{"id":11918,"date":"2024-11-26T10:08:01","date_gmt":"2024-11-26T10:08:01","guid":{"rendered":"https:\/\/tenjin.com\/?p=11918"},"modified":"2026-04-14T10:51:58","modified_gmt":"2026-04-14T10:51:58","slug":"ad-revenue-in-mobile-games-iap-vs-iaa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/","title":{"rendered":"\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 - IAA \u043f\u0440\u043e\u0442\u0438\u0432 IAP"},"content":{"rendered":"

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\u041c\u0430\u0440\u0438\u0443\u0448 \u0442\u0430\u043a\u0436\u0435 \u0443\u0433\u043b\u0443\u0431\u0438\u043b\u0441\u044f \u0432 \u0442\u043e\u043d\u043a\u043e\u0441\u0442\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0438\u0445 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043e\u0431\u0449\u0443\u044e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044e. \u041e\u043d \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u043b \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/a>\u041e\u043d \u0441\u0440\u0430\u0432\u043d\u0438\u043b \u0438\u0445 \u0441 \"\u043d\u0435\u0434\u043e\u0440\u043e\u0433\u0438\u043c\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438\", \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u0438\u043d\u0438\u0446\u0438\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c \u0438 \u0447\u0430\u0441\u0442\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0431\u0435\u0441\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u0434\u043b\u044f \u0438\u0433\u0440\u043e\u043a\u0430.<\/p>\n\n\n\n

\u0412 \u0436\u0430\u043d\u0440\u0430\u0445, \u0433\u0434\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 IAP, \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u043f\u0438\u0440\u043e\u0433\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432. \u042d\u0442\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442\u0441\u044f \u0442\u0435\u043c, \u0447\u0442\u043e \u043e\u043d\u0438 \u043c\u0435\u043d\u044c\u0448\u0435 \u043d\u0430\u0440\u0443\u0448\u0430\u044e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0446\u0438\u043a\u043b \u0438\u0433\u0440\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0434\u043b\u044f \u0438\u0433\u0440\u043e\u043a\u0430, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430.<\/strong><\/p>\n\n\n\n

\u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0432 \u0431\u043e\u043b\u0435\u0435 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u043b\u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445, \u0433\u0434\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043c\u0435\u043d\u044c\u0448\u0435, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a> \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0447\u0430\u0449\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0422\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u044b, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0438\u0436\u0435.<\/p>\n\n\n\n

\u041f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong> \u0434\u043b\u044f \u0438\u0433\u0440 IAA \u0438 IAP<\/h2>\n\n\n\n

\u041c\u0430\u0440\u0438\u0443\u0448 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0441\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u043e\u0431 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (UA), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041e\u043d \u043e\u0442\u043c\u0435\u0442\u0438\u043b \u0440\u0430\u0441\u0442\u0443\u0449\u0443\u044e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 UA, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0433\u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u0442\u0430\u043d\u0443\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u0438\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0442\u044c\u0441\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/strong><\/p>\n\n\n\n

\"\u0414\u043e\u0445\u043e\u0434\u044b<\/figure>\n\n\n\n

\u042d\u0442\u043e\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043e\u0442 \u0447\u0438\u0441\u0442\u043e\u0433\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 (CPI)<\/a> \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u0432\u0435\u043b\u0438 \u043a \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u043e\u043c\u0443 \u043b\u0430\u043d\u0434\u0448\u0430\u0444\u0442\u0443 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043f\u0440\u0438\u0442\u043e\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 \u043d\u0435\u0438\u0433\u0440\u043e\u0432\u044b\u0445 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u0435\u0439, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u0430\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044f \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 (CPG), \u043e\u0442\u043a\u0440\u044b\u043b \u043d\u043e\u0432\u044b\u0435 \u043f\u043e\u0442\u043e\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u0435\u043d\u0435\u0435 \u043f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d\u044b \u043a\u0430\u043d\u043d\u0438\u0431\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439.<\/p>\n\n\n\n

\u041c\u0430\u0440\u0438\u0443\u0448 \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u043b, \u0447\u0442\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u044d\u0442\u0438\u0445 \u043d\u0435\u0438\u0433\u0440\u043e\u0432\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0437\u0434\u0430\u043b\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u0430\u043a \u0447\u0435\u0440\u0435\u0437 IAP, \u0442\u0430\u043a \u0438 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u0435\u0437 \u0440\u0438\u0441\u043a\u0430 \u043f\u0440\u044f\u043c\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0437\u0430 \u043e\u0434\u043d\u0438 \u0438 \u0442\u0435 \u0436\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u0430.<\/p>\n\n\n\n

\u041f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0434\u043b\u044f IAA \u0438 IAP<\/strong><\/h2>\n\n\n\n

\u0417\u0430\u0433\u043b\u044f\u0434\u044b\u0432\u0430\u044f \u0432 2025 \u0433\u043e\u0434, \u041c\u0430\u0440\u0438\u0443\u0448 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0441\u044f \u0442\u0440\u0435\u043c\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u043b\u0438\u0432\u0430\u044e\u0442 \u0441\u0432\u0435\u0442 \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445:<\/p>\n\n\n\n

    \n
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    \"\u0414\u043e\u0445\u043e\u0434\u044b<\/figure>\n\n\n\n
      \n
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      \"\u0414\u043e\u0445\u043e\u0434\u044b<\/figure>\n\n\n\n

      <\/p>\n\n\n\n

        \n
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        <\/h2>","protected":false},"excerpt":{"rendered":"

        In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google\u2019s Mariusz G\u0105siewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. …<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11918","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nAd Revenue in Mobile Games - IAA vs IAP | Tenjin<\/title>\n<meta name=\"description\" content=\"Google\u2019s Mariusz G\u0105siewski shares insights on mobile gaming revenue trends, revealing a promising future for ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Revenue in Mobile Games - IAA vs IAP | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s Mariusz G\u0105siewski shares insights on mobile gaming revenue trends, revealing a promising future for ad revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-26T10:08:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:51:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/10\/IAA-vs-IAP_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Ad Revenue in Mobile Games – IAA vs IAP\",\"datePublished\":\"2024-11-26T10:08:01+00:00\",\"dateModified\":\"2026-04-14T10:51:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfyfDy-mEI72YLj2giE2JOkecnNjpst60WoPe1xNYTs2_ybVLOmnvrdy-hfipM46o_8fNyYnsr6Ip_Fq4K6I5OVWXWN7l7N330SXc0W5sWCPUCC1cc3QGPir8uH-onEoEgbTvtHzA?key=ogA_p7F6NPwSiixacLbqdUwY\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\",\"url\":\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\",\"name\":\"Ad Revenue in Mobile Games - 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