{"id":7910,"date":"2023-08-10T14:05:00","date_gmt":"2023-08-10T14:05:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=7910"},"modified":"2026-04-14T10:06:49","modified_gmt":"2026-04-14T10:06:49","slug":"from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/","title":{"rendered":"\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u043c\u0443 - \u043e\u0442\u0447\u0435\u0442 \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c H1 2023 (\u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0442\u0440\u0430\u043d + \u0442\u0440\u0435\u043d\u0434\u044b IAP \u0438 eCPM)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u0443 \u0432 2024 \u0433\u043e\u0434\u0443 - \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 CPI \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0438 \u0441\u0442\u0440\u0430\u043d\u0430\u043c\" class=\"wp-image-11056\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u0438 '<a href=\"https:\/\/blog.tenjin.com\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\">\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u0443 \u0432 2023 \u0433\u043e\u0434\u0443<\/a>\u0412 \u044d\u0442\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 Tenjin \u0437\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435 2023 \u0433\u043e\u0434\u0430, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0441\u0430\u043c\u044b\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e\u0432\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0432\u0443\u044e \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0443 2023 \u0433\u043e\u0434\u0430 \u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u0441\u0440\u0435\u0434\u043d\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\">eCPM<\/a>&nbsp;\u0432 H2 2022 \u043f\u0440\u043e\u0442\u0438\u0432 H1 2023 \u0434\u043b\u044f Android \u0438 iOS<\/li>\n\n\n\n<li>\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u043c\u0435\u0436\u0434\u0443&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\">\u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 (IAPs)<\/a>&nbsp;\u0432 H2 2022 \u043f\u0440\u043e\u0442\u0438\u0432 H1 2023 \u0434\u043b\u044f Android \u0438 iOS<\/li>\n\n\n\n<li>\u041b\u0443\u0447\u0448\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u043f\u043e&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/install\">\u0432\u0441\u0435\u0433\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a<\/a>&nbsp;\u043d\u0430 Android \u0438 iOS<\/li>\n\n\n\n<li>\u041b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u043f\u043e \u043e\u0431\u0449\u0435\u043c\u0443 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043d\u0430 Android \u0438 iOS<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/follow-up-from-hc-to-hb-2023.pdf\" style=\"background-color:#6bb4e1\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442\u0447\u0435\u0442 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u0438 \u043e\u0442\u0447\u0435\u0442\u0430 \"\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u0443 \u0432 2023 \u0433\u043e\u0434\u0443\" \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 Tenjin \u0437\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435 2023 \u0433\u043e\u0434\u0430, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u043a\u0440\u044b\u0442\u044c \u0441\u0430\u043c\u044b\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041d\u043e\u0432\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0432\u0443\u044e \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0443 2023 \u0433\u043e\u0434\u0430 \u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f:<\/p>","protected":false},"author":5,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper to Hybrid H1 2023 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper to Hybrid H1 2023 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In a follow-up to the \u2018From Hyper to Hybrid in 2023\u2019 report, we\u2019ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization. The new report covers the first half of 2023, and consists of the following insights:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T14:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/From-Hyper-to-Hybrid-H1-2023-Follow-Up-Report-@2x-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; 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