{"id":8743,"date":"2017-09-19T11:57:00","date_gmt":"2017-09-19T11:57:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8743"},"modified":"2026-04-14T08:17:37","modified_gmt":"2026-04-14T08:17:37","slug":"how-subscriptions-are-driving-app-revenue-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-subscriptions-are-driving-app-revenue-retention\/","title":{"rendered":"\u041a\u0430\u043a \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0440\u043e\u0441\u0442\u0443 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439"},"content":{"rendered":"<p><strong>\u041f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 - \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0438\u0448\u0430: \u0442\u0430\u043a\u0438\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u044b, \u043a\u0430\u043a Spotify \u0438 Headspace, \u0434\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0433\u043e\u0442\u043e\u0432\u044b \u0432\u044b\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u0437\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u043d\u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442.<\/strong><\/p>\n\n\n\n<p>\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 App Annie \u042d\u043b \u041a\u0430\u043c\u043f\u0430 (Al Campa) \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438&nbsp;<a href=\"http:\/\/www.gamesindustry.biz\/articles\/2016-11-22-app-annie-subscriptions-model-will-bleed-into-mobile-gaming\">\u0441\u0442\u0430\u043d\u0435\u0442 \u0431\u0443\u0434\u0443\u0449\u0438\u043c \u0438\u0433\u0440<\/a>. \u041d\u0435\u0438\u0433\u0440\u043e\u0432\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0443\u0436\u0435 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u043e\u043c \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435: \u0432 \u044d\u0442\u043e\u043c \u043c\u0435\u0441\u044f\u0446\u0435 Tinder&nbsp;<a href=\"https:\/\/techcrunch.com\/2017\/09\/01\/tinder-hits-top-grossing-app-in-the-app-store-on-heels-of-tinder-gold-launch\/\">\u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 \u043d\u0430\u0438\u0432\u044b\u0441\u0448\u0435\u0439 \u043e\u0442\u043c\u0435\u0442\u043a\u0438 \u043f\u043e \u0441\u0431\u043e\u0440\u0430\u043c #1<\/a>&nbsp;\u0432 \u0447\u0430\u0440\u0442\u0430\u0445 iOS. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u044d\u0442\u0443 \u043c\u043e\u0434\u0435\u043b\u044c, \u0441\u0442\u043e\u0438\u0442 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f, \u043f\u043e\u0447\u0435\u043c\u0443 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0435\u0438\u0437\u0431\u0435\u0436\u043d\u044b \u043a\u0430\u043a \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p><strong>\u0421\u043d\u044f\u0442\u0438\u0435 \u043d\u0430\u043f\u0440\u044f\u0436\u0435\u043d\u0438\u044f \u043f\u0440\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438<\/strong><\/p>\n\n\n\n<p>\u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u043d\u0443\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u0432 \u0432\u043e\u043b\u043d\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 \u043f\u043e\u0431\u0443\u0436\u0434\u0430\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u041a\u043b\u0438\u0435\u043d\u0442\u044b \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0441\u0432\u043e\u0438 \u0434\u0435\u043d\u044c\u0433\u0438, \u0430 \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0438\u043b\u0438 \u0436\u0430\u043b\u0435\u044e\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u043b\u0438 \u0437\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043e\u043f\u0440\u0430\u0432\u0434\u0430\u043b\u0438 \u0438\u0445 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n<p>\u041c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043d\u0435\u0440\u0430\u0432\u043d\u043e\u0434\u0443\u0448\u043d\u044b\u043c\u0438 \u043a \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430\u043c, \u0447\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u0434\u0432\u0438\u0433\u0443 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u043e\u0442\u043a\u0430\u0437\u0430 \u043e\u0442 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u043b\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u043e\u0432 \u0432 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u0441\u0442\u0440\u0430\u043d. Apple \u043f\u043e\u043e\u0449\u0440\u044f\u0435\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435, \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0432 \u0434\u043e\u0445\u043e\u0434 85\/15 \u043e\u0442 \u043e\u0431\u044b\u0447\u043d\u044b\u0445 70\/30 \u0437\u0430 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u043c \u0431\u043e\u043b\u0435\u0435 \u0433\u043e\u0434\u0430, \u0430 Google \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u0435\u0442 \u0441\u0432\u043e\u0435\u0433\u043e \u0433\u043b\u0430\u0432\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044f \u0442\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0435 \u0431\u0435\u0437 \u0433\u043e\u0434\u0438\u0447\u043d\u043e\u0433\u043e \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p><strong>\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/p>\n\n\n\n<p>\u0418\u0437\u0432\u0435\u0441\u0442\u043d\u043e, \u0447\u0442\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u0447\u0435\u043d\u044c \u0440\u0430\u0437\u0431\u043e\u0440\u0447\u0438\u0432\u044b \u0432 \u0432\u044b\u0431\u043e\u0440\u0435 \u043c\u0435\u0441\u0442\u0430 \u0442\u0440\u0430\u0442: \u043c\u0435\u043d\u0435\u0435 5% \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445. \u041d\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0434\u0430\u0432\u043d\u043e \u0437\u043d\u0430\u044e\u0442, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0440\u0430\u0442\u044f\u0442 \u0434\u0435\u043d\u044c\u0433\u0438, \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044e\u0442 \u0438\u0445 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0434\u043e\u043b\u044c\u0448\u0435.