{"id":11848,"date":"2024-09-09T19:44:54","date_gmt":"2024-09-09T19:44:54","guid":{"rendered":"https:\/\/tenjin.com\/?p=11848"},"modified":"2024-09-09T19:45:23","modified_gmt":"2024-09-09T19:45:23","slug":"mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","title":{"rendered":"\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 101: \u043a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0434\u043b\u044f UA"},"content":{"rendered":"<p>\u041a\u043e\u0433\u0434\u0430 \u0438\u043c\u0435\u0435\u0442 \u0441\u043c\u044b\u0441\u043b \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 LTV \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0430 \u043d\u0435 \u043d\u0430 ROAS?<\/p>\n\n\n\n<p>\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0440\u0435\u043c\u044f \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c (TTP) \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0432\u0430\u0436\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430?<\/p>\n\n\n\n<p>\u041d\u0430\u0448 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u0441\u043e\u0443\u0447\u0440\u0435\u0434\u0438\u0442\u0435\u043b\u044c \u041a\u0440\u0438\u0441\u0442\u043e\u0444\u0435\u0440 \u0424\u0430\u0440\u043c \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043d\u0430 \u044d\u0442\u0438 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u0434\u0435\u043b\u0438\u0442\u0441\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0433\u043e\u0441\u0442\u044f \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0430 App Masters, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u0435\u0434\u0435\u0442 \u0421\u0442\u0438\u0432 \u041f. \u042f\u043d\u0433.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u041f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u0430\u044f UA-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u043b\u044f \u044d\u043a\u0441\u043f\u043e\u043d\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Oi5yevmbOVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0432 App Store \u0447\u0430\u0441\u0442\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u0433\u0440\u0443\u0437\u043e\u043a \u043a\u0430\u043a \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0443\u044e \u043c\u0435\u0442\u0440\u0438\u043a\u0443. \u0425\u043e\u0442\u044f \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u0433\u0440\u0443\u0437\u043e\u043a \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u044f \u043f\u043e\u043d\u044f\u043b, \u0447\u0442\u043e \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0432 \u0441\u0430\u043c\u043e\u043c \u043d\u0430\u0447\u0430\u043b\u0435 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0433\u043e\u0442\u043e\u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u044c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0422\u0430\u043a \u0447\u0442\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 - \u044d\u0442\u043e \u0445\u043e\u0440\u043e\u0448\u043e, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438. \u041d\u043e \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0442\u043e\u043c, \u043a\u0430\u043a\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0432\u0430\u043c \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u042f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u043d\u0430\u0448\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0440\u0430\u043d\u043d\u0435\u043c \u044d\u0442\u0430\u043f\u0435.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf3u5hXDB-KwoTRgPRfz0KbD76LCApf5SAlNBAWuYdXlT-ksbiV7V9HtQoS4mOdLDdqt-m9OhdYZIMSj5AUYtYr2jVbNVr5obWNEcCeznSS212_JG-2I8DR-g5j04lPhxKFUAZyMbvduuuB397R2csurNU?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u041f\u0435\u0440\u0432\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 (\u0434\u043b\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 UA) - \u0441\u043c\u043e\u0433\u0443\u0442 \u043b\u0438 \u043e\u043d\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043b\u0430\u0442\u044f\u0449\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u0432\u0442\u043e\u0440\u043e\u0439 - \u0441\u043c\u043e\u0433\u0443\u0442 \u043b\u0438 \u043e\u043d\u0438 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/lifetime-value-ltv\">\u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f 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Lifetime Value \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u0436\u0438\u0437\u043d\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043e\u043d \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0432\u0430\u043c \u0434\u043e\u0445\u043e\u0434. \u0412 LTV \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u043a\u0438, \u043a\u0430\u043a \"\u0414\u0435\u043d\u044c 7\", \u0447\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043a\u043e\u0433\u043e\u0440\u0442\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u0435\u0440\u0436\u0430\u043b\u0438\u0441\u044c 7 \u0434\u043d\u0435\u0439 \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u0441\u0432\u043e\u0435\u0439 \u0436\u0438\u0437\u043d\u0438.