{"id":8532,"date":"2020-07-28T07:50:00","date_gmt":"2020-07-28T07:50:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8532"},"modified":"2023-11-02T07:51:15","modified_gmt":"2023-11-02T07:51:15","slug":"ios14-prep-for-google-facebook","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/ios14-prep-for-google-facebook\/","title":{"rendered":"iOS14: \u043a\u0430\u043a \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c Tenjin \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0434\u043b\u044f Google \u0438 Facebook"},"content":{"rendered":"<p>\u041c\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0430\u0448\u0438\u0445 \u043f\u0435\u0440\u0432\u044b\u0445 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u043f\u043e \u043f\u043e\u0441\u0442-\u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e iOS 14, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u043d\u0435\u0435 \u0431\u044b\u043b \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c Tenjin. \u041d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u0440\u0435\u043b\u0438\u0437\u0430 iOS 14 \u0432 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u0435 \u0438 \u0434\u0430\u043b\u0435\u0435, \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u0441\u044f \u0432 \u043d\u0435\u0447\u0442\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u0438\u043d\u043e\u0435. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043a \u044d\u0442\u0438\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c \u0443\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441.<\/p>\n\n\n\n<p>\u0422\u0440\u0435\u043d\u0438\u043d\u0433 \"iOS 14: \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u0434\u043b\u044f Google \u0438 Facebook\" \u043e\u0441\u0432\u0435\u0449\u0430\u0435\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438 \u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u043c\u0438 \u0434\u043b\u044f \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 MMP-\u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0438 \u043d\u043e\u0432\u043e\u0439\u00a0<a href=\"https:\/\/blog.tenjin.com\/new-rules-of-attribution-ios-14\/\">\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f SKAdNetwork<\/a>. \u041c\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u044d\u0442\u043e\u0439 \u0442\u0435\u043c\u0435 \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u043f\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.tenjin.com\/ios-14-attribution-san\/\">\u041a\u0430\u043a \u0443\u0436\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043b\u043e\u0441\u044c \u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u043e\u0441\u0442\u0435<\/a>\u041c\u044b \u0441\u0447\u0438\u0442\u0430\u0435\u043c, \u0447\u0442\u043e SAN, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a Google \u0438 Facebook, \u043f\u0435\u0440\u0432\u044b\u043c\u0438 \u043f\u0440\u0438\u043c\u0443\u0442 \u043d\u043e\u0432\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 SKAdNetwork \u043e\u0442 Apple.<\/li>\n\n\n\n<li>\u0411\u043e\u043b\u044c\u0448\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0440\u0430\u0442\u0438\u0442\u0441\u044f \u043d\u0430 SAN.<\/li>\n<\/ul>\n\n\n\n<p>\u0421 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435\u043c SKAdNetwork \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c UA \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043c\u0435\u043d\u044c\u0448\u0438\u0445 \u043c\u0430\u0441\u0441\u0438\u0432\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445. \u041d\u0438\u043a\u043e\u0433\u0434\u0430 \u0435\u0449\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043d\u0435 \u0431\u044b\u043b\u043e \u0442\u0430\u043a \u0432\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b. \u041b\u0443\u0447\u0448\u0438\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043a \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044e - \u0441\u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043c\u0435\u0442\u0440\u0438\u043a \u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439 SKAdNetwork \u0438 \u043f\u043e\u0434\u0443\u043c\u0430\u0442\u044c \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u044d\u0442\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n\n\n\n<p><em>\u041d\u0438\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u043b\u0430\u0439\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0432 \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435. \u0411\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0435 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u0432 \u0444\u0430\u0439\u043b\u0435 \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0430&nbsp;<\/em><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/07\/Screenshot-at-Jul-28-15-09-35.png?ssl=1\"><\/p>\n\n\n\n<p><strong>\u0413\u043b\u0443\u0431\u043e\u043a\u043e\u0435 \u043f\u043e\u0433\u0440\u0443\u0436\u0435\u043d\u0438\u0435 - \u0412\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 Facebook \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438\u0441\u0447\u0435\u0437\u0430\u044e\u0442<\/strong>.<\/p>\n\n\n\n<p>\u0427\u0442\u043e \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442? \u0421 \u0432\u044b\u0445\u043e\u0434\u043e\u043c iOS 14 \u0432\u0441\u0435 MMP, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a Appsflyer \u0438 Adjust, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b Tenjin \u0442\u0435\u0440\u044f\u044e\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u0430\u043d\u043d\u044b\u043c Facebook \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041a \u043d\u0438\u043c \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f, \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0443\u0447\u0435\u0431\u043d\u043e\u0433\u043e \u0441\u043b\u0430\u0439\u0434\u0430, \u0434\u0430\u043d\u043d\u044b\u0435 LTV \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c \u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c site_id. \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0432 \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435, \u043a\u0430\u043a\u0438\u0435 \u0435\u0449\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0443\u0445\u043e\u0434\u044f\u0442, \u0438 \u0441\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441\u043e \u0441\u0432\u043e\u0438\u043c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u043c Tenjin, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u0432\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043a iOS14.