{"id":12963,"date":"2025-11-12T09:39:07","date_gmt":"2025-11-12T09:39:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=12963"},"modified":"2025-12-11T13:43:17","modified_gmt":"2025-12-11T13:43:17","slug":"mobile-game-monetization-how-genre-impacts-growth","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/mobile-game-monetization-how-genre-impacts-growth\/","title":{"rendered":"\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440: \u041a\u0430\u043a \u0436\u0430\u043d\u0440 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u043e\u0441\u0442"},"content":{"rendered":"<p>\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0438 $100 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0438 \u0440\u0430\u0441\u0442\u0443\u0442 \u0432 2 \u0440\u0430\u0437\u0430 \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u044d\u0442\u043e\u0442 \u0441\u0434\u0432\u0438\u0433, \u043c\u043d\u043e\u0433\u0438\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0441\u0442\u0440\u043e\u044f\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 IAP, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0441\u0442\u043e\u043b\u0435.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"\u0415\u0441\u043b\u0438 \u043c\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0435, \u0442\u043e \u0438\u0433\u0440\u043e\u0432\u043e\u0439 \u0440\u044b\u043d\u043e\u043a: \u0435\u0441\u043b\u0438 \u0441\u043b\u043e\u0436\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 IAP \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u043c\u0435\u0441\u0442\u0435, \u0442\u043e \u043e\u043d \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432\u0441\u0435 \u0440\u0430\u0434\u0438\u043e, \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u044b \u0438 \u043a\u0438\u043d\u043e \u0432\u043c\u0435\u0441\u0442\u0435 \u0432\u0437\u044f\u0442\u044b\u0435\".<\/p><cite>\u041c\u0430\u0440\u0438\u0443\u0448 \u0413\u043e\u043d\u0441\u0435\u0432\u0441\u043a\u0438, Google<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"translation-block\">\u041f\u043e \u0441\u043b\u043e\u0432\u0430\u043c <strong>\u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0430 \u043f\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0434\u0430\u043d\u043d\u044b\u043c \u041c\u0430\u0440\u0438\u0443\u0448\u0430 \u0413\u043e\u043d\u0441\u0435\u0432\u0441\u043a\u0438 \u0438\u0437 Google,<\/strong> \u0434\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0438\u0433\u0440, \u0447\u0442\u043e \u0438\u043c\u0435\u0435\u0442 \u0432\u0430\u0436\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440.<\/p>\n\n\n\n<p>\u041e\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u043d\u0430 \u0441\u0432\u043e\u0439 \u043e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 \u0438\u0433\u0440\u043e\u0432\u044b\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0432 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0415\u0432\u0440\u043e\u043f\u0435, \u043e\u043d \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u0430\u0448\u0430 \u0438\u0433\u0440\u0430<strong> \u0416\u0430\u043d\u0440 - \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u044f\u0440\u043a\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432.<\/strong>. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0436\u0430\u043d\u0440\u0430 \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0441\u0442\u0435\u0439 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0438 \u043e\u0431\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#growfaster\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0442 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 IAP&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#adformat\">\u041e \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0436\u0430\u043d\u0440\u0430\u0445<\/a><\/li>\n\n\n\n<li><a href=\"#genre\">\u041a\u0430\u043a\u0438\u0435 \u0438\u0433\u0440\u043e\u0432\u044b\u0435 \u0436\u0430\u043d\u0440\u044b \u0440\u0430\u0441\u0442\u0443\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e<\/a><br><br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"growfaster\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u0430\u0441\u0442\u0443\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 IAP?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=1024%2C420&#038;ssl=1\" alt=\"\" class=\"wp-image-12965\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=1024%2C420&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=300%2C123&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=768%2C315&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?w=1469&amp;ssl=1 1469w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u0421\u0445\u0435\u043c\u0430 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043f\u043e\u0447\u0435\u043c\u0443 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0442 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 IAP. \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0432 \u0442\u043e\u043f\u043e\u0432\u044b\u0445 \u0438\u0433\u0440\u0430\u0445, \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0448\u0438\u0440\u043e\u043a\u043e \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u044e\u0442\u0441\u044f \u043f\u043e \u0440\u044b\u043d\u043a\u0443. \u042d\u0442\u043e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442 \u0434\u043b\u0438\u043d\u043d\u043e\u0433\u043e \u0445\u0432\u043e\u0441\u0442\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445.