{"id":8830,"date":"2016-08-24T12:41:00","date_gmt":"2016-08-24T12:41:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8830"},"modified":"2023-09-20T06:27:40","modified_gmt":"2023-09-20T06:27:40","slug":"ltv-101","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/ltv-101\/","title":{"rendered":"LTV 101"},"content":{"rendered":"

\u042f \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u043e\u0431\u0449\u0430\u044e\u0441\u044c \u0441 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u041f\u043e\u0441\u043b\u0435 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0430 \u043c\u0435\u043d\u044f \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043f\u043e\u0440\u0430\u0436\u0430\u0435\u0442, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u0437 \u043d\u0438\u0445 \u043d\u0435 \u0437\u043d\u0430\u044e\u0442, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 LTV, \u0430 \u0442\u0435, \u043a\u0442\u043e \u0437\u043d\u0430\u0435\u0442, \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043d\u0435\u0447\u0435\u0442\u043a\u0438\u043c\u0438 \u0432 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0435. \u042d\u0442\u043e\u0442 \u043f\u043e\u0441\u0442 \u043f\u0440\u0438\u0437\u0432\u0430\u043d \u0432\u0432\u0435\u0441\u0442\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0432 \u043a\u0443\u0440\u0441 \u0434\u0435\u043b\u0430, \u0435\u0441\u043b\u0438 \u043d\u0435 \u0434\u043e\u0432\u0435\u0441\u0442\u0438 \u0438\u0445 \u0434\u043e \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f (\u0447\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e!).<\/p>\n\n\n\n

\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 LTV?<\/strong>
LTV \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c. \u041f\u0440\u043e\u0449\u0435 \u0433\u043e\u0432\u043e\u0440\u044f, LTV \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f - \u044d\u0442\u043e \u0441\u0443\u043c\u043c\u0430 \u0434\u0435\u043d\u0435\u0433, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442 \u043d\u0435\u0433\u043e \u0437\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f \u0435\u0433\u043e \u043f\u0440\u0435\u0431\u044b\u0432\u0430\u043d\u0438\u044f \u0432 \u0432\u0430\u0448\u0435\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438.<\/p>\n\n\n\n

\u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u044c LTV \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \"\u0441\u0440\u043e\u043a \u0441\u043b\u0443\u0436\u0431\u044b\" \u0438 \"\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\" - \u044d\u0442\u043e \u0434\u0432\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f. \u0412\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440: \u0412 Starbucks \u0441\u0440\u043e\u043a \u0436\u0438\u0437\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u043a\u043e\u043b\u043e 20 \u043b\u0435\u0442. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0434\u043d\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c $5,90.<\/p>\n\n\n\n

\u0427\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 LTV \u0438\u0437 \u044d\u0442\u0438\u0445 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0446\u0438\u0444\u0440, \u043d\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442 \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u0442 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u0414\u043b\u044f Starbucks, Kissmetrics \u043f\u043e\u0434\u0441\u0447\u0438\u0442\u0430\u043b\u0430<\/a> \u0447\u0442\u043e \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 $24,30. \u0414\u0430\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0441\u0442\u043e\u0435 \u0443\u043c\u043d\u043e\u0436\u0435\u043d\u0438\u0435: \u043f\u0440\u0438 \u0442\u044b\u0441\u044f\u0447\u0435 \u043d\u0435\u0434\u0435\u043b\u044c, \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u043d\u0430 20 \u043b\u0435\u0442, \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c $25,272.<\/p>\n\n\n\n

\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0436\u0438\u0437\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0438\u0433\u0440 \u043e\u0431\u044b\u0447\u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043d\u0435\u0434\u0435\u043b\u044c \u0434\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043b\u0435\u0442, \u043a\u0430\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0443 Facebook \u0438\u043b\u0438 Snapchat. \u0420\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u043c \u0434\u043b\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0436\u0438\u043b 1 \u0433\u043e\u0434 \u0438 \u0442\u0440\u0430\u0442\u0438\u043b \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c 3,5 \u0446\u0435\u043d\u0442\u0430 \u0432 \u0434\u0435\u043d\u044c, \u0447\u0442\u043e \u0434\u0430\u0435\u0442 LTV \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 $12,78 (\u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a 365 \u0434\u043d\u0435\u0439 * 0,035 = $12,775).<\/p>\n\n\n\n

