{"id":8681,"date":"2018-09-13T10:59:00","date_gmt":"2018-09-13T10:59:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8681"},"modified":"2026-04-14T08:25:01","modified_gmt":"2026-04-14T08:25:01","slug":"why-hyper-casual-games-dont-need-to-get-featured-to-succeed","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/","title":{"rendered":"\u041f\u043e\u0447\u0435\u043c\u0443 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u0433\u0440\u0430\u043c \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u0421 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0438\u0441\u043a\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 App Store \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438\u0441\u044c.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0438\u043e\u043d\u0435\u0440\u044b \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0441 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435\u043c \u0432\u0441\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0442 \u0442\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430, \u043a\u043e\u0433\u0434\u0430 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0431\u044b\u0442\u044c \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043d\u0435\u043c\u043d\u043e\u0433\u0438\u0445 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u0430\u0440\u0430\u0444\u0430\u043d\u043d\u043e\u043c\u0443 \u0440\u0430\u0434\u0438\u043e \u0438 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e \u044d\u0442\u0438\u043c \u043c\u0435\u0440\u043a\u0430\u043c \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0441\u0442\u0430\u043b \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0435\u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u043c. \u0421&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/276703\/android-app-releases-worldwide\/\">\u0442\u044b\u0441\u044f\u0447\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439<\/a>&nbsp;\u0445\u043e\u0442\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432\u044b\u043f\u0443\u0441\u043a\u0430\u044e\u0442\u0441\u044f \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0438\u0445 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0441\u043b\u043e\u0436\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439. \u0414\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u0443\u0441\u043f\u0435\u0445\u0430 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412&nbsp;<a href=\"https:\/\/mobilefreetoplay.com\/3-ways-to-win-on-the-app-store\/\">\u0441\u0442\u0430\u0442\u044c\u044f \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u0430 MobileFreeToPlay.com<\/a>, \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442 \u043f\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c\u0443 \u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u0410\u0434\u0430\u043c \u0422\u0435\u043b\u0444\u0435\u0440 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442: \u201c\u0417\u0430\u043f\u0443\u0441\u043a \u0438\u0433\u0440\u044b \u0431\u0435\u0437 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u044f $400K+ \u0432 \u043f\u0435\u0440\u0444\u043e\u043c\u0430\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438\u043b\u0438 \u0431\u0435\u0437 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0437\u0430\u043c\u0435\u0442\u043d\u043e\u0433\u043e \u043c\u0435\u0441\u0442\u0430 \u0432 \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0435 \u043e\u0442 Apple \u2014 \u044d\u0442\u043e \u0441\u043c\u0435\u0440\u0442\u043d\u044b\u0439 \u043f\u0440\u0438\u0433\u043e\u0432\u043e\u0440 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u0438\u0433\u0440\u044b\u2026 \u041d\u0435 \u043d\u0430\u0434\u0435\u0439\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0441 \u0437\u0430\u043c\u0435\u0442\u044f\u0442, \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0432\u043b\u043e\u0436\u0438\u0442\u0435 \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u201d. \u0422\u0435\u043b\u0444\u0435\u0440 \u0440\u0438\u0441\u0443\u0435\u0442 \u043c\u0440\u0430\u0447\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0434\u043b\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u044f: \u201c\u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u043e\u0432\u0438\u0447\u043e\u043a \u0432 \u044d\u0442\u043e\u0439 \u0441\u0444\u0435\u0440\u0435 \u0438 \u0434\u0443\u043c\u0430\u0435\u0442\u0435, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0435\u0449\u0451 \u0435\u0441\u0442\u044c \u0448\u0430\u043d\u0441 \u043d\u0430 \u0443\u0441\u043f\u0435\u0445, \u0442\u043e \u0432\u044b \u043e\u043f\u043e\u0437\u0434\u0430\u043b\u0438\u2026 \u041f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0443\u0436\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c: \u0443 \u043d\u0438\u0445 \u0435\u0441\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438, \u0434\u043b\u0438\u043d\u043d\u0430\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0435 \u0438\u043c \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430\u0445 \u0441\u0430\u043c\u044b\u0445 \u043a\u0430\u0441\u0441\u043e\u0432\u044b\u0445 \u0438\u0433\u0440\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u043b\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043a. \u0415\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u0443\u0441\u0438\u043b\u0438\u0439, \u043d\u0435 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0446\u0435\u043b\u043e\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0432 \u043f\u043b\u0430\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0431\u044b\u043b\u043e \u043d\u0430\u0434\u0435\u044f\u0442\u044c\u0441\u044f, \u0447\u0442\u043e Apple \u0438\/\u0438\u043b\u0438 Google \u0441\u043e\u0447\u0442\u0443\u0442 \u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u0435\u0433\u043e \u0432 \u0441\u043f\u0438\u0441\u043a\u0435. \u041a\u0430\u043a \u0431\u044b \u0442\u043e \u043d\u0438 \u0431\u044b\u043b\u043e, \u0442\u0430\u043a\u0430\u044f \u043e\u0431\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0435\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u043b\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c \u0438\u0433\u0440\u0430\u0442\u044c \u0440\u043e\u043b\u044c \u00ab\u0441\u043e\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u043e\u0440\u043e\u043b\u0435\u0439\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0434\u043d\u0430\u043a\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u044e\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e \u0432\u0441\u0435\u0439 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438, \u0438\u0437\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0438\u0442 Ubisoft,&nbsp;<a href=\"http:\/\/www.ketchappstudio.com\/\">Ketchapp<\/a>, \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043d\u0430\u0440\u0443\u0448\u0438\u043b\u0438 \u0443\u0441\u0442\u043e\u044f\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u0418\u043c \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u0432\u044b\u0442\u0435\u0441\u043d\u0438\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0443\u044e, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0435\u0438\u0437\u043c\u0435\u043d\u043d\u0443\u044e \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0443 \u0438\u0433\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u043b\u0433\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0437\u0430\u043d\u0438\u043c\u0430\u043b\u0438 \u0432\u0435\u0440\u0445\u043d\u0438\u0435 \u0441\u0442\u0440\u043e\u0447\u043a\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u0432, \u0437\u0430\u0432\u043e\u0435\u0432\u0430\u0432 \u0431\u0435\u0441\u043f\u0440\u0435\u0446\u0435\u0434\u0435\u043d\u0442\u043d\u043e \u043c\u0435\u043b\u043a\u0438\u0435 \u043e\u0442\u0440\u0435\u0437\u043a\u0438 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f&nbsp;<a href=\"https:\/\/blog.tenjin.io\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.23.1695118029670&amp;__hsfp=2360007836\">\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0438 \u043b\u0430\u043a\u043e\u043d\u0438\u0447\u043d\u043e\u0441\u0442\u044c<\/a>. \u0421\u0430\u043c\u043e\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435 \u0432\u043e \u0432\u0441\u0451\u043c \u044d\u0442\u043e\u043c \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u043e\u043c \u044f\u0432\u043b\u0435\u043d\u0438\u0438 \u2014 \u0442\u043e, \u0447\u0442\u043e \u0438\u043c \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u044d\u0442\u043e\u0433\u043e, \u043d\u0435 \u043f\u0440\u0438\u0431\u0435\u0433\u0430\u044f \u043a \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u043f\u043e\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0447\u0435\u0442\u043a\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0446\u0438\u043a\u043b\u044b \u201c\u043c\u044f\u0433\u043a\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u201d, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430. \u00ab\u041a\u043e\u0433\u0434\u0430 \u0441\u0442\u0443\u0434\u0438\u044f \u0443\u0432\u0435\u0440\u0435\u043d\u0430 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u0434\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043e\u043d\u0430 \u043e\u0431\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u043a Apple \u0438 Google, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0451 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438 \u043d\u0430\u0434\u0435\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0435\u0433\u043e \u0432\u044b\u0434\u0435\u043b\u044f\u0442 \u0432 \u0441\u043f\u0438\u0441\u043a\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u044b\u0445\u00bb.\u201d&nbsp;<a href=\"https:\/\/www.deconstructoroffun.com\/blog\/2018\/8\/1\/5-ways-voodoo-dominates-the-hyper-casual-market\">\u041e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442 \u0422\u043e\u043c \u041a\u0438\u043d\u043d\u0438\u0431\u0443\u0440\u0433<\/a>, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0439 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442 \u043f\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u0438\u0433\u0440\u0430\u043c. \u201c\u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0438 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u043c\u0438 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0451\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0439 \u0440\u0435\u0437\u043e\u043d\u0430\u043d\u0441\u201d.\u201d&nbsp;<a href=\"https:\/\/blog.tenjin.io\/5-things-every-publisher-needs-to-know-before-launching-a-mobile-burst-campaign\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.23.1695118029670&amp;__hsfp=2360007836\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0441\u0435\u0440\u0438\u0439\u043d\u044b\u0445 \u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a<\/a>&nbsp;\u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0438 \u0442\u043e\u0433\u043e \u0438\u043b\u0438 \u0438\u043d\u043e\u0433\u043e \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430. \u0412 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u0430\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0438\u043d\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u043e\u0434\u043d\u0443 \u0438\u0434\u0435\u044e \u0432 \u0445\u043e\u0434\u0435 \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u201c\u043c\u044f\u0433\u043a\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u201d, \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440 \u0432\u044b\u043f\u0443\u0441\u043a\u0430\u044e\u0442 \u043a\u0430\u0436\u0434\u044b\u0439 \u043c\u0435\u0441\u044f\u0446 \u0441\u0440\u0430\u0437\u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0433\u0440 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0431\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438, \u043f\u043e\u0434\u0432\u0435\u0440\u0433\u0430\u044f \u0438\u0445 \u0438\u0441\u043f\u044b\u0442\u0430\u043d\u0438\u044e \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u043c \u0440\u044b\u043d\u043a\u043e\u043c. \u201c\u0418\u0433\u0440\u044b \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043f\u043e \u0447\u0440\u0435\u0437\u0432\u044b\u0447\u0430\u0439\u043d\u043e \u0436\u0435\u0441\u0442\u043a\u0438\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c, \u2014 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442 \u041a\u0438\u043d\u043d\u0438\u0431\u0443\u0440\u0433. \u2014 \u041a\u0430\u0436\u0434\u0430\u044f \u0438\u0433\u0440\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f D1 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 50%+, \u0447\u0442\u043e\u0431\u044b \u0432\u043e\u043e\u0431\u0449\u0435 \u043f\u0440\u043e\u0439\u0442\u0438 \u043e\u0442\u0431\u043e\u0440. \u042d\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043e\u0447\u0435\u043d\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0443\u044e \u0441\u0440\u0435\u0434\u0443, \u0433\u0434\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u043e\u043c \u043a \u0442\u043e\u043c\u0443, \u0447\u0442\u043e\u0431\u044b \u0442\u0435\u0431\u044f \u0437\u0430\u043c\u0435\u0442\u0438\u043b\u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438. \u041a\u0430\u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a, \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0431\u044b\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u0447\u0442\u043e \u0432\u0430\u0448\u0430 \u0438\u0433\u0440\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043c\u043e\u0436\u0435\u0442 \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e\u201d. \u0422\u043e\u043b\u044c\u043a\u043e \u0442\u0435 \u0438\u0433\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442 \u043e\u0442\u0431\u043e\u0440, \u0432\u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0432 \u0432\u0438\u0434\u0435 \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0433\u043e&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ad-monetization-for-hyper-casual-games-a-data-scientists-playbook\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.23.1695118029670&amp;__hsfp=2360007836\">\u043c\u0435\u0442\u043e\u0434\u044b \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440<\/a>&nbsp;\u0434\u043e\u0431\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043d\u0438\u0437\u043a\u0438\u0435 \u0446\u0435\u043d\u044b \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u0438\u043d\u0434\u0435\u043a\u0441 (CPI) \u0434\u043b\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0442\u0430\u043a\u043e\u0433\u043e \u0440\u043e\u0434\u0430&nbsp;<a href=\"https:\/\/www.pocketgamer.biz\/comment-and-opinion\/68009\/space-apes-fastlane-a-growth-engine-fuelled-with-ads\/\">\u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c \u0440\u043e\u0441\u0442\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0435<\/a>&nbsp;\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0445 \u0438\u0437\u0434\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u0437\u0430\u043b\u043e\u0433\u043e\u043c \u0443\u0441\u043f\u0435\u0445\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0432 \u044d\u0442\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u0435 \u043f\u043e\u043c\u043e\u0433\u043b\u043e \u0431\u044b \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0438\/\u0438\u043b\u0438 \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u044c \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0435\u043a\u0442, \u043d\u043e \u044d\u0442\u043e, \u0431\u0435\u0437\u0443\u0441\u043b\u043e\u0432\u043d\u043e, \u043d\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u0435\u043c. \u0415\u0441\u0442\u044c \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043a\u0430\u043a \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442 \u041a\u0438\u043d\u043d\u0438\u0431\u0443\u0440\u0433: \u201c\u0427\u0442\u043e\u0431\u044b \u0438\u043c\u0435\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0448\u0430\u043d\u0441\u044b \u043d\u0430 \u0443\u0441\u043f\u0435\u0445 \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0439 \u0431\u043e\u0440\u044c\u0431\u0435, \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u043c \u0432\u043b\u043e\u0436\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043c\u043e\u0449\u043d\u043e\u0433\u043e \u0445\u0440\u0430\u043d\u0438\u043b\u0438\u0449\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0430\u043b\u0430\u043d\u0442\u043b\u0438\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0438\u0433\u0440 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c\u044e\u201c.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u2014 \u044d\u0442\u043e \u0433\u043b\u043e\u0442\u043e\u043a \u0441\u0432\u0435\u0436\u0435\u0433\u043e \u0432\u043e\u0437\u0434\u0443\u0445\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0436\u0435 \u0434\u0430\u0432\u043d\u043e \u043d\u0443\u0436\u0434\u0430\u043b\u0441\u044f \u0432 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043a\u0430\u0445. \u041c\u044b \u0432 Tenjin \u0441 \u0432\u043e\u043e\u0434\u0443\u0448\u0435\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043e\u0442\u043d\u043e\u0441\u0438\u043c\u0441\u044f \u043a \u044d\u0442\u043e\u043c\u0443 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u0438 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u0435\u0433\u043e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c. \u041d\u0430\u0448\u0430 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0430\u044f \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430 \u043f\u043e\u043c\u043e\u0433\u043b\u0430 \u0442\u0430\u043a\u0438\u043c \u0432\u0435\u0434\u0443\u0449\u0438\u043c \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u043a\u0430\u043a&nbsp;<a href=\"https:\/\/www.voodoo.io\/\">\u0412\u0443\u0434\u0443<\/a>&nbsp;\u0438&nbsp;<a href=\"http:\/\/tastypill.com\/\">Tastypill<\/a>&nbsp;\u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0434\u0435\u043b\u0430 \u0438 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430. \u0427\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a Tenjin \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0432 \u0441\u0444\u0435\u0440\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440, \u0441\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u043c\u0438\u0440\u0435 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440? \u0417\u0430\u0433\u043b\u044f\u043d\u0438\u0442\u0435 \u0432 \u043d\u0430\u0448&nbsp;<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\">\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b - \u043f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432<\/a>&nbsp;\u0432 \u043d\u0430\u0448\u0435\u043c \u0431\u043b\u043e\u0433\u0435 \u0441\u0435\u0433\u043e\u0434\u043d\u044f!