{"id":8555,"date":"2020-05-27T08:10:00","date_gmt":"2020-05-27T08:10:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8555"},"modified":"2024-04-15T02:34:58","modified_gmt":"2024-04-15T02:34:58","slug":"case-study-iti-asa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/case-study-iti-asa\/","title":{"rendered":"\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438: ITI \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 Tenjin \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a Apple Search Ads \u0432 6 \u0440\u0430\u0437"},"content":{"rendered":"<p>We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"http:\/\/cdn2.hubspot.net\/hubfs\/4079671\/case-study-ITI-ASA.pdf\" style=\"background-color:#6bb4e1\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442\u0447\u0435\u0442<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humblebeginnings\">\u0421\u043a\u0440\u043e\u043c\u043d\u044b\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u043d\u0438\u044f<\/h3>\n\n\n\n<p>ITI\u2019s journey started with the development of casual games and other gaming apps for Japan\u2019s local market. ITI began to look at the rapid international growth of hyper-casual gaming apps after reaching a point where they felt their user growth was limited. They decided to give the hyper-casual genre a try to attract more users outside of Japan, specifically the U.S.<\/p>\n\n\n\n<p>The team focused on organic growth for two years before deciding to take on paid user acquisition (UA). There is currently a team of two who manages UA, with one of them dedicated to Apple Search Ads (ASA) campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problem\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430<\/h3>\n\n\n\n<p>With little experience in UA, the team decided to look for an advertising channel that would provide quality app downloads at a predictable cost.<\/p>\n\n\n\n<p>Also, the ITI team needed to find an attribution tool to measure the return of ad spend (ROAS), which would include not only in-app purchases (IAP) and revenue from showing in-app ads. It was also important that this tool would be available at an affordable price. Hyper-casual games typically have a low cost per install (CPI), and publishers cannot afford to pay an even slightly higher CPI.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/05\/Screenshot-2020-05-26-at-12.47.30.png?ssl=1\" alt=\"Screenshot-2020-05-26-at-12.47.30\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"solution\">\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p>This led the team to launch their first ad campaigns in the U.S. using Apple Search Ads and measurement of campaign results using Tenjin.<\/p>\n\n\n\n<p>ITI worked with the Apple Search Ads team to discover what keywords helped drive lower costs. Following the app\u2019s release, ITI added Apple Search Ads keyword sets related to popular casual games near the top of the U.S. charts. Once Rescue Cut started to rank at or near the top of charts, bids were increased on brand keywords to maintain the app\u2019s ranking. The team, working with Apple Search Ads, knew that there was fierce competition among top apps in this category, which affected their ranking. It was decided to add new competitor terms every week and increase bids more on some useful keywords relevant to the app, which brought new users with both a higher retention rate and ROAS.<\/p>\n\n\n\n<p>ITI managed their campaigns efficiently while using Tenjin\u2019s Dashboard to measure the ROAS for targeted keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/05\/Screenshot-2020-05-26-at-15.53.32-1.png?ssl=1\" alt=\"Screenshot-2020-05-26-at-15.53.32-1\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p>With their first game promoted with Apple Search Ads, ITI was able to increase the number of installs by six times in only three months. Along with the substantial volume of installs, CPI for the same period was cut in half. As a direct result, Rescue Cut \u2013 Rope Puzzle was able to get to 100 million downloads in just six months after releasing the game.<\/p>\n\n\n\n<p>ITI\u2019s UA team credits Tenjin\u2019s access to crucial data on cohort ROAS and average revenue per daily active user (ARPDAU) for their campaign success.<br>For the ITI team, the Tenjin platform\u2019s flexibility and affordability played a significant role in their growing success. With a shout out to Tenjin\u2019s Success team, in particular to Makoto Taguchi, for working closely with the team every step of the way.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"http:\/\/cdn2.hubspot.net\/hubfs\/4079671\/case-study-ITI-ASA.pdf\" style=\"background-color:#6bb4e1\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442\u0447\u0435\u0442<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI\u2019s journey started&#8230;<\/p>","protected":false},"author":9,"featured_media":8556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/case-study-iti-asa\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI\u2019s journey started...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/case-study-iti-asa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T08:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-15T02:34:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x\",\"datePublished\":\"2020-05-27T08:10:00+00:00\",\"dateModified\":\"2024-04-15T02:34:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/\"},\"wordCount\":568,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg\",\"articleSection\":[\"Best practices\",\"Case Studies\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/\",\"url\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/\",\"name\":\"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg\",\"datePublished\":\"2020-05-27T08:10:00+00:00\",\"dateModified\":\"2024-04-15T02:34:58+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\",\"name\":\"Ebony Nicole Simone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"caption\":\"Ebony Nicole Simone\"},\"url\":\"https:\/\/tenjin.com\/ru\/blog\/author\/ebonynicolesimone\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x - Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/case-study-iti-asa\/","og_locale":"ru_RU","og_type":"article","og_title":"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x - Tenjin","og_description":"We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI\u2019s journey started...","og_url":"https:\/\/tenjin.com\/ru\/blog\/case-study-iti-asa\/","og_site_name":"Tenjin","article_published_time":"2020-05-27T08:10:00+00:00","article_modified_time":"2024-04-15T02:34:58+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg","type":"image\/jpeg"}],"author":"Ebony Nicole Simone","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Ebony Nicole Simone","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/"},"author":{"name":"Ebony Nicole Simone","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2"},"headline":"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x","datePublished":"2020-05-27T08:10:00+00:00","dateModified":"2024-04-15T02:34:58+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/"},"wordCount":568,"image":{"@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg","articleSection":["Best practices","Case Studies"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/","url":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/","name":"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x - Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg","datePublished":"2020-05-27T08:10:00+00:00","dateModified":"2024-04-15T02:34:58+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2"},"breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/case-study-iti-asa\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/case-study-iti-asa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2","name":"\u042d\u0431\u043e\u043d\u0438 \u041d\u0438\u043a\u043e\u043b\u044c \u0421\u0438\u043c\u043e\u043d","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","caption":"Ebony Nicole Simone"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/ebonynicolesimone\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=8555"}],"version-history":[{"count":0,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media\/8556"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=8555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=8555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=8555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}