{"id":8373,"date":"2022-11-22T02:28:00","date_gmt":"2022-11-22T02:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8373"},"modified":"2026-04-14T09:56:44","modified_gmt":"2026-04-14T09:56:44","slug":"how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0430\u043c\u0443\u044e \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043a\u0440\u0438\u043f\u0442\u043e\u0438\u0433\u0440\u0443 \"\u0438\u0433\u0440\u0430\u0439 \u0438 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0439\" \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 - \u043f\u0440\u0438\u043c\u0435\u0440 Fumb Games"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/www.fumbgames.com\/\" target=\"_self\"><strong>Fumb Games<\/strong><\/a><strong>&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2153 of players create a web3 wallet<\/li>\n\n\n\n<li>&gt; 700 000 installs<\/li>\n\n\n\n<li>65% increase in Day 7 Retention<\/li>\n<\/ul>\n\n\n\n<p>Tools used:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad Attribution (Tenjin)<\/li>\n\n\n\n<li>Session-based Ad Revenue LTV (Tenjin)<\/li>\n\n\n\n<li><a href=\"https:\/\/zebedee.io\/\">ZEBEDEE<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">About Fumb Games<\/h3>\n\n\n\n<p>Fumb Games is a mobile game studio &amp; publisher founded in 2016. Their current app portfolio consists of more than 10 games of various genres including mergers, idle, and clicker games. All of their games were self-published. Fumb Games\u2019 titles have accumulated 10 million downloads in total.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u044b\u0437\u043e\u0432<\/h3>\n\n\n\n<p>Back in 2018, Fumb Games saw a chance to make a fun game that played on the idea of mining Bitcoin. That year, whilst the App Stores accepted the game, due to many advertising platforms\u2019 cryptocurrency policies, they were unable to market it. After two failed launches in a span of four years, in 2022 the team decided to try one last time just as the boom of \u201cplay and earn\u201d hit its peak.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p class=\"translation-block\">Fumb Games used their advertising analytics stack, which was built on&nbsp;<a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/\" target=\"_self\">Tenjin<\/a>, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. The success formula is simple: Bitcoin Miner monetizes primarily with ads; part of the earned revenue is then distributed among the players in the form of satoshis, a very small unit of Bitcoin (1 BTC is made up of 100M satoshis). As a result, Bitcoin Miner became a much-needed bridge to web3 for the mainstream mobile audience.<\/p>\n\n\n\n<p>Since 2018, Fumb Games has published more than 10 titles on mobile and they have used Tenjin to run all things marketing analytics. In four years they were able to build solid expertise in running user acquisition campaigns for mobile games with ad monetization. Thanks to Tenjin, Fumb Games has the tools to find the audience that converts and monetizes well to the \u201cplay and earn\u201d concept. In a nutshell, Fumb Games uses proven mobile user acquisition methods to acquire users with low cost per install (CPI). Additionally, the web3-related app concept ensures high expected cost per 1000 ad impressions(eCPMs) as crypto advertisers tend to pay more than the average.<\/p>\n\n\n\n<p>The other piece of that puzzle is implementing a sustainable web3 concept into the game. To do so, Fumb Games partnered with ZEBEDEE, a next-gen FinTech focused on games. With ZEBEDEE\u2019s platform, Bitcoin Miner pays players with actual Bitcoin just for playing, in amounts as small as a fraction of a USD cent. The ability to easily tie these nano transactions to events inside the game enabled Fumb Games to create a revenue share model that fits naturally inside the gameplay, and where the cost of rewards is massively outweighed by the uplift in retention and thus monetization.<\/p>\n\n\n\n<p>On average, a Bitcoin Miner player makes 8 withdrawals per month, which equates to a steady trickle of tiny rewards. This approach improved retention for the game across the board, with an uplift of over 50%. But the most marked improvement came after day 30, where the game previously had almost no retention, but now managed to keep a significant part of the user base engaged on a daily basis.<\/p>\n\n\n\n<p>The moral of the story? Rewarding users for playing a game simply works. Especially when you have the ability to adjust those rewards on a very granular level as well as thoroughly understand both your user acquisition spend, and the lifetime value of the players you\u2019re bringing in.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About&#8230;<\/p>","protected":false},"author":5,"featured_media":8374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T02:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:56:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study\",\"datePublished\":\"2022-11-22T02:28:00+00:00\",\"dateModified\":\"2026-04-14T09:56:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\"},\"wordCount\":635,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg\",\"articleSection\":[\"Best practices\",\"Case Studies\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\",\"name\":\"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg\",\"datePublished\":\"2022-11-22T02:28:00+00:00\",\"dateModified\":\"2026-04-14T09:56:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\",\"name\":\"Roman Garbar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"caption\":\"Roman Garbar\"},\"url\":\"https:\/\/tenjin.com\/ru\/blog\/author\/romantenjin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","og_locale":"ru_RU","og_type":"article","og_title":"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin","og_description":"Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About...","og_url":"https:\/\/tenjin.com\/ru\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","og_site_name":"Tenjin","article_published_time":"2022-11-22T02:28:00+00:00","article_modified_time":"2026-04-14T09:56:44+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg","type":"image\/jpeg"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Roman Garbar","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study","datePublished":"2022-11-22T02:28:00+00:00","dateModified":"2026-04-14T09:56:44+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/"},"wordCount":635,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg","articleSection":["Best practices","Case Studies"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","url":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","name":"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg","datePublished":"2022-11-22T02:28:00+00:00","dateModified":"2026-04-14T09:56:44+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg","width":2560,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"\u0420\u043e\u0441\u0442 \u0411\u0435\u0437 \u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84","name":"\u0420\u043e\u043c\u0430\u043d \u0413\u0430\u0440\u0431\u0430\u0440","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","caption":"Roman Garbar"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/romantenjin\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=8373"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8373\/revisions"}],"predecessor-version":[{"id":17353,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8373\/revisions\/17353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media\/8374"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=8373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=8373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=8373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}