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdr7QlA4OzgvKwuqZsDpOyivh3r4AZ3fxr2XemntB06LU2tLiofktN9cQkjFXKBeVwM4Dk8Vr-5-xpsfJnWAOU9Ilp8G5SLRSZSRK21-fwxBg5jwCKiyFyLncjM_rA66fegVmCA0kHEIis6Dgrd9prDIOpT?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u041a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u0434\u0435\u0442\u044c \u043d\u0430 \u0441\u043b\u0430\u0439\u0434\u0435 \u0432\u044b\u0448\u0435, \u0432\u0441\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442\u0441\u044f \u043f\u043e \u043a\u043e\u0433\u043e\u0440\u0442\u0430\u043c \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438. \u0422\u0430\u043a \u0447\u0442\u043e \u0435\u0441\u043b\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, 1 \u044f\u043d\u0432\u0430\u0440\u044f \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 100 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u044d\u0442\u0438 100 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u0441\u0442\u0430\u043d\u0443\u0442\u0441\u044f \u0432 \u044d\u0442\u043e\u0439 \u043a\u043e\u0433\u043e\u0440\u0442\u0435 1 \u044f\u043d\u0432\u0430\u0440\u044f. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, LTV - \u044d\u0442\u043e \u0442\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u043d\u0435\u0433 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u043a\u0430\u0436\u0434\u0430\u044f \u0438\u0437 \u044d\u0442\u0438\u0445 \u043a\u043e\u0433\u043e\u0440\u0442 \u0437\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdnVMw1yPC71CfWM8UVHdbznC0sMC3X5QLIVcGzs1_wgAovX5r2TJQu4gaV1rc1lVnWpXQTkJ0F_h02a3erlpLeERu4Mh9piiFa-ZOkUmdggn8GyebpXDq2VmHGdByyyTijG8-5B2OuI3z-prZ5YJSt-bf3?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0412\u044b \u0437\u0430\u043c\u0435\u0442\u0438\u0442\u0435, \u0447\u0442\u043e LTV \u0432\u0441\u0435\u0433\u0434\u0430 \u0440\u0430\u0441\u0442\u0435\u0442, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u044d\u0442\u043e \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0435 \u0447\u0438\u0441\u043b\u043e \u0437\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043d\u0435\u0439. \u041f\u0440\u0438\u0447\u0438\u043d\u0430 \u0442\u0430\u043a\u043e\u0439 \u043a\u0440\u0438\u0432\u043e\u0439 \u043e\u0431\u044b\u0447\u043d\u043e \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u043b\u0438\u0431\u043e \u043e\u0442\u0442\u043e\u0440\u0433\u0430\u044e\u0442\u0441\u044f, \u043b\u0438\u0431\u043e \u043f\u043b\u0430\u0442\u044f\u0442 \u043c\u0435\u043d\u044c\u0448\u0435. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0441 \u043a\u0430\u0436\u0434\u044b\u043c \u0434\u043d\u0435\u043c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u043c\u0435\u043d\u044c\u0448\u0435. \u0418\u043d\u043e\u0433\u0434\u0430 \u043c\u044b \u0432\u0438\u0434\u0438\u043c \u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043b\u0438\u043d\u0435\u0439\u043d\u0443\u044e \u0438\u043b\u0438 \u044d\u043a\u0441\u043f\u043e\u043d\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u0440\u0438\u0432\u0443\u044e, \u0447\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0442\u0440\u0430\u0442\u044f\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0439 \u0441\u0432\u043e\u0435\u0439 \u0436\u0438\u0437\u043d\u0438. \u041d\u043e \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0439 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439 \u0432 \u0438\u0433\u0440\u0430\u0445 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0438\u0433\u0440\u0430 \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u043c\u0435\u043d\u0435\u0435 \u0438 \u043c\u0435\u043d\u0435\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0439. \u0417\u0430\u0434\u0430\u0447\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u043f\u043e\u0434\u043d\u044f\u0442\u044c \u044d\u0442\u0443 \u043a\u0440\u0438\u0432\u0443\u044e \u0432\u044b\u0448\u0435, \u0431\u0443\u0434\u044c \u0442\u043e \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0439.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZ8Z_W5Se1Lm5ncAg7vGTjeEGOV1qQuXNu39N11SrD83a25EUZjfKtHFGfqXcqfDdijrfUw6iKotyfna29_G3MhVi1WUoaKDzEfWDj0pWbz175aNsr1bcvhsUZEF5R7-7w86wQMO2VJQHvSVp2EtishVLq?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0432\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0410 \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0411 \u043d\u0430 \u041c\u0435\u0442\u0430, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0411 \u0434\u0430\u043b\u0430 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/return-on-ad-spend-roas\">\u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 (ROAS)<\/a>. \u0418\u0437 \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u044b\u0432\u043e\u0434, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u043d\u044b\u0435 \u0432 \u0445\u043e\u0434\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0410, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0447\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438\u0437 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0411. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043d\u0430\u0432\u0435\u0441\u0442\u0438 \u0432\u0430\u0441 \u043d\u0430 \u043c\u044b\u0441\u043b\u044c, \u0447\u0442\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0410 \u0431\u044b\u043b\u0430 \u043d\u0430\u0446\u0435\u043b\u0435\u043d\u0430 \u043d\u0430 \u0434\u0440\u0443\u0433\u0443\u044e \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0433\u0440\u0443\u043f\u043f\u0443, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430 \u043c\u0443\u0436\u0447\u0438\u043d, \u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0411 - \u043d\u0430 \u0436\u0435\u043d\u0449\u0438\u043d. \u0427\u0442\u043e\u0431\u044b \u0443\u0442\u043e\u0447\u043d\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e, \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u0433\u0438\u043f\u043e\u0442\u0435\u0437. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0435 \u043c\u0435\u043d\u0442\u0430\u043b\u0438\u0442\u0435\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0432\u0430\u0448\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0441 \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEihu6dBBe6sFTbKtRBKYEwGFnpw7eHbZwJd7YobxkvTsJIHwKOBSpP2nWgt9ec6e_cOVigaqlluNC7bwVcD21xbTugjWK6mrYxixyz4EGRPIaDjlLfSpQoLRb9AaKfqJRm6NsIaVMnZf8e0DI1f91gG8?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>ROAS - \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 LTV \u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0435\u0435, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u0441\u043b\u0430\u0439\u0434\u0435 \u0432\u044b\u0448\u0435, LTV \u043c\u043e\u0436\u0435\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u0442\u0430\u043a\u0438\u043c \u043a\u0430\u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0438 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043e\u0431\u044b\u0447\u043d\u043e \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0441\u0435\u0442\u044f\u043c\u0438. \u0414\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0436\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 LTV \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u0432\u044b\u0434\u0435\u043b\u044f\u0435\u0442\u0435 \u0431\u044e\u0434\u0436\u0435\u0442.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfPI2gA0wDh-Q5qCyrmouCYbIHhRS_rerOM_stBvBMYyAgU4pomm_EnKuvXfLF781eD6Xar8Fhi6uxqj5zXp22EHywCm3k5pMcmZHqz5B7pa52iKm0mIeJcRx4ciYXJohciO-tYLvs707JbgSBD3GRf1Ic?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u041d\u0430 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445 \u0441\u043b\u0430\u0439\u0434\u0430\u0445 \u043c\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0439 \u0432\u044b\u0448\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 B \u0432\u044b \u0432\u044b\u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u0430 \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0432 \u0434\u0435\u043d\u044c 30, \u043a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448\u0438 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/cost-per-install-cpi\">\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 (CPI) <\/a>\u0440\u0430\u0432\u043d\u0430 LTV \u0432 \u0434\u0435\u043d\u044c 30 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u044d\u0442\u043e\u0433\u043e, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0410 \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u043c\u0435\u0436\u0434\u0443 7-\u043c \u0438 30-\u043c \u0434\u043d\u0435\u043c, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u043e\u043a\u0443\u043f\u0438\u0442\u044c \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u042d\u0442\u043e \u0432\u0430\u0436\u043d\u043e, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e, \u0432\u044b\u0439\u0434\u044f \u043d\u0430 \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u043e\u043a\u0443\u043f\u0438\u0432 \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u0443\u0441\u043a\u043e\u0440\u0438\u0432 \u0442\u0435\u043c \u0441\u0430\u043c\u044b\u043c \u0441\u0432\u043e\u0439 \u0440\u043e\u0441\u0442 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u0431\u044b\u043b\u043e \u0431\u044b \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0432 \u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435.<\/p>\n\n\n\n<p><strong>\u0421\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0438\u0434\u0435\u043e \u0432\u044b\u0448\u0435, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0432\u0441\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11848","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Marketing Analytics 101: How to choose the right metrics for UA - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing Analytics 101: How to choose the right metrics for UA - Tenjin\" \/>\n<meta property=\"og:description\" content=\"When does it make sense to focus on LTV per user rather than ROAS? 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