{"id":8833,"date":"2016-08-09T12:43:00","date_gmt":"2016-08-09T12:43:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8833"},"modified":"2026-04-14T07:57:51","modified_gmt":"2026-04-14T07:57:51","slug":"idfa-sends-all-zeros-on-ios-10-devices","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/","title":{"rendered":"IDFA \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u0432\u0441\u0435 \u043d\u0443\u043b\u0438 \u043d\u0430 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u0441 iOS 10"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u043d\u0430\u0437\u0430\u0434 Apple \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430, \u0447\u0442\u043e iOS 10 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0441\u0435 \u043d\u0443\u043b\u0438 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445<code data-no-translation=\"\" data-no-auto-translation=\"\">advertisingIdentifer<\/code>\u043f\u043e\u043b\u0435, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442 \u0444\u043b\u0430\u0433 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043b\u0438\u043c\u0438\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430<code data-no-translation=\"\" data-no-auto-translation=\"\">ON<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0441\u0432\u043e\u0434\u043d\u044b\u043c \u0434\u0430\u043d\u043d\u044b\u043c Tenjin, \u044d\u0442\u043e ~15% \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432, \u0433\u0434\u0435 IDFA \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/Aug\/Screen%2BShot%2B2016-08-08%2Bat%2B9.10.21%2BAM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a \u044f \u0443\u0436\u0435 \u043e\u0442\u043c\u0435\u0447\u0430\u043b \u0432 \u0441\u0432\u043e\u0435\u043c&nbsp;<a href=\"https:\/\/blog.tenjin.io\/how-tenjins-cookie-technology-will-change-tracking-on-mobile-ads\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.90.1695118029670&amp;__hsfp=2360007836\">\u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043e \u043f\u0435\u0447\u0435\u043d\u044c\u0435<\/a>IDFA \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 ~15% \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0431\u0443\u0434\u0443\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c\u0438, \u044d\u0442\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435\u043b\u044c\u0437\u044f \u0431\u0443\u0434\u0435\u0442 \u0442\u043e\u0447\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0448\u0435\u043d\u0438\u0435 Tenjin \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043d\u0435\u0437\u0430\u0442\u0440\u043e\u043d\u0443\u0442\u044b\u043c, \u0435\u0441\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0440\u0430\u0437\u0440\u0435\u0448\u0430\u044e\u0442 cookies \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0444\u0430\u0439\u043b\u043e\u0432 cookie. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f URL-\u0441\u0441\u044b\u043b\u043a\u0438 \u0441 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u043c\u0438 cookies, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438. \u0420\u0435\u0448\u0435\u043d\u0438\u0435 Tenjin \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a iOS 10 IDFA, \u0435\u0441\u043b\u0438 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0440\u0430\u0437\u0440\u0435\u0448\u0430\u0442 cookies \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043d\u043e\u0433\u043e\u043b\u0435\u0442\u043d\u0435\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u043b\u043e, \u0447\u0442\u043e \u0444\u0430\u0439\u043b\u044b cookie - \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0438 \u043d\u0430\u0434\u0435\u0436\u043d\u0430\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041c\u044b \u0441\u0447\u0438\u0442\u0430\u0435\u043c, \u0447\u0442\u043e cookies - \u044d\u0442\u043e \u043d\u0430\u0434\u0435\u0436\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435: 6 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044f 2016 \u0433.<\/strong><br>- \u041c\u044b \u0443\u0434\u0430\u043b\u0438\u043b\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u044e \u0447\u0442\u0435\u043d\u0438\u044f \u0444\u0430\u0439\u043b\u043e\u0432 cookie \u0447\u0435\u0440\u0435\u0437 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u043b\u0435\u0440 SafariViewController \u0438\u0437 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430\u0448\u0435\u0433\u043e SDK \u0434\u043b\u044f iOS \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/#data-collection-and-storage\">\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 Apple \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 App Store<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device\u2019s user sets their limit ad tracking flag toON. According to Tenjin\u2019s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my&nbsp;last post about cookies, the&#8230;<\/p>","protected":false},"author":8,"featured_media":8799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IDFA Sends All Zeros | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDFA Sends All Zeros | Tenjin\" \/>\n<meta property=\"og:description\" content=\"A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device\u2019s user sets their limit ad tracking flag toON. According to Tenjin\u2019s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. 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