<\/p>\n\n\n\n<p>\u0414\u0430, \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e, \u043d\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u0436\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043d\u043e\u0432\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u0422\u043e\u0442, \u043a\u0442\u043e \u043e\u0441\u0432\u043e\u0438\u0442 \u043d\u043e\u0432\u0435\u0439\u0448\u0443\u044e \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0432 \u043a\u0440\u0430\u0442\u0447\u0430\u0439\u0448\u0438\u0435 \u0441\u0440\u043e\u043a\u0438, \u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0434 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u043c\u0438.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/07\/quotes-v2--1--1.png?ssl=1\"><\/p>\n\n\n\n<p>\u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u044f\u0432\u043b\u044f\u0435\u0442\u0435\u0441\u044c \u043b\u0438 \u0432\u044b \u043c\u0435\u043b\u043a\u0438\u043c \u0438\u043b\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u043c, \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u0431\u044b\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u043c \u043a \u0433\u0440\u044f\u0434\u0443\u0449\u0438\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c. \u0420\u0430\u0431\u043e\u0442\u0430 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 UA \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442, \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f. \u041d\u0430\u043c \u0435\u0449\u0435 \u043c\u043d\u043e\u0433\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u0438\u0442 \u0443\u0437\u043d\u0430\u0442\u044c, \u0438 \u043c\u044b \u0432\u0441\u0435 \u0435\u0449\u0435 \u0436\u0434\u0435\u043c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0442 \u043d\u0430\u0448\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432, \u0430 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043a \u0433\u0440\u044f\u0434\u0443\u0449\u0438\u043c \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u043c.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/ios-14-traning-pack\" style=\"background-color:#6bb4e1\">\u041f\u0440\u043e\u0439\u0434\u0438\u0442\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it\u2019s crucial to start preparing for&#8230;<\/p>","protected":false},"author":5,"featured_media":8533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/ios14-prep-for-google-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it\u2019s crucial to start preparing for...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/ios14-prep-for-google-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T07:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T07:51:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook\",\"datePublished\":\"2020-07-28T07:50:00+00:00\",\"dateModified\":\"2023-11-02T07:51:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/\"},\"wordCount\":399,\"image\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/\",\"url\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/\",\"name\":\"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"datePublished\":\"2020-07-28T07:50:00+00:00\",\"dateModified\":\"2023-11-02T07:51:15+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\",\"name\":\"Roman Garbar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"caption\":\"Roman Garbar\"},\"url\":\"https:\/\/tenjin.com\/ru\/blog\/author\/romantenjin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook - Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/ios14-prep-for-google-facebook\/","og_locale":"ru_RU","og_type":"article","og_title":"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook - Tenjin","og_description":"We\u2019ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it\u2019s crucial to start preparing for...","og_url":"https:\/\/tenjin.com\/ru\/blog\/ios14-prep-for-google-facebook\/","og_site_name":"Tenjin","article_published_time":"2020-07-28T07:50:00+00:00","article_modified_time":"2023-11-02T07:51:15+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","type":"image\/png"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Roman Garbar","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook","datePublished":"2020-07-28T07:50:00+00:00","dateModified":"2023-11-02T07:51:15+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/"},"wordCount":399,"image":{"@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/","url":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/","name":"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook - Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","datePublished":"2020-07-28T07:50:00+00:00","dateModified":"2023-11-02T07:51:15+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"breadcrumb":{"@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84","name":"\u0420\u043e\u043c\u0430\u043d \u0413\u0430\u0440\u0431\u0430\u0440","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","caption":"Roman Garbar"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/romantenjin\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=8532"}],"version-history":[{"count":0,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media\/8533"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=8532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=8532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=8532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}