{"id":8302,"date":"2023-05-03T06:12:00","date_gmt":"2023-05-03T06:12:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8302"},"modified":"2025-02-21T10:26:37","modified_gmt":"2025-02-21T10:26:37","slug":"self-publishing-a-hyper-casual-game","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/self-publishing-a-hyper-casual-game\/","title":{"rendered":"\u0421\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0438\u0437\u0434\u0430\u043d\u0438\u0435 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0433\u0440\u044b? \u041a\u0430\u043a \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c $1 000 000 \u043d\u0430 UA \u043f\u0440\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0435 $50 000"},"content":{"rendered":"<p><em>\u0413\u043e\u0441\u0442\u0435\u0432\u0430\u044f \u0437\u0430\u043c\u0435\u0442\u043a\u0430 \u041c\u0430\u0440\u0442\u0438\u043d\u0430 \u041c\u0430\u043a\u043c\u0438\u043b\u043b\u0430\u043d\u0430, \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430\/\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438&nbsp;<\/em><a href=\"http:\/\/pollen.vc\/\"><em>\u041f\u044b\u043b\u044c\u0446\u0430 VC<\/em><\/a><\/p>\n\n\n\n<p class=\"translation-block\">\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u043d\u0438\u0445 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u0430\u043f\u0438\u0442\u0430\u043b, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0439 \u0434\u043b\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u0433\u0440\u044b, \u043e\u0447\u0435\u043d\u044c \u0432\u044b\u0441\u043e\u043a. \u041d\u043e \u0435\u0441\u043b\u0438 \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0433\u0440\u043e\u0432\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438, \u043c\u043e\u0433\u0443\u0442 \u043b\u0438 \u0441\u0442\u0443\u0434\u0438\u0438 <a href=\"https:\/\/blog.tenjin.com\/self-publishing-mobile\/\" target=\"_self\"><strong>\u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b<\/strong><\/a> \u0431\u0435\u0437 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u0441\u0432\u043e\u0438\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044e?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/ru\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&#038;ssl=1\" alt=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a Umami Games \u043d\u0430\u0447\u0430\u043b\u0430 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0441\u0430\u043c\u043e\u0438\u0437\u0434\u0430\u043d\u0438\u0435\u043c \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043f\u043e\u0441\u043b\u0435IDFA\" class=\"wp-image-12226\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u043a\u0430\u043a \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0441\u0442\u0430\u0442\u044c \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0443\u043c\u043d\u0435\u0435, \u0435\u0441\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u0446\u0438\u0444\u0440\u044b \u0447\u0435\u0440\u0435\u0437 \u0434\u0440\u0443\u0433\u0443\u044e \u043f\u0440\u0438\u0437\u043c\u0443.<\/p>\n\n\n\n<p><strong>\u0417\u0434\u0435\u0441\u044c \u0435\u0441\u0442\u044c \u0434\u0432\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>1. \u041f\u0435\u0440\u0438\u043e\u0434 \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 ROAS<\/strong><br>\u041a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u043c\u043e\u044f \u0438\u0433\u0440\u0430 \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u0439 \u0434\u043b\u044f \u043f\u043e\u043a\u0440\u044b\u0442\u0438\u044f \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443?<\/p>\n\n\n\n<p>\u0412 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0433\u0440\u0435 \u0441 \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u043c \u0438 \u0438\u0433\u0440\u043e\u0432\u043e\u0439 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u043e\u0439 \u044d\u0442\u043e\u0442 \u0441\u0440\u043e\u043a \u043e\u0431\u044b\u0447\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442\u0441\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0434\u043d\u044f\u043c\u0438.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&nbsp;2. \u0423\u0441\u043b\u043e\u0432\u0438\u044f \u0432\u044b\u043f\u043b\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439<\/strong><br>\u041a\u0430\u043a \u0441\u043a\u043e\u0440\u043e \u044f \u043f\u043e\u043b\u0443\u0447\u0443 \u0434\u0435\u043d\u0435\u0436\u043d\u0443\u044e \u0432\u044b\u043f\u043b\u0430\u0442\u0443, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u0443\u044e \u0441 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\/IAP \u0432 \u043c\u043e\u0435\u0439 \u0438\u0433\u0440\u0435?<\/p>\n\n\n\n<p>\u041a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u044f \u043c\u043e\u0433\u0443 \u0432\u044b\u0432\u0435\u0441\u0442\u0438 \u0441\u0432\u043e\u0438 \u0434\u043e\u0445\u043e\u0434\u044b \u0432 \u0432\u0438\u0434\u0435 \u043d\u0430\u043b\u0438\u0447\u043d\u044b\u0445 \u0438 \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u0432 UA, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0442\u0430\u043a\u043e\u0439 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f?