{"id":11825,"date":"2024-09-03T18:50:38","date_gmt":"2024-09-03T18:50:38","guid":{"rendered":"https:\/\/tenjin.com\/?p=11825"},"modified":"2026-04-14T10:48:00","modified_gmt":"2026-04-14T10:48:00","slug":"liveops-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/liveops-campaigns\/","title":{"rendered":"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 LiveOps: \u0423\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0447\u0438\u0441\u043b\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0412 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u043a\u0430\u043a Tenjin\u2019s <a href=\"https:\/\/docs.tenjin.com\/docs\/liveops-campaigns\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 LiveOps<\/a> \u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0442\u0440\u0451\u0445 \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041c\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043a\u0430\u0436\u0434\u044b\u0439 \u0441\u043b\u0443\u0447\u0430\u0439, \u043e\u043f\u0438\u0441\u0430\u0432 \u0441\u0442\u043e\u044f\u0432\u0448\u0438\u0435 \u043f\u0435\u0440\u0435\u0434 \u043d\u0438\u043c\u0438 \u0437\u0430\u0434\u0430\u0447\u0438, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0437\u0430\u043f\u0443\u0441\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 LiveOps \u043e\u0442 Tenjin \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u044d\u0442\u0438\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u043e\u0432\u044b\u0448\u0430\u0439\u0442\u0435 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u044b\u0441\u044c\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c eCPM, \u0432\u044b\u0431\u0440\u0430\u0432 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430 \u0443\u0441\u043b\u0443\u0433 \u043f\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/li>\n\n\n\n<li>\u0423\u0432\u0435\u043b\u0438\u0447\u044c\u0442\u0435 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u0441\u0447\u0435\u0442 \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438 \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 LiveOps?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LiveOps<\/strong> \u0420\u0430\u043d\u044c\u0448\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b\u0438 \u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u0444\u0443\u043d\u043a\u0446\u0438\u0435\u0439 Tenjin, \u043d\u043e \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u043d\u0438 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u044b \u0432\u043e \u0432\u0441\u0435 \u0442\u0430\u0440\u0438\u0444\u043d\u044b\u0435 \u043f\u043b\u0430\u043d\u044b. \u041e\u043d\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432 \u0432\u0430\u0448\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u0417\u0430\u0442\u0435\u043c \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043e\u0442 \u0442\u0440\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043d\u0430\u0448\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u043d\u0430\u0448\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 LiveOps \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u2116 1: \u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0417\u0430\u0434\u0430\u0447\u0430:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u0412\u0435\u0434\u0443\u0449\u0438\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043b\u0430\u0433\u0430\u043b\u0441\u044f \u043d\u0430 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/in-app-advertising-iaa?_gl=1*yrq3ah*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ..\" target=\"_self\">\u0432\u043d\u0443\u0442\u0440\u0438\u043f\u0440\u0438\u043b\u043e\u0436\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (IAA)<\/a>, \u0441\u0442\u0440\u0435\u043c\u0438\u043b\u0441\u044f \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/lifetime-value-ltv?highlight=ltv&amp;_gl=1*yrq3ah*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ..\" target=\"_self\">\u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (LTV)<\/a> \u0432 \u0441\u0432\u043e\u0451\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u0418\u0437-\u0437\u0430 \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u043c\u0438\u043d\u0438-\u0438\u0433\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b\u043e \u0441\u043b\u043e\u0436\u043d\u043e \u0442\u043e\u0447\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u0445 \u043a \u043b\u044e\u0431\u0438\u043c\u044b\u043c \u0438\u0433\u0440\u0430\u043c. \u042d\u0442\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u043b\u043e \u043a \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0442\u0435\u043a\u0443\u0447\u0435\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 <a href=\"\/\/docs.tenjin.com\/v1\/docs\/average-revenue-per-user-arpu?_gl=1*yrq3ah*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ..&quot;\" target=\"_self\">\u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1024%2C564&#038;ssl=1\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Liveops: \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445\" class=\"wp-image-11836\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=2048%2C1129&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1200%2C661&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u0435:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044e LiveOps Campaigns \u043e\u0442 Tenjin \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e\u0431 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u043d\u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u043b\u0438. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u043c\u043e\u0433\u043b\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u043a \u043c\u0438\u043d\u0438-\u0438\u0433\u0440\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u044e\u0442 \u0438\u0445.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 LiveOps \u043e\u0442 Tenjin \u043a\u043b\u0438\u0435\u043d\u0442 \u0434\u043e\u0431\u0438\u043b\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (LTV) \u0432 3\u20134 \u0440\u0430\u0437\u0430. \u041f\u043e\u0434\u0431\u043e\u0440 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043c\u0438\u043d\u0438-\u0438\u0433\u0440 \u043f\u0440\u0438\u0432\u0451\u043b \u043a \u0442\u0440\u0451\u0445\u043a\u0440\u0430\u0442\u043d\u043e\u043c\u0443 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u0433\u0440\u043e\u0432\u043e\u0433\u043e \u0441\u0435\u0430\u043d\u0441\u0430, \u0447\u0442\u043e \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u043b\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0434\u043e\u0445\u043e\u0434.