{"id":11883,"date":"2024-11-06T10:24:23","date_gmt":"2024-11-06T10:24:23","guid":{"rendered":"https:\/\/tenjin.com\/?p=11883"},"modified":"2025-02-19T09:57:39","modified_gmt":"2025-02-19T09:57:39","slug":"how-to-set-up-and-optimize-roas-campaigns-in-unity-ads","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","title":{"rendered":"\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 ROAS \u0432 Unity Ads"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 ROAS \u0432 Unity Ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1cFdxW1hH04?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"translation-block\">\u0412 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435 \u043d\u0430\u0448\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u044b \u0438\u0437 Unity Ads \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043d\u0430\u043c \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS, \u0438 \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442 \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 Tenjin. \u041c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0442\u0438\u043f\u044b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u044f\u0432\u043b\u044f\u0435\u0442\u0435\u0441\u044c \u043b\u0438 \u0432\u044b \u043d\u043e\u0432\u0438\u0447\u043a\u043e\u043c \u0432 Unity Ads \u0438\u043b\u0438 \u043e\u043f\u044b\u0442\u043d\u044b\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c, \u044d\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442 \u0432\u0430\u043c \u0446\u0435\u043d\u043d\u044b\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0438\u0445 <a href=\"https:\/\/docs.tenjin.com\/docs\/ad-mediation-revenue-metrics-callbacks?_gl=1*1mz75p1*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ...\" target=\"_self\">ROAS \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0439 \u0432\u0430\u0448\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Unity ROAS<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1024%2C579&#038;ssl=1\" alt=\"\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Unity Ads ROAS\" class=\"wp-image-11978\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1024%2C579&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1200%2C678&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?w=1440&amp;ssl=1 1440w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043d\u0430\u0447\u0430\u0442\u044c \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435 \u043f\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0446\u0435\u043b\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438. \u042d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u0442\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u043e \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442 \u0432\u0430\u0448\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.&nbsp;<\/p>\n\n\n\n<p>\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u0449\u0438\u0435 \u0446\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUzIa-Yl41698a72HgeE9mRi0ARZOlNXsLQouTrmSJzEAOlhEyvA5Uxe5MQzX48tjpsDHeHG1ehFh_WW0hSbmdCsynqIN6juSFJ7QJUscbbZxWHJxHOPU1EgSI54BLQi654VBQxUSwjHzTF1KoQb8IagCp?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u0426\u0435\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Unity Ads ROAS - 2\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u044f\u0433\u043a\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430: \u0412\u0430\u0448\u0430 \u0446\u0435\u043b\u044c - \u043c\u044f\u0433\u043a\u0438\u0439 \u0437\u0430\u043f\u0443\u0441\u043a? \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0432\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0442\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u043d\u043e\u0432\u0443\u044e \u0438\u0433\u0440\u0443 \u0438 \u0445\u043e\u0442\u0438\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0435\u0435 \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f \u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u043a\u0430\u043a \u0432\u0430\u0448\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u044e\u0442 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432 \u0438\u0433\u0440\u043e\u0432\u043e\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435.<br><\/li>\n\n\n\n<li>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435: Unity Ads \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u044d\u0442\u0430\u043f\u0430, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u0438\u0433\u0440\u043e\u0432\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432\u0430\u0448\u0443 \u043e\u0431\u0449\u0443\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e.<br><\/li>\n\n\n\n<li>\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439: \u041f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0438\u0433\u0440\u044b.