<\/p>\n<\/blockquote>\n\n\n\n<p>\u041f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0433\u0440\u044b \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043b\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u0430\u043a \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u0443. \u0412\u044b \u043f\u044b\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438\u0433\u0440\u044b, \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044f\u0441\u044c \u043d\u0430 \u0435\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0437\u0430 \u0441\u0447\u0435\u0442 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0438 \u043f\u043e\u0434\u0430\u0447\u0438 \u0438\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-8876\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?w=1536&amp;ssl=1 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\u0414\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0435 \u0432\u0430\u043c\u0438 $0.20 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u044b\u043c\u0438 \u0447\u0435\u0440\u0435\u0437 5 \u0434\u043d\u0435\u0439 \u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 $0.10, \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0447\u0435\u0440\u0435\u0437 30 \u0434\u043d\u0435\u0439. \u042d\u0442\u043e \u0434\u0430\u0435\u0442 \u0432\u0430\u043c <strong>150% ROAS \u0438\u043b\u0438 50% ROI \u0447\u0435\u0440\u0435\u0437 30 \u0434\u043d\u0435\u0439<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">\u041a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u044b \u0432\u044b\u0432\u0435\u043b\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0443 \u0438 \u0443\u0431\u0435\u0434\u0438\u043b\u0438\u0441\u044c, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u0432\u0441\u0435 \u0441\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u043a \u0442\u043e\u043c\u0443, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 <\/strong> \u0447\u0442\u043e\u0431\u044b \u0432\u0437\u043b\u0435\u0442\u0435\u0442\u044c \u0432\u0432\u0435\u0440\u0445 \u043f\u043e \u0433\u0440\u0430\u0444\u0438\u043a\u0443 \u0438 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043d\u0435\u0433, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0443\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 UA \u0441\u043b\u043e\u043c\u0430\u0435\u0442\u0441\u044f, \u0438 \u0432\u044b \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0430 UA \u0432 \u043f\u0440\u0435\u0436\u043d\u0438\u0445 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430\u0445.<\/p>\n\n\n\n<p class=\"translation-block\">\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0435\u0441\u043b\u0438 \u0431\u044b \u0432\u044b \u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e $33 000 \u0432 \u0434\u0435\u043d\u044c, \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0438\u0433\u0440\u0443, \u044d\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u043e \u0431\u044b \u043e\u043a\u043e\u043b\u043e <strong>$1 000 000 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0430 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0432\u044b\u0445 30 \u0434\u043d\u0435\u0439<\/strong>. \u0412\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043b\u0438\u0431\u043e \u0438\u043c\u0435\u0442\u044c \u043d\u0430\u043b\u0438\u0447\u043d\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0440\u0443\u043a\u0430\u0445, \u043b\u0438\u0431\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u0443\u044e \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043b\u0438\u043d\u0438\u044e \u0432 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0432\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u043c\u043e\u0433\u043b\u0438 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043d\u0435 \u0438\u0441\u0447\u0435\u0440\u043f\u0430\u0432 \u043d\u0430\u043b\u0438\u0447\u043d\u044b\u0435\/\u043a\u0440\u0435\u0434\u0438\u0442.<\/p>\n\n\n\n<p class=\"translation-block\">\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u044b\u0435 \u043b\u0438\u043d\u0438\u0438 \u043e\u0431\u044b\u0447\u043d\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u0432\u0448\u0438\u043c\u0441\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u0430 \u043d\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u043c \u0441\u0442\u0443\u0434\u0438\u044f\u043c. \u042d\u0442\u043e \u0443\u0441\u0443\u0433\u0443\u0431\u043b\u044f\u0435\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0443\u0434\u0438\u0439, \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u0432\u044b\u043d\u0443\u0436\u0434\u0430\u044f \u0438\u0445 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c\u0441\u044f \u043a \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0443\/\u043a\u0440\u0435\u0434\u0438\u0442\u043d\u043e\u0439 \u043b\u0438\u043d\u0438\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 \u0434\u043b\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0438 \u043f\u0440\u0438 \u044d\u0442\u043e\u043c <strong>\u043e\u0442\u0434\u0430\u0432\u0430\u0442\u044c \u043d\u0435\u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0434\u043e\u043b\u044e \u0434\u043e\u0445\u043e\u0434\u0430<\/strong> \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u044d\u0442\u043e\u0439 \u0446\u0435\u043b\u0438.