{"id":8537,"date":"2020-07-23T07:54:00","date_gmt":"2020-07-23T07:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8537"},"modified":"2024-04-15T02:10:25","modified_gmt":"2024-04-15T02:10:25","slug":"tenjin-case-study-tokyosmartgames","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/tenjin-case-study-tokyosmartgames\/","title":{"rendered":"\u041a\u0435\u0439\u0441 Tenjin: \u041f\u0443\u0442\u044c \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 TokyoSmartGames"},"content":{"rendered":"

\u0412\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043b\u0435\u0433\u043a\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0431\u044b\u043b\u0430 \u0442\u0430\u043a \u0432\u044b\u0441\u043e\u043a\u0430, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043f\u043e\u0441\u043b\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0433\u043e iOS 14<\/a> \u043d\u043e\u0432\u043e\u0441\u0442\u0438. \u041d\u0430\u0448 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 - \u0442\u043e\u043a\u0438\u0439\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f TokyoSmartGames, \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u043e\u0439 \u0438\u0433\u0440. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Tenjin \u043e\u043d\u0438 \u043f\u0435\u0440\u0435\u0448\u043b\u0438 \u043e\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u0442\u0430\u0431\u043b\u0438\u0446 Google \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0433\u043e BI. \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 TokyoSmartGames, \u041a\u0438\u043d\u043e\u0448\u0438\u0442\u0430 \u0422\u043e\u043c\u043e\u0445\u0438\u0440\u043e, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0438\u0437 \u0442\u0440\u0435\u0445 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u043e\u0431\u0438\u043b\u0430\u0441\u044c \u0443\u0441\u043f\u0435\u0445\u0430, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f Tenjin.<\/p>\n\n\n\n

\n
\u0421\u041a\u0410\u0427\u0410\u0422\u042c PDF<\/a><\/div>\n<\/div>\n\n\n\n

\u0421\u043a\u0440\u043e\u043c\u043d\u044b\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u043d\u0438\u044f<\/h1>\n\n\n\n

TokyoSmartGames - \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u0431\u0430\u0437\u0438\u0440\u0443\u044e\u0449\u0438\u0439\u0441\u044f \u0432 \u0422\u043e\u043a\u0438\u043e \u0438 \u0438\u043c\u0435\u044e\u0449\u0438\u0439 \u043f\u043e\u0447\u0442\u0438 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u043d\u0438\u0439 \u043e\u043f\u044b\u0442 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. \u0418\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u043e\u043d\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u043b\u0438\u0441\u044c \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0440\u043e\u0441\u0442\u0435. \u0417\u0430\u0442\u0435\u043c \u043e\u043d\u0438 \u0440\u0435\u0448\u0430\u044e\u0442 \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u043f\u043b\u0430\u0442\u043d\u044b\u0439 UA (\u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439). \"\u0415\u0441\u043b\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0442\u043e \u0440\u0430\u043d\u044c\u0448\u0435 \u043c\u044b \u043d\u0435 \u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0438\u043c\u0435\u044f \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043f\u043e\u043b\u043d\u044b\u043c \u0434\u0430\u043d\u043d\u044b\u043c UA. \u0414\u043b\u044f TokyoSmartGames \u044d\u0442\u043e \u0447\u0442\u043e-\u0442\u043e \u043d\u043e\u0432\u043e\u0435\", - \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442 \u041a\u0438\u043d\u043e\u0448\u0438\u0442\u0430 \u0422\u043e\u043c\u043e\u0445\u0438\u0440\u043e, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 TokyoSmartGames.<\/p>\n\n\n\n