<br><br>\u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438: \u0412 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u0432\u0430\u0441 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0442\u043e \u0435\u0441\u0442\u044c \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0432\u0430\u043c\u0438 \u0432\u0438\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u044e\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<br><br>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 KPI: \u0414\u0440\u0443\u0433\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e KPI, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u0427\u0435\u0442\u043a\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0432 \u0441\u0432\u043e\u0438 \u0446\u0435\u043b\u0438, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u0442\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0436\u0435\u043b\u0430\u0435\u043c\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043f\u043e \u0442\u0438\u043f\u0430\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Unity Ads ROAS<\/strong><\/h2>\n\n\n\n<p>Unity Ads \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0435 \u0442\u0438\u043f\u044b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043a\u0430\u0436\u0434\u0430\u044f \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0437\u0430\u0434\u0430\u0447.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXduBwUGG5By5e8dWck9kG_9h7-HOYb16h703ex0n2HG2zzHeX5jvn6iZKKXBkyI5_9j2eDZkCsRKoG4zYyztVnyWSLKXnypLGls6Ylh6OTPH870p_U3jEXkDniOMtM0srLpazc7xZt75UP6YbUfoe-fl0xR?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Unity Ads ROAS \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0421\u0438\u0433\u043d\u0430\u043b\u044b\"\/><\/figure>\n\n\n\n<p>\u041c\u044b \u043c\u043e\u0436\u0435\u043c \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 Scale Tools \u0438 Performance Tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0441\u043e \u0441\u0442\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0441\u0442\u0430\u0432\u043a\u0430\u043c\u0438: \u042d\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/cost-per-install-cpi?\" target=\"_self\">\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443 (CPI)<\/a> \u0446\u0435\u043b\u044c, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044f \u0435\u0435 \u0434\u043b\u044f \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0436\u0435\u043b\u0430\u0435\u043c\u044b\u043c CPI \u0438\u043b\u0438 \u043d\u0438\u0436\u0435.<\/p>\n\n\n\n<p>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0442\u043e\u0440\u0433\u0430\u043c\u0438: \u0412 \u044d\u0442\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u043e\u0440\u0433\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u0441\u0442\u0430\u0432\u043a\u0438 \u0434\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u0430\u043c\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0432\u0430\u0448\u0435\u0433\u043e \u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430. \u041e\u0431\u044b\u0447\u043d\u043e \u044d\u0442\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0434\u043b\u044f \u043c\u044f\u0433\u043a\u0438\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u0432.&nbsp;<\/p>\n\n\n\n<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f: \u042d\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0432\u0438\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u043e\u0432 \u0438\u043b\u0438 \u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c\u044b\u0445 \u0430\u043a\u0442\u0438\u0432\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0438\u0437 \u043d\u0438\u0445 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0435, \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043e\u0431\u0449\u0443\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f ROAS: \u042d\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u0434\u043b\u044f <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/return-on-ad-spend-roas\">\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 (ROAS)<\/a>\u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0438\u043d\u0435\u0441\u0443\u0442 \u0434\u043e\u0445\u043e\u0434 \u0438\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c. \u0412\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0438 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0442\u044c \u044d\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0446\u0435\u043b\u044c\u044e.<br><\/li>\n\n\n\n<li>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f: \u042d\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044b \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u0435\u0440\u043d\u0443\u0442\u0441\u044f \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044e \u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043d\u0438\u043c \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<br><\/li>\n\n\n\n<li>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0434 \u0441\u043e\u0431\u044b\u0442\u0438\u044f: \u042d\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u044b \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0438\u043b\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f.