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u0430\u0440\u0438\u0430\u043d\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f 2: <strong>\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 eCPM \u0437\u0430 \u0441\u0447\u0435\u0442 \u0432\u044b\u0431\u043e\u0440\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430 \u0443\u0441\u043b\u0443\u0433 \u043f\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/h2>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0417\u0430\u0434\u0430\u0447\u0430:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a \u0441\u0438\u043c\u0443\u043b\u044f\u0442\u043e\u0440\u043e\u0432, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u0439 IAA, \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u043f\u0435\u0440\u0435\u0434 \u0441\u043e\u0431\u043e\u0439 \u0446\u0435\u043b\u044c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u041e\u043d \u0432\u044b\u0434\u0432\u0438\u043d\u0443\u043b \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0443, \u0447\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u0438 \u0442\u043e\u0433\u043e \u0436\u0435 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u0430 \u043a\u0430\u043a \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (UA), \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Applovin \u0434\u043b\u044f UA \u0438 Applovin MAX \u0434\u043b\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u2014 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043e\u0431\u0449\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u041e\u0434\u043d\u0430\u043a\u043e \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u043e\u043d \u0445\u043e\u0442\u0435\u043b \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u044d\u0442\u0443 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0443.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm-1024x564.png?resize=1024%2C564&#038;ssl=1\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 LiveOps: \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 eCPM \u0437\u0430 \u0441\u0447\u0435\u0442 \u0432\u044b\u0431\u043e\u0440\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430 \u0443\u0441\u043b\u0443\u0433 \u043f\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439\" class=\"wp-image-11837\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=2048%2C1129&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=1200%2C661&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u0435:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 LiveOps \u043e\u0442 Tenjin \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e\u0431 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438. \u0422\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u043c\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0437\u0430 \u0441\u0447\u0435\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043e\u0442 \u043e\u0434\u043d\u0438\u0445 \u0438 \u0442\u0435\u0445 \u0436\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 Google Ads \u0441 AdMob, TikTok \u0441 Pangle, AppLovin \u0441 MAX \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043d\u0435\u0434\u0440\u0438\u0432 \u0434\u0430\u043d\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0437\u0430\u043a\u0430\u0437\u0447\u0438\u043a \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u043b \u0441\u0432\u043e\u044e \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0443 \u0438 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f eCPM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f 3: <strong>\u0423\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u0441\u0447\u0435\u0442 \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438 \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/h2>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0417\u0430\u0434\u0430\u0447\u0430:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0434\u0438\u043d \u0438\u0437 \u043d\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043f\u0440\u0438\u0448\u0435\u0434\u0448\u0438\u0435 \u043f\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0442\u0440\u0430\u0444\u0438\u043a\u0443, \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f \u043f\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u043c, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043f\u043e \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0442\u0435\u0440\u043f\u0438\u043c\u043e\u0441\u0442\u0438 \u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u041e\u0434\u043d\u0430\u043a\u043e \u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043d\u0435 \u0431\u044b\u043b\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0435\u0433\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c \u044d\u0442\u0438 \u0442\u0438\u043f\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=1024%2C564&#038;ssl=1\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Liveops: \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u0441\u0447\u0435\u0442 \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438 \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439\" class=\"wp-image-11839\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=2048%2C1129&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-increasing-ad-revenue.png?resize=1200%2C661&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u0435:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 LiveOps Campaigns \u043e\u0442 Tenjin, \u0447\u0442\u043e\u0431\u044b \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u0438\u0448\u0435\u0434\u0448\u0438\u0445 \u043f\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0442\u0440\u0430\u0444\u0438\u043a\u0443, \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c LiveOps \u044d\u0442\u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442 \u0441\u043c\u043e\u0433 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442. \u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0432 \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0435\u0451 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0441 \u0443\u0447\u0451\u0442\u043e\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u044b \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043f\u0440\u0438\u0448\u0435\u0434\u0448\u0438\u043c\u0438 \u043f\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0442\u0440\u0430\u0444\u0438\u043a\u0443 \u0438 \u043f\u043e \u043f\u043b\u0430\u0442\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0432 \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps. We\u2019ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved. We\u2019ll elaborate on how adding Tenjin\u2019s LiveOps Campaigns enabled these companies to: What are LiveOps Campaigns? LiveOps Campaigns used&#8230;<\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-11825","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveOps Campaigns for App Growth | Tenjin<\/title>\n<meta name=\"description\" content=\"In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/liveops-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveOps Campaigns for App Growth | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/liveops-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T18:50:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lily Zhu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lily Zhu\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" 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