\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430<\/h1>\n\n\n\n

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0442\u0440\u0430\u0442\u0438\u043b\u0430 \u043e\u043a\u043e\u043b\u043e \u0434\u0432\u0430\u0434\u0446\u0430\u0442\u0438 \u0447\u0430\u0441\u043e\u0432 \u0432 \u043c\u0435\u0441\u044f\u0446 \u043d\u0430 \u0441\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0438 \u0438\u0445 \u043a\u043e\u043c\u043f\u0438\u043b\u044f\u0446\u0438\u044e \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u0442\u0430\u0431\u043b\u0438\u0446\u0443 Google. \u042d\u0442\u043e \u0431\u044b\u043b \u043e\u0447\u0435\u043d\u044c \u0443\u0442\u043e\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0434\u043b\u044f \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b UA. \u041f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435, \u043d\u0430 \u0447\u0442\u043e \u043e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f?! \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u0434\u0430\u0436\u0435 \u043a\u043e\u0433\u0434\u0430 \u0432\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0431\u044b\u043b\u0438 \u0441\u043e\u0431\u0440\u0430\u043d\u044b, \u043e\u043d\u0438 \u043d\u0435 \u043c\u043e\u0433\u043b\u0438 \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c ROAS (\u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b) \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 TokyoSmartGames \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u043e\u0441\u044c \u043d\u0430\u0439\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u0431\u044b \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b. \u0418\u043c \u043d\u0443\u0436\u0435\u043d \u0431\u044b\u043b \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u0431\u044b \u0438\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 UA \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0431\u0435\u0437 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f.<\/p>\n\n\n\n

\"Screenshot-2020-07-29-at-15.05.40\"\/<\/figure>\n\n\n\n

\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/h1>\n\n\n\n

TokyoSmartGames \u0442\u0435\u0441\u043d\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u043b\u0430 \u0441 Tenjin, \u0447\u0442\u043e\u0431\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e UA \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0426\u0435\u043b\u044c \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u0430\u0441\u044c \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043e\u0442 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u0442\u0430\u0431\u043b\u0438\u0446 Google \u043a \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0439 \u043f\u0440\u0438\u0431\u043e\u0440\u043d\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438. \u041e\u0434\u043d\u043e \u0438\u0437 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u043e\u0441\u044c \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043d\u043e\u0432\u0430\u044f \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043b\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 KPI \u0434\u043b\u044f \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435, \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u044b\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 LTV \u0438 ROAS.<\/p>\n\n\n\n

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f TokyoSmartGames \u0440\u0435\u0448\u0438\u043b\u0430 \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044e\u044e BI-\u043f\u0430\u043d\u0435\u043b\u044c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 API Tenjin Reporting Metrics. \u042d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0432\u0441\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c Tenjin \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e. \u041e\u043d \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 Tenjin \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e\u0442 300 \u0441 \u043b\u0438\u0448\u043d\u0438\u043c \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e UA \u0438 Ad Monetization \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c.<\/p>\n\n\n\n

\"Screenshot-2020-06-26-at-13.50.08\"\/<\/figure>\n\n\n\n

\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h1>\n\n\n\n

TokyoSmartGames \u043e\u0442\u0434\u0430\u0435\u0442 \u0434\u043e\u043b\u0436\u043d\u043e\u0435 Tenjin \u0437\u0430 \u0438\u0445 \u0443\u0441\u043f\u0435\u0445 \u0432 \u0438\u0437\u0434\u0430\u043d\u0438\u0438 \u0438\u0433\u0440 \u0432 \u0441\u0442\u0438\u043b\u0435 \"\u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\".<\/p>\n\n\n\n

\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u0441\u043c\u043e\u0433\u043b\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438 \u043a\u043e\u043d\u0441\u043e\u043b\u0438\u0434\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 UA \u0438 Ad Monetization \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435, \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u0430\u0434\u0430\u0447. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 LTV.<\/p>\n\n\n\n

\u0427\u0435\u0440\u0435\u0437 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u043f\u043e\u0441\u043b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u043e\u043d\u0438 \u0443\u0432\u0438\u0434\u0435\u043b\u0438, \u0447\u0442\u043e \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0418\u041f\u0426 \u0441\u043d\u0438\u0437\u0438\u043b\u0441\u044f \u043d\u0430 20%.<\/p>\n\n\n\n

\n
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The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. 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