<\/li>\n<\/ul>\n\n\n\n<p>\u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u0442\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0421\u0438\u0433\u043d\u0430\u043b\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Unity Ads ROAS<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdh2U9Ir5YTg60hAIn93l94GGisDkNDdQN1Q99wNok87HR8EeXxwkjqUVxYiz6e-g7g-tVy-lzFXds5wO2P9VzYrJk_xVk-xgDEZLin2ayc8D37ymh4qCqFvhhZetX4-PkM8vDMUzwhBV-qqHgo7zsjS4l6?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Unity Ads ROAS\"\/><\/figure>\n\n\n\n<p>\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u043a\u043e\u0433\u0434\u0430 \u0438 \u043a\u0430\u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e. \u041e\u0434\u043d\u0430\u043a\u043e \u0438\u043d\u043e\u0433\u0434\u0430 \u0431\u044b\u0432\u0430\u0435\u0442 \u0442\u0440\u0443\u0434\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432\u0430\u0448\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f. Unity \u0441\u043e\u0432\u0435\u0442\u0443\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0431\u043e\u0440 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u0432 (\u043a\u0430\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0438 \u043d\u0438\u0436\u0435), \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0432\u0430\u0448\u0438\u043c \u0442\u0435\u043a\u0443\u0449\u0438\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVJqG7EFAemTvQ92vTe1q_RsSBRRZwudBD84oBlNl8ttdecp2Yu5-dxXxx7Hc3X5xfcTtQeXfv34qcMF7BB11DUuGmzkqpp_SZLLEJx2is28rthBt8kbUUI3hMcs7jEOvEnuP1Ps4bDhOec8ppODE6This?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Unity Ads ROAS \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0421\u0438\u0433\u043d\u0430\u043b\u044b \u0438 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043e\u0442\u0447\u0435\u0442\u044b \u0432 Unity Ads \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f ROAS \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcjUpuWtNnOuML8kfPNou5nCgweMSb0cpt9W0PCVhD6Q1rp4U-RrZKTlyu7Jk5zxLFXugPj8Edtnh1xeEmiu11qRBDB5xN2jSACcWnM5m-bgKBCfsE8LR0XIzRC7TAJMgVTTiC7sjbTFo_9z6_IzKZSoBw?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c Unity Ads ROAS\"\/><\/figure>\n\n\n\n<p>\u0412 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435 \u0432\u044b\u0448\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0438\u0433\u043d\u0430\u043b\u0430\u0445 \u0438 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0430\u0445 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041d\u043e \u043f\u043e\u043c\u0438\u043c\u043e \u0438\u043d\u0441\u0430\u0439\u0442-\u043a\u0430\u0440\u0442 \u0438 \u043e\u043f\u043e\u0432\u0435\u0449\u0435\u043d\u0438\u0439 \u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0435, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u044d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0445:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfg9NHEihT0mXI9Ed5gwwwdKNR1NFtVWnbcn6b0REVvBOxRC5IfCPOBA4nj6Y0_DK3-nBruNkBj2cgOWJKzi6YbEpjwxDrreqC9qc0gQKmAcpndJMY5XHmkVSsXouKz0RpBTISB4ofJmABPkOOn4TEAALfX?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS, \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u0435, \u043a\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438\"\/><\/figure>\n\n\n\n<p class=\"translation-block\">\u0412 <a href=\"https:\/\/www.youtube.com\/watch?v=1cFdxW1hH04\" target=\"_self\">\u0432\u0438\u0434\u0435\u043e<\/a> \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u0441\u0442\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0442 Unity \u0415\u0433\u043e\u0440 \u0415\u0440\u0448\u043e\u0432 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u043a\u0430\u0436\u0434\u043e\u043c \u0438\u0437 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041a\u0430\u043a \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 Unity Ads ROAS<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcYb1MqauqPV9FA-wHob2eh5OB8Kc3ppybAVADK6oUL437YxyRO33Sz4vlIZDowDyE3N91o2R9dK8JBEoHouVR_Ug2qk3Atfb8oqqE6m3fL2gWR-4dxxbZA4QhdvKWMsmDhz2Mtv9EXjHk0LzW85q6RnCw?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u041a\u0430\u043a \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 Unity Ads ROAS \"\/><\/figure>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u0432\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438 \u0441\u0432\u043e\u0438 \u0446\u0435\u043b\u0438, \u043f\u0440\u0438\u0448\u043b\u043e \u0432\u0440\u0435\u043c\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS \u043d\u0430 \u0443\u0441\u043f\u0435\u0445. \u0412\u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0448\u0430\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0412\u044b\u0431\u043e\u0440 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 ROAS<\/strong><\/h3>\n\n\n\n<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 ROAS \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0430 \u043d\u0435 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u0438 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u043a\u0430\u043a \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 Install Campaign. \u041f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 ROAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c, \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0441\u043b\u043e\u0436\u043d\u043e. \u0412\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u0441\u0432\u043e\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0436\u0430\u043d\u0440 \u0432\u0430\u0448\u0435\u0439 \u0438\u0433\u0440\u044b.