<\/p>\n\n\n\n<p class=\"translation-block\">\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, <strong>\u0441\u0440\u043e\u043a\u0438 \u043e\u043f\u043b\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0447\u0430\u0441\u0442\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 45-60 \u0434\u043d\u0435\u0439<\/strong> \u043f\u043e\u0441\u043b\u0435 \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0438\u043e\u0434\u0430, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043f\u043b\u0430\u043d \u043e\u043f\u043b\u0430\u0442\u044b net 30 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u043e\u0439 \u043b\u0438\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 - \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0434\u0430\u0436\u0435 \u043d\u0435\u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u0430\u044f \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0430\u044f \u043b\u0438\u043d\u0438\u044f \u043d\u0435 \u0440\u0435\u0448\u0438\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u043d\u0430\u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p><strong>\u0410 \u0442\u0435\u043f\u0435\u0440\u044c \u0437\u0430\u0434\u0430\u0434\u0438\u043c \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441.<\/strong><\/p>\n\n\n\n<p><em>\"\u0415\u0441\u043b\u0438 \u0431\u044b \u044f \u043c\u043e\u0433 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0432\u0435\u0441\u044c \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0441\u0432\u043e\u0435\u0439 \u0438\u0433\u0440\u044b \u0432 \u0432\u0438\u0434\u0435 \u0434\u0435\u043d\u0435\u0433, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044f \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b \u043d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0436\u0435 \u0434\u0435\u043d\u044c, \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u0440\u0435\u0446\u0438\u0440\u043a\u0443\u043b\u044f\u0446\u0438\u0438 \u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e UA, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0431\u044b \u044f \u043c\u043e\u0433 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u043c\u0435\u0441\u044f\u0446, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u043c\u043e\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 $50 000?\"<\/em><\/p>\n\n\n\n<p class=\"translation-block\">\u0412\u0430\u0436\u043d\u044b\u043c \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u043c \u0437\u0434\u0435\u0441\u044c \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0444\u043e\u0440\u043c\u0430 \u043a\u0440\u0438\u0432\u043e\u0439 ROAS\/<a href=\"https:\/\/pollen.vc\/calculators\/roas-ltv-and-cash-flow\/\" target=\"_self\">LTV<\/a>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442, \u043a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0434\u043e\u0445\u043e\u0434, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442, \u043a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0443 \u0438 \u043a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0412\u0414.<\/p>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png?resize=1594%2C780&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png 1594w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-300x147.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1024x501.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-768x376.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1536x752.png 1536w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-18x9.png 18w\" alt=\"\" width=\"1594\" height=\"780\">\u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0436\u0434\u0430\u0442\u044c 30-90 \u0434\u043d\u0435\u0439 \u0434\u043e \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u043f\u043b\u0430\u0442 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438, \u0441\u0442\u0443\u0434\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0432\u043e\u0437\u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0435\u043c\u0443\u044e \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043b\u0438\u043d\u0438\u044e, \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043e\u043d\u0430 \u0441\u043c\u043e\u0436\u0435\u0442 \u0431\u0440\u0430\u0442\u044c \u0437\u0430\u0439\u043c\u044b \u043f\u043e\u0434 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438, \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u043d\u044b\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u043d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0434\u0435\u043d\u044c, \u0447\u0442\u043e \u0434\u0430\u0441\u0442 \u0435\u0439 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u043e\u0435 \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f ROI \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0432 \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u0438 \u0441 \u0432\u044b\u043f\u043b\u0430\u0442\u0430\u043c\u0438 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438.