&nbsp;<\/p>\n\n\n\n<p>\u041c\u0430\u0440\u0438\u0443\u0448 \u0447\u0435\u0442\u043a\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"\u0412 IAP \u0442\u043e\u043f\u043e\u0432\u044b\u0435 \u0438\u0433\u0440\u044b \u0438\u043c\u0435\u044e\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0434\u043e\u0445\u043e\u0434\u043e\u0432. \u0412 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0430\u0446\u0438\u044f \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043c\u0435\u043d\u044c\u0448\u0435. \u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a, \u0432\u044b \u0447\u0430\u0441\u0442\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0435 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e IAP \u0441\u043b\u043e\u0436\u043d\u0435\u0435 - \u043e\u043d \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432\".<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u042d\u0442\u043e\u0442 \u0441\u0434\u0432\u0438\u0433 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043c\u0435\u043d\u044f\u0435\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0443\u044e \u0441\u0440\u0435\u0434\u0443. \u0412 IAP-\u0438\u0433\u0440\u0430\u0445, \u043a\u043e\u0433\u0434\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0438\u0433\u0440 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u044e\u0442 \u0436\u0430\u043d\u0440, \u043d\u043e\u0432\u0438\u0447\u043a\u0430\u043c \u043e\u0447\u0435\u043d\u044c \u0441\u043b\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0431\u0438\u0442\u044c\u0441\u044f. \u041e\u0434\u043d\u0430\u043a\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0437\u0430 \u0441\u0447\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0434\u043b\u044f \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0441\u0442\u0443\u0434\u0438\u0439. \u041f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u0434\u043e\u0445\u043e\u0434\u044b \u043d\u0435 \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0435\u0439. \u042d\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u044b\u0439 \u043f\u0443\u0442\u044c \u043a \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0431\u0435\u0437 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u044b\u0442\u044c \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0432\u0435\u0440\u0445\u0443.&nbsp;<br><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01.png?resize=1024%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-12976\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=1024%2C499&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=1536%2C748&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=2048%2C998&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u041d\u043e \u0437\u0434\u0435\u0441\u044c \u0435\u0441\u0442\u044c \u0432\u0430\u0436\u043d\u044b\u0439 \u043d\u044e\u0430\u043d\u0441. \u0411\u044b\u0441\u0442\u0440\u044b\u0439 \u0440\u043e\u0441\u0442 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e eCPM \u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u0443\u0434\u0443\u0442 \u0440\u0430\u0441\u0442\u0438. \u041a\u0430\u043a \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442 \u041c\u0430\u0440\u0438\u0443\u0448, \u043d\u043e\u0432\u044b\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c \u0442\u0430\u043a\u0436\u0435 \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0441\u0442\u0435\u0442 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0418\u0418, \u0438 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u0432 \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u041f\u043e\u044d\u0442\u043e\u043c\u0443, \u0445\u043e\u0442\u044f \u0440\u044b\u043d\u043e\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442\u0441\u044f, \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0422\u0430\u043a\u0430\u044f \u0432\u044b\u0441\u043e\u043a\u0430\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adformat\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0436\u0430\u043d\u0440\u0430<\/h2>\n\n\n\n<p>\u0420\u0430\u0437 \u0443\u0436 \u043c\u044b \u0437\u0430\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432\u0430\u0436\u043d\u043e \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0442\u0438\u043f\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u0442\u0430\u043a\u0436\u0435 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0436\u0430\u043d\u0440\u0430 \u0432\u0430\u0448\u0435\u0439 \u0438\u0433\u0440\u044b. