{"id":15492,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:31","modified_gmt":"2026-06-15T10:28:31","password":"","slug":"roi","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"

How to analyze “ROI” in the User Acquisition Report<\/h2>

With this view, you can analyze the cohorted N-Day ROI<\/a> as the amount of cumulative total profit (total revenue N days after install – spend) divided by spend.<\/p>

<\/a>How can you access the “ROI” view in the User Acquisition Report?<\/h3>

You can access this view by going into ANALYZE \u2192 User Acquisition tab and choosing ROI from the drop down menu.<\/p>

<\/p>

<\/a>What metrics can you access in the “ROI” view in the User Acquisition Report?<\/h3>

Different charts and graphs can be accessed to understand the lifetime ROI for your campaigns under this tab. We generate this for Lifetime IAP ROI<\/a> and Lifetime Ad Revenue ROI<\/a> separately as well.<\/p>

<\/p>

Analyzing ROI helps to determine the efficiency of your marketing campaigns, and serves as a guide when deciding what type of bid optimizations you should incorporate.These charts help you visualize your N-Day ROI over the selected time range and give a clearer picture of how much profit are you generating for your campaigns.<\/p>

<\/p>


<\/p><\/p>","protected":false},"excerpt":{"rendered":"

How to analyze “ROI” in the User Acquisition ReportWith this view, you can analyze the cohorted N-Day ROI as the amount of cumulative total profit (total revenue N days after install – spend) divided by spend.How can you access the “ROI” view in the User Acquisition Report?You can access this view by going into ANALYZE…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15492","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":169,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/tr\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/tr\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\nROI | Tenjin<\/title>\n<meta name=\"description\" content=\"Unlock the potential of your campaigns with the ROI in Tenjin's Dashboard. 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