{"id":8712,"date":"2018-03-13T11:26:00","date_gmt":"2018-03-13T11:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8712"},"modified":"2023-09-20T06:15:19","modified_gmt":"2023-09-20T06:15:19","slug":"the-tenjin-app-marketing-index","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/the-tenjin-app-marketing-index\/","title":{"rendered":"\u041e\u0442\u0447\u0435\u0442 \u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0422\u0435\u043d\u0434\u0437\u0438\u043d\u0435 \u0437\u0430 2017 \u0433\u043e\u0434"},"content":{"rendered":"

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    \n
  1. Facebook 30.34%<\/li>\n\n\n\n
  2. Google 17.76%<\/li>\n\n\n\n
  3. Vungle 12.19%<\/li>\n\n\n\n
  4. AppLovin 11.08%<\/li>\n\n\n\n
  5. Unity Ads 10.48%<\/li>\n<\/ol>\n\n\n\n
    \"\"\/<\/figure>\n\n\n\n

    \u041b\u0443\u0447\u0448\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u043f\u043e \u043e\u0431\u044a\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432<\/u><\/strong>
    \u0417\u0430\u043d\u0438\u043c\u0430\u044f 65,40% \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043e\u0431\u044a\u0435\u043c\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432, \u0421\u0428\u0410 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u0440\u043e\u0434\u0438\u043d\u043e\u0439 \u0441\u0430\u043c\u044b\u0445 \u0432\u043e\u0441\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435. \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f \u043e\u0442\u0441\u0442\u0430\u0435\u0442 \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043e\u0442\u0440\u044b\u0432\u043e\u043c - 7,46% \u043e\u0442 \u043e\u0431\u0449\u0438\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432. \u0417\u0430 \u043d\u0435\u0439 \u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u042f\u043f\u043e\u043d\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f \u0438 \u041a\u0430\u043d\u0430\u0434\u0430, \u043d\u0430 \u043a\u0430\u0436\u0434\u0443\u044e \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043f\u043e 5%. \u041d\u0435 \u0441\u0442\u043e\u0438\u0442 \u043e\u0436\u0438\u0434\u0430\u0442\u044c, \u0447\u0442\u043e \u044d\u0442\u0430 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u0432 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0435\u0435 \u0432\u0440\u0435\u043c\u044f.     \u041c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f<\/a> \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0432\u044b\u0441\u043e\u043a\u0438\u0445 \u0432 \u043c\u0438\u0440\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 \u043a \u0442\u0440\u0430\u0442\u0430\u043c \u043d\u0430 IAP, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0435\u0435 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0446\u0435\u043b\u044c\u044e \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n

      \n
    1. \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0435 \u0428\u0442\u0430\u0442\u044b 65.40%<\/li>\n\n\n\n
    2. \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f 7.46%<\/li>\n\n\n\n
    3. \u042f\u043f\u043e\u043d\u0438\u044f 5.24%<\/li>\n\n\n\n
    4. \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f 4.69%<\/li>\n\n\n\n
    5. \u041a\u0430\u043d\u0430\u0434\u0430 4.29%<\/li>\n<\/ol>\n\n\n\n
      \"\"\/<\/figure>\n\n\n\n

      \u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 iOS \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 Android<\/u><\/strong>
      \u0425\u043e\u0442\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0436\u0438\u0434\u0430\u0442\u044c, \u0447\u0442\u043e CPI \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0431\u0443\u0434\u0435\u0442 \u0432\u0430\u0440\u044c\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u0430\u043a\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u043a\u0430\u043a \u0436\u0430\u043d\u0440 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c, \u043e\u0431\u0449\u0435\u0435 \u0441\u0440\u0435\u0434\u043d\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 CPI \u043d\u0430 Android \u0438 iOS \u043e\u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c \u0447\u0443\u0442\u044c \u0432\u044b\u0448\u0435 \u043e\u0442\u043c\u0435\u0442\u043a\u0438 $1. \u041d\u0435\u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0447\u0442\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 iOS \u043e\u0431\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u0440\u043e\u0436\u0435, \u0447\u0435\u043c \u043d\u0430 Android, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0445\u043e\u0440\u043e\u0448\u043e \u0437\u0430\u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c\u0443 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u043c\u0443 \u0443\u0440\u043e\u0432\u043d\u044e \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432.<\/p>\n\n\n\n

