{"id":8501,"date":"2020-12-01T07:21:00","date_gmt":"2020-12-01T07:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8501"},"modified":"2026-04-14T08:50:41","modified_gmt":"2026-04-14T08:50:41","slug":"self-publishing-mobile","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/self-publishing-mobile\/","title":{"rendered":"\u0421\u0442\u043e\u0438\u0442 \u043b\u0438 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0441\u0430\u043c\u043e\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445? \u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0438 White Room Games, Ruby Games, LuckyKat \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u044e\u0442."},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Apple \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u043b\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044e \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u044b\u043f\u0443\u0441\u043a\u0430 \u0438\u0433\u0440. \u0412 \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u043c \u043f\u0440\u0435\u0441\u0441-\u0440\u0435\u043b\u0438\u0437\u0435 \u043e\u043d\u0430 \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430, \u0447\u0442\u043e \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0431\u0443\u0434\u0435\u0442 \u0441\u043d\u0438\u0436\u0435\u043d\u0430 \u0434\u043e 15% \u0434\u043b\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0435\u0439 \u0433\u043e\u0434\u043e\u0432\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0435 \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 $1 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430. \u041c\u044b \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u0431\u0435\u0441\u0435\u0434\u0443 \u0441 \u0442\u0440\u0435\u043c\u044f \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0448\u0438\u043b\u0438 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0438\u0433\u0440\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u043c\u0441\u044f \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u0433\u043e\u0441\u0442\u044f\u043c\u0438:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/kirill-nekrasov-110ab1192\/\">\u041a\u0438\u0440\u0438\u043b\u043b \u041d\u0435\u043a\u0440\u0430\u0441\u043e\u0432<\/a>&nbsp;\u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c&nbsp;<a href=\"http:\/\/whiteroomgames.com\/\">White Room Games<\/a>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/herdjiezhou\/\">\u0425\u0435\u0440\u0434\u0436\u0438 \u0427\u0436\u043e\u0443<\/a>&nbsp;\u0421\u043e\u0443\u0447\u0440\u0435\u0434\u0438\u0442\u0435\u043b\u044c&nbsp;<a href=\"https:\/\/www.lucky-kat.com\/\">LuckyKat<\/a>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/mert-can-kurum-a4123961\/\">\u041c\u0435\u0440\u0442 \u041a\u0430\u043d \u041a\u0443\u0440\u0443\u043c<\/a>&nbsp;\u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438&nbsp;<a href=\"http:\/\/rubygamestudio.com\/\">\u0420\u0443\u0431\u0438\u043d\u043e\u0432\u044b\u0435 \u0438\u0433\u0440\u044b<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u043d\u0430\u0447\u0430\u0442\u044c \u0438\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043d\u0438\u0433\u0438 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>White Room Games<\/strong>: \u041f\u0440\u0438\u0447\u0438\u043d \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e. \u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0438\u0437 \u043d\u0438\u0445 \u2014 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043e\u043f\u044b\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u044b \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u043b\u0438 \u0432 \u0445\u043e\u0434\u0435 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043c\u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043c\u044b \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0437\u0430\u043d\u044f\u0442\u044c\u0441\u044f \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f, \u043a\u0430\u043a \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u043d\u0430\u0448\u0443 \u0438\u0433\u0440\u0443 \u0431\u0435\u0437 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432. \u041d\u0430 \u044d\u0442\u043e \u0443\u0448\u043b\u043e \u0442\u0440\u0438 \u0433\u043e\u0434\u0430, \u0438 \u044f \u043d\u0438 \u043e \u0447\u0451\u043c \u043d\u0435 \u0436\u0430\u043b\u0435\u044e. \u0421\u0435\u0439\u0447\u0430\u0441 \u044f \u043e\u0447\u0435\u043d\u044c \u0434\u043e\u0432\u043e\u043b\u0435\u043d \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u044f. \u0423 \u0442\u0435\u0431\u044f \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0438 \u043b\u0443\u0447\u0448\u0435\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u042d\u0442\u043e \u0441\u043b\u043e\u0436\u043d\u0435\u0435, \u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u043d\u043e \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0437\u043d\u0430\u043d\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u0438\u0435 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043d\u0430\u0448\u0438\u043c\u0438 \u0438\u0433\u0440\u0430\u043c\u0438. \u0418 \u0434\u0430, \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0438\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0443\u0431\u0438\u043d\u043e\u0432\u044b\u0435 \u0438\u0433\u0440\u044b<\/strong>: \u0412\u043e-\u043f\u0435\u0440\u0432\u044b\u0445, \u044d\u0442\u043e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u0441\u043f\u0435\u043a\u0442: \u0431\u0435\u0437 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430 \u0432\u0430\u0448\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI) \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u0448\u0435, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0434\u043e\u0445\u043e\u0434 \u043d\u0435 \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0434\u0435\u043b\u0438\u0442\u044c. \u0412\u043e-\u0432\u0442\u043e\u0440\u044b\u0445, \u044d\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0430\u0441\u043f\u0435\u043a\u0442: \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u0438\u0441\u043a \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043e\u043c \u0438\u0437-\u0437\u0430 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f. \u0412-\u0442\u0440\u0435\u0442\u044c\u0438\u0445, \u044d\u0442\u043e \u0432\u043e\u043f\u0440\u043e\u0441 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438: \u0440\u0430\u0431\u043e\u0442\u0430 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (KPI) \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f \u043c\u043e\u0436\u0435\u0442 \u0432 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043a \u043f\u043e\u043b\u043d\u043e\u0439 \u043f\u043e\u0442\u0435\u0440\u0435 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0417\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0442 \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0442 \u0432\u0430\u0448\u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0437\u043d\u0430\u043d\u0438\u0439 \u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u0427\u0435\u0442\u0432\u0435\u0440\u0442\u044b\u0439 \u0430\u0441\u043f\u0435\u043a\u0442 \u2014 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c: \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0441 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c\u0438 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u043c. \u0418, \u043d\u0430\u043a\u043e\u043d\u0435\u0446, \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u043c \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430: \u0432\u0435\u0441\u044c \u043e\u043f\u044b\u0442, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0439 \u043e\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0431\u0443\u0434\u0435\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LuckyKat<\/strong>: \u0421 \u0441\u0430\u043c\u043e\u0433\u043e \u043d\u0430\u0447\u0430\u043b\u0430 \u043d\u0430\u0448\u0435\u0433\u043e \u043f\u0443\u0442\u0438 \u043a\u0430\u043a \u0438\u0433\u0440\u043e\u0432\u043e\u0439 \u0441\u0442\u0443\u0434\u0438\u0438 \u043c\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u0442\u0440\u0435\u043c\u0438\u043b\u0438\u0441\u044c \u043a \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u2014 \u043e\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438\u0433\u0440 \u0434\u043e \u0438\u0445 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. \u042d\u0442\u043e\u0442 \u043f\u0443\u0442\u044c \u043d\u0435 \u0441\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439, \u043d\u043e \u043e\u043d \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u0442\u0443\u0434\u0438\u0438 \u043e\u0447\u0435\u043d\u044c \u0431\u044b\u0441\u0442\u0440\u043e \u043d\u0430\u0431\u0438\u0440\u0430\u0442\u044c \u043e\u043f\u044b\u0442. \u041d\u0430\u043c \u043d\u0440\u0430\u0432\u044f\u0442\u0441\u044f \u0432\u044b\u0437\u043e\u0432\u044b \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0438\u0437\u0434\u0430\u043d\u0438\u0435 \u0438\u0433\u0440 \u0431\u044b\u043b\u043e \u0434\u043b\u044f \u043d\u0430\u0441 \u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c \u0448\u0430\u0433\u043e\u043c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.jpeg?resize=1000%2C667&#038;ssl=1\" alt=\"\" class=\"wp-image-8503\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.jpeg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.jpeg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0413\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Apple \u0422\u0438\u043c \u041a\u0443\u043a \u0432 \u0433\u043e\u0441\u0442\u044f\u0445 \u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u044b LuckyKat. (\u0425\u0435\u0440\u0434\u0436\u0438 \u2014 \u0442\u0440\u0435\u0442\u0438\u0439 \u0441\u043f\u0440\u0430\u0432\u0430)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0427\u0442\u043e \u0431\u044b\u043b\u043e \u0434\u043b\u044f \u0432\u0430\u0441 \u0441\u0430\u043c\u044b\u043c \u0441\u043b\u043e\u0436\u043d\u044b\u043c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u043d\u0430\u0447\u0430\u043b\u0438 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0441\u0430\u043c\u043e\u0438\u0437\u0434\u0430\u043d\u0438\u0435\u043c?