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0441 \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u044e\u0442 \u0437\u0430 \u0441\u0447\u0435\u0442 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/interstitial-ads\">\u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439<\/a> \u0438 <a href=\"https:\/\/docs.tenjin.com\/docs\/rewarded-ads\">\u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0435\u043c\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/a>\u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0436\u0430\u043d\u0440\u044b \u0438\u0433\u0440 \u043e\u0431\u044b\u0447\u043d\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043f\u043e\u0434 IAP, \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u044b.&nbsp;<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \"\u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430 \u0442\u0430\u043a\u0438\u0435 \u0436\u0430\u043d\u0440\u044b, \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u043e\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b, \u043f\u0430\u0441\u044c\u044f\u043d\u0441\u044b, \u0441\u043b\u043e\u0432\u0430, \u043c\u0435\u043b\u043e\u0447\u0438 \u0438 \u043e\u0447\u0435\u043d\u044c \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0442\u043e \u0434\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u043e\u0439\", - \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u041c\u0430\u0440\u0438\u0443\u0448. \u041e\u043d \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \"\u044d\u0442\u0438 \u0436\u0430\u043d\u0440\u044b \u043d\u0430\u0446\u0435\u043b\u0435\u043d\u044b \u043d\u0430 \u043e\u0447\u0435\u043d\u044c \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e - \u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0438\u0433\u0440\u044b \u0432 \u0448\u0430\u0448\u043a\u0438 \u0438\u043b\u0438 \u0448\u0430\u0445\u043c\u0430\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0414\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0438\u0437\u043a\u0430\u044f, \u043c\u0430\u0441\u0448\u0442\u0430\u0431 \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u0443\u0435\u0442 \u044d\u0442\u043e\". \u041f\u043e \u0441\u0443\u0442\u0438, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0438\u0445 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u043d\u0438\u0437\u0438\u0442\u0441\u044f, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0442\u044f\u0436\u0435\u043b\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0432\u0438\u0434\u0435 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u044f \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0431\u043e\u043d\u0443\u0441\u043e\u0432 \u0437\u0430 \u0432\u0445\u043e\u0434 \u0438\u043b\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"\u0412 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u043e\u0447\u0435\u043d\u044c \u0432\u044b\u0441\u043e\u043a, \u043d\u043e \u0437\u0430\u0442\u0435\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u0430\u0434\u0430\u0435\u0442. \u0412\u044b \u043f\u044b\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u0431\u044b\u0441\u0442\u0440\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0438\u043d\u0442\u0435\u0440\u0441\u0442\u0438\u0446\u0438\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438\u0433\u0440\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0440\u043e\u043b\u044c\".<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0435\u0441\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0433\u0440\u044b, \u043a\u0430\u043a Match 3 \u0441 \u0441\u0438\u043b\u044c\u043d\u044b\u043c \u0443\u043f\u043e\u0440\u043e\u043c \u043d\u0430 IAP, Action RPG \u0438 4X Strategy.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"\u0414\u043b\u044f \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0438\u0433\u0440 \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u0430 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u043a\u0430\u043a \u043a\u0438\u0442\u044b \u0438\u0437 Google Ads \u0438\u043b\u0438 Meta. \u0420\u0438\u0441\u043a \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u0430\u0432\u044f\u0437\u044b\u0432\u0430\u044f \u0438\u043c \u043d\u0430\u0432\u044f\u0437\u0447\u0438\u0432\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043b\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044f \u0438\u0445 \u0438\u0437 \u0438\u0433\u0440\u044b, \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u0442\u043e\u0433\u043e. \u0412\u043e\u0442 \u043f\u043e\u0447\u0435\u043c\u0443 \u0438\u0445 \u0434\u043e\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043e\u0431\u044b\u0447\u043d\u043e \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u0430\".&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"genre\">\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043f\u043e \u0436\u0430\u043d\u0440\u0430\u043c<\/h2>\n\n\n\n<p>\u041d\u0435 \u0432\u0441\u0435 \u0438\u0433\u0440\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u044b \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u043c\u0438, \u0438 \u043d\u0435 \u0432\u0441\u0435 \u043e\u043d\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e. \u042d\u0442\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0435\u0440\u043d\u043e, \u043a\u043e\u0433\u0434\u0430 \u0440\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445. \"\u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e \u043d\u0430 \u0433\u0440\u0430\u0444\u0438\u043a\u0435, \u043e\u0441\u043d\u043e\u0432\u043d\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u043e\u0432 iOS \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0442\u0430\u043a\u0438\u0435 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u0438, \u043a\u0430\u043a 4X-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 MOBA, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a\u0440\u0443\u043f\u043d\u044b\u043c\u0438 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0440\u0430\u0441\u0442\u0438. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0436\u0430\u043d\u0440\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043a\u0430\u0441\u0442\u043e\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u0431\u0435\u0433\u0430\u043b\u043a\u0438, \u0440\u0430\u0441\u0442\u0443\u0442 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u0435\u0435 \u0434\u0440\u0443\u0433\u0438\u0445. \u0423\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e \u0440\u0430\u0441\u0442\u0435\u0442 Merge, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0438 \u043d\u0435\u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0435 RPG. \u041d\u0430 Android \u0440\u043e\u0441\u0442 \u0432 \u0446\u0435\u043b\u043e\u043c \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u0435\u0435, \u0447\u0435\u043c \u043d\u0430 iOS, \u043d\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0445 \u0438 \u043f\u0430\u0434\u0430\u044e\u0449\u0438\u0445 \u0436\u0430\u043d\u0440\u043e\u0432 \u0441\u0445\u043e\u0436\u0430, - \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442 \u041c\u0430\u0440\u0438\u0443\u0448. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0439 \u0432 \u0440\u043e\u0441\u0442\u0435 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0439 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\":<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1024%2C573&#038;ssl=1\" alt=\"\" class=\"wp-image-12966\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1536%2C859&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"\u0412 \u0446\u0435\u043b\u043e\u043c, \u0436\u0430\u043d\u0440\u044b, \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0449\u0438\u0435 \u0432 \u0441\u0435\u0431\u0435 \u0441\u0438\u043b\u044c\u043d\u0443\u044e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0432\u0445\u043e\u0434 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0412\u0441\u0435 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e \u0442\u0430\u043a\u0438\u0445 \u0438\u0433\u0440\u0430\u0445, \u043a\u0430\u043a <em>\u0412\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0438 \u0431\u0435\u043b\u043e\u0439 \u043f\u043e\u0433\u043e\u0434\u0435<\/em> \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u0433\u0440\u044b, \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0449\u0438\u0435 \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0439 \u0433\u0435\u0439\u043c\u043f\u043b\u0435\u0439 \u0441 \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u0435\u043c \u0434\u043b\u044f \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\".<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u041e\u0434\u043d\u0430\u043a\u043e \u043e\u043d \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043d\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443 gore-\u0438\u0433\u0440 \u0443\u0445\u043e\u0434\u0438\u0442 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d\u0438 \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u0432\u044b\u0445 \u0441\u0442\u0443\u0434\u0438\u0439. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \"<em>\u041c\u043e\u043d\u043e\u043f\u043e\u043b\u0438\u044f GO!<\/em> \u043a\u0430\u043a \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442\u0441\u044f, \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b\u0430\u0441\u044c \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u0435\u043c\u0438 \u043b\u0435\u0442\". \u041f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u043c\u0438, \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0438\u0433\u0440\u0430\u043c\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u043d\u044f\u0442\u044c \u0432\u0441\u0435\u0433\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u0434\u0435\u043b\u044c.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02.png?resize=1024%2C558&#038;ssl=1\" alt=\"\" class=\"wp-image-12977\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=1024%2C558&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=1536%2C837&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=2048%2C1116&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0412 \u043a\u043e\u043d\u0446\u0435 \u043a\u043e\u043d\u0446\u043e\u0432, \u044d\u0442\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0441\u043a\u043e\u0440\u0435\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0432\u044b\u0431\u043e\u0440\u043e\u043c. \u041d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 \u0438\u0433\u0440\u043e\u0432\u044b\u0435 \u0441\u0442\u0443\u0434\u0438\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0430\u0442\u0441\u044f \u043d\u0430 \u043d\u0438\u0448\u0435\u0432\u044b\u0445 \u0438\u043b\u0438 