        \n
      • Android $1.08<\/li>\n\n\n\n
      • iOS $1.30<\/li>\n<\/ul>\n\n\n\n
        \"\"\/<\/figure>\n\n\n\n

        \u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0436\u0430\u043d\u0440\u0430\u0445<\/u><\/strong>
        \u0414\u0430\u043d\u043d\u044b\u0435 \u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u0445 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u0432\u044b\u044f\u0432\u0438\u043b\u0438 \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0432 10 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0436\u0430\u043d\u0440\u0430\u0445. \u041f\u043e\u043f\u044b\u0442\u043a\u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0434\u043e\u0440\u043e\u0433\u043e\u0441\u0442\u043e\u044f\u0449\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u0438\u0432\u0435\u043b\u0438 \u043a \u0432\u043e\u0437\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044e \u043e\u0441\u0442\u0440\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435. \u0413\u043b\u0430\u0432\u043d\u044b\u043c\u0438 \u0441\u0440\u0435\u0434\u0438 \u043d\u0438\u0445 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0439, \u0447\u0442\u043e \u0432\u043f\u043e\u043b\u043d\u0435 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u043e, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0432\u044b\u0441\u043e\u043a\u0438\u0439 LTV, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0439 \u0441 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435\u043c \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0434\u0435\u043b\u043e\u043a. \u0417\u0430 \u043d\u0438\u043c\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u0436\u0430\u043d\u0440\u044b \u0440\u043e\u043b\u0435\u0432\u044b\u0445 \u0438\u0433\u0440, \u043a\u0430\u0437\u0438\u043d\u043e \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0433\u0440, \u0447\u0442\u043e, \u043d\u0435\u0441\u043e\u043c\u043d\u0435\u043d\u043d\u043e, \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0438\u0445 \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u043f\u0440\u0435\u0434\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0438 \u0441\u043a\u043b\u043e\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043e\u0434\u043d\u0438\u0445 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0446\u0435\u043d\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438.<\/p>\n\n\n\n

          \n
        1. \u041f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435 $5.55<\/li>\n\n\n\n
        2. \u0420\u043e\u043b\u0435\u0432\u044b\u0435 \u0438\u0433\u0440\u044b (\u0438\u0433\u0440\u044b) $3.57<\/li>\n\n\n\n
        3. \u041a\u0430\u0437\u0438\u043d\u043e $3.50<\/li>\n\n\n\n
        4. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f $3.44<\/li>\n\n\n\n
        5. \u0415\u0434\u0430 \u0438 \u043d\u0430\u043f\u0438\u0442\u043a\u0438 $2.12<\/li>\n<\/ol>\n\n\n\n
          \"\"\/<\/figure>\n\n\n\n

          \u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0432 \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0438<\/u><\/strong>
          \u0421\u0440\u0435\u0434\u043d\u0438\u0439 CPI \u0441\u0435\u0442\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0435\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u0445 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043e\u0431\u0449\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0411\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u0439 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 CPI \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u0435\u0442\u044c \u0445\u043e\u0440\u043e\u0448\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0432 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0444\u043e\u0440\u043c\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043d\u0430\u0445\u043e\u0434\u044f\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u0430\u044f \u0441\u0435\u0442\u044c \u0438\u043c\u0435\u0435\u0442 \u0440\u0430\u0437\u043d\u044b\u0439 \u0440\u0430\u0437\u043c\u0435\u0440 \u043e\u0445\u0432\u0430\u0442\u0430 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044f\u0445, \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0432\u0430\u0436\u043d\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0441\u0440\u0435\u0434\u043d\u0438\u0439 CPI \u043f\u0440\u0438 \u0432\u044b\u0431\u043e\u0440\u0435 \u0441\u0435\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043e\u043d\u0438 \u0434\u043e\u0432\u0435\u0440\u044f\u0442 \u0441\u0432\u043e\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b. \u041d\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0432 2017 \u0433\u043e\u0434\u0443 AppLovin \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043b\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0441\u0430\u043c\u044b\u0439 \u043d\u0438\u0437\u043a\u0438\u0439 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 CPI, \u043d\u043e \u043d\u0435 \u043d\u0430\u043c\u043d\u043e\u0433\u043e. Facebook \u0438 Chartboost \u043e\u0442\u0441\u0442\u0430\u044e\u0442 \u043d\u0430 8 \u0446\u0435\u043d\u0442\u043e\u0432. \u0412 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u044d\u0442\u0438 \u0442\u0440\u0438 \u0441\u0435\u0442\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u043e\u0442\u043b\u0438\u0447\u043d\u0443\u044e \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u0443\u044e \u0442\u043e\u0447\u043a\u0443 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432, \u0436\u0435\u043b\u0430\u044e\u0449\u0438\u0445 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u043e\u0447\u043d\u0443\u044e \u0431\u0430\u0437\u0443 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 UA-\u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432.<\/p>\n\n\n\n