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>White Room Games<\/strong>: \u0414\u0443\u043c\u0430\u044e, \u0441\u0430\u043c\u044b\u043c \u0441\u043b\u043e\u0436\u043d\u044b\u043c \u0431\u044b\u043b\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0445\u0438\u0442\u043e\u0432\u0443\u044e \u0438\u0433\u0440\u0443 \u0441 \u0432\u044b\u0434\u0430\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 :). \u041c\u044b \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u0438\u0433\u0440\u0430 \u0441\u043e \u0441\u0440\u0435\u0434\u043d\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 (\u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439\/CPI) \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0441\u0442\u0430\u043d\u0435\u0442 \u0445\u0438\u0442\u043e\u043c. \u0412\u0441\u0435 \u043d\u0430\u0448\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0435 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0438 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0442\u043e\u0440\u043e\u0439 \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u043e\u0439 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0439 \u0441\u0442\u0430\u043b\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0437\u0430 \u0441\u0447\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041c\u043d\u043e\u0433\u0438\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0438\u0445 \u0438\u0433\u0440\u044b \u0441\u0442\u0430\u043b\u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u043c\u0438, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c SDK \u043a\u0430\u043a\u043e\u0439-\u043d\u0438\u0431\u0443\u0434\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0432 \u0438\u0433\u0440\u0443. \u0412\u044b&nbsp;<em>\u043c\u043e\u0436\u0435\u0442<\/em>&nbsp;\u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e, \u043d\u043e \u0434\u043e\u0445\u043e\u0434 \u0431\u0443\u0434\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044c\u0448\u0435. \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043c\u043e\u0436\u0435\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u0430\u0448 ARPU \u0432 2\u20133 \u0440\u0430\u0437\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0440\u0435\u0442\u044c\u0438\u043c \u0437\u0430\u0434\u0430\u043d\u0438\u0435\u043c \u0431\u044b\u043b\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0438 \u043c\u0435\u0436\u0434\u0443 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u042d\u0442\u043e \u043e\u0431\u0448\u0438\u0440\u043d\u0430\u044f \u0442\u0435\u043c\u0430, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u044f \u043b\u0438\u0448\u044c \u043e\u0442\u043c\u0435\u0447\u0443, \u0447\u0442\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u044b \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c (\u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a ironSource) \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u0441 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c\u0438 \u043f\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LuckyKat<\/strong>: \u0421\u0430\u043c\u043e\u0435 \u0441\u043b\u043e\u0436\u043d\u043e\u0435 \u2014 \u044d\u0442\u043e \u043d\u0430\u0439\u0442\u0438 \u0441\u043f\u043e\u0441\u043e\u0431 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u0438\u0433\u0440. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u0432 \u0442\u0443\u043f\u0438\u043a\u0435, \u043f\u044b\u0442\u0430\u044f\u0441\u044c \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f, \u043a\u0430\u043a \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c, \u0442\u043e \u0435\u0441\u0442\u044c \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043c\u043e\u0433\u0443\u0442 \u0438\u0433\u0440\u0430\u0442\u044c \u0432 \u0432\u0430\u0448\u0438 \u0438\u0433\u0440\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0443\u0431\u0438\u043d\u043e\u0432\u044b\u0435 \u0438\u0433\u0440\u044b<\/strong>: \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043e\u043f\u044b\u0442\u0430; \u043d\u0435 \u0438\u043c\u0435\u044f \u043e\u043f\u044b\u0442\u0430 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u0439 (\u044d\u0442\u0430\u043f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u044d\u0442\u0430\u043f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u044d\u0442\u0430\u043f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0438 \u0442. \u0434.), \u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0432\u0440\u0435\u043c\u044f, \u0441\u0438\u043b\u044b \u0438 \u0434\u0435\u043d\u044c\u0433\u0438. \u041f\u043e\u0438\u0441\u043a \u043d\u043e\u0432\u044b\u0445 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432; \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0441 \u043d\u0443\u043b\u044f, \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0449\u0435\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f\u043c\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u043b\u043e\u0436\u043d\u0443\u044e \u0437\u0430\u0434\u0430\u0447\u0443. \u0418 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u043c; \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0441\u0430\u043c\u043e\u0438\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u043c \u0441\u0442\u0430\u043b\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0439. