{"id":8222,"date":"2023-06-13T09:42:00","date_gmt":"2023-06-13T09:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8222"},"modified":"2024-06-27T12:29:57","modified_gmt":"2024-06-27T12:29:57","slug":"two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest\/","title":{"rendered":"\u0414\u0432\u0430 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 iOS \u0432 2023 \u0433\u043e\u0434\u0443: SKAdNetwork 5 \u0438 Privacy Manifest"},"content":{"rendered":"<p><br>\u041d\u0430 WWDC 2023 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Apple \u0441\u0434\u0435\u043b\u0430\u043b\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u0430\u043d\u043e\u043d\u0441\u043e\u0432. \u0411\u0443\u0434\u0435\u043c \u043e\u0442\u043a\u0440\u043e\u0432\u0435\u043d\u043d\u044b, \u0432\u0435\u0449\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u043e\u0431\u0441\u0443\u0434\u0438\u043c, \u043d\u0435 \u0442\u0430\u043a\u0438\u0435 \u0443\u043c\u043e\u043f\u043e\u043c\u0440\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435, \u043a\u0430\u043a \u043d\u043e\u0432\u044b\u0439 Apple Vision Pro. \u041e\u0434\u043d\u0430\u043a\u043e \u044d\u0442\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e \u043e\u043a\u0430\u0436\u0435\u0442 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 iOS \u0443\u0436\u0435 \u0441\u043e\u0432\u0441\u0435\u043c \u0441\u043a\u043e\u0440\u043e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SKAdNetwork 5<\/h2>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Apple \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-overview\">SKAdNetwork<\/a>&nbsp;\u043d\u0430 WWDC 2023. \u041d\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0435\u0449\u0435 \u043d\u0435\u0442, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0430\u043c \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043f\u043e\u043b\u0430\u0433\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0431\u044b\u043b\u043e \u0441\u043a\u0430\u0437\u0430\u043d\u043e \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u041e SKAdNetwork 5 \u043c\u044b \u0437\u043d\u0430\u0435\u043c \u043d\u0435 \u0442\u0430\u043a \u0443\u0436 \u043c\u043d\u043e\u0433\u043e, \u043a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u0430 \u0432\u044b\u0439\u0434\u0435\u0442 \u0432 2023 \u0433\u043e\u0434\u0443 \u0438 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0414\u0430\u0442\u0430 \u0432\u044b\u0445\u043e\u0434\u0430 SKAdNetwork 5<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=1024%2C304&#038;ssl=1\" alt=\"\u0414\u0430\u0442\u0430 \u0432\u044b\u0445\u043e\u0434\u0430 SKAdNetwork 5\" class=\"wp-image-8226\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u0414\u0435\u043b\u043e \u0432\u043e\u0442 \u0432 \u0447\u0435\u043c: \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0435 \u0440\u0435\u043b\u0438\u0437\u044b SKAdnetwork \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u043b\u0438 \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 iOS, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u043e\u0436\u0438\u0434\u0430\u0442\u044c \u0435\u0433\u043e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0435 \u0441 iOS 17. \u041e\u0434\u043d\u0430\u043a\u043e, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043e\u043d\u0430 \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u043f\u0443\u0449\u0435\u043d\u0430 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c\u0438 \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 iOS 17.<\/p>\n\n\n\n<p>SKAdNetwork 4 \u0432\u044b\u0448\u043b\u0430 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 iOS 16.1 27 \u043e\u043a\u0442\u044f\u0431\u0440\u044f 2022 \u0433\u043e\u0434\u0430. \u041a\u0442\u043e \u0437\u043d\u0430\u0435\u0442, \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c, Apple \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a SKAdNetwork 5?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SKAdNetwork 5 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=1024%2C304&#038;ssl=1\" alt=\"SKAdNetwork 5 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435\" class=\"wp-image-8227\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Apple \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u043b\u0430, \u0447\u0442\u043e \u0432 \u044d\u0442\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0432\u0441\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043e \u043d\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439:<br>\"SKAdNetwork 5 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f. \u041f\u043e\u043c\u0438\u043c\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u043b \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0432\u044b \u0442\u0430\u043a\u0436\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u043a\u0440\u044b\u043b \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043d\u0430\u0436\u0430\u0432 \u043d\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435.