{"id":8395,"date":"2022-08-08T04:26:00","date_gmt":"2022-08-08T04:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8395"},"modified":"2023-10-20T15:09:39","modified_gmt":"2023-10-20T15:09:39","slug":"how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/","title":{"rendered":"\u041a\u0430\u043a \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0438\u043d\u0434\u0438-\u0441\u0442\u0443\u0434\u0438\u044e \u0432 \u043a\u0440\u0443\u043f\u043d\u043e\u0433\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f - \u043f\u0440\u0438\u043c\u0435\u0440 Kooapps"},"content":{"rendered":"<p><strong>\u0412 \u043d\u0430\u0448\u0435\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432\u0430\u043c \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Kooapps \u043f\u0440\u043e\u0448\u043b\u0430 \u043f\u0443\u0442\u044c \u043e\u0442 \u0438\u043d\u0434\u0438-\u0441\u0442\u0443\u0434\u0438\u0438 \u0434\u043e \u043a\u0440\u0443\u043f\u043d\u043e\u0433\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Tenjin. \u0412\u043e\u0442 \u043a\u0440\u0430\u0442\u043a\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u044b Tenjin, LTV \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u0435\u0441\u0441\u0438\u0439 \u0438 DataVault:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>8-\u043a\u0440\u0430\u0442\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0447\u0430\u043b\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f Tenjin<\/strong><\/li>\n\n\n\n<li><strong>30-\u043a\u0440\u0430\u0442\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0447\u0430\u043b\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f Tenjin<\/strong><\/li>\n\n\n\n<li><strong>\u0423\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 LTV \u0432 3 \u0440\u0430\u0437\u0430 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Snake.io<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u041e Kooapps<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/kooapps.com\/\" target=\"_self\">Kooapps<\/a> - \u0441\u0442\u0443\u0434\u0438\u044f \u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. \u0412 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u043e\u043b\u0435\u0435 250 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0442\u0430\u043a\u0438\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u0438\u0433\u0440\u044b, \u043a\u0430\u043a <a href=\"https:\/\/snake.io\/\" target=\"_self\">Snake.io<\/a>, Stacky Bird \u0438 Pictoword.<\/p>\n\n\n\n<p><strong>\u0412\u044b\u0437\u043e\u0432<\/strong><\/p>\n\n\n\n<p>\u0412 2017 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 Kooapps \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u043b\u0430\u0441\u044c \u0441 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u044b \u0441\u0432\u043e\u0438\u0445 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 Kooapps \u043d\u0430\u0447\u0438\u043d\u0430\u043b\u0430 \u043a\u0430\u043a \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0430\u044f \u0438\u043d\u0434\u0438-\u0441\u0442\u0443\u0434\u0438\u044f, \u0438\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u043d\u0430\u0439\u0442\u0438 \u0440\u0430\u0437\u0443\u043c\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441. \u041a\u043e\u0433\u0434\u0430 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430 \u0438\u043b\u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f, \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440 \u043d\u0430 \u0441\u0447\u0435\u0442\u0443.  Kooapps \u043d\u0443\u0436\u0435\u043d \u0431\u044b\u043b \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433 \u0431\u044b \u0438\u043c \u043f\u043e\u043d\u044f\u0442\u044c, \u0432\u044b\u0433\u043e\u0434\u043d\u044b \u043b\u0438 \u0438\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 UA, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c ROI.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dHkjQXIu4PeIksn-2D9zF6YhoKFaRJK1hjpybkm5vu42x0H7Vy7GWsdbLRQgsK96Rtzqlk1cGyImkEHCTSJGBLd0OdPXSb_8i04LPwP5e_jdsjfSVTmkBXisNWYFzyNgtn_6okUGdDCmR_C7-XYQ4mA\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/strong><\/p>\n\n\n\n<p>\u0411\u0443\u0434\u0443\u0447\u0438 \u043f\u0435\u0440\u0432\u044b\u043c MMP, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u043c \u0440\u0430\u0441\u0447\u0435\u0442 ROI\/LTV \u0434\u043b\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, Tenjin \u0441\u0442\u0430\u043b \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u044b\u043c \u0432\u044b\u0431\u043e\u0440\u043e\u043c \u0434\u043b\u044f Kooapps. \u0421\u0442\u0443\u0434\u0438\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0441 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0430 \u0438 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u043b\u0430\u0441\u044c \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0435\u0433\u043e \u0445\u0440\u0430\u043d\u0438\u043b\u0438\u0449\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 API Tenjin.<\/p>\n\n\n\n<p>\u041f\u043e \u0441\u0435\u0439 \u0434\u0435\u043d\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Kooapps \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u043f\u0440\u0438\u0431\u043e\u0440\u043d\u0443\u044e \u043f\u0430\u043d\u0435\u043b\u044c Tenjin \u0441 \u0440\u0430\u0441\u0447\u0435\u0442\u043e\u043c LTV \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u0435\u0430\u043d\u0441\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0430\u0440\u044f\u0434\u0443 \u0441 DataVault \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0438\u0441\u0442\u0438\u043d\u043d\u043e\u0439 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u043c\u0435\u0442\u0440\u0438\u043a. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0443 \u043d\u0438\u0445 \u0435\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u0430\u043d\u043d\u044b\u043c \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0439 (ILRD) \u043e\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0443\u0441\u043b\u0443\u0433 \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 LTV \u0432 DataVault, Kooapps \u0440\u0435\u0448\u0438\u043b\u0430 \u043f\u043e\u043b\u0430\u0433\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e Tenjin \u043c\u0435\u0442\u0440\u0438\u043a\u0443 LTV.<\/p>\n\n\n\n<p>\u041e\u0446\u0435\u043d\u043a\u0430 LTV \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u0435\u0430\u043d\u0441\u043e\u0432 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u0445, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d\u0430 \u0434\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043e\u0442\u043a\u0430\u0437\u0430\u0432\u0448\u0438\u0445\u0441\u044f \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.  \u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0444\u0435\u0440\u0435 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u043b\u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0442\u0430\u043a\u0438\u0435 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a LTV \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u0435\u0430\u043d\u0441\u0430, \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Kooapps_case%20study.pdf?utm_campaign=Kooapps%20Campaign&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In our latest case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin\u2019s ad attribution, session-based ad revenue LTV, and DataVault: About Kooapps Kooapps&nbsp;is a mobile gaming studio and publisher. They&#8230;<\/p>","protected":false},"author":5,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale your indie studio to a major publisher \u2013 a Kooapps case study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to scale your indie studio to a major publisher \u2013 a Kooapps case study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In our latest case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin\u2019s ad attribution, session-based ad revenue LTV, and DataVault: About Kooapps Kooapps&nbsp;is a mobile gaming studio and publisher. 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