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u0434\u0438\u043d \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0441\u0442\u0443\u0434\u0438\u044f\u043c\u0438, \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0430\u0441, \u043e\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u043d\u0430 \u043e\u043f\u044b\u0442, \u043d\u0430\u043a\u043e\u043f\u043b\u0435\u043d\u043d\u044b\u0439 \u0432\u0441\u0435\u043c\u0438 \u0441\u0432\u043e\u0438\u043c\u0438 \u0441\u0442\u0443\u0434\u0438\u044f\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.jpeg?resize=1200%2C1600&#038;ssl=1\" alt=\"\" class=\"wp-image-8505\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.jpeg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.jpeg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.jpeg?resize=9%2C12&amp;ssl=1 9w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u041c\u0435\u0440\u0442 \u041a\u0430\u043d \u041a\u0443\u0440\u0443\u043c \u2014 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Ruby Games.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a \u0432\u044b \u0434\u0443\u043c\u0430\u0435\u0442\u0435, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043b\u0435\u0433\u0447\u0435 \u0438\u043b\u0438 \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439, \u0447\u0435\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438\u0437 \u0434\u0440\u0443\u0433\u0438\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>White Room Games<\/strong>: \u0415\u0441\u043b\u0438 \u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0435\u0441\u0442\u044c \u0441\u043e\u043b\u0438\u0434\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0442\u043e, \u043d\u0430 \u043c\u043e\u0439 \u0432\u0437\u0433\u043b\u044f\u0434, \u043d\u0438\u043a\u0430\u043a\u043e\u0439 \u0440\u0430\u0437\u043d\u0438\u0446\u044b \u043d\u0435\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LuckyKat<\/strong>: \u0414\u0443\u043c\u0430\u044e, \u0438 \u0442\u043e, \u0438 \u0434\u0440\u0443\u0433\u043e\u0435. \u042d\u0442\u043e \u043f\u0440\u043e\u0449\u0435, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0433\u0440\u044b \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043c\u0435\u043d\u044c\u0448\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0430, \u0447\u0435\u043c \u0434\u043b\u044f \u043c\u0438\u0434\u043a\u043e\u0440\u043d\u043e\u0439 \u0438\u043b\u0438 \u0445\u0430\u0440\u0434\u043a\u043e\u0440\u043d\u043e\u0439 \u0438\u0433\u0440\u044b. \u041e\u0434\u043d\u0430\u043a\u043e, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0447\u0440\u0435\u0437\u0432\u044b\u0447\u0430\u0439\u043d\u043e \u0432\u044b\u0441\u043e\u043a\u0430, \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0444\u043e\u043d\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0431\u0443\u0434\u0435\u0442 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0443\u0431\u0438\u043d\u043e\u0432\u044b\u0435 \u0438\u0433\u0440\u044b<\/strong>: \u042f \u0441\u0447\u0438\u0442\u0430\u044e, \u0447\u0442\u043e \u044d\u0442\u043e \u043f\u0440\u043e\u0449\u0435 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0438\u0434\u0435\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 (\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0435).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u044d\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043d\u0430\u043b\u0438\u0447\u0438\u044f \u043c\u043e\u0449\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438\u0433\u0440. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 (CPI, Retention \u0438 \u0442. \u0434.) \u0434\u043b\u044f \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430 (LTV) \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e. \u0410 \u0434\u043b\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0432 \u044d\u0442\u043e\u043c \u0436\u0430\u043d\u0440\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412 \u043a\u0430\u043a\u0438\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u0432\u044b \u0431\u044b \u043f\u043e\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u043b\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>White Room Games<\/strong>: \u041a\u043e\u0433\u0434\u0430 \u0443 \u043d\u0438\u0445 \u0435\u0441\u0442\u044c \u0441\u0438\u043b\u044c\u043d\u043e\u0435 \u0436\u0435\u043b\u0430\u043d\u0438\u0435 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0447\u0442\u043e\u0431\u044b \u0432\u043e\u043f\u043b\u043e\u0442\u0438\u0442\u044c \u044d\u0442\u043e \u0432 \u0436\u0438\u0437\u043d\u044c. \u041c\u044b \u043d\u0430\u0447\u0430\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043d\u0430\u0448 \u043e\u0442\u0434\u0435\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0438\u0433\u0440\u0443 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438. \u042d\u0442\u043e \u0438 \u0441\u0442\u0430\u043b\u043e \u0442\u043e\u043b\u0447\u043a\u043e\u043c. \u0412 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u0438\u043d \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (UA), \u0447\u0442\u043e\u0431\u044b \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u044b. \u0412 \u043d\u0430\u0448\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u044d\u0442\u0438\u043c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u043c \u0431\u044b\u043b \u044f.