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a. \u0423 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0441\u0442\u0443\u0434\u0438\u0439 \u0435\u0441\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0433\u0440\u044b, \u0437\u043d\u0430\u044f, \u0447\u0442\u043e \u0446\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c $50-60 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0437\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b&nbsp;<\/h2>\n\n\n\n<p>\u0414\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0430 \u043f\u043e \u0436\u0430\u043d\u0440\u0430\u043c. \u0421\u0442\u0430\u0440\u0430\u044f \u0441\u0445\u0435\u043c\u0430, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u0434 IAP \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043a\u0430\u043a \u0432\u0442\u043e\u0440\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b, \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0432\u0441\u0435\u043c\u0435\u0441\u0442\u043d\u043e.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u0433\u043d\u0430\u043b\u0438 IAP, \u043d\u043e \u0438 \u0440\u0430\u0441\u0442\u0443\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u043e. \u042d\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0438\u0439, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0435\u0442 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u043c\u0438 \u0438\u0433\u0440\u0430\u043c\u0438, \u043a\u0430\u043a <em>MONOPOLY GO! <\/em>\u0438\u043b\u0438 <em>Candy Crush<\/em> \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430 IAP. \u042d\u0442\u043e \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0440 \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u0438\u0433\u0440\u043e\u043a\u043e\u0432, \u0434\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044f, \u0447\u0442\u043e \u043d\u044e\u0430\u043d\u0441\u044b \u0432\u043d\u0443\u0442\u0440\u0438 \u0436\u0430\u043d\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0430\u0437\u0440\u044b\u0432\u0430 \u0435\u0449\u0435 \u0432\u0430\u0436\u043d\u0435\u0435 \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p>\u041a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u044e\u0442 \u0437\u0430 \u0441\u0447\u0435\u0442 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430 \u0438 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043d\u0430 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u0438 \u0434\u043e\u0440\u043e\u0433\u043e\u0441\u0442\u043e\u044f\u0449\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u0445, \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u043c\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438. \u041e\u0442 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u043e\u0439 \u0436\u0430\u043d\u0440 \u0432\u044b \u0432\u044b\u0431\u0435\u0440\u0435\u0442\u0435, \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u0438\u0437\u0430\u0439\u043d, \u043d\u043e \u0438 \u0432\u0441\u044f \u0432\u0430\u0448\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a.&nbsp;<\/p>\n\n\n\n<p>\u041a\u0430\u043a \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u041c\u0430\u0440\u0438\u0443\u0448:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"\u0418\u0433\u0440\u043e\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 - \u044d\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u0440\u0438\u0441\u043a\u043e\u043c \u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u044e\".<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u043d\u0435 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c - \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043b\u0438 IAP. \u0410 \u0432 \u0442\u043e\u043c, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b, \u043a\u0430\u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u044f \u0438 \u0440\u0435\u0436\u0438\u043c\u044b \u0434\u043b\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0436\u0430\u043d\u0440\u0430, \u0438 \u0435\u0441\u0442\u044c \u043b\u0438 \u0443 \u0432\u0430\u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u043c\u0435\u0440.&nbsp;<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0433\u043e\u0442\u043e\u0432\u044b \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u043d\u0443\u044e \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438, Tenjin \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c IAP, \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 LTV \u043d\u0430 \u043e\u0434\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0438\u0434\u0435\u043e:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445: \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3eVe-57O1Kw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442:<br><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ul27SqaNIu\"><a href=\"https:\/\/tenjin.com\/ru\/blog\/how-to-advertise-hybrid-casual-games-in-2024\/\">\u041a\u0430\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0432 \u0441\u0442\u0438\u043b\u0435 casual \u0432 2024 \u0433\u043e\u0434\u0443<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;\u041a\u0430\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0435 