{"id":8455,"date":"2021-06-24T06:31:00","date_gmt":"2021-06-24T06:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8455"},"modified":"2023-11-02T04:56:12","modified_gmt":"2023-11-02T04:56:12","slug":"ios-15-new-challenges","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/ios-15-new-challenges\/","title":{"rendered":"\u0420\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 iOS 14.6 \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 iOS. iOS 15 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043d\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b"},"content":{"rendered":"<p class=\"translation-block\">\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f iOS 14.6 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442 \u043e\u0442\u043c\u0435\u0442\u043a\u0438 50%. \u041d\u0435\u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0447\u0442\u043e \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u0440\u044f\u043c\u0430\u044f \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u0433\u0440\u0430\u0444\u0438\u043a \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0432 \u043f\u043e\u0441\u0442\u0435). \u0412\u043e \u043c\u043d\u043e\u0433\u043e\u043c \u044d\u0442\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u043d\u0435\u0436\u0435\u043b\u0430\u043d\u0438\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043d\u0430 <a href=\"http:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\" target=\"_self\">SKAdNetwork<\/a>. \u0412\u043c\u0435\u0441\u0442\u043e iOS \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 <a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/blog\/ios-14-mmp-free-publisher-guide\/\" target=\"_self\">\u0440\u0430\u0441\u0445\u043e\u0434\u0443\u044e\u0442 \u0441\u0432\u043e\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0434\u043b\u044f Android, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u043e\u043b\u0435\u0435 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b<\/a>. \u041e\u0434\u043d\u0430\u043a\u043e \u0441\u0432\u0435\u0442 \u0432 \u043a\u043e\u043d\u0446\u0435 \u0442\u043e\u043d\u043d\u0435\u043b\u044f \u0438\u043b\u0438 \u0445\u043e\u0442\u044f \u0431\u044b \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0432\u0441\u0435 \u0436\u0435 \u0435\u0441\u0442\u044c - \u043f\u043e\u0441\u043b\u0435 iOS 15 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043a\u043e\u043f\u0438\u0438 \u043f\u043e\u0441\u0442\u0431\u0435\u043a\u043e\u0432 SKAdNetwork.<img src=\"https:\/\/lh4.googleusercontent.com\/7vfQJChy6zE2-GIQT5ZFKkt3ZdyPQjM1QPsGrNDaf-cHv07qSnI7yXXK-LKiNKVgTHjONum9medc64NFnv28IM6fxd-kCWzbFo8h_p3TPCuuuehu6_h-T3w9GtFVKfgt742YkBlu\" class=\"\"><\/p>\n\n\n\n<p>\u041f\u0440\u0438\u0437\u043d\u0430\u043a\u0438 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 iOS \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u0441\u043d\u0438\u0436\u0430\u0442\u044c\u0441\u044f \u0434\u043e \u0442\u0435\u0445 \u043f\u043e\u0440, \u043f\u043e\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043d\u0435 \u043f\u043e\u0439\u043c\u0443\u0442, \u043a\u0430\u043a \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0447\u0435\u0440\u0435\u0437 SKAdNetwork. \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u0440\u0435\u0448\u0430\u044e\u0449\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0442\u043e\u043c, \u043a\u0430\u043a \u044d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0435\u0442, \u0438\u0433\u0440\u0430\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 SKAdNetwork. \u041d\u0435\u0434\u0430\u0432\u043d\u043e \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u043f\u043e\u0441\u0442\u0431\u044d\u043a\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c - \u044d\u0442\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e \u0448\u0430\u0433 \u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">iOS 15 \u0434\u0435\u043b\u0430\u0435\u0442 SKAdNetwork \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0439 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439<\/h2>\n\n\n\n<p>WWDC 2021 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0438 \u0434\u043e\u043b\u0433\u043e\u0436\u0434\u0430\u043d\u043d\u044b\u0439 \u0430\u043d\u043e\u043d\u0441 SKAdNetwork. \u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 iOS 15 \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043a\u043e\u043f\u0438\u044e \u043b\u044e\u0431\u043e\u0433\u043e \u043f\u043e\u0441\u0442\u0431\u044d\u043a\u0430 SKAdNetwork (<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/configuring_an_advertised_app\">\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a<\/a>). \u0418\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0441\u0442\u0431\u0435\u043a\u0438 SKAdNetwork \u0431\u044b\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c. \u042d\u0442\u043e \u0441\u0442\u0430\u043b\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u043c \u043f\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u0432\u0438\u0434\u0435\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 postback \u0432 \u0441\u0432\u043e\u0438\u0445 \u0445\u0440\u0430\u043d\u0438\u043b\u0438\u0449\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u043b\u0438 DataVault, \u0435\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 Tenjin.