{"id":15431,"date":"2026-02-20T07:06:10","date_gmt":"2026-02-20T07:06:10","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:33","modified_gmt":"2026-06-15T10:28:33","password":"","slug":"retention","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/retention\/","title":{"rendered":"Retention"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><div class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc; padding:1em 1.5em; border-radius:4px;\">\n<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics.<\/p>\n<p>To enable this feature for your account, navigate to My Account \u2192 Manage User \u2192 Cohort Strategy and select the desired option. Learn about the difference between Absolute Retention vs Relative Retention:<\/p>\n<\/div><\/p>\n\n\n\n<div style=\"max-width:680px;margin:1em 0;\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;\">\n<iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/d85NzGY7wNw?wmode=opaque&#038;rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>How to analyze &#8220;Retention&#8221; &nbsp;in the User Acquisition Report<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With this view, you can look at your cohorted retention data over a user&#8217;s lifetime to understand the performance of your advertising campaigns. Retention is an important metric when it comes to to optimizing your advertising campaigns for higher retention users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>How can you access the &#8220;Retention&#8221; view in the User Acquisition Report?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can access this view by going into ANALYZE \u2192 User Acquisition tab and choosing Retention from the drop down menu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_9tmqdl1hfq1r\"><\/a><figure><img data-recalc-dims=\"1\" decoding=\"async\" class=\"fr-fil fr-dib\" style=\"width: 800px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif?ssl=1\"><\/figure><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">What metrics can you access in the &#8220;Retention&#8221; view in the User Acquisition Report?<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-ugocyucf.png?ssl=1\" alt=\"A picture containing line, plot, diagram, screenshot  Description automatically generated\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Retention after acquisition&#8221; graph helps you analyze the different N-Day retention rates for your acquired users on a certain date.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-l72shtqk.png?ssl=1\" alt=\"A picture containing text, screenshot, line, number  Description automatically generated\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics. To enable this feature for your account, navigate to My&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15431","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":193,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/tr\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/tr\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn 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