Learn how one of casual gaming’s biggest studios used Tenjin to stop fraud from scaling alongside their UA Scaling user acquisition (UA) across multiple networks and geos can get complicated. When you’re getting hit with repeat fraud, broken site-level blocks, and a growing pile of refund requests, it can make the situation worse. Just as...
Compare Tenjin plans, conversion caps, and overage costs so you pick the right tier. TL;DR Contents What You Should Know About Tenjin Tenjin is a mobile measurement partner (MMP) built for gaming studios and app teams that want precise attribution, clean data, and pricing that doesn’t punish growth. Most marketing analytics tools are built for...
If you have already read our guide on how to choose an MMP, you know the mistakes that most commonly derail an evaluation before it even gets started. Opaque pricing, feature gating, support tiers that only become clear after signing, and platforms that assume far more technical resources than most teams actually have. This article...
Choosing a mobile measurement platform is one of the more consequential decisions a growth team makes. Get it right and you’ll have a clear view of what’s working, what’s not, and where to allocate budget next. However, if you get it wrong, you end up paying for a platform that not everyone on your team...
Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...
Automated content creation is quickly becoming one of the most powerful growth levers in mobile marketing. But most teams are still doing it the wharf way: manually ideating, scripting, editing, and publishing content across multiple platforms while trying to keep up with an ever accelerating content cycle. In a recent Tenjin 101 podcast episode, we...
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