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/H0g6Y9T0\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/benchmark-wp-text.jpg?ssl=1\" alt=\"\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today\u2019s app store is almost unrecognizable. With&nbsp;thousands of&#8230;<\/p>","protected":false},"author":7,"featured_media":8683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover why hyper-casual games can achieve massive growth without App Store featuring through effective user acquisition and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover why hyper-casual games can achieve massive growth without App Store featuring through effective user acquisition and monetization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-13T10:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_503198588-1536879623200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"591\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Why Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed\",\"datePublished\":\"2018-09-13T10:59:00+00:00\",\"dateModified\":\"2026-04-14T08:25:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/\"},\"wordCount\":782,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_503198588-1536879623200.jpg\",\"articleSection\":[\"Mobile Marketing Trends\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/\",\"name\":\"Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_503198588-1536879623200.jpg\",\"datePublished\":\"2018-09-13T10:59:00+00:00\",\"dateModified\":\"2026-04-14T08:25:01+00:00\",\"description\":\"Discover why hyper-casual games can achieve massive growth without App Store featuring through effective user acquisition and monetization.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_503198588-1536879623200.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_503198588-1536879623200.jpg\",\"width\":591,\"height\":591,\"caption\":\"Pop Art Shocked Woman with open mouth, WOW message in comic style. Retro Blonde Surprised woman, vector illustration.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/ru\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u0433\u0440\u0430\u043c \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u043f\u0430\u0434\u0430\u0442\u044c \u0432 \u0442\u043e\u043f, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430 | Tenjin","description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u0431\u0435\u0437 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432 App Store \u0437\u0430 \u0441\u0447\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/","og_locale":"ru_RU","og_type":"article","og_title":"Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed | Tenjin","og_description":"Discover why hyper-casual games can achieve massive growth without App Store featuring through effective user acquisition and monetization.","og_url":"https:\/\/tenjin.com\/ru\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/","og_site_name":"Tenjin","article_published_time":"2018-09-13T10:59:00+00:00","article_modified_time":"2026-04-14T08:25:01+00:00","og_image":[{"width":591,"height":591,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_503198588-1536879623200.jpg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Sunny Cha","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"Why Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed","datePublished":"2018-09-13T10:59:00+00:00","dateModified":"2026-04-14T08:25:01+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/"},"wordCount":782,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_503198588-1536879623200.jpg","articleSection":["Mobile Marketing Trends"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/","url":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/","name":"\u0413\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u0433\u0440\u0430\u043c \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u043f\u0430\u0434\u0430\u0442\u044c \u0432 \u0442\u043e\u043f, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430 | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_503198588-1536879623200.jpg","datePublished":"2018-09-13T10:59:00+00:00","dateModified":"2026-04-14T08:25:01+00:00","description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u0433\u0438\u043f\u0435\u0440\u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u0431\u0435\u0437 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432 App Store \u0437\u0430 \u0441\u0447\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_503198588-1536879623200.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_503198588-1536879623200.jpg","width":591,"height":591,"caption":"Pop Art Shocked Woman with open mouth, WOW message in comic style. Retro Blonde Surprised woman, vector illustration."},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Why Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"\u0420\u043e\u0441\u0442 \u0411\u0435\u0437 \u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"\u0421\u0430\u043d\u043d\u0438 \u0427\u0430","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=8681"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8681\/revisions"}],"predecessor-version":[{"id":17290,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8681\/revisions\/17290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media\/8683"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=8681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=8681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=8681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}