{"id":8897,"date":"2022-09-27T03:33:00","date_gmt":"2022-09-27T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8897"},"modified":"2026-04-14T09:42:36","modified_gmt":"2026-04-14T09:42:36","slug":"the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/","title":{"rendered":"\u041e\u0442\u0447\u0435\u0442 Hyper-Casual Benchmark Report \u0437\u0430 3 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2022 \u0433\u043e\u0434\u0430 \u0443\u0436\u0435 \u0437\u0434\u0435\u0441\u044c! \u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, CPI \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0430"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u041e\u0442 \u0433\u0438\u043f\u0435\u0440- \u043a \u0433\u0438\u0431\u0440\u0438\u0434\u0443 \u0432 2024 \u0433\u043e\u0434\u0443 - \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 CPI \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0438 \u0441\u0442\u0440\u0430\u043d\u0430\u043c\" class=\"wp-image-11066\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>We have released our \u201cHyper-Casual Benchmark Report\u201d for Q3 2022. In this report, you\u2019ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with&nbsp;<\/strong><a href=\"https:\/\/gameanalytics.com\/\"><strong>GameAnalytics<\/strong><\/a><strong>&nbsp;to bring you a Day 1 and Day 7 retention benchmark.<\/strong><\/p>\n\n\n\n<p>Here is a full list of what you will find in the report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top countries by ad spend and CPI<\/li>\n\n\n\n<li>Top ad networks by ad spend and CPI<\/li>\n\n\n\n<li>Day 1 and Day 7 retention for the top 2% of games by platform (by GameAnalytics)<\/li>\n<\/ul>\n\n\n\n<p>Here is a sneak peak from the report\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CPI and Retention Rates For Hyper-Casuals in Q3 2022\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BNocvxDffsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tenjin data from Q3 2022 shows that Brazil is the biggest outlier in the report with very low CPI (0.06 on Android, and 0.14 on iOS) relative to ad spend (#3 on Android and #10 on iOS).<\/p>\n\n\n\n<p>Download the report below and get the full story.<\/p>\n\n\n\n<p><strong>But, the journey doesn\u2019t end there\u2026<\/strong><\/p>\n\n\n\n<p>We have a couple of add-ons to this report coming up soon. &nbsp;With the add-on you\u2019ll receive the data on the Top 5 Ad Networks by CPI in each market.<\/p>\n\n\n\n<p>If you\u2019ve already signed up to this report, you don\u2019t need to do anything at all. We will send it to your inbox directly.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark\" style=\"background-color:#6bb4e1\">Download The Report<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We have released our \u201cHyper-Casual Benchmark Report\u201d for Q3 2022. In this report, you\u2019ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with&nbsp;GameAnalytics&nbsp;to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the&#8230;<\/p>","protected":false},"author":5,"featured_media":8900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hyper-Casual Benchmark Report for Q3 2022 is here! 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