{"id":8842,"date":"2016-05-23T12:47:00","date_gmt":"2016-05-23T12:47:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8842"},"modified":"2023-09-20T06:29:58","modified_gmt":"2023-09-20T06:29:58","slug":"how-optimizing-time-to-profitability-ttp-accelerates-growth","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/","title":{"rendered":"\u041a\u0430\u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c (TTP) \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0440\u043e\u0441\u0442"},"content":{"rendered":"<p>\u0412 \u043c\u043e\u0435\u043c&nbsp;<a href=\"https:\/\/blog.tenjin.io\/time-to-profitability-is-a-key-metric-for-a-growing-app\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.97.1695118029670&amp;__hsfp=2360007836\">\u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043f\u043e\u0441\u0442<\/a>&nbsp;\u042f \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b \u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c (TTP). \u0412 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435 \u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e \u0434\u0432\u0430 \u0434\u0438\u0441\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442, \u043a\u0430\u043a TTP \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043e\u0431\u0449\u0438\u0439 \u0440\u043e\u0441\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<p>\u0414\u043e\u043f\u0443\u0441\u0442\u0438\u043c, \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u0442\u0430\u0440\u0442\u043e\u0432\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0432 $1 000, \u0441\u0440\u0435\u0434\u043d\u0438\u0439 CPI \u043d\u0430 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 $1.00, \u0430 \u043e\u0442\u0442\u043e\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 - \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 0% (\u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u044b). \u0412 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 A \u043c\u044b \u0438\u043c\u0435\u0435\u043c 1-\u0434\u043d\u0435\u0432\u043d\u044b\u0439 TTP, \u0430 \u0432 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 B - 2-\u0434\u043d\u0435\u0432\u043d\u044b\u0439 TTP.<\/p>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u044f, \u0447\u0442\u043e \u043e\u0431\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442\u0441\u044f \u0441 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u043c \u0441\u0442\u0430\u0440\u0442\u043e\u0432\u044b\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c ($1000), CPI ($1) \u0438 \u043e\u0442\u0442\u043e\u043a\u043e\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (0%), \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0432\u044b\u044f\u0441\u043d\u0438\u043c, \u043a\u0430\u043a \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f\u0445 \u0437\u0430 30 \u0434\u043d\u0435\u0439.<\/p>\n\n\n\n<p>\u0412 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 A \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u0434\u0435\u043d\u044c 1, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0443 \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u0434\u0435\u043d\u044c 2. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0432\u044b \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u0442\u0435 1000 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 ($1000 \/ $1 CPI = 1000 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439) \u0432 1-\u0439 \u0434\u0435\u043d\u044c, \u0430 \u0432\u043e 2-\u0439 \u0434\u0435\u043d\u044c \u0432\u044b \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u0442\u0435 \u0435\u0449\u0435 1000 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438 \u043a \u043a\u043e\u043d\u0446\u0443 2-\u0433\u043e \u0434\u043d\u044f \u043e\u0431\u0449\u0435\u0435 \u0447\u0438\u0441\u043b\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 2000. \u0422\u0430\u043a \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c\u0441\u044f \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 30 \u0434\u043d\u0435\u0439, \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0447\u0435\u0433\u043e \u0432\u044b \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u0442\u0435 \u0432 \u043e\u0431\u0449\u0435\u0439 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 30 000 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p>\u0412 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 B \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043d\u0430 \u0432\u0442\u043e\u0440\u043e\u0439 \u0434\u0435\u043d\u044c. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e 1000 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0447\u0435\u0440\u0435\u0437 30 \u0434\u043d\u0435\u0439 \u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u0432\u0441\u0435\u0433\u043e 15 000 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p>\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d \u0433\u0440\u0430\u0444\u0438\u043a, \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 1-\u0434\u043d\u0435\u0432\u043d\u044b\u043c TTP \u0438 2-\u0434\u043d\u0435\u0432\u043d\u044b\u043c TTP.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/differenceTTP.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u041f\u043e \u0438\u0441\u0442\u0435\u0447\u0435\u043d\u0438\u0438 30 \u0434\u043d\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441 1-\u0434\u043d\u0435\u0432\u043d\u044b\u043c TTP \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u0435\u0442 \u0432 2 \u0440\u0430\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0435\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441 2-\u0434\u043d\u0435\u0432\u043d\u044b\u043c TTP.