\u0442\u044b\u043d\u0438 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \"\u0442\u044b\u0441\u044f\u0447\u0430\". \u041f\u043e \u0441\u0443\u0442\u0438, eCPM \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u0445\u043e\u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c \u0437\u0430 \u043a\u0430\u0436\u0434\u0443\u044e 1000 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0438\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0411\u0430\u043d\u043d\u0435\u0440\u044b<\/strong> \u044d\u0442\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u043d\u044b\u0435 \u0432 \u043c\u0430\u043a\u0435\u0442\u0435 \u0438\u0433\u0440\u044b \u0438 \u0432\u0438\u0434\u0438\u043c\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u0438\u0433\u0440\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430. \u042d\u0442\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u0431\u044b\u0447\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u043c\u0435\u043d\u044f\u044e\u0442 \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0430 \u0447\u0435\u0440\u0435\u0437 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u043a \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - iOS\" class=\"wp-image-11531\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11534\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0418\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/strong> \u044d\u0442\u043e \u043f\u043e\u043b\u043d\u043e\u044d\u043a\u0440\u0430\u043d\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u043e\u0431\u043e\u0439 \u0432\u0438\u0434\u0435\u043e, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u0418\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0438\u0433\u0440\u044b, \u043d\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u044c \u0438\u0433\u0440\u0443, \u0435\u0441\u043b\u0438 \u043e\u043d \u043d\u0435 \u0440\u0435\u0448\u0438\u0442 \u0437\u0430\u043a\u0440\u044b\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043b\u0438 \u043d\u0435 \u043d\u0430\u0436\u043c\u0435\u0442 \u043d\u0430 \u043d\u0435\u0435.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - iOS\" class=\"wp-image-11532\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11535\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432. 2024 \u0433.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f <\/strong>\u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u0441\u044b\u0433\u0440\u0430\u0442\u044c \u0432 \u043c\u0438\u043d\u0438-\u0438\u0433\u0440\u0443 \u0432 \u043e\u0431\u043c\u0435\u043d \u043d\u0430 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0435 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u042d\u0442\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u043d\u0438\u0446\u0438\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - iOS\" class=\"wp-image-11628\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0434\u043b\u044f \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0432 1 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 - Android\" class=\"wp-image-11536\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0446\u0435\u043b\u043e\u043c \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 eCPM, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0445 casual-\u0438\u0433\u0440, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u0445 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u0446\u0435\u043d\u044f\u0442\u0441\u044f \u0432\u044b\u0448\u0435, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0443\u0441\u0438\u043b\u0435\u043d\u0438\u044e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0437\u0430 \u043d\u0438\u0445 \u0441\u0440\u0435\u0434\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u043b\u044f \u0440\u044b\u043d\u043a\u0430 \u0432 \u044d\u0442\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0430\u043d\u043e\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 146 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430\u0445 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u0445 Tenjin \u0434\u043b\u044f \u0438\u0433\u0440 \u0432\u0441\u0435\u0445 \u0436\u0430\u043d\u0440\u043e\u0432 \u0432 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0435 \u0434\u0430\u0442 01.01.2024 - 30.06.2024.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c eCPM \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 CAS.AI, \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0445 6 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0438\u0445 \u0434\u0435\u0442\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435: \u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 \u043f\u0435\u0440\u0435\u0436\u0438\u0432\u0430\u043b\u0438 \u0438 \u043b\u0443\u0447\u0448\u0438\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430, \u043d\u043e, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c. \u0412\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0433\u0440 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u201c\u0433\u0438\u0431\u0440\u0438\u0434\u043d\u0443\u044e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044e\u201d \u2014 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 (IAA) \u0438 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 (IAP). \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0441\u043f\u043e\u0440\u0438\u0442\u044c \u043e \u0442\u043e\u043c, \u043a\u0430\u043a\u043e\u0432\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0435 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 IAA \u043a IAP, \u0438 \u043e \u0442\u043e\u043c, \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043b\u0438\u2026<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11489","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization Benchmark Report 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"Ad Monetization Benchmark Report 2026. 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