&nbsp;<\/p>\n\n\n\n<p>\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0442\u0438\u043f\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u043c \u043d\u0438\u0436\u0435 \u0441\u043f\u0438\u0441\u043a\u043e\u043c:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXehtOhBr8SNYe_ROrgWn-ZQOItLHCAlemIlk5Nt3vHhD2oAkGIgzAP2ayAADl28Uw2Ua9a7K5f6BEK6s2_PLtr-iX0sAYwg8bKqrxazeD_mh1BhgQ6qqfs_ExFMsIuRww8UKAtV7SDfkm0Y546oKIX7ILs?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS - \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0432\u044b\u0431\u043e\u0440 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\"\/><\/figure>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0432\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0437\u0430\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u0432 \u0446\u0435\u043d\u0442\u0440 \u0437\u043d\u0430\u043d\u0438\u0439 Unity Ads, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043f\u0440\u0438\u0433\u043e\u0434\u043d\u043e\u0439 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 ROAS \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0439 \u0438 \u0442\u043e\u0439 \u0436\u0435 \u0438\u0433\u0440\u044b. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430 \u043e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u0434\u0435\u043d\u044c \u043a\u043e\u0433\u043e\u0440\u0442\u044b, \u0430 \u043d\u0435 \u043d\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u0435\u0440\u0438\u043e\u0434.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSeGEvdSFZf-2iCt9tP-n3C-vehVBF9HiCaDH4REDs8tTV9R-UZNhTRXhlqUef7j94rYwEICKJ1v606AynhbnDmW6Vd5aa4JIn0YWRIzyDYq_qG0kzO3INwrN-RcCkxA_UWZUx3Rvq1TRufNrLzIqtg2_7?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS \u0422\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u043a \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0434\u0430\u043d\u043d\u044b\u043c\"\/><\/figure>\n\n\n\n<p>\u0412\u0441\u044f \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u0430\u044f \u0432\u044b\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0430 \u0438\u0437 \u0432\u0430\u0448\u0435\u0433\u043e MMP.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0432 \u0432\u0430\u0448\u0435\u043c MMP<\/strong><\/h3>\n\n\n\n<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS \u043e\u043f\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430 \u043f\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u043c (MMP), \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 Tenjin, \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043e\u0445\u043e\u0434\u0430 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0441\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u0435\u0436\u0434\u0443 Unity Ads \u0438 \u0432\u0430\u0448\u0438\u043c MMP, \u0441\u043b\u0435\u0434\u0443\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0432\u0430\u0448\u0438\u043c MMP.<\/p>\n\n\n\n<p>\u0412\u043e\u0442 \u043a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u043e \u0434\u043b\u044f Tenjin \u0434\u043b\u044f \u0434\u0430\u043d\u043d\u044b\u0445 IAP \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe65a1Kncp51Vci__PieZ-7arZIYT7igLlxkSjFUIvG_kbojiEqlFvdQikep3q_Q92cRr1koGPX2hYUQYTdA7c5FGQZtAnlpU582-mKNvHEQYJo4bO-yHKlYxvET-dFrBDVNFuHmPv-hV0AmPyBdGhuIqo?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u0445 IAP \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432\u0430\u0448\u0435\u0433\u043e MMP\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 ROAS<\/strong><\/h3>\n\n\n\n<p>\u041d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e ROAS \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0441\u0442\u043e. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u044c \u0448\u0430\u0433\u0430\u043c, \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u043c \u043d\u0430 \u0440\u0438\u0441\u0443\u043d\u043a\u0435 \u043d\u0438\u0436\u0435.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWQiPCOlGgUwn4aIkWQN9mza0ppbAyw9JV8_J_qFTnq-pGH7qHUM86fVPESbvdEeQDD4KPOaUZArcGGU8XmF9WonWUNLYmxpmf_4uVN0Xe50Ef985K_bvU0QIz6yRnyexeOpAXd5cTD1OaT12rimz5XCE?