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.jpeg?resize=640%2C640&#038;ssl=1\" alt=\"\" class=\"wp-image-8504\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.jpeg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.jpeg?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u041a\u0438\u0440\u0438\u043b\u043b \u041d\u0435\u043a\u0440\u0430\u0441\u043e\u0432, \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 White Room Games<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LuckyKat<\/strong>: \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0443\u0436\u0435 \u0435\u0441\u0442\u044c \u043e\u043f\u044b\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0432\u044b\u043f\u0443\u0441\u043a\u0430 \u0438\u0433\u0440\u044b \u0432 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0441 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u043c \u0438 \u0432\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442 \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u043f\u043b\u043e\u0445\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u044d\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u0432\u043e\u0434 \u043d\u0430\u0447\u0430\u0442\u044c \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e. \u0414\u0440\u0443\u0433\u043e\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u2014 \u043d\u0430\u0447\u0430\u0442\u044c \u0441 \u043d\u0443\u043b\u044f. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432, \u0447\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0436\u0438\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u043d\u0435\u0443\u0434\u0430\u0447\u0438 \u043d\u0430 \u0440\u0430\u043d\u043d\u0438\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u0438 \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0438\u0437 \u043d\u0438\u0445 \u0443\u0440\u043e\u043a\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0443\u0431\u0438\u043d\u043e\u0432\u044b\u0435 \u0438\u0433\u0440\u044b<\/strong>: \u041a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u043e \u0438\u043c\u0435\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0432 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u0431\u043b\u0430\u0434\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u043c \u043e\u043f\u044b\u0442\u043e\u043c \u0440\u0430\u0431\u043e\u0442\u044b \u0432 \u0434\u0430\u043d\u043d\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0438 \u0441\u0431\u044b\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043f\u0430\u0441\u0438\u0431\u043e, \u0440\u0435\u0431\u044f\u0442\u0430!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u0434\u0443\u043c\u044b\u0432\u0430\u0435\u0442\u0435\u0441\u044c \u043e \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0447\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043f\u0443\u0442\u044c \u0432 \u0441\u0444\u0435\u0440\u0435 \u0441\u0430\u043c\u043e\u0438\u0437\u0434\u0430\u043d\u0438\u044f, \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0432\u0430\u043c \u043f\u043e\u043c\u043e\u0447\u044c. Tenjin \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0445 \u043a\u0443\u0440\u0441\u043e\u0432, \u043f\u043e\u0441\u0432\u044f\u0449\u0451\u043d\u043d\u044b\u0445 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u043c \u0432\u0430\u0436\u043d\u044b\u043c \u0430\u0441\u043f\u0435\u043a\u0442\u0430\u043c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0434\u0435\u043b\u0430, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0448\u043b\u0430 \u0440\u0435\u0447\u044c \u0441\u0435\u0433\u043e\u0434\u043d\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0441\u0442\u043e \u043e\u0442\u043f\u0440\u0430\u0432\u044c\u0442\u0435 \u043d\u0430\u043c \u043f\u0438\u0441\u044c\u043c\u043e \u043f\u043e \u0430\u0434\u0440\u0435\u0441\u0443&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>&nbsp;\u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0441\u043f\u0438\u0441\u043e\u043a \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u043a\u0443\u0440\u0441\u043e\u0432.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apple just made the mobile industry much more appealing for self-publishing. They announce that platform commission will be decreased to 15% for publishers earning less than $1 million per year in a recent press release. We sat down virtually with three founders that decided to self-publish their games. Let\u2019s meet our guests: Kirill Nekrasov&nbsp;Founder of&nbsp;White&#8230;<\/p>","protected":false},"author":5,"featured_media":8502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Self-Publishing Mode for Games | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/self-publishing-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-Publishing Mode for Games | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Apple just made the mobile industry much more appealing for self-publishing. They announce that platform commission will be decreased to 15% for publishers earning less than $1 million per year in a recent press release. We sat down virtually with three founders that decided to self-publish their games. 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