{"id":8654,"date":"2018-12-17T10:42:00","date_gmt":"2018-12-17T10:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8654"},"modified":"2026-04-14T08:30:58","modified_gmt":"2026-04-14T08:30:58","slug":"hyper-casual-cpi-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/hyper-casual-cpi-report\/","title":{"rendered":"Tenjin \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0442\u0447\u0435\u0442 2018 Hyper-Casual Games CPI Benchmark Report"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u041d\u043e\u0432\u044b\u0439 \u043e\u0442\u0447\u0435\u0442: \u041e\u0442 \u00ab\u0433\u0438\u043f\u0435\u0440\u00bb \u043a \u00ab\u0433\u0438\u0431\u0440\u0438\u0434\u0443\u00bb \u0432 2024 \u0433\u043e\u0434\u0443\" class=\"wp-image-11086\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0448 \u0430\u043d\u0430\u043b\u0438\u0437 $48 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u0438\u0433\u0440 \u0432 \u0436\u0430\u043d\u0440\u0435 \u00ab\u0433\u0438\u043f\u0435\u0440-\u043a\u0430\u0437\u0443\u0430\u043b\u00bb \u0434\u0430\u0451\u0442 \u043d\u043e\u0432\u044b\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e\u0431 \u044d\u0442\u043e\u043c \u0441\u0430\u043c\u043e\u043c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u043c \u043f\u043e\u0434\u0436\u0430\u043d\u0440\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b<\/strong>&nbsp;\u2014 \u044d\u0442\u043e \u043d\u043e\u0432\u0435\u0439\u0448\u0435\u0435 \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0435\u0435 \u044f\u0432\u043b\u0435\u043d\u0438\u0435, \u0437\u0430\u0440\u043e\u0434\u0438\u0432\u0448\u0435\u0435\u0441\u044f \u0432 \u043c\u0438\u0440\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. \u041e\u043d\u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u0442\u0430\u043b\u0438 \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0445 \u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u0436\u0430\u043d\u0440\u043e\u0432 \u0432 App Store, \u0438 \u0438\u0433\u0440\u043e\u043a\u0438 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0441\u044b\u0442\u0438\u0442\u044c\u0441\u044f \u0438\u043c\u0438. \u041a \u0441\u0447\u0430\u0441\u0442\u044c\u044e \u0434\u043b\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0441\u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f 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\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0431\u044b\u0441\u0442\u0440\u043e, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u043d\u044f\u0442\u044c \u0432\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0448\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435&nbsp;<strong>\u043e\u0442\u0447\u0435\u0442 \u043f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/strong>&nbsp;\u0412 \u0434\u0430\u043d\u043d\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043d\u0430\u0448\u0435\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0431\u043e\u043b\u0435\u0435 240 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0432\u044b\u0431\u043e\u0440\u043e\u0447\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b Tenjin. \u042d\u0442\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 $48 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0432 36 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0437\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435 2018 \u0433\u043e\u0434\u0430. \u0414\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0437\u043d\u0430\u0447\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 \u0430\u043d\u0430\u043b\u0438\u0437 \u0431\u044b\u043b\u0438 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0431\u044b\u043b\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0435\u043d\u043e 1 \u043c\u043b\u043d \u0438\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u044d\u0442\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u044b \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0432\u044b\u0432\u043e\u0434\u044b \u043f\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u0435\u043d \u043f\u043e\u0434\u0436\u0430\u043d\u0440 \u00ab\u0433\u0438\u043f\u0435\u0440-\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445\u00bb \u0438\u0433\u0440 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u0438\u0433\u0440\u0430\u043c\u0438 \u0432 \u0446\u0435\u043b\u043e\u043c?<\/li>\n\n\n\n<li>\u0412 \u043a\u0430\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0438\u0437\u0434\u0430\u043d\u0438\u0435 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b, \u0430 \u0434\u043e\u043b\u044f \u0440\u044b\u043d\u043a\u0430 \u2014 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430?<\/li>\n\n\n\n<li>\u041a\u0430\u043a\u0443\u044e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u0441\u0435\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043b\u0438\u0448\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u0432\u0430\u0436\u043d\u044b\u0445 \u0432\u044b\u0432\u043e\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b, \u0441\u0442\u0440\u0430\u043d\u044b \u0438 \u0441\u0435\u0442\u0438 \u043f\u0440\u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430&nbsp;<strong>\u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b<\/strong>&nbsp;\u0432 2018 \u0433\u043e\u0434\u0443 \u0438 \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0433\u043e\u0434\u044b.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hyper-casual-cpi-benchmark-report-2018?utm_campaign=2018%20Hyper-Casual%20Benchmark%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442\u0447\u0435\u0442<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming\u2019s hottest new sub-genre. Hyper-casual games&nbsp;are the latest exciting phenomenon to take shape in the mobile gaming world. They\u2019ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can\u2019t get&#8230;<\/p>","protected":false},"author":7,"featured_media":8655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Hyper Casual Games Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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