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Unity Ads ROAS \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432\u0430\u0448\u0435\u0433\u043e MMP\"\/><\/figure>\n\n\n\n<p class=\"translation-block\"><strong><em>\u042d\u043a\u0441\u043f\u0435\u0440\u0442 \u043f\u043e \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0443 \u0415\u0433\u043e\u0440 \u0415\u0440\u0448\u043e\u0432 \u0443\u0433\u043b\u0443\u0431\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u044d\u0442\u0443 \u0442\u0435\u043c\u0443 \u0432<\/em><\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=1cFdxW1hH04\" target=\"_self\"><strong><em>\u0432\u0438\u0434\u0435\u043e<\/em><\/strong><\/a><strong><em>\u0432\u044b\u0448\u0435. \u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043f\u043e\u043b\u043d\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u0441\u0435\u0441\u0441\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u043e \u0446\u0435\u043d\u043d\u044b\u0445 \u0438\u0434\u0435\u044f\u0445 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>In this post, our partners at Unity Ads guide us through the ins and outs of Unity Ads ROAS campaigns, addressing key questions from Tenjin clients. We cover the various campaign types, strategies for successful setup, and proven optimization techniques to boost performance. Whether you\u2019re new to Unity Ads or a seasoned user, this article&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11883","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Set up and Optimize ROAS Campaigns in Unity Ads | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set up and Optimize ROAS Campaigns in Unity Ads | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T10:24:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T09:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Unity-ROAS_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How to Set up and Optimize ROAS Campaigns in Unity Ads\",\"datePublished\":\"2024-11-06T10:24:23+00:00\",\"dateModified\":\"2025-02-19T09:57:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\"},\"wordCount\":969,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\",\"articleSection\":[\"Best practices\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\",\"name\":\"How to Set up and Optimize ROAS Campaigns in Unity Ads | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\",\"datePublished\":\"2024-11-06T10:24:23+00:00\",\"dateModified\":\"2025-02-19T09:57:39+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"description\":\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Set up and Optimize ROAS Campaigns in Unity Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\/\/tenjin.com\/ru\/blog\/author\/tabarak-paracha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Set up and Optimize ROAS Campaigns in Unity Ads | Tenjin","description":"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","og_locale":"ru_RU","og_type":"article","og_title":"How to Set up and Optimize ROAS Campaigns in Unity Ads | Tenjin","og_description":"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.","og_url":"https:\/\/tenjin.com\/ru\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","og_site_name":"Tenjin","article_published_time":"2024-11-06T10:24:23+00:00","article_modified_time":"2025-02-19T09:57:39+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Unity-ROAS_social.png","type":"image\/png"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Tabarak Paracha","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"7 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"How to Set up and Optimize ROAS Campaigns in Unity Ads","datePublished":"2024-11-06T10:24:23+00:00","dateModified":"2025-02-19T09:57:39+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/"},"wordCount":969,"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png","articleSection":["Best practices"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","url":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","name":"How to Set up and Optimize ROAS Campaigns in Unity Ads | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png","datePublished":"2024-11-06T10:24:23+00:00","dateModified":"2025-02-19T09:57:39+00:00","author":{"@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"description":"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How to Set up and Optimize ROAS Campaigns in Unity Ads"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"\u0420\u043e\u0441\u0442 \u0411\u0435\u0437 \u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"\u0422\u0430\u0431\u0430\u0440\u0430\u043a \u041f\u0430\u0440\u0430\u0447\u0430","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/11883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=11883"}],"version-history":[{"count":0,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/11883\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=11883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=11883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=11883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}