{"id":8595,"date":"2019-09-04T08:38:00","date_gmt":"2019-09-04T08:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8595"},"modified":"2026-04-14T08:35:26","modified_gmt":"2026-04-14T08:35:26","slug":"hyper-casual-games-and-china-market-analysis-insights-china-joy-recap","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/","title":{"rendered":"\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0438 \u041a\u0438\u0442\u0430\u0439: \u0410\u043d\u0430\u043b\u0438\u0437 \u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u044b\u043d\u043a\u0430 (China Joy Recap)"},"content":{"rendered":"<p><br>\u041d\u0430 \u0441\u0435\u043c\u0438\u043d\u0430\u0440\u0435 ChinaJoy 2019: \u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043d\u0430 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\u041a\u0438\u0442\u0430\u0435 \u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u0432\u043e\u0441\u0442\u043e\u0447\u043d\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445. \u0412 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 2017 \u043f\u043e 2018 \u0433\u043e\u0434 \u0437\u0430\u043f\u0430\u0434\u043d\u044b\u0435 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438 \u0441\u0432\u043e\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u041a\u0438\u0442\u0430\u0435 \u043d\u0430 82%. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u041a\u0438\u0442\u0430\u0439 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0434\u0435\u0448\u0435\u0432\u044b\u043c \u0440\u044b\u043d\u043a\u043e\u043c - \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0443\u043f\u0430\u043b\u0430 \u0441 $0,21 \u0434\u043e $0,18 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 2017 \u043f\u043e 2018 \u0433\u043e\u0434, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0435\u0433\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0440\u0442\u043e\u0432\u043e\u0439 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u043e\u0439 \u0434\u043b\u044f \u043d\u043e\u0432\u044b\u0445 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439. \u041e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044f\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u043c\u044b \u043e\u0436\u0438\u0434\u0430\u0435\u043c, \u0447\u0442\u043e \u0432 2019 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\u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8601\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0442\u043e \u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0439 \u0440\u044b\u043d\u043e\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0431\u044b\u0441\u0442\u0440\u044b\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438. \u041f\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044e \u043d\u0430 2018 \u0433\u043e\u0434 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 eCPM \u0432 \u041a\u0438\u0442\u0430\u0435 \u0434\u043e\u0441\u0442\u0438\u0433 $1,91, \u043e\u0431\u043e\u0433\u043d\u0430\u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044e. \u0425\u043e\u0442\u044f \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0435 \u0428\u0442\u0430\u0442\u044b \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0442 \u043f\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u043c\u0443 eCPM, \u043d\u0430 \u044d\u0442\u043e\u043c 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\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8600\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 - \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u0442 \u0436\u0435 \u043f\u043e\u0434\u0445\u043e\u0434, \u0447\u0442\u043e \u0438 \u0432 IAP-\u0438\u0433\u0440\u0430\u0445. \u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 UA \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0443\u0437\u043a\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0438\u0433\u0440\u044b \u043d\u0430 \u0431\u0430\u0437\u0435 IAP \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0442 \u0437\u0430 \u043e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u043f\u0443\u043b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c CPI. \u0412 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (ARPU) \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0438\u0436\u0435. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 hyper-casual \u043c\u043e\u0433\u0443\u0442 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0443\u044e, \u043c\u0435\u043d\u0435\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0443\u044e \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0433\u0440\u0443\u043f\u043f\u0443 \u043f\u0440\u0438 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u043e\u043c CPI. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0446\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0440\u0435\u0434\u043a\u043e \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u044e\u0442\u0441\u044f \u0432 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u044d\u0442\u0438 \u0438\u0433\u0440\u044b \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u043b\u0438 \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0443\u044e \u0431\u0430\u0437\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u043e\u0436\u043d\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0447\u0435\u0440\u0435\u0437 \u043a\u0430\u043d\u0430\u043b\u044b, \u043d\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 IAP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u0423 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u043e\u0432 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0439 TTBE<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8598\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u044b \u0441\u043b\u0430\u0432\u044f\u0442\u0441\u044f \u0441\u0432\u043e\u0438\u043c \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c (TTBE). \u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438, \u0443\u0436\u0435 \u0447\u0435\u0440\u0435\u0437 \u0441\u0435\u043c\u044c \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043e\u043d\u0438 \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u043e\u0432 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043d\u0438\u0437\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 CPI. \u0420\u043e\u0441\u0442 \u0436\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0432\u0430\u043b\u0435 - \u043e\u0442 30 \u0434\u043d\u0435\u0439 \u0438 \u0431\u043e\u043b\u0435\u0435. \u042d\u0442\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u0438\u0433\u0440\u043e\u043a\u0438 hyper-casual, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043d\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c LTV. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0437\u0430 \u0441\u0447\u0435\u0442 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041a \u0441\u0447\u0430\u0441\u0442\u044c\u044e, \u0442\u0430\u043a\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e TTBE \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0431\u044b\u0441\u0442\u0440\u043e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u041f\u0435\u0440\u0435\u043a\u0440\u0435\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \"\u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0441\u0435\u0442\u0438\" \u0438 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8597\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u041a\u0440\u043e\u0441\u0441-\u043f\u0440\u043e\u043c\u043e\u0443\u0448\u043d - \u044d\u0442\u043e \u0442\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442\u0441\u044f \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0434\u043b\u044f \u0438\u0433\u0440\u044b, \u0432\u044b\u043f\u0443\u0449\u0435\u043d\u043d\u043e\u0439 \u0442\u043e\u0439 \u0436\u0435 \u0441\u0442\u0443\u0434\u0438\u0435\u0439. \u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043a\u0440\u043e\u0441\u0441-\u043f\u0440\u043e\u043c\u043e\u0443\u0448\u0435\u043d\u0430 \u0434\u043b\u044f \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u043e\u0432 \u0434\u0432\u043e\u044f\u043a\u0438: \u041e\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u0435\u0442\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0431\u0443\u0434\u0443\u0442 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u043e\u0434\u043d\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0437\u0430\u0442\u0435\u043c \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u043e \u0432\u0441\u0435\u043c \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e. \u042d\u0442\u043e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442 \u0441\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u0430 \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u043e\u0442\u0442\u043e\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.&nbsp;<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2019\/09\/EAyveolW4AAhJgq.jpeg?ssl=1\"><\/p>\n\n\n\n<p><em>\u041f\u043e\u043b\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435&nbsp;<a href=\"https:\/\/www.slideshare.net\/ChristopherFarm\/chinajoy-2019-tenjins-take-on-hypercasual\">\u0421\u043b\u0430\u0439\u0434\u0448\u0430\u0440<\/a>.<\/em><\/p>\n\n\n\n<p>\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043e\u0442\u043a\u0440\u044b\u043b\u0438 \u043c\u0438\u0440 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0430 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u0438\u0433\u0440\u043e\u0432\u043e\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435. \u0418\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0441\u0442\u0435\u0442 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043d\u0430 \u043d\u0435\u0437\u0430\u043f\u0430\u0434\u043d\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u041a\u0438\u0442\u0430\u0439. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0440\u044b\u043d\u043e\u043a \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0441\u0442\u0438, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 UA \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0431\u0443\u0434\u0443\u0442 \u043d\u0443\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u0430\u043b\u0438\u0431\u0440\u043e\u0432\u043a\u0435.<a href=\"https:\/\/www.tenjin.io\/signup?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.140.1695095732931&amp;__hsfp=2360007836\">&nbsp;\u0422\u0435\u043d\u0434\u0437\u0438\u043d<\/a>&nbsp;\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u043f\u0435\u0440\u0435\u0434\u043d\u0435\u043c \u043a\u0440\u0430\u0435 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0438 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430. \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u043f\u043e\u043c\u043e\u0449\u044c \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0441\u0432\u043e\u0435\u0439 \u043d\u0438\u0448\u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 hyper-casual, \u043e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u043a \u043d\u0430\u043c. \u041d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435 info@tenjin.com, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435, \u0438\u043b\u0438 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438, \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u0430\u043a \u043d\u0430\u0448\u0438<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\/\">&nbsp;\u043f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China\u2019s low CPIs make it an attractive market Hyper-casual games aren\u2019t a western phenomenon. In fact, publishers are increasingly dedicating resources&#8230;<\/p>","protected":false},"author":5,"featured_media":8596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Games and China: Market Analysis &amp; Insights (China Joy Recap) | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Games and China: Market Analysis &amp; Insights (China Joy Recap) | Tenjin\" \/>\n<meta property=\"og:description\" content=\"At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. 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Here are 4 key insights from the event: 1. China\u2019s low CPIs make it an attractive market Hyper-casual games aren\u2019t a western phenomenon. In fact, publishers are increasingly dedicating resources...","og_url":"https:\/\/tenjin.com\/ru\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/","og_site_name":"Tenjin","article_published_time":"2019-09-04T08:38:00+00:00","article_modified_time":"2026-04-14T08:35:26+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-Casual-Games-and-China-Market-Analysis-Insights-China-Joy-Recap.png","type":"image\/png"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Roman Garbar","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"5 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"Hyper-Casual Games and China: Market Analysis &amp; 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