\u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0434\u0435\u043d\u044c\u0433\u0438 \u043e\u0442 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043a\u0430\u0436\u0434\u044b\u0439 \u0446\u0435\u043d\u0442, \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c, \u0438\u0434\u0435\u0442 \u0432 LTV.<\/p>\n\n\n\n

\u0417\u0430\u0447\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c LTV?<\/strong>
\u0426\u0435\u043b\u044c \u043b\u044e\u0431\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 - \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c LTV. \u041d\u043e \u044d\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0442\u043e\u0447\u043d\u044b\u043c\u0438. \u0412\u0440\u044f\u0434 \u043b\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043e\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 Pokemon Go \u0432\u043e\u043b\u043d\u0443\u0435\u0442, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b \u0438\u0445 \u0440\u0430\u0441\u0447\u0435\u0442\u044b LTV: \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u0438\u043c \u043d\u0443\u0436\u043d\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043d\u0435 \u0434\u0430\u0442\u044c \u0441\u0432\u043e\u0438\u043c \u0441\u0435\u0440\u0432\u0435\u0440\u0430\u043c \u0440\u0430\u0441\u043f\u043b\u0430\u0432\u0438\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n

\u041d\u043e \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u0441 Pokemon Go - \u043e\u0434\u043d\u0430 \u043d\u0430 \u043c\u0438\u043b\u043b\u0438\u043e\u043d. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u043e \u043a\u043e\u043b\u0435\u043d\u043e \u043f\u043e\u0433\u0440\u0443\u0436\u0435\u043d\u044b \u0432 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u043f\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0435\u0441\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0438\u0447\u0438\u043d, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c LTV:<\/p>\n\n\n\n

\u0415\u0441\u043b\u0438 \u0432\u044b \u0443\u0436\u0435 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0437\u043d\u0430\u043d\u0438\u0435 LTV \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0431\u044b\u0442\u044c \u0432 \u043a\u0443\u0440\u0441\u0435 \u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438. \u0415\u0441\u043b\u0438 \u0436\u0435 \u0432\u044b \u0432\u0441\u0435 \u0435\u0449\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0435\u0441\u044c \u043d\u0430 \u044d\u0442\u0430\u043f\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043a \u0437\u0430\u043f\u0443\u0441\u043a\u0443, \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 LTV \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0432\u0430\u043c, \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u043b\u0438 \u0432\u044b \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u0440\u0435\u0448\u0435\u043d\u0438\u0435.
\u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0449\u0435\u0442\u0435 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432 \u0438\u043b\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432, \u043e\u043d\u0438 \u0431\u0443\u0434\u0443\u0442 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u0438. \u0414\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044f LTV - \u044d\u0442\u043e \u0441\u0430\u043c\u0430\u044f \u043d\u0430\u0434\u0435\u0436\u043d\u0430\u044f \u0437\u0430\u0449\u0438\u0442\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0441\u043f\u0435\u0445\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.
\u0415\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u0435\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0439 LTV. \u041c\u043d\u043e\u0433\u0438\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0438 \u0440\u0430\u0437\u043e\u0440\u0438\u043b\u0438\u0441\u044c, \u0440\u0435\u0448\u0438\u0432, \u0447\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0437\u0430 $3 \u0438\u043b\u0438 $4 - \u044d\u0442\u043e \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u0441\u0434\u0435\u043b\u043a\u0430. \u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435, \u0447\u0442\u043e \u0432\u0430\u0448 LTV \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0446\u0435\u043d\u0430 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u0443\u043d\u0438\u0442\u0430\u0437.<\/p>\n\n\n\n

\u041f\u043e\u0441\u043b\u0435\u0434\u043d\u044f\u044f \u043f\u0440\u0438\u0447\u0438\u043d\u0430 - \u0441\u0430\u043c\u0430\u044f \u0432\u0430\u0436\u043d\u0430\u044f \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u0437\u0440\u0435\u043b\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439. \u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043f\u043e\u043f\u0430\u0432\u0448\u0438\u0435 \u0432 \u0447\u0430\u0440\u0442\u044b \"Top Grossing\" \u043d\u0430 iOS, \u043e\u0431\u044b\u0447\u043d\u043e \u0438\u043c\u0435\u044e\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c LTV \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043b\u043e\u0436\u043d\u043e\u0439 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438 \u0438, \u0432\u0441\u0435 \u0447\u0430\u0449\u0435, \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f. \u0412\u0441\u0435 \u044d\u0442\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044b \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0434\u043d\u043e\u0439 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0435 \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u043b\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u0439 LTV.<\/p>\n\n\n\n

