{"id":8568,"date":"2020-04-20T08:21:00","date_gmt":"2020-04-20T08:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8568"},"modified":"2026-04-14T08:40:02","modified_gmt":"2026-04-14T08:40:02","slug":"mopub-ilrd-webinar","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/mopub-ilrd-webinar\/","title":{"rendered":"\u041f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e MoPub ILRD \u0438 Tenjin DataVault: \u0412\u0435\u0431\u0438\u043d\u0430\u0440"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>\u041c\u044b \u0441 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u043c \u0432\u043e\u043e\u0434\u0443\u0448\u0435\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u043d\u0430\u0448\u0435\u0433\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0433\u043e \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f \u0441 MoPub, \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u043e\u0433\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (ILRD), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u043d\u0435\u0435 \u043d\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f ILRD \u043e\u0442 MoPub \u0432 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 DataVault \u043e\u0442 Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Tenjin \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0431\u0430\u0437\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c LTV \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0432 2017 \u0433\u043e\u0434\u0443, \u0430 \u0432 2018 \u0433\u043e\u0434\u0443 \u0431\u044b\u043b\u0430 \u0437\u0430\u043f\u0443\u0449\u0435\u043d\u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0432\u044b\u0440\u0443\u0447\u043a\u0438. \u0412 2019 \u0433\u043e\u0434\u0443 Tenjin \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u043c\u043e\u0434\u0435\u043b\u044c \u00abPro\u00bb \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0443\u044e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e MoPub ILRD \u0441 \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432. \u041c\u044b \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u0438\u0441\u044c \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c\u0438 \u0438\u0437 MoPub, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0441\u0443\u0434\u0438\u0442\u044c \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044e \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0440\u043e\u043b\u044c \u0434\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0432 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0438 \u0432\u0430\u0436\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438. \u041c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Tenjin \u043f\u0440\u043e\u0432\u0435\u043b\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 ILRD \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u0430. \u0412\u0435\u0434\u0443\u0449\u0438\u043c\u0438 \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0438 \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c MoPub \u0414\u044d\u0432\u0438\u0434 \u0413\u0440\u0435\u0433\u0441\u043e\u043d \u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b Tenjin \u041c\u0430\u0442\u0442\u0430\u0443\u0441 \u041a\u0448\u0438\u043a\u043e\u0432\u0441\u043a\u0438.<br>\u0422\u0430\u043a \u0447\u0442\u043e \u0436\u0435, \u0432 \u043a\u043e\u043d\u0446\u0435 \u043a\u043e\u043d\u0446\u043e\u0432, \u0442\u0430\u043a\u043e\u0435 ILRD? \u041f\u043e \u0441\u0443\u0442\u0438, \u044d\u0442\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043e\u0446\u0435\u043d\u043a\u0443 \u0434\u043e\u0445\u043e\u0434\u0430, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043e\u0442 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430. \u0414\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u043a\u0430\u043a \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 MoPub, \u0434\u0430\u044e\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u043c \u0432\u0441\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043b\u0443\u0447\u0448\u0435\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0443\u044f\u0441\u044c \u0442\u0440\u0435\u043c\u044f \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430\u043c\u0438: \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c, \u044f\u0441\u043d\u043e\u0441\u0442\u044c \u0438 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u2014 \u044d\u0442\u043e \u0442\u043e\u0447\u043d\u044b\u0435 \u0438 \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0434\u043b\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043d\u043e\u0432\u044b\u0445 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0442\u0441\u044f. \u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f ILRD \u043e\u0442 MoPub \u0441 DataVault \u043e\u0442 Tenjin \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u043c \u043f\u0440\u043e\u0440\u044b\u0432\u043e\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043e\u0434\u0438\u043d \u0438\u0437 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0432 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Tenjin Data Exporter (\u0442\u0440\u0435\u043d\u0438\u043d\u0433 #211, Tenjin). \u0414\u0430\u043d\u043d\u044b\u0439 \u0442\u0440\u0435\u043d\u0438\u043d\u0433 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0442\u0440\u0451\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u0430, \u0438 \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0442\u0435\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Tenjin \u041c\u044d\u0439-\u0425\u0430\u043d \u0412\u0435\u043d\u0433 \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 PGC London 2020. \u041c\u0430\u0442\u0442\u0430\u0443\u0441 \u0438 \u0414\u044d\u0432\u0438\u0434 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0438 \u0435\u0433\u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0438\u0433\u0440\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0440\u0443\u0433\u0438\u0435 \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0438 \u043f\u043e \u043c\u0435\u0442\u043e\u0434\u0443 \u0422\u044d\u043d\u0434\u0437\u0438\u043d, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0448\u043b\u0430 \u0440\u0435\u0447\u044c \u043d\u0430 \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#701 \u0420\u0430\u0441\u0447\u0435\u0442 LTV \u0432 Tenjin MoPub ILRD<\/li>\n\n\n\n<li>\u0410\u043d\u0430\u043b\u0438\u0437 \u043a\u0440\u0438\u0432\u043e\u0439 \u0441\u043f\u0430\u0434\u0430 eCPM \u0434\u043b\u044f #705<\/li>\n\n\n\n<li>#711 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0434\u0430\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0445 \u0432\u044b\u0448\u0435 \u043a\u0443\u0440\u0441\u0430\u0445 \u0437\u0434\u0435\u0441\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0447\u0435\u0442\u044b\u0440\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u044b \u043b\u0438 \u043c\u044b \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e\u043c, \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0438\u043b\u0438 \u043d\u0438 \u0441 \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043d\u0438\u0445? \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0432 \u043a\u0430\u043a\u0438\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u0445 \u0432\u044b \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u044b, \u0430 \u0432 \u043a\u0430\u043a\u0438\u0445 \u2014 \u043d\u0435\u0442? \u041f\u043e\u0434\u0435\u043b\u0438\u0442\u0435\u0441\u044c \u0441\u0432\u043e\u0438\u043c \u043c\u043d\u0435\u043d\u0438\u0435\u043c \u043d\u0430&nbsp;<a href=\"https:\/\/twitter.com\/tenjinIO\">Twitter<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.mopub.com\/webinar-impression-level-revenue-data-tenjin?utm_source=tenjin&amp;utm_medium=organic&amp;utm_campaign=20200417_global_Tenjing-ILRD&amp;utm_content=webinar\" style=\"background-color:#6bb4e1\">\u0421\u041b\u0423\u0428\u0410\u0419\u0422\u0415 \u0417\u0414\u0415\u0421\u042c<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin\u2019s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model&#8230;<\/p>","protected":false},"author":9,"featured_media":8569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MoPub ILRD | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/mopub-ilrd-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MoPub ILRD | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin\u2019s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/mopub-ilrd-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-20T08:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:40:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1917\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"Getting an advantage with MoPub ILRD &amp; Tenjin DataVault: A webinar\",\"datePublished\":\"2020-04-20T08:21:00+00:00\",\"dateModified\":\"2026-04-14T08:40:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/\",\"name\":\"MoPub ILRD | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png\",\"datePublished\":\"2020-04-20T08:21:00+00:00\",\"dateModified\":\"2026-04-14T08:40:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png\",\"width\":1917,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mopub-ilrd-webinar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Getting an advantage with MoPub ILRD &amp; Tenjin DataVault: A webinar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/30e5e0ac1a4b29affd2ee5317c5fa1a2\",\"name\":\"Ebony Nicole Simone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"caption\":\"Ebony Nicole Simone\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/ru\\\/blog\\\/author\\\/ebonynicolesimone\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MoPub ILRD | \u0422\u044d\u043d\u0434\u0437\u0438\u043d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/mopub-ilrd-webinar\/","og_locale":"ru_RU","og_type":"article","og_title":"MoPub ILRD | Tenjin","og_description":"We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin\u2019s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...","og_url":"https:\/\/tenjin.com\/ru\/blog\/mopub-ilrd-webinar\/","og_site_name":"Tenjin","article_published_time":"2020-04-20T08:21:00+00:00","article_modified_time":"2026-04-14T08:40:02+00:00","og_image":[{"width":1917,"height":1080,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png","type":"image\/png"}],"author":"Ebony Nicole Simone","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Ebony Nicole Simone","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/"},"author":{"name":"Ebony Nicole Simone","@id":"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2"},"headline":"Getting an advantage with MoPub ILRD &amp; Tenjin DataVault: A webinar","datePublished":"2020-04-20T08:21:00+00:00","dateModified":"2026-04-14T08:40:02+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/"},"wordCount":338,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/","url":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/","name":"MoPub ILRD | \u0422\u044d\u043d\u0434\u0437\u0438\u043d","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png","datePublished":"2020-04-20T08:21:00+00:00","dateModified":"2026-04-14T08:40:02+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png","width":1917,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/mopub-ilrd-webinar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Getting an advantage with MoPub ILRD &amp; Tenjin DataVault: A webinar"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"\u0420\u043e\u0441\u0442 \u0411\u0435\u0437 \u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2","name":"\u042d\u0431\u043e\u043d\u0438 \u041d\u0438\u043a\u043e\u043b\u044c \u0421\u0438\u043c\u043e\u043d","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","caption":"Ebony Nicole Simone"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/ebonynicolesimone\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=8568"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8568\/revisions"}],"predecessor-version":[{"id":17311,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8568\/revisions\/17311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media\/8569"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=8568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=8568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=8568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}