{"id":8898,"date":"2022-09-09T03:33:00","date_gmt":"2022-09-09T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8898"},"modified":"2025-10-21T06:48:56","modified_gmt":"2025-10-21T06:48:56","slug":"how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ru\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","title":{"rendered":"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043a\u043e\u043b\u043b\u0431\u0435\u043a\u0430\u043c\u0438 \u0438 ROAS \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438 ARPDAU \u0441\u0442\u0443\u0434\u0438\u0438 YOMI \u043d\u0430 60% - Case Study"},"content":{"rendered":"<p><strong>\u0412 \u044d\u0442\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432\u0430\u043c \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0441\u0442\u0443\u0434\u0438\u044f YOMI \u0432\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0432 \u0431\u0435\u0441\u043f\u0440\u0435\u0446\u0435\u0434\u0435\u043d\u0442\u043d\u0443\u044e \u0444\u0430\u0437\u0443 \u0433\u0438\u043f\u0435\u0440 \u0440\u043e\u0441\u0442\u0430 \u043f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Tenjin \u0441 \u043a\u043e\u043b\u043b\u0431\u0435\u043a\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0438 ROAS. \u0412\u043e\u0442 \u043a\u0440\u0430\u0442\u043a\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u0447\u0435\u0433\u043e \u043e\u043d\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 \u0447\u0430\u0441\u043e\u0432 \u0432 \u043c\u0435\u0441\u044f\u0446 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0438 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\u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0441\u0442\u0443\u0434\u0438\u044f (\u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 10 \u0447\u0435\u043b\u043e\u0432\u0435\u043a), \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u043d\u0430\u044f \u0432 \u0425\u043e\u0448\u0438\u043c\u0438\u043d\u0435, \u0412\u044c\u0435\u0442\u043d\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043a\u0430\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440. \u0421\u0442\u0443\u0434\u0438\u044f YOMI \u0441\u043e\u0447\u0435\u0442\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0438 \u0443\u043f\u043e\u0440\u043d\u044b\u0439 \u0442\u0440\u0443\u0434, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u043a\u0440\u0430\u0441\u0438\u0432\u044b\u0435, \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u044b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u044b\u0437\u043e\u0432<\/h3>\n\n\n\n<p>\u0421\u043e\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c YOMI Studio - \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041e\u043d \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u044b. \u041d\u0435\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0441\u043b\u043e\u0436\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0432\u0441\u0435\u043c \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 UA. \u0420\u0430\u043d\u044c\u0448\u0435 \u043e\u043d \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043b \u043a\u0430\u0436\u0434\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u0432 BI dashboard \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043b \u0441\u0442\u0430\u0432\u043a\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e ROAS. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d \u0445\u043e\u0442\u0435\u043b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u0441\u0442\u0440\u0430\u043d\u0430\u043c, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c, \u044d\u0442\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u0442\u0430\u043b\u043e \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u043c \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/okySR9dlgmCL02D8b51Q20FdoFnE-Qy4hc3d5G6b9scCtOdSYjb4d2rNdh4QTQUocQwpQekbGtTKjxOpgDkN149ZSUeO2hTtGSvvUB5WW4INQsC9Mu1XTSfkD5uGSw5-2KryWpXYO7B8HGeJ6Ub_hJ_yo2tWKjs6WhVxl2h3oAivtrjOXiz1mrwSdQ\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p>YOMI Studio \u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c \u0447\u0435\u0440\u0435\u0437 Tenjin. \u0414\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u043e\u0445\u043e\u0434\u0430\u0445 \u043d\u0430 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\u0437\u0440\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0412 \u0441\u0440\u0435\u0434\u043d\u0435\u043c, \u043f\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u043c YOMI Studio, \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u043d\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u044f\u0442 \u043e\u043a\u043e\u043b\u043e 40-60 \u0447\u0430\u0441\u043e\u0432 \u0432 \u043c\u0435\u0441\u044f\u0446 \u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c<\/h3>\n\n\n\n<p>\u041d\u0430 12-\u0439 \u0434\u0435\u043d\u044c \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 ROAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043e\u0431\u044a\u0435\u043c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043d\u0430\u0447\u0430\u043b \u0440\u0435\u0437\u043a\u043e \u0440\u0430\u0441\u0442\u0438.  \u041f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u0431\u044b\u0447\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0441 \u0442\u0435\u043c\u0438 \u0436\u0435 \u0441\u0432\u043e\u0439\u0441\u0442\u0432\u0430\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, ROAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u043b\u0438 \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 30 \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/mQjqXrKC9gkOsPGuvqN8vYwVrlDmEbDCYyeBjarHw1OJKwrLHHj-b6zp1QQaiuV7lNNa87DUYlHvneaOO_3UoZPymK_ok2MXOQ1_NULr7VA8ulpHEEFUmTlJxnVR-_TYwQI4b7C6I-gNEVWhpIkS4iXX6XwuJ6cP7TNP3d3-ZTYAjprCrH_MF2OS7Q\"><\/p>\n\n\n\n<p>\u041b\u0430\u0439\u0442 \u041d\u0433\u0443\u0435\u043d \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u043b, \u0447\u0442\u043e \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u0441\u0432\u043e\u0435\u043c\u0443 \u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u0438\u044e, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043e\u043d \u043c\u043e\u0436\u0435\u0442 \u0441\u043c\u0435\u043b\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARPDAU<\/h3>\n\n\n\n<p>ARPDAU \u0432 ROAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445 \u043d\u0430 60% \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0432 CPI-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445.&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/k7yalvlLM_bndkwyZKllByhLi_w9JuBJvEnYMjwxxknt75eiL0I3DizW29niCxuVDy5Vp7ZFK41tfqUcLbDrlhV1o4L6kAA3gxA-TjRgAneApy8UGwog-ekhAtjJvN8kNWN6jqoAp7JrFvVV0Vwx0xnqHnsEHGh80znJUymtf9fGRznGSyH-ed50qQ\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0414\u0435\u043d\u044c 7 \u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/h3>\n\n\n\n<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 ROAS \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u043b\u0438 \u043d\u0430 9% \u0431\u043e\u043b\u044c\u0448\u0435 \u043b\u044e\u0434\u0435\u0439, \u0447\u0435\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 CPI.&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ch8eeoDkxIBde-2g02TCupLvXvUpPSnSTBq7H1NKYMb8U0R_Kp5mSRWjSSlVe5NbgGWAiGk5TUEMpCk7Qfkbj_L5tZ6mx-PA3VruxnsyIeD9q4_b-hS35OzlPy40qgFPHO-QBLNzdGsRID7xyJRZNrIe7CpEWFTUCC4qIfUmvStsmvfcT8Zbh3Z6ug\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 Tenjin \u043f\u043e \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430 \u0438 ROAS?<\/h3>\n\n\n\n<p>\u041e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u043a \u043d\u0430\u043c \u043f\u043e \u0430\u0434\u0440\u0435\u0441\u0443&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;\u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/YOMI%20Studio.pdf\" style=\"background-color:#6bb4e1\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin\u2019s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi&#8230;<\/p>","protected":false},"author":5,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio\u2019s ARPDAU by 60% \u2013 Case Study - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ru\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio\u2019s ARPDAU by 60% \u2013 Case Study - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin\u2019s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ru\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-09T03:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T06:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2022\/09\/Ad-Revenue-Callbacks-and-ROAS-campaigns-increased-YOMI@2x-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio\u2019s ARPDAU by 60% \u2013 Case Study\",\"datePublished\":\"2022-09-09T03:33:00+00:00\",\"dateModified\":\"2025-10-21T06:48:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\"},\"wordCount\":406,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2022\/09\/Ad-Revenue-Callbacks-and-ROAS-campaigns-increased-YOMI@2x-1-scaled.jpg\",\"articleSection\":[\"Best practices\",\"Case Studies\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\",\"name\":\"Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio\u2019s ARPDAU by 60% \u2013 Case Study - 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Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi...","og_url":"https:\/\/tenjin.com\/ru\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","og_site_name":"Tenjin","article_published_time":"2022-09-09T03:33:00+00:00","article_modified_time":"2025-10-21T06:48:56+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2022\/09\/Ad-Revenue-Callbacks-and-ROAS-campaigns-increased-YOMI@2x-1-scaled.jpg","type":"image\/jpeg"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Roman Garbar","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio\u2019s ARPDAU by 60% \u2013 Case Study","datePublished":"2022-09-09T03:33:00+00:00","dateModified":"2025-10-21T06:48:56+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/"},"wordCount":406,"image":{"@id":"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2022\/09\/Ad-Revenue-Callbacks-and-ROAS-campaigns-increased-YOMI@2x-1-scaled.jpg","articleSection":["Best practices","Case Studies"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","url":"https:\/\/tenjin.com\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","name":"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0438 ROAS \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438 ARPDAU \u0441\u0442\u0443\u0434\u0438\u0438 YOMI \u043d\u0430 60% - 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