{"id":8508,"date":"2020-11-17T07:25:00","date_gmt":"2020-11-17T07:25:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8508"},"modified":"2024-04-15T01:39:35","modified_gmt":"2024-04-15T01:39:35","slug":"case-study-gamejam","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/case-study-gamejam\/","title":{"rendered":"\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438: ROI Gamejam +32% \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 API Reporting Metrics"},"content":{"rendered":"<p><br>\u041c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u043d\u0430\u0448\u0438\u043c \u043d\u043e\u0432\u044b\u043c \u043a\u0435\u0439\u0441\u043e\u043c \u0441 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u043c \u0438\u0433\u0440 \u0438\u0437 \u0412\u044c\u0435\u0442\u043d\u0430\u043c\u0430, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 Gamejam. \u041c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430\u0443\u0447\u0438\u043b\u0430\u0441\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u043d\u0435 \u0443\u0434\u0435\u043b\u044f\u044f \u044d\u0442\u043e\u043c\u0443 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u041a\u043e\u043c\u0430\u043d\u0434\u0435 \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u043d\u0430\u0439\u0442\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u043e\u0441\u044c \u0431\u044b \u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0442\u0430\u0432\u043e\u043a. \u041e\u043d\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 API Reporting Metrics \u043e\u0442 Tenjin, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u043e\u0433\u0430\u0442\u0438\u0442\u044c \u0441\u0432\u043e\u044e BI-\u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e \u043a\u043e\u0433\u043e\u0440\u0442\u0430\u0445, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u043e\u0442 Tenjin.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c PDF<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humblebeginnings\">\u0421\u043a\u0440\u043e\u043c\u043d\u044b\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u043d\u0438\u044f<\/h3>\n\n\n\n<p>Gamejam - \u044d\u0442\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0438\u0437 10+ \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0438\u0437 \u0412\u044c\u0435\u0442\u043d\u0430\u043c\u0430. \u0421 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 200 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430\u043c\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 Gamejam \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u044b\u043c \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0441\u0442\u0443\u0449\u0438\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u043c \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 2020 \u0433\u043e\u0434\u0430. Gamejam \u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u0442\u0435\u043c, \u0447\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0438\u0433\u0440\u044b \u0432 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u043c\u0443\u0437\u044b\u043a\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0437\u043d\u0430\u043c\u0435\u043d\u0438\u0442\u043e\u0441\u0442\u044f\u043c\u0438, \u043a\u0430\u043a DJ Marshmello \u0438 Tekashi 6ix9ine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problem\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430<\/h3>\n\n\n\n<p>\u0414\u043b\u044f \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u0438 \u0447\u0430\u0441\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0438 \u043d\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043e\u043c LTV. Gamejam \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0443\u0435\u0442 30+ \u0438\u0433\u0440 \u0432 10+ \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u0432 25 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0438 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445. \u042d\u0442\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 &gt;7500 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0441\u0442\u0430\u0432\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 UA \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e. \u041e\u0434\u043d\u0430\u043a\u043e, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0442\u043e\u0440\u0433\u0438 \u0442\u0430\u043a\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0440\u0430\u0431\u043e\u0447\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/11\/Screenshot-2020-11-16-at-14.23.49.png?ssl=1\" alt=\"Screenshot-2020-11-16-at-14.23.49\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"solution\">\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Gamejam \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 Tenjin \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430 LTV \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0440\u0435\u0448\u0430\u0435\u0442 \u0443\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0439 \u0438 \u043d\u0430\u0447\u0430\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Tenjin Reporting Metrics API, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u043e\u0433\u0430\u0442\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044e\u044e BI-\u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e\u0431 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043a\u043e\u0433\u043e\u0440\u0442\u0443, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u043e\u0442 Tenjin.<\/p>\n\n\n\n<p>Gamejam \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430 Tenjin Reporting Metrics API \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0439 BI-\u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0435 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u043c\u0443 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043a\u0438. \u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0433\u043e \u0448\u0430\u0433\u0430 Gamejam \u0441\u043e\u0437\u0434\u0430\u043b\u0430 \u0441\u043b\u043e\u0439 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b, \u043a\u043e\u0433\u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u0430 - \u0435\u0441\u043b\u0438 ROI &gt;50% \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 A \u0432 \u043f\u0435\u0440\u0432\u044b\u0439 \u0434\u0435\u043d\u044c, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 10%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0440\u0433\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Gamejam \u0443\u0432\u0438\u0434\u0435\u043b\u0430, \u0447\u0442\u043e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430\u0441\u044c \u043d\u0430 32% \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u0442\u043e\u0440\u0433\u0438.<\/p>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0442\u043e\u0440\u0433\u043e\u0432 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 Gamejam \u0440\u0435\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u0443 UA: \u0438\u0437 \u0442\u0440\u0435\u0445 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0438\u043d \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0447\u043b\u0435\u043d\u044b \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445 \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich&#8230;<\/p>","protected":false},"author":9,"featured_media":8344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/case-study-gamejam\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We share our newest case study with Vietnam game developer, Gamejam. 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