<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0434\u043b\u044f \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u0447\u0435\u0442\u043e\u0432 \u0438 \u0444\u0430\u043a\u0442\u0443\u0440<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=1600%2C800&#038;ssl=1\" alt=\"\" class=\"wp-image-8457\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u0421 \u044d\u0442\u0438\u043c \u043d\u043e\u0432\u044b\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435\u043c Apple \u0437\u0430\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442 \u0441\u0432\u043e\u0439 \u0441\u0442\u0430\u0442\u0443\u0441 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e\u0431 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0438 \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0440\u043e\u043b\u0438 SAN, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a Facebook. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, MMP \u043d\u0430\u0447\u043d\u0443\u0442 \u043c\u0435\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u0438 \u0440\u043e\u043b\u0438, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438&nbsp;<a href=\"https:\/\/tenjin.com\/ru\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/\">\u0437\u0434\u0435\u0441\u044c<\/a>. \u0412 iOS 15 \u043b\u044e\u0431\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043c\u043e\u0436\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0441\u0442\u0431\u0435\u043a\u0438 \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043d\u0430 iOS. \u0423 SAN \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0442\u0430\u043a \u043c\u043d\u043e\u0433\u043e \u0430\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0432 \u043f\u043e\u043b\u044c\u0437\u0443 \u0441\u0430\u043c\u043e\u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438.  \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430, \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u0441\u0442\u0431\u044d\u043a\u043e\u0432 SKAdNetwork, \u043d\u0435 \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u044f\u0441\u044c \u043e \u0442\u043e\u043c, \u0447\u0442\u043e SAN \u0441\u0430\u043c\u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u0441\u0432\u043e\u0438 \u0434\u043e\u043c\u0430\u0448\u043d\u0438\u0435 \u0437\u0430\u0434\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p>\u041d\u043e\u0432\u044b\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 iOS \u043e\u0431\u044b\u0447\u043d\u043e \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u043e\u0441\u0435\u043d\u044c\u044e, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0432 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u0435. \u042d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u043e\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0441\u0442\u043e\u0438\u0442 \u0436\u0434\u0430\u0442\u044c \u0441 \u043d\u0435\u0442\u0435\u0440\u043f\u0435\u043d\u0438\u0435\u043c. \u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432\u043b\u0435\u0447\u0435\u0442 \u0437\u0430 \u0441\u043e\u0431\u043e\u0439 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c. Tenjin \u0441\u043e\u0437\u0434\u0430\u0441\u0442 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0440\u0435\u043b\u0438\u0437\u0430, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0449\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u0442\u0430\u043d\u0435\u0442 \u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0439 iOS 15<\/h2>\n\n\n\n<p>iOS 15 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0431\u043e\u0440\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445 SKAdNetwork, \u043d\u043e \u044d\u0442\u043e \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0431\u043b\u0435\u0441\u0442\u044f\u0449\u0438\u0435 \u043e\u0442\u0447\u0435\u0442\u044b UA \u0432\u0440\u0435\u043c\u0435\u043d \u0434\u043e iOS 14 \u0432\u0435\u0440\u043d\u0443\u043b\u0438\u0441\u044c. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043e\u0441\u0442\u0430\u043b\u0438\u0441\u044c \u0441 \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u044b\u043c\u0438 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043c \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e. \u0412\u043e\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n\n\n\n<p>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 SKAdNetwork \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/verifying_an_install-validation_postback\">\u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/a>. SKAdNetwork \u0438\u043c\u0435\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0438\u043c\u0435\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043c\u0435\u0442\u0430\u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445. \u0412\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0438\u0445 \u0432\u043c\u0435\u0441\u0442\u0435, \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0442\u0430\u043a\u0443\u044e \u043f\u0440\u043e\u0441\u0442\u0443\u044e \u043c\u0435\u0442\u0440\u0438\u043a\u0443, \u043a\u0430\u043a CPI \u043f\u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0438\u0445 \u0434\u043b\u044f \u0432\u0430\u0441, \u043d\u043e \u0447\u0442\u043e-\u0442\u043e \u043c\u043d\u0435 \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u0445\u043e\u0442\u044f\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u0430\u043d\u043d\u044b\u0435, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u043e\u0442 Apple, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0435 \u0432\u0437\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0442\u043e, \u0447\u0442\u043e \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p>\u0414\u0440\u0443\u0433\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0441\u043b\u043e\u0436\u043d\u0435\u0435. \u041e\u0434\u043d\u0430 \u0438\u0437 \u043d\u0435\u043c\u043d\u043e\u0433\u0438\u0445 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d SKAdNetwork \u0434\u043b\u044f \u043f\u0435\u0440\u0444\u043e\u043c\u0430\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/verifying_an_install-validation_postback\">\u0434\u0430\u043d\u043d\u044b\u0435 source-app-id<\/a>. \u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u043d\u0435 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0438 \u043e\u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 SKAdNetwork \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 Apple \u043d\u0435 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u043b\u043e \u0438\u0445 \u043f\u0435\u0440\u0435\u0434\u0443\u043c\u0430\u0442\u044c. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043d\u0435 \u0445\u043e\u0442\u044f\u0442 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e\u0431 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0435 app-id \u0432 \u043f\u043e\u0441\u0442\u0431\u044d\u043a\u0430\u0445 SKAdNetworks \u0441 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c\u0438 \u0438\u043b\u0438 MMP. \u041e\u0434\u043d\u0430\u043a\u043e iOS 15 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043e\u0442 Apple, \u0442\u0430\u043a \u0447\u0442\u043e \u043e\u043d\u0438 \u0441\u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u0430\u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u0445\u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u043d\u0430\u0431\u043e\u0440\u043e\u0432 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430, \u043d\u043e, \u043f\u043e \u043a\u0440\u0430\u0439\u043d\u0435\u0439 \u043c\u0435\u0440\u0435, \u0442\u0430\u043a\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0435\u0441\u0442\u044c.<\/p>\n\n\n\n<p>\u0412 Tenjin \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u0445 UA-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0410 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u043d\u043e \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043d\u0430\u0431\u043e\u0440\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u0430\u0441\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0430\u0433\u0440\u0435\u0433\u0430\u0446\u0438\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432, SKAdNetwork \u0438 \u0434\u0435\u0442\u0435\u0440\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438.<\/p>\n\n\n\n<p>\u041c\u044b \u0443\u0436\u0435 \u043e\u0431\u0449\u0430\u0435\u043c\u0441\u044f \u0441 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043d\u0430\u0448\u0438\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u043e\u0431 \u0438\u0445 \u0438\u0434\u0435\u044f\u0445 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u0441\u043b\u0435 \u0432\u044b\u0445\u043e\u0434\u0430 iOS 15. \u041d\u0435 \u0441\u0442\u0435\u0441\u043d\u044f\u0439\u0442\u0435\u0441\u044c \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u043d\u0430\u043c \u043f\u043e \u0430\u0434\u0440\u0435\u0441\u0443&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u0432 \u043d\u0430\u0448\u0435\u0439 \u0434\u043e\u0440\u043e\u0436\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u0435 iOS 15 \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438.<\/p>","protected":false},"excerpt":{"rendered":"<p>The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on\u00a0SKAdNetwork. Instead of iOS, \u00a0developers&#8230;<\/p>","protected":false},"author":5,"featured_media":8456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/ios-15-new-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges - Tenjin\" \/>\n<meta property=\"og:description\" content=\"The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on\u00a0SKAdNetwork. 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