casual-\u0438\u0433\u0440\u044b \u0432 2024 \u0433\u043e\u0434\u0443&quot; - \u0422\u0435\u043d\u0434\u0437\u0438\u043d\" src=\"https:\/\/tenjin.com\/blog\/how-to-advertise-hybrid-casual-games-in-2024\/embed\/#?secret=cQrmw4nU65#?secret=ul27SqaNIu\" data-secret=\"ul27SqaNIu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YxZanKl76i\"><a href=\"https:\/\/tenjin.com\/ru\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">\u041b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0445 \u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0432 2024 \u0433\u043e\u0434\u0443 - \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0438 CPI<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;\u041b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0445 \u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0432 2024 \u0433\u043e\u0434\u0443 - \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0438 CPI&quot; - Tenjin\" src=\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/embed\/#?secret=wTajGNtVKK#?secret=YxZanKl76i\" data-secret=\"YxZanKl76i\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oq13ny5c7N\"><a href=\"https:\/\/tenjin.com\/ru\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\">\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 - IAA \u043f\u0440\u043e\u0442\u0438\u0432 IAP<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 - IAA \u043f\u0440\u043e\u0442\u0438\u0432 IAP&quot; - Tenjin\" src=\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/embed\/#?secret=C5uwwhVUvF#?secret=oq13ny5c7N\" data-secret=\"oq13ny5c7N\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u0414\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0438 $100 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0438 \u0440\u0430\u0441\u0442\u0443\u0442 \u0432 2 \u0440\u0430\u0437\u0430 \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u044d\u0442\u043e\u0442 \u0441\u0434\u0432\u0438\u0433, \u043c\u043d\u043e\u0433\u0438\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0441\u0442\u0440\u043e\u044f\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 IAP, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0441\u0442\u043e\u043b\u0435. \"\u0415\u0441\u043b\u0438 \u043c\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0435, \u043d\u0430 \u0438\u0433\u0440\u043e\u0432\u043e\u0439 \u0440\u044b\u043d\u043e\u043a: \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442\u0435 IAP \u0438...<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,90],"tags":[],"class_list":["post-12963","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Game Monetization: How Genre Impacts Growth - Tenjin<\/title>\n<meta name=\"description\" content=\"Mobile game monetization by genre: casual games favor ads, but core games favor rewards. Plus, why ad revenue now grows faster than IAP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Game Monetization: How Genre Impacts Growth\" \/>\n<meta property=\"og:description\" content=\"Ad revenue within the mobile game monetization industry has hit over $100 billion and is growing 2x faster than in-app purchases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T09:39:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T13:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taraxmeyer\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"Mobile Game Monetization: How Genre Impacts Growth\",\"datePublished\":\"2025-11-12T09:39:07+00:00\",\"dateModified\":\"2025-12-11T13:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\"},\"wordCount\":1184,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png\",\"articleSection\":[\"Mobile Marketing Trends\",\"Podcast\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\",\"url\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\",\"name\":\"Mobile Game Monetization: How Genre Impacts Growth - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png\",\"datePublished\":\"2025-11-12T09:39:07+00:00\",\"dateModified\":\"2025-12-11T13:43:17+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35\"},\"description\":\"Mobile game monetization by genre: casual games favor ads, but core games favor rewards. Plus, why ad revenue now grows faster than IAP.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Game Monetization: How Genre Impacts Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35\",\"name\":\"Tara Meyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g\",\"caption\":\"Tara Meyer\"},\"description\":\"I\u2019m a brand strategist and storyteller transforming complex data into clear, compelling narratives. I bring fresh eyes to mobile attribution and app analytics, turning insights into strategies that connect with users and drive growth. Passionate about clarity, connection, and turning numbers into meaning.