{"id":8294,"date":"2023-06-01T01:31:00","date_gmt":"2023-06-01T01:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8294"},"modified":"2026-04-14T10:02:50","modified_gmt":"2026-04-14T10:02:50","slug":"best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","title":{"rendered":"\u041b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0433\u0438\u043f\u0435\u0440- \u0438\u043b\u0438 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0445 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0432 2023 \u0433\u043e\u0434\u0443 - \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 IAP LTV, Ad LTV, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

(\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435: \u043f\u043e\u0434 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043d\u0430 7-\u0439 \u0434\u0435\u043d\u044c \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0433\u0440\u0443\u043f\u043f\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0435\u0440\u043d\u0443\u043b\u0438\u0441\u044c \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0447\u0435\u0440\u0435\u0437 7 \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438)<\/em><\/p>\n\n\n\n

\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f LTV \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 7-\u0439 \u0434\u0435\u043d\u044c<\/h3>\n\n\n\n

\u0415\u0441\u043b\u0438 \u0432\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u201cLTV \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 7-\u0439 \u0434\u0435\u043d\u044c\u201d, \u0442\u043e \u0434\u0430\u043d\u043d\u044b\u0435 Tenjin \u0437\u0430 2022 \u0433\u043e\u0434 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c\u0438 \u0431\u044b\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 (\u0432 \u0442\u043e\u043c \u0436\u0435 \u043f\u043e\u0440\u044f\u0434\u043a\u0435):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435: \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c LTV \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 7-\u0439 \u0434\u0435\u043d\u044c \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0439 \u043e\u0442 \u043a\u043e\u0433\u043e\u0440\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0447\u0435\u0440\u0435\u0437 7 \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f)<\/em><\/p>\n\n\n\n

\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043d\u0430\u0438\u0432\u044b\u0441\u0448\u0435\u0433\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0437\u0430 7-\u0439 \u0434\u0435\u043d\u044c IAP LTV<\/h3>\n\n\n\n

\u0415\u0441\u043b\u0438 \u0432\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u201cDay 7 IAP LTV\u201d, \u0442\u043e \u0434\u0430\u043d\u043d\u044b\u0435 Tenjin \u0437\u0430 2022 \u0433\u043e\u0434 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c\u0438 \u0431\u044b\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 (\u0432 \u0442\u043e\u043c \u0436\u0435 \u043f\u043e\u0440\u044f\u0434\u043a\u0435):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435: \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c LTV \u043f\u043e \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u043c \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c \u043d\u0430 7-\u0439 \u0434\u0435\u043d\u044c \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u043e\u0442 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u0443\u044e \u043e\u0442 \u043a\u043e\u0433\u043e\u0440\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0447\u0435\u0440\u0435\u0437 7 \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f)<\/em><\/p>\n\n\n\n

\u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0432\u044b\u0432\u043e\u0434\u0430\u043c\u0438 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 \u201c\u041e\u0442 \u0433\u0438\u043f\u0435\u0440\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0441\u0442\u0438 \u0432 2023 \u0433\u043e\u0434\u0443\u201d<\/h2>\n\n\n\n

\u0412\u043e\u0442 \u043f\u043e\u043b\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0432 \u043e\u0442\u0447\u0435\u0442\u0435:<\/p>\n\n\n\n

    \n
  1. \u0414\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, eCPM \u0438 IAP \u0432 2022 \u0433\u043e\u0434\u0443 \u043d\u0430 iOS \u0438 Android<\/li>\n\n\n\n
  2. \u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0441\u0442\u0440\u0430\u043d \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a, \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 IAP<\/li>\n\n\n\n
  3. \u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e eCPM<\/li>\n<\/ol>\n\n\n\n
    \n
    \u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u043e\u043b\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 (\u043d\u043e\u0432\u044b\u0439)<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing…<\/p>","protected":false},"author":2,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nBest Ad Networks in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the best ad networks for promoting hyper and hybrid casual games in 2023 using data on LTV, installs, retention, and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" 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property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" 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