<\/p>\n\n\n\n<p>\u041c\u043e\u0440\u0430\u043b\u044c \u0441\u0435\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0442\u0430\u043a\u043e\u0432\u0430: \u0417\u041d\u0410\u0419\u0422\u0415 \u0421\u0412\u041e\u0415 \u0412\u0420\u0415\u041c\u042f \u041f\u0420\u0418\u0411\u042b\u041b\u042c\u041d\u041e\u0421\u0422\u0418! \u041e\u043d\u043e \u043c\u043e\u0436\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0441\u0442\u0438 \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>","protected":false},"excerpt":{"rendered":"<p>In my&nbsp;last post&nbsp;I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let\u2019s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set&#8230;<\/p>","protected":false},"author":8,"featured_media":8801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Optimizing Time to Profitability (TTP) Accelerates Growth - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Optimizing Time to Profitability (TTP) Accelerates Growth - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In my&nbsp;last post&nbsp;I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let\u2019s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-23T12:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T06:29:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"849\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Farm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Farm\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\"},\"author\":{\"name\":\"Chris Farm\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58\"},\"headline\":\"How Optimizing Time to Profitability (TTP) Accelerates Growth\",\"datePublished\":\"2016-05-23T12:47:00+00:00\",\"dateModified\":\"2023-09-20T06:29:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\"},\"wordCount\":282,\"image\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\",\"url\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\",\"name\":\"How Optimizing Time to Profitability (TTP) Accelerates Growth - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg\",\"datePublished\":\"2016-05-23T12:47:00+00:00\",\"dateModified\":\"2023-09-20T06:29:58+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg\",\"width\":849,\"height\":565,\"caption\":\"Businessman jumping on large concret gear, from time to money drawing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Optimizing Time to Profitability (TTP) Accelerates Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58\",\"name\":\"Chris Farm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"caption\":\"Chris Farm\"},\"url\":\"https:\/\/tenjin.com\/ru\/blog\/author\/farmchristopher\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043e \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438 (TTP) \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0440\u043e\u0441\u0442 - Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ru\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/","og_locale":"ru_RU","og_type":"article","og_title":"How Optimizing Time to Profitability (TTP) Accelerates Growth - Tenjin","og_description":"In my&nbsp;last post&nbsp;I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let\u2019s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set...","og_url":"https:\/\/tenjin.com\/ru\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/","og_site_name":"Tenjin","article_published_time":"2016-05-23T12:47:00+00:00","article_modified_time":"2023-09-20T06:29:58+00:00","og_image":[{"width":849,"height":565,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg","type":"image\/jpeg"}],"author":"Chris Farm","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Chris Farm","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/"},"author":{"name":"Chris Farm","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58"},"headline":"How Optimizing Time to Profitability (TTP) Accelerates Growth","datePublished":"2016-05-23T12:47:00+00:00","dateModified":"2023-09-20T06:29:58+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/"},"wordCount":282,"image":{"@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/","url":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/","name":"\u041a\u0430\u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043e \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438 (TTP) \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0440\u043e\u0441\u0442 - Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg","datePublished":"2016-05-23T12:47:00+00:00","dateModified":"2023-09-20T06:29:58+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58"},"breadcrumb":{"@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-Optimizing-Time-to-Profitability-TTP-Accelerates-Growth.jpeg","width":849,"height":565,"caption":"Businessman jumping on large concret gear, from time to money drawing"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How Optimizing Time to Profitability (TTP) Accelerates Growth"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"\u0422\u0435\u043d\u0434\u0437\u0438\u043d","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58","name":"\u041a\u0440\u0438\u0441 \u0424\u0430\u0440\u043c","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","caption":"Chris Farm"},"url":"https:\/\/tenjin.com\/ru\/blog\/author\/farmchristopher\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/comments?post=8842"}],"version-history":[{"count":0,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/posts\/8842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media\/8801"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/media?parent=8842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/categories?post=8842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ru\/wp-json\/wp\/v2\/tags?post=8842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}