<\/p>\n\n\n\n<p>\u041f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442 \u0434\u043e\u043b\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0440\u0430\u0442\u044f\u0442 \u0434\u0435\u043d\u044c\u0433\u0438, \u0438 \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u043a\u0440\u0438\u0432\u0443\u044e \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435&nbsp;<a href=\"http:\/\/services.google.com\/fh\/files\/misc\/subscription_apps_on_google_play.pdf\">62% \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0441\u0432\u043e\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u0432 \u0434\u0435\u043d\u044c, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0441\u0440\u0435\u0434\u0438 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0445 \u0432\u0441\u0435\u0433\u043e 48%<\/a>. SaaS-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 - \u043f\u0438\u043e\u043d\u0435\u0440\u044b \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438.<a href=\"http:\/\/www.priceintelligently.com\/blog\/mobile-apps-can-learn-from-saas-pricing-models\">\u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u0447\u0442\u0438 100%<\/a>\u0447\u0442\u043e \u0440\u0435\u0437\u043a\u043e \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u0438\u0440\u0443\u0435\u0442 \u0441 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c 5%.<\/p>\n\n\n\n<p><strong>\u041d\u0435 \u0437\u0430\u0445\u043e\u043b\u0443\u0441\u0442\u044c\u0435<\/strong><\/p>\n\n\n\n<p>\u0418\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u043b\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c \u0434\u043e\u0445\u043e\u0434&nbsp;<a href=\"https:\/\/www.slashdata.co\/blog\/2013\/04\/which-apps-make-more-money\">\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>&nbsp;\u0447\u0435\u043c freemium \u0438\u043b\u0438 \u043f\u043b\u0430\u0442\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043d\u043e \u044d\u0442\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0442\u0430\u043a \u0438 \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043d\u0430 \u0434\u0432\u0443\u0445 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445. \u041d\u043e \u0442\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c, \u043e\u043d\u0438, \u043f\u043e\u0445\u043e\u0436\u0435, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445, \u043a\u0430\u043a \u0438 \u043d\u0430 \u0432\u0441\u0435\u0445 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445. \u041b\u0438\u0434\u0438\u0440\u0443\u044e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435: \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u0430 Pandora&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/09\/04\/why-the-subscription-business-is-important-for-pandora-and-where-is-it-going\/#8e31255542b4\">\u0443\u0436\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0432 20%<\/a>&nbsp;\u0434\u043e\u0445\u043e\u0434\u0430.<\/p>\n\n\n\n<p>\u041d\u043e \u0435\u0441\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044f\u0445: \u043b\u044e\u0431\u0430\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0443\u0441\u043f\u0435\u043b\u0430 \u0432 freemium, \u043d\u0435\u0441\u043e\u043c\u043d\u0435\u043d\u043d\u043e, \u0438\u043c\u0435\u0435\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0438 \u0434\u043b\u044f \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438.<\/p>\n\n\n\n<p>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u044f\u0442 \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u044c \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438, \u043c\u043e\u0433\u0443\u0442 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0430\u043d\u0435\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f Tenjin. \u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u043e\u0440\u043d\u0443\u044e \u043f\u0430\u043d\u0435\u043b\u044c, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0438\u043b\u0438 \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u043d\u0430\u043c \u043f\u043e \u0430\u0434\u0440\u0435\u0441\u0443 sales@tenjin.io, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043c\u043e\u0449\u044c \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435.<\/p>","protected":false},"excerpt":{"rendered":"<p>Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top&#8230;<\/p>","protected":false},"author":7,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Subscriptions Are Driving App Revenue &amp; Retention | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Subscriptions Are Driving App Revenue &amp; Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. 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Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T11:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:17:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"How Subscriptions Are Driving App Revenue &amp; Retention\",\"datePublished\":\"2017-09-19T11:57:00+00:00\",\"dateModified\":\"2026-04-14T08:17:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"},\"wordCount\":437,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\",\"name\":\"How Subscriptions Are Driving App Revenue &amp; Retention | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"datePublished\":\"2017-09-19T11:57:00+00:00\",\"dateModified\":\"2026-04-14T08:17:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"width\":1000,\"height\":666,\"caption\":\"Man use smart phone and holding credit card with shopping online. 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