\",\"sameAs\":[\"http:\/\/www.tenjin.com\",\"https:\/\/www.instagram.com\/taraxmeyer\/\",\"https:\/\/www.linkedin.com\/in\/taraxmeyer\/\",\"https:\/\/x.com\/taraxmeyer\",\"https:\/\/www.youtube.com\/@TenjinIO\"],\"url\":\"https:\/\/tenjin.com\/ru\/blog\/author\/tara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440: \u041a\u0430\u043a \u0436\u0430\u043d\u0440 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u043e\u0441\u0442 - Tenjin","description":"\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043f\u043e \u0436\u0430\u043d\u0440\u0430\u043c: \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0433\u0440\u044b - \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u044f. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u043e\u0447\u0435\u043c\u0443 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0442\u0435\u043f\u0435\u0440\u044c \u0440\u0430\u0441\u0442\u0443\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u043e\u0442 IAP.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/mobile-game-monetization-how-genre-impacts-growth\/","og_locale":"ru_RU","og_type":"article","og_title":"Mobile Game Monetization: How Genre Impacts Growth","og_description":"Ad revenue within the mobile game monetization industry has hit over $100 billion and is growing 2x faster than in-app purchases.","og_url":"https:\/\/tenjin.com\/ru\/blog\/mobile-game-monetization-how-genre-impacts-growth\/","og_site_name":"Tenjin","article_published_time":"2025-11-12T09:39:07+00:00","article_modified_time":"2025-12-11T13:43:17+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_social.png","type":"image\/png"}],"author":"Tara Meyer","twitter_card":"summary_large_image","twitter_creator":"@taraxmeyer","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Tara Meyer","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"5 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/"},"author":{"name":"Tara Meyer","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35"},"headline":"Mobile Game Monetization: How Genre Impacts Growth","datePublished":"2025-11-12T09:39:07+00:00","dateModified":"2025-12-11T13:43:17+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/"},"wordCount":1184,"image":{"@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png","articleSection":["Mobile Marketing Trends","Podcast"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/","url":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/","name":"\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440: \u041a\u0430\u043a \u0436\u0430\u043d\u0440 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u043e\u0441\u0442 - Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png","datePublished":"2025-11-12T09:39:07+00:00","dateModified":"2025-12-11T13:43:17+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35"},"description":"\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043f\u043e \u0436\u0430\u043d\u0440\u0430\u043c: \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0433\u0440\u044b - \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u044f. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u043e\u0447\u0435\u043c\u0443 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0442\u0435\u043f\u0435\u0440\u044c \u0440\u0430\u0441\u0442\u0443\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u043e\u0442 IAP.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre-1024x420.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/mobile-game-monetization-how-genre-impacts-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Mobile Game Monetization: How Genre Impacts Growth"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35","name":"\u0422\u0430\u0440\u0430 \u041c\u0435\u0439\u0435\u0440","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g","caption":"Tara Meyer"},"description":"\u042f \u0441\u0442\u0440\u0430\u0442\u0435\u0433 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0447\u0438\u043a, \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0443\u044e\u0449\u0438\u0439 \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0435 \u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438. \u042f \u043f\u0440\u0438\u0432\u043d\u043e\u0448\u0443 \u0441\u0432\u0435\u0436\u0438\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044e \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u044e\u0442 \u0440\u043e\u0441\u0442. \u0421\u0442\u0440\u0430\u0441\u0442\u043d\u043e \u043b\u044e\u0431\u043b\u044e \u044f\u0441\u043d\u043e\u0441\u0442\u044c, \u0441\u0432\u044f\u0437\u044c \u0438 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0446\u0438\u0444\u0440 \u0432 \u0441\u043c\u044b\u0441\u043b.","sameAs":["http:\/\/www.tenjin.com","https:\/\/www.instagram.com\/taraxmeyer\/","https:\/\/www.linkedin.com\/in\/taraxmeyer\/","https:\/\/x.com\/taraxmeyer","https:\/\/www.youtube.com\/@TenjinIO"],"url":"https:\/\/tenjin.com\/ru\/blog\/author\/tara\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/12963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=12963"}],"version-history":[{"count":6,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/12963\/revisions"}],"predecessor-version":[{"id":12981,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/12963\/revisions\/12981"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=12963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=12963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=12963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}