\"<\/p>\n\n\n\n<p><a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2023\/102\/?time=3114\">\u0421\u0443\u0434\u044f \u043f\u043e \u0442\u043e\u043c\u0443, \u043a\u0430\u043a \u043e\u043d\u0438 \u044d\u0442\u043e \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043b\u0438.<\/a>\u041d\u043e \u043f\u043e\u0445\u043e\u0436\u0435, \u0447\u0442\u043e \u043e\u043d\u0438 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e\u0431 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0443\u0436\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041c\u0430\u043d\u0438\u0444\u0435\u0441\u0442 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u044d\u0442\u0438\u043a\u0435\u0442\u043a\u0438 \u043f\u0438\u0442\u0430\u043d\u0438\u044f<\/h2>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0441 SKAdNetwork \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u0437 \u043d\u0430\u0441 \u0443\u0436\u0435 \u0431\u044b\u043b\u043e \u0437\u043d\u0430\u043a\u043e\u043c\u043e, \u0442\u043e Privacy Manifest - \u044d\u0442\u043e \u043d\u0435\u0447\u0442\u043e \u043d\u043e\u0432\u043e\u0435.<\/p>\n\n\n\n<p>\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0433\u0440\u0443\u0437\u0438\u043c\u0441\u044f \u0432 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b&nbsp;<a href=\"https:\/\/developer.apple.com\/news\/?id=av1nevon\">\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a<\/a>. Apple \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u043d\u043e\u0432\u044b\u0439 \u043c\u0430\u043d\u0438\u0444\u0435\u0441\u0442 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"\u041c\u0430\u043d\u0438\u0444\u0435\u0441\u0442 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438\" - \u044d\u0442\u043e \u0444\u0430\u0439\u043b \u0434\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0435\u0433\u043e \u043a\u043e\u0434\u0430 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0434\u043b\u044f iOS \u0432 \u0435\u0434\u0438\u043d\u043e\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0435. \u041a\u043e\u0433\u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0433\u043e\u0442\u043e\u0432\u044f\u0442\u0441\u044f \u043a \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044e \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, Xcode \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442 \u043c\u0430\u043d\u0438\u0444\u0435\u0441\u0442\u044b \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0432\u0441\u0435\u0445 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 SDK, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a, \u0432 \u0435\u0434\u0438\u043d\u044b\u0439, \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u043e\u0442\u0447\u0435\u0442. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0435\u0434\u0438\u043d\u043e\u043c\u0443 \u043e\u0442\u0447\u0435\u0442\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u044b \u0432\u0441\u0435 SDK \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u0431\u0443\u0434\u0435\u0442 \u0435\u0449\u0435 \u043f\u0440\u043e\u0449\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u0435 \u044d\u0442\u0438\u043a\u0435\u0442\u043a\u0438 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438\".<\/p>\n<\/blockquote>\n\n\n\n<p>\u0417\u043d\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u044d\u0442\u0438 \u043f\u043e\u043b\u044f \u0432\u043d\u0438\u0437\u0443 \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b App Store, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043d\u0430\u043c, \u043a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435? \u0414\u0430, \u044d\u0442\u043e \u044f\u0440\u043b\u044b\u043a\u0438 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=1024%2C304&#038;ssl=1\" alt=\"SKAdNetwork 5 \/ SKAN 5 Privacy Manifest Nutrition Label \u043f\u0440\u0438\u043c\u0435\u0440\" class=\"wp-image-8228\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u044d\u0442\u0438\u043a\u0435\u0442\u043e\u043a \u043f\u0438\u0442\u0430\u043d\u0438\u044f&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/app-privacy-details\/\">\u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n\n\n\n<p>\u0414\u043e \u0441\u0438\u0445 \u043f\u043e\u0440 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0441\u0430\u043c\u0438 \u0441\u043e\u043e\u0431\u0449\u0430\u043b\u0438 \u044d\u0442\u0443 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043d\u043e \u0442\u0435\u043f\u0435\u0440\u044c \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0434\u0435\u043b\u0430\u0442\u044c\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u0430\u043d\u0438\u0444\u0435\u0441\u0442\u043e\u0432 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041c\u0430\u043d\u0438\u0444\u0435\u0441\u0442 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=1024%2C304&#038;ssl=1\" alt=\"\u041c\u0430\u043d\u0438\u0444\u0435\u0441\u0442 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435\" class=\"wp-image-8230\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c \u0432\u0435\u0440\u043d\u0435\u043c\u0441\u044f \u043a \u0430\u043d\u043e\u043d\u0441\u0443 Apple:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"\u0427\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0437\u0430\u0449\u0438\u0442\u0443 