{"id":8348,"date":"2023-02-15T00:55:00","date_gmt":"2023-02-15T00:55:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8348"},"modified":"2024-10-24T18:57:50","modified_gmt":"2024-10-24T18:57:50","slug":"how-to-scale-and-monetize-your-game-to-produce-5m-downloads","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-to-scale-and-monetize-your-game-to-produce-5m-downloads\/","title":{"rendered":"\u041a\u0430\u043a \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0438\u0433\u0440\u0443, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c 5\u041c+ \u0437\u0430\u0433\u0440\u0443\u0437\u043e\u043a - \u043f\u0440\u0438\u043c\u0435\u0440 Oreon Studios"},"content":{"rendered":"

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A<\/strong>Oreon Studios \u0438 Monster Draft<\/h2>\n\n\n\n

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\"35410image.png\"\/<\/figure>\n\n\n\n

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\"35410Screen<\/figure>\n\n\n\n

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Oreon Studios \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Tenjin \u0434\u043b\u044f \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0430\u043c\u043e\u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0433\u0438\u0431\u043a\u043e\u0439 \u043f\u0440\u0438\u0431\u043e\u0440\u043d\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438 Tenjin, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0449\u0435\u0439 \u0431\u043e\u043b\u0435\u0435 100 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 Oreon Studios \u0441\u043c\u043e\u0433\u043b\u0430 \u043b\u0435\u0433\u043a\u043e \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u043b\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0431\u044b\u0441\u0442\u0440\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (UA).<\/p>\n\n\n\n

\u0410\u0433\u0440\u0435\u0433\u0430\u0446\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0432 Tenjin \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 Oreon Studios \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u0447\u0442\u043e \u0434\u0430\u043b\u043e \u0438\u043c \u043b\u0443\u0447\u0448\u0435\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0431\u0449\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u0444\u0443\u043d\u043a\u0446\u0438\u044f Tenjin \u043f\u043e \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0435 ROI \u0438 LTV \u0434\u043b\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u043c\u043e\u0433\u043b\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 UA \u0432 Oreon Studios \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u0430\u043d\u0430\u043b, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u0441\u0442\u0440\u0430\u043d\u0443 \u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a.<\/p>\n\n\n\n

Mintegral \u043f\u043e\u043c\u043e\u0433 Monster Draft \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c UA \u0437\u0430 \u0441\u0447\u0435\u0442 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0442\u043e\u043f\u043e\u0432\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0433\u0438\u0431\u043a\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0442\u043e\u0440\u0433\u043e\u0432 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f ROAS. Mintegral \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043c\u043e\u0433 \u0432 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 \u0438\u0433\u0440\u044b \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0434\u043e 10% \u0437\u0430 \u0441\u0447\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432\/\u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u0441\u0447\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432.<\/p>\n\n\n\n

\u0412 \u043e\u0442\u0447\u0435\u0442\u0435 Q4 2022 Hyper-Casual Benchmark Report<\/a> \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Tenjin \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Mintegral \u0437\u0430\u043d\u044f\u043b\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u043f\u043e \u0441\u0430\u043c\u043e\u043c\u0443 \u043d\u0438\u0437\u043a\u043e\u043c\u0443 CPI \u043a\u0430\u043a \u043d\u0430 Android, \u0442\u0430\u043a \u0438 \u043d\u0430 iOS. \u042d\u0442\u043e\u0442 \u0443\u0441\u043f\u0435\u0445 \u043c\u043e\u0436\u043d\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c\u0438 Mintegral \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e CPI \u043d\u0430 40% \u0434\u043b\u044f \u0438\u0433\u0440\u044b Monster Draft \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 \u0421\u0428\u0410 \u0438 \u0410\u0437\u0438\u0438.<\/p>\n\n\n\n

\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u041e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/a> \u0431\u044b\u043b\u043e \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043e Mintegr<\/p>","protected":false},"excerpt":{"rendered":"

Hypercasual games are a rapidly growing and highly competitive category of mobile games. With so many developers entering the market, it can be difficult for new games to stand out and gain a foothold. However, Oreon Studios\u2019 Monster Draft has a unique hybrid of card games and hypercasual runner games that offers players a unique…<\/p>","protected":false},"author":5,"featured_media":8349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nHow to scale and monetize your game to produce 5M+ downloads \u2013 An Oreon Studios Case study | Tenjin<\/title>\n<meta name=\"description\" content=\"Mintegral and\u00a0Tenjin\u00a0partnered with Oreon Studios in September 2022 to help them better scale and monetize their game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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