            \n
          1. AppLovin $0.98<\/li>\n\n\n\n
          2. Facebook $1.06<\/li>\n\n\n\n
          3. Chartboost $1.07<\/li>\n\n\n\n
          4. \u0436\u0435\u043b\u0435\u0437\u043e\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a $1.22<\/li>\n\n\n\n
          5. Tapjoy $1.52<\/li>\n<\/ol>\n\n\n\n
            \"\"\/<\/figure>\n\n\n\n

            \u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c<\/u><\/strong>
            \u0417\u043d\u0430\u043d\u0438\u0435 \u0441\u0440\u0435\u0434\u043d\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 CPI \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0438\u043c\u0435\u0435\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b. \u0412 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435 Tenjin \u0441\u0430\u043c\u044b\u043c\u0438 \u0434\u043e\u0440\u043e\u0433\u0438\u043c\u0438 \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043e\u043f\u0435\u0440\u0435\u0434\u0438\u0432\u0448\u0438\u0435 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u0447\u0443\u0442\u044c \u043c\u0435\u043d\u0435\u0435 \u0447\u0435\u043c \u043d\u0430 25 \u0446\u0435\u043d\u0442\u043e\u0432 \u0437\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443. \u0414\u0430\u043b\u0435\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f \u0438 \u041a\u0430\u043d\u0430\u0434\u0430, \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043d\u0430 25 \u0446\u0435\u043d\u0442\u043e\u0432. \u0414\u0435\u0440\u0436\u0438\u0442\u0435 \u044d\u0442\u0438 \u0446\u0438\u0444\u0440\u044b \u043f\u043e\u0434 \u0440\u0443\u043a\u043e\u0439 \u043f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0433\u043e \u043c\u044f\u0433\u043a\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u044b \u0432\u044b\u0434\u0435\u043b\u0438\u043b\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043c\u0430\u0441\u0441\u044b, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n

              \n
            1. \u042f\u043f\u043e\u043d\u0438\u044f $2.51<\/li>\n\n\n\n
            2. \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0435 \u0428\u0442\u0430\u0442\u044b \u0410\u043c\u0435\u0440\u0438\u043a\u0438 $2.25<\/li>\n\n\n\n
            3. \u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044f $2.03<\/li>\n\n\n\n
            4. \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f $1.72<\/li>\n\n\n\n
            5. \u041a\u0430\u043d\u0430\u0434\u0430 $1.55<\/li>\n<\/ol>\n\n\n\n
              \"\"\/<\/figure>\n\n\n\n

              \u0417\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u0435 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u0440\u0435\u0442\u0435\u0440\u043f\u0435\u043b\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f. \u041d\u043e\u0432\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b, \u043a\u043e\u043d\u0441\u043e\u043b\u0438\u0434\u0430\u0446\u0438\u044f \u0440\u044b\u043d\u043a\u0430 \u0438 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0432 \u043d\u0430\u043f\u0440\u044f\u0436\u0435\u043d\u0438\u0438. \u0427\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u043a \u0432\u0430\u0448\u0438\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f, \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435. \u041f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u043c\u044f\u0433\u043a\u0438\u0439 \u0437\u0430\u043f\u0443\u0441\u043a, \u0432\u0437\u0440\u044b\u0432\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0445\u043e\u0442\u0438\u0442\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u044b \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0445 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u043f\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e, \u043c\u044b \u043d\u0430\u0434\u0435\u0435\u043c\u0441\u044f, \u0447\u0442\u043e \u044d\u0442\u0438 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e.<\/p>","protected":false},"excerpt":{"rendered":"

              As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at…<\/p>","protected":false},"author":7,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"\nTenjin 2017 Ad Spending Report - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/the-tenjin-app-marketing-index\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin 2017 Ad Spending Report - Tenjin\" \/>\n<meta property=\"og:description\" content=\"As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. 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