{"id":8300,"date":"2023-05-09T04:42:00","date_gmt":"2023-05-09T04:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8300"},"modified":"2026-04-14T10:02:25","modified_gmt":"2026-04-14T10:02:25","slug":"from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/","title":{"rendered":"\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u043c\u0443 \u0432 2023 \u0433\u043e\u0434\u0443 - \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0441\u0442\u0440\u0430\u043d \u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u0443 \u0432 2024 \u0433\u043e\u0434\u0443 - \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 CPI \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0438 \u0441\u0442\u0440\u0430\u043d\u0430\u043c\" class=\"wp-image-11058\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>\u041c\u044b \u0440\u0430\u0434\u044b \u0441\u043e\u043e\u0431\u0449\u0438\u0442\u044c \u043e \u0432\u044b\u0445\u043e\u0434\u0435 \u043d\u0430\u0448\u0435\u0433\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 \"\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u0443 \u0432 2023 \u0433\u043e\u0434\u0443\", \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0432 \u043d\u043e\u0432\u043e\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0435. \u0412 \u044d\u0442\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e\u0431 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0446\u0435\u043d\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0432\u0441\u0435\u0445, \u043a\u0442\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d \u0432 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0435 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \"\u0441\u0430\u043c\u044b\u0439 \u0433\u043e\u0440\u044f\u0447\u0438\u0439 \u0436\u0430\u043d\u0440\".<\/p>\n\n\n\n<p>\u041b\u0430\u043d\u0434\u0448\u0430\u0444\u0442 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\u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 (ATT) \u043d\u0430 iOS, \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0432 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f COVID \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0434\u0440\u0443\u0433\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432. \u0412 \u0441\u0432\u044f\u0437\u0438 \u0441 \u044d\u0442\u0438\u043c\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0433\u0438\u043f\u0435\u0440-\u0438\u0433\u0440 \u0432 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0435.<\/p>\n\n\n\n<p>\u0426\u0435\u043b\u044c \u043d\u0430\u0448\u0435\u0433\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 - \u043f\u043e\u043c\u043e\u0447\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u0432 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0435 \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u043c \u0438\u0433\u0440\u0430\u043c, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0432 \u0446\u0435\u043d\u043d\u044b\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" style=\"background-color:#6bb4e1\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442\u0447\u0435\u0442 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>\u0412\u0438\u0434\u0435\u043e\u043e\u0431\u0437\u043e\u0440&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u041b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0434\u043b\u044f \u0433\u0438\u043f\u0435\u0440- \u0438 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0445 \u0438\u0433\u0440 \u0432 2023 \u0433\u043e\u0434\u0443\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u0412\u043e\u0442 \u0447\u0442\u043e \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0432 \u043e\u0442\u0447\u0435\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, eCPM \u0438 IAP \u0432 2022 \u0433\u043e\u0434\u0443 \u043d\u0430 iOS \u0438 Android<\/li>\n\n\n\n<li>\u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a, \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e LTV \u0438 IAP LTV<\/li>\n\n\n\n<li>\u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0441\u0442\u0440\u0430\u043d \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a, \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0434\u043e\u0445\u043e\u0434\u0430\u043c \u043e\u0442 IAP<\/li>\n\n\n\n<li>\u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e eCPM<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new \u2018hottest genre\u2019. The landscape of the hyper-casual business has undergone&#8230;<\/p>","protected":false},"author":2,"featured_media":8312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Hyper to Hybrid in 2023 \u2013 Ad Network, Country, &amp; Ad Monetization Channel Rankings | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2023 \u2013 Ad Network, Country, &amp; Ad Monetization Channel Rankings | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new \u2018hottest genre\u2019. The landscape of the hyper-casual business has undergone...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T04:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/05\/From-Hyper-to-Hybrid-in-2023@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"From Hyper to Hybrid in 2023 \u2013 Ad Network, Country, &amp; 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