<\/p>\n\n\n\n<p>\u0412\u043e\u0437\u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0435\u043c\u0430\u044f \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0430\u044f \u043b\u0438\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c: \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0440 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0438 IAP \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0438\u0437 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430, \u0437\u0430\u0442\u0435\u043c \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043b\u0438\u043d\u0438\u044e \u043f\u043e\u0434 \u044d\u0442\u0438 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0435 \u0434\u043e\u0445\u043e\u0434\u044b (\u0434\u0435\u0431\u0438\u0442\u043e\u0440\u0441\u043a\u0443\u044e \u0437\u0430\u0434\u043e\u043b\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c) \u0438 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u043f\u043e\u0433\u0430\u0448\u0430\u0435\u0442 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043b\u0438\u043d\u0438\u044e, \u043f\u043e\u043b\u0443\u0447\u0430\u044f \u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0432 \u043e\u0431\u044b\u0447\u043d\u044b\u0435 \u0434\u0430\u0442\u044b \u0432\u044b\u043f\u043b\u0430\u0442.<\/p>\n\n\n\n<p>\u0421\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u0443\u0436\u043d\u043e\u043c\u0443 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0443 \u0434\u0430\u0435\u0442 \u0441\u0442\u0443\u0434\u0438\u044f\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b, \u043d\u0435 \u043f\u043e\u043b\u0430\u0433\u0430\u044f\u0441\u044c \u043d\u0430 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439. \u0423\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435, \u0447\u0442\u043e \u043f\u043b\u0430\u043d\u043a\u0430 \u0434\u043b\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0438\u0433\u0440\u044b \u043c\u043e\u0436\u0435\u0442 \u0441\u043d\u0438\u0437\u0438\u0442\u044c\u0441\u044f. \u041c\u0435\u0442\u0440\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0441\u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f \u0432\u044b\u0441\u0448\u0435\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f, \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 \u0441\u0430\u043c\u043e\u0438\u0437\u0434\u0430\u044e\u0449\u0443\u044e\u0441\u044f \u0441\u0442\u0443\u0434\u0438\u044e, \u0433\u0434\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0434\u0435\u043b\u0438\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u043d\u043e\u0440\u043c\u0443 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0432 2 \u0440\u0430\u0437\u0430, \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u044f \u0434\u043e\u043b\u044e \u0434\u043e\u0445\u043e\u0434\u0430 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f \u0432 50% \u043f\u043e\u0441\u043b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/bit.ly\/hyper_casual_calculator\" target=\"_self\">\u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440<\/a>, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0441\u0432\u043e\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432\u0430\u043d\u0438\u044e \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 30-60 \u0434\u043d\u0435\u0439 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u044f ROAS \u0438 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0443\u043c\u043c\u044b \u0431\u044e\u0434\u0436\u0435\u0442\u0430.<\/p>\n\n\n\n<p><strong>\u0422\u0440\u0435\u0431\u0443\u044e\u0442\u0441\u044f \u0432\u0445\u043e\u0434\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">ROAS\/<a href=\"https:\/\/growthfullstack.com\/usecase\/simple-customer-lifetime-value-ltv-prediction-in-python\" target=\"_self\">LTV<\/a> \u043a\u0440\u0438\u0432\u0430\u044f \u0434\u043e d30<\/li>\n\n\n\n<li>\u0411\u044e\u0434\u0436\u0435\u0442 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430<\/li>\n\n\n\n<li>Avg payables days (\u0443\u0441\u043b\u043e\u0432\u0438\u044f \u043e\u043f\u043b\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439)<\/li>\n\n\n\n<li>\u0418\u041f\u0426<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 \u0432\u044b\u0434\u0430\u0441\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0432\u043e\u0434\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430<\/li>\n\n\n\n<li>\u0413\u0440\u0430\u0444\u0438\u043a \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432<\/li>\n\n\n\n<li>\u041d\u0430\u043a\u043e\u043f\u043b\u0435\u043d\u043d\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c\/\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c<\/li>\n\n\n\n<li>\u0412\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u0440\u0438\u0432\u043e\u0439 LTV<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"894\" height=\"716\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/table.png?resize=894%2C716&#038;ssl=1\" alt=\"\" class=\"wp-image-7395\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?w=894&amp;ssl=1 894w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=15%2C12&amp;ssl=1 15w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7396\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7398\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png?resize=1520%2C790&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png 1520w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-300x156.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-1024x532.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-768x399.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-18x9.png 18w\" alt=\"\" width=\"1520\" height=\"790\">\u0412\u043e\u043e\u0440\u0443\u0436\u0435\u043d\u043d\u044b\u0435 \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u043c\u0438 \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u043c \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0449\u0438\u043c \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0446\u0438\u043a\u043b\u044b \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0438\u043c\u0435\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u0438\u0433\u0440. \u041d\u0435 \u043a\u0430\u0436\u0434\u0430\u044f \u0438\u0433\u0440\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u043e\u0431\u043b\u0430\u0434\u0430\u0442\u044c \u0432\u044b\u0441\u043e\u0447\u0430\u0439\u0448\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 KPI, \u0447\u0442\u043e\u0431\u044b \u0441\u0447\u0438\u0442\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439.<\/p>\n\n\n\n<p class=\"translation-block\">\u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0442\u0430\u043a\u0436\u0435 \u0441 \u044d\u0442\u0438\u043c \u043f\u043e\u0441\u0442\u043e\u043c <a href=\"https:\/\/pollen.vc\/blog\/hyper-casual-pie\/\" target=\"_self\">\u041d\u0430\u0440\u0435\u0437\u043a\u0430 \u043f\u0438\u0440\u043e\u0433\u0430 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440<\/a>, \u0447\u0442\u043e\u0431\u044b \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043c\u043e\u0433\u0443\u0442 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430 \u0432 \u0441\u0430\u043c\u043e\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0413\u043e\u0441\u0442\u044c \u0410\u0432\u0442\u043e\u0440<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-7361\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u041c\u0430\u0440\u0442\u0438\u043d \u041c\u0430\u043a\u043c\u0438\u043b\u043b\u0430\u043d - \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 <a href=\"https:\/\/pollen.vc\/\" target=\"_self\">Pollen VC<\/a>. \u0417\u0430 \u0435\u0433\u043e \u043f\u043b\u0435\u0447\u0430\u043c\u0438 20-\u043b\u0435\u0442\u043d\u0438\u0439 \u043e\u043f\u044b\u0442 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u0443\u0441\u043b\u0443\u0433 \u0438 \u043c\u0435\u0434\u0438\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043a\u0430\u0440\u044c\u0435\u0440\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0431\u0430\u043d\u043a\u0438\u0440\u0430. \u041d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u0432\u0448\u0438\u0441\u044c \u0441 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u043c\u0438 \u0440\u043e\u0441\u0442\u0430, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u044b, \u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0434\u043e\u043b\u0433\u043e\u0432\u043e\u0433\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u0440\u0430\u043d\u043d\u0438\u0445 \u0441\u0442\u0430\u0434\u0438\u044f\u0445, \u043e\u043d \u0443\u0432\u0438\u0434\u0435\u043b \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0438\u0433\u0440.<\/p>","protected":false},"excerpt":{"rendered":"<p>Guest post by Martin Macmillan, CEO\/Founder at&nbsp;Pollen VC Hyper casual developers typically believe their only option is to work with publishers, primarily because the upfront capital needed to properly scale a game is so high. But with a better understanding of the financial dynamics of user acquisition in the mobile gaming industry, could studios&nbsp;self-publish their&#8230;<\/p>","protected":false},"author":5,"featured_media":8303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Self-publishing a hyper-casual game? 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