{"id":8411,"date":"2022-05-18T05:27:00","date_gmt":"2022-05-18T05:27:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8411"},"modified":"2026-04-14T08:58:53","modified_gmt":"2026-04-14T08:58:53","slug":"how-gaming-studios-can-start-self-publishing-and-scale-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","title":{"rendered":"\u041a\u0430\u043a \u0438\u0433\u0440\u043e\u0432\u044b\u0435 \u0441\u0442\u0443\u0434\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0447\u0430\u0442\u044c \u0441\u0430\u043c\u043e\u0438\u0437\u0434\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e\u0441\u043b\u0435IDFA - \u043f\u0440\u0438\u043c\u0435\u0440 Umami Games"},"content":{"rendered":"

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<\/p>\n\n\n\n

\n
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\u041e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Umami Games<\/strong><\/h3>\n\n\n\n

Umami Games<\/a> \u2014 \u044d\u0442\u043e \u0441\u0442\u0443\u0434\u0438\u044f \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 2019 \u0433\u043e\u0434\u0443 \u0432 \u0414\u0430\u043d\u0438\u0438. \u0421 \u0442\u0435\u0445 \u043f\u043e\u0440 \u0435\u0439 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043e\u043a\u043e\u043b\u043e 80 \u0438\u0433\u0440 \u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430. \u0412 2021 \u0433\u043e\u0434\u0443 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0438\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u201c\u0411\u0435\u0433\u0443\u043d ABC<\/a>\u201d\u2026\u00bb \u0432\u043e\u0448\u043b\u0430 \u0432 \u0442\u0440\u043e\u0439\u043a\u0443 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430 Apple \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0432 \u0421\u0428\u0410 \u0438 \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u043b\u0430\u0441\u044c \u0432 \u043d\u0435\u0439 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0447\u0435\u0442\u044b\u0440\u0451\u0445 \u043d\u0435\u0434\u0435\u043b\u044c.<\/p>\n\n\n\n

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\u0412\u044b\u0437\u043e\u0432<\/strong><\/h3>\n\n\n\n

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\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Umami Games \u0443\u0436\u0435 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u043b\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u043d\u043e \u0432\u0435\u0440\u0441\u0438\u044f iOS 14.5 \u0441\u0442\u0430\u043b\u0430 \u0434\u043b\u044f \u043d\u0438\u0445 \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0432\u0435\u0439\u0435\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445, Tenjin \u0434\u043b\u044f \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0438 GameAnalytics DataSuite \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, Umami Games \u0441\u043c\u043e\u0433\u043b\u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0438 \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u0438\u0437\u0434\u0430\u043d\u0438\u044e \u0438\u0433\u0440.<\/p>\n\n\n\n

\u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430, \u0445\u0440\u0430\u043d\u044f\u0449\u0435\u0433\u043e \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0441\u044b\u0433\u0440\u0430\u043b\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0438 \u0438\u043c\u0438 \u0430\u043d\u043e\u043c\u0430\u043b\u044c\u043d\u044b\u0445 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439 \u2014 \u0447\u0435\u0433\u043e \u0438\u043c \u043d\u0435 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0443\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432. \u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0420\u0430\u0439\u043b\u0438 \u0410\u043d\u0434\u0435\u0440\u0441\u043e\u043d \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0441\u043b\u0443\u0447\u0430\u0439: \u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u0432 \u043e\u0444\u0438\u0441 \u0432 \u043f\u043e\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a \u0443\u0442\u0440\u043e\u043c, \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442 \u0435\u0439, \u0447\u0442\u043e \u0438\u0433\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043b\u0430 \u043d\u0430 \u043f\u0440\u043e\u0448\u043b\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0435, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0432\u044b\u0431\u0440\u043e\u0441\u043e\u043c, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432\u0440\u0435\u043c\u044f \u0438\u0433\u0440\u044b \u0432 \u043d\u0435\u0439 \u043d\u0430 50% \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0432\u043e \u0432\u0441\u0435\u0445 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438\u0433\u0440\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0430 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0432\u0430 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n

\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Umami Games \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0441\u0432\u043e\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b, \u0435\u0439 \u0441\u0442\u0430\u043b\u043e \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043d\u0430\u043d\u044f\u0442\u044c \u0432\u0441\u0435\u0433\u043e \u043e\u0434\u043d\u043e\u0433\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u043b\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0439 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0439 \u0434\u043b\u044f \u0443\u0436\u0435 \u0438\u043c\u0435\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0443 \u043d\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u044b\u0441\u0432\u043e\u0431\u043e\u0434\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u0433\u0440.<\/p>\n\n\n\n

\u0421\u043a\u0430\u0447\u0430\u0439\u0442\u0435 \u043e\u0442\u0447\u0435\u0442 \u043d\u0438\u0436\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043a\u0440\u0430\u0442\u043a\u0438\u043c \u043e\u0431\u0437\u043e\u0440\u043e\u043c \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438\u0441\u044c \u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u043f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f IDFA.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,…<\/p>","protected":false},"author":5,"featured_media":8412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-8411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nUmami Games Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how gaming studios can transition to self-publishing and scale successfully in the post-IDFA era with data-driven growth strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Umami Games Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how gaming studios can transition to self-publishing and scale successfully in the post-IDFA era with data-driven growth strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T05:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:58:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta 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