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0441\u0441\u044b\u043b\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u043d\u0430 API, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u0434\u043b\u044f \u0441\u043d\u044f\u0442\u0438\u044f \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u043a\u043e\u0432 \u043f\u0430\u043b\u044c\u0446\u0435\u0432 - \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430, \u0437\u0430\u043f\u0440\u0435\u0449\u0435\u043d\u043d\u0430\u044f \u0432 App Store, - \u0442\u0435\u043f\u0435\u0440\u044c \u0431\u0443\u0434\u0443\u0442 \u043e\u0431\u044f\u0437\u0430\u043d\u044b \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u043d\u0443\u044e \u043f\u0440\u0438\u0447\u0438\u043d\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f API \u0438 \u0437\u0430\u044f\u0432\u0438\u0442\u044c \u043e\u0431 \u044d\u0442\u043e\u043c \u0432 \u0434\u0435\u043a\u043b\u0430\u0440\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u044b \u0442\u043e\u0447\u043d\u043e \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 API \u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c API \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c, \u043e\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u043c \u0432 \u0434\u0435\u043a\u043b\u0430\u0440\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438.\"<\/p>\n<\/blockquote>\n\n\n\n<p class=\"translation-block\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e\u0431 \u044d\u0442\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 <a href=\"https:\/\/developer.apple.com\/documentation\/bundleresources\/describing_data_use_in_privacy_manifests?changes=la___4____8\" target=\"_self\">\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 Apple<\/a>.<\/p>\n\n\n\n<p>\u041d\u0430\u043c \u043d\u0435 \u0445\u0432\u0430\u0442\u0430\u0435\u0442 \u0435\u0449\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u044d\u0442\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439. \u041a \u0441\u0447\u0430\u0441\u0442\u044c\u044e, \u043e\u043d\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0440\u0430\u0441\u043a\u0440\u044b\u0442\u044b \u043f\u043e\u0437\u0434\u043d\u0435\u0435 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443. \u0412\u043e\u0442 \u0441\u043f\u0438\u0441\u043e\u043a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u043f\u0438\u0441\u043e\u043a SDK, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u0445 \u043d\u0430 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c (SDK \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0441\u0438\u043b\u044c\u043d\u043e \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439)<\/li>\n\n\n\n<li>\u0421\u043f\u0438\u0441\u043e\u043a \"\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u0447\u0438\u043d\" API, \u0434\u043b\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0430 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\u0434\u0435\u043a\u043b\u0430\u0440\u0430\u0446\u0438\u0439 \u043e \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e \u0442\u043e\u043c, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u0441\u044f<\/li>\n<\/ul>\n\n\n\n<p>\u041f\u043e\u043a\u0430 \u0435\u0449\u0435 \u0440\u0430\u043d\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u043a\u0430\u043a\u0438\u0435-\u043b\u0438\u0431\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b \u043e SKAdNetwork 5 \u0438 Privacy Manifest. \u041d\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0434\u043e\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u043d\u043e\u0432\u044b\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u043e\u0442 Apple. \u0425\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043d\u0430\u043c \u043d\u0435 \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0436\u0434\u0430\u0442\u044c \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0434\u043e\u043b\u0433\u043e, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043d\u0438\u0445 \u0432 2023 \u0433\u043e\u0434\u0443.<\/p>\n\n\n\n<p>\u0421\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u0443 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u043f\u043e \u044d\u0442\u043e\u0439 \u0442\u0435\u043c\u0435.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apple dropped some major announcements during WWDC 2023. Let\u2019s be real, the things we are going to discuss today aren\u2019t as mind-blowing as the new Apple Vision Pro. However, it\u2019s definitely going to have a direct impact on advertising campaigns on iOS very soon. SKAdNetwork 5 Apple unveiled the new version of&nbsp;SKAdNetwork&nbsp;at WWDC 2023. Right&#8230;<\/p>","protected":false},"author":5,"featured_media":8223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two biggest changes for iOS advertisers in 2023: SKAdNetwork 5 and Privacy Manifest | Tenjin<\/title>\n<meta name=\"description\" content=\"Everything you need to know about what changed with SKAdNetwork 5 and privacy manifest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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