\u041a\u0430\u043a \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c LTV<\/strong>
\u0412\u0441\u043f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u0432\u044b \u0447\u0438\u0442\u0430\u043b\u0438 \u0432\u044b\u0448\u0435 \u043e \u0440\u0430\u0441\u0447\u0435\u0442\u0435 LTV, \u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0432\u044b \u0437\u0430\u043c\u0435\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443: \u0443 \u0432\u0430\u0441 \u0443\u0436\u0435 \u0435\u0441\u0442\u044c \u0446\u0438\u0444\u0440\u044b \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0436\u0438\u0437\u043d\u0438 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u041a \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044e, \u044d\u0442\u043e \u043d\u0435\u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c. \u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0435 LTV, \u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u0432\u0441\u0435 \u0435\u0449\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u0438 \u0434\u0430\u0442\u0430 \u0438\u0445 \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044f \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430.<\/p>\n\n\n\n

\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438\u0437\u043c\u0435\u0440\u044f\u044e\u0442 LTV \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0442\u043e\u0447\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0441\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c, \u0438 \u0432\u044b \u0442\u043e\u0436\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c.<\/p>\n\n\n\n

\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u043b \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 1 \u044f\u043d\u0432\u0430\u0440\u044f, 31 \u044f\u043d\u0432\u0430\u0440\u044f \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043e\u043d \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0441\u044f \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c 30 \u0434\u043d\u0435\u0439. \u041f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0438\u043c, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u043b $3 \u0442\u043e\u0432\u0430\u0440\u0430. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0432\u0430\u0448 LTV \u0437\u0430 30 \u0434\u043d\u0435\u0439 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 $3.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u0415\u0441\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u044e \u0432\u044b\u0448\u0435, \u0442\u043e \u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u0438\u0433\u0440\u043e\u043a \u0442\u0440\u0430\u0442\u0438\u0442 \u0435\u0449\u0435 $1 \u043f\u043e \u043c\u0435\u0440\u0435 \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0435\u043d\u0438\u044f \u043a 45 \u0434\u043d\u044f\u043c \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438. \u041f\u0440\u0435\u0444\u0438\u043a\u0441\u044b \"X-day\", \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a 30-\u0434\u043d\u0435\u0432\u043d\u044b\u0439 \u0438\u043b\u0438 45-\u0434\u043d\u0435\u0432\u043d\u044b\u0439 LTV, \u0442\u0438\u043f\u0438\u0447\u043d\u044b \u0434\u043b\u044f \u0438\u0433\u0440 \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439: \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0442\u0440\u0443\u0434\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0435\u0435, \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0432 \u0438\u0442\u043e\u0433\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u043a \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n

\u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0435\u043f\u043b\u043e\u0445\u043e \u0438\u043c\u0435\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u043d\u0430 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0440\u0430\u0441\u0441\u0442\u043e\u044f\u043d\u0438\u0435 - \u0438 \u044d\u0442\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043d\u043e \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u043c\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u0430\u043c\u0438. \u041c\u044b \u0432\u0435\u0440\u043d\u0435\u043c\u0441\u044f \u043a \u044d\u0442\u043e\u0439 \u0442\u0435\u043c\u0435 \u0432 \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u0431\u043b\u043e\u0433\u0430. \u0421\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u043c\u0438!<\/p>","protected":false},"excerpt":{"rendered":"

I talk to mobile app developers every day. After each conversation, it still amazes me how most of them don\u2019t know what LTV means, and for those that do, they might be fuzzy on the math. This post is intended to get developers up to speed, if not to expert level (a tall order!). What…<\/p>","protected":false},"author":7,"featured_media":8807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\nLTV 101 - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/ltv-101\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LTV 101 - Tenjin\" \/>\n<meta property